The relationship between oligarchs and unicorns is wonderful，They are sometimes at war with each other，Sincere cooperation from time to time。Today’s 188bet sports betting，Working hard to climb the mountain to become tomorrow’s oligarch，And today’s oligarchs，I don’t want to be the mountain that is crossed。

The scandals about “unicorns” 188bet sports betting capital world have never stopped，Recently，New policy implemented，March 30, 2018，The General Office of the State Council forwarded the China Securities Regulatory Commission's "Several Opinions on Carrying out the Pilot Program of Domestic Issuance of Stocks or Depositary Receipts by Innovative Enterprises" (hereinafter referred to as "Several Opinions")，Capitalization for a number of innovative companies including unicorns，Opened a new window。

Among many "unicorns"，Many 188bet sports betting tourism industry，Rapid growth through incremental market。

There is a foundation for a trillion-level market，With the help of the second wave of the Internet，The valuation of unicorns in the tourism industry is on the express train。In the past 10 years，In the OTA faction represented by Meituan Dianping, which has a valuation of tens of billions of dollars，Donkey Mama Travel Network、Going away；In the short-term 188bet sports betting platform faction，Both Tujia and Xiaozhu 188bet sports betting have evolved into unicorn companies，Also，Meituan-Dianping also has its own short-term 188bet sports betting business。

He Zonglianheng of short-term 188bet sports betting platform

2008，Three grassroots college students founded Airbnb in the United States，The trend of short-term 188bet sports betting industry has spread to China across the ocean。Starting in 2011，Various short-term 188bet sports betting platforms such as Tujia、Ant short-term 188bet sports betting、Woodiao Short-term 188bet sports betting、Little pig short-term rentals are springing up like mushrooms after a rain。

Under the trend of "sharing economy"，Various short-term 188bet sports betting platforms have completed considerable amounts of financing，Tujia.com completed Series A financing in May 2012，Completed Series B financing in February 2013，The first two rounds of financing totaled 400 million yuan，Investors include CDH Investment、Qiming Venture Partners、Broadband Capital、Ctrip, HomeAway, etc.；Xiaozhu Short-term 188bet sports betting，Also in 2013、Ten million US dollars in two rounds of financing in 2014。

However，Although the State Grid Corporation of China conducted a survey in 660 cities across the country in 2010，A whopping 65.4 million residential electricity meters have read zero for 6 consecutive months，These vacant houses are enough to house 200 million Chinese people。In the early days of the short-term 188bet sports betting platform, it still encountered the problem of high user acquisition and housing costs。Founded in 2011，It is understood that "Ai Ri Ren", which copied the Airbnb model, collapsed after burning through tens of millions of dollars in two years，Ai Ri Ren can earn an average of 50 to 60 yuan per order，The cost of obtaining a single order is 150 yuan，Equivalent to 3 orders to offset the cost of one order，If Airizu wants to make money, it must reduce the cost of acquiring a single user，However，The establishment of Chinese citizens’ awareness and trust mechanism for shared accommodation is still in its infancy，Traffic is also a problem for start-up Internet companies。

Tujia and Xiaozhu 188bet sports betting are survivors of this wave，In addition to a more localized business model，Also made full use of the traffic and financing support brought by the "oligarch" partners。December 7, 2011，The strategic cooperation between Tujia.com and Ctrip.com is officially launched，And in October 2012、February 2013、June 2014、Invested in Tujia several times in June 2015，The first three investments were US.6 million each、US.7 million and US million，Rapidly growing into the largest short-term 188bet sports betting platform in China。Two years later，Tujia has successively acquired Ant Short-term 188bet sports betting、Where to go、Ctrip’s homestay business，Recent，After acquiring the overseas homestay platform “Big Fish”，Tujia begins to focus on overseas markets。

The relationship between unicorn Tujia.com and oligarch Ctrip is “like a glue”，2014，Tujia and Ctrip reach cooperation，Tujia channel of Ctrip travel network is launched online，Liang Jianzhang, who rarely attends events, appears，Support Tujia model and Tujia team。2015，Ctrip no longer holds a controlling position after Tujia’s latest round of financing，And separate Tujia from its main business 188bet sports betting report，It once made people suspect that the two companies have become "coherent but seemingly different"。Results 2016，Ctrip executive Yang Changle was appointed as COO of Tujia.com，The relationship between the two companies has taken a further step。Not long ago，At the press conference of Tujia’s offline business Sweetome Group，Ctrip CEO Sun Jie also attended the finale to express her congratulations。

Today’s Tujia.com not only carries the “entrepreneurial genes” of real estate tycoon Luo Jun，Also injected with the blood of Ctrip, the world’s third largest OTA，Not long ago，Tujia announced that its global listings have exceeded 1 million，The position of short-term 188bet sports betting in China is hard to shake，“Oligarchs” and “Unicorns” make each other successful。

Compared to Tujia.com，The rise of Xiaozhu short-term 188bet sports betting seems inspiring。Its founder Chen Chi recalls the early days of entrepreneurship，“The landlord relies on himself，Traffic depends on alms。When I started to be an early seed landlord，It is very difficult to convince a landlord to share a house。”The sofa shared on Piggy in the early days、Bedroom，The homeowners are actually Xiaozhu employees，Including Chen Chi himself。After internal resources are used up，They targeted their relatives and friends as well as those of their employees。They did a lot of hard ground pushing，Need to take a camera to help the landlord take real photos，Teach the landlord how to write titles and descriptions，Help the landlord choose a profile picture。Even went to help clean the toilet in the middle of the night、Free four-piece set，They all did it。Chen Chi joked，When employees come to apply for jobs，Thought this was a decoration company。

After the platform completed Series C financing of US million in 2015，Chen Chi breathed a sigh of relief，“It took us 3 years，Verified that the Airbnb model works in China。We have completed the process of this mode 0 to 1，Next 1 to 100。”Finally，Xiaozhu short-term 188bet sports betting accumulated for 5 years，With November 1, 2017，Announcement completed 1.USD 200 million (approximately 7.9.6 billion yuan) new round of financing，Officially enters the ranks of unicorns，And the main investor，It is the Yunfeng Fund founded by Jack Ma。

Future，Will Xiaozhu 188bet sports betting cooperate with Alibaba to access the traffic port，The reporter interviewed but did not receive a reply。March this year，Xiaozhu 188bet sports betting has established a global strategic cooperation with Agoda，Both parties send high-quality housing to each other，The first batch has exceeded 100,000 sets。Chen Chi once shared data from his entrepreneurial days，At that time they could only receive a dozen applications for new properties every day，And they are all rough。Data released by Pantsev, Vice President of Xiaozhu Short-term 188bet sports betting in September 2017，The number of properties on the platform has exceeded 200,000，But OTA traffic only accounts for 16%，There seems to be room for growth。

Compared to domestic short-term 188bet sports betting platform unicorns and oligarchs holding together for warmth，Airbnb and two “unicorns” Tujia、Xiaozhu short-term 188bet sports betting is a close fight。In 2017, there were scandals about Airbnb’s marriage with Xiaozhu Short-term 188bet sports betting，But the relevant information was later denied。

After multiple rounds of financing from 2008 to 2017，Airbnb is valued at US billion，Is one of the most highly valued unlisted startups in the world，Is the undisputed leader in the world of short-term 188bet sports betting platforms。2015，Airbnb entered China’s short-term 188bet sports betting platform market after experiencing a “money-burning war” and market cultivation。

Currently，Airbnb’s co-founder Nathan is in charge of the Chinese market，Indicates 188bet sports betting past 12 months，The growth rates of people traveling abroad through Airbnb and staying in domestic properties in China have reached 110% and 250% respectively。To 2020，Will make China the largest customer source market 188bet sports betting world for Airbnb。

For Airbnb，Chen Chi said，“Not worried”。Airbnb did experience a period of "acclimatization" in the early days，A landlord once posted on Weibo "Exposing an opera student，He ruined my entire home with Airbnb》，Causing uproar and questioning the safety of short-term 188bet sports betting platforms。To enhance trust between tenants and guests，Xiaozhu short-term 188bet sports betting adopts the method of renovating the house，Decoration，How to install a smart lock，Tujia simply adopts the B2C offline operation model。Currently，Three platforms occupy the main share of China’s short-term 188bet sports betting market。

188bet sports betting factionsMelee

Compared with short-term 188bet sports betting platforms, it’s a “milder” move，OTA seems "bloody" here。OTA experienced a “price war” in 2015，Ctrip has incorporated elong and qunar.com。2016，Taking on the road、McDull Travel、Many star startups such as Where to Play on the Weekend have stopped their own business。And earlier，Travel Pay、Juzhai.com、Jiaya Travel Network、Looking for fun、Friday Travel Network、Dog Hiking、Na Travel Network、Jelly Travel、China’s Good Tour Guide、Help during the journey、Yiyou Outbound Network、A large wave of online travel entrepreneurial projects such as Bulv.com died suddenly。And these，Just the tip of the iceberg。

After the merger with Cheng Yilong，The members of “Ctrip Group” are further expanded，When the OTA world will return to peace，Meituan, which started as an O2O lifestyle service platform, strongly shifted to the online prepayment model 188bet sports betting second half of 2016 by leveraging its advantages established in low-end group-buying hotels，And enter the mid-to-high-end hotel market，Seize space with traditional OTA giants。When Wang Xing started his business，Lamenting the pervasiveness of BAT。Meituan today，Also became a nightmare for others，It seems that there is nothing 188bet sports betting world that Meituan does not do。

The two sides have been competing for more than a year，A boss who runs a short-term 188bet sports betting apartment in Hainan told reporters，Ctrip and Meituan have unwritten rules，If you enter a competitor’s merchant at the same time，You will be punished by a decrease in ranking。The reporter tried to verify from both sides，Is there any similar provision，All denied。

Even so，The competition between the two sides has never stopped。During the May Day holiday in 2017，Meituan-Dianping and Ctrip are at loggerheads over data，Both parties said they set a new market record。Recently，Guo Qing, Vice President of Meituan-Dianping, forwarded the article "Qunar.com employee Meituan was detained for maliciously placing an order and making a profit of 450,000 yuan" in his circle of friends and complained about it。Liang Jianzhang also criticized Meituan’s diversified thinking 188bet sports betting article without naming names，Pointed out that “Chinese enterprises should consider specialization rather than diversified development，Because China’s market is bigger than the United States，The degree of industry segmentation will exceed that of the United States。”He believes that China’s economy is still in a period of rapid development，Many industries are still 188bet sports betting innovation stage，This is good for professional companies。At the capital level，Liang Jianzhang simply pointed out the key，“China’s professional companies also do not lack capital support，The financial advantage of diversified companies is not obvious。”

However，This price war is far less brutal than in 2015，Meituan-Dianping and 188bet sports betting are not seriously injured，Started to make profits instead。Financial report display，188bet sports betting still suffered losses throughout the year in 2015，Achieved net profit of RMB 2.1 billion in 2016，Of the total revenue of 19.2 billion yuan for the whole year，Hotel commission income accounts for 7.3 billion yuan，Become the main source of profits，The vast majority of this 7.3 billion yuan in commission income comes from high-end hotels。

At the closing ceremony of the 2016 Yabuli Summer Summit，Meituan-Dianping CEO Wang Xing revealed，Except for takeaway business，Meituan-Dianping’s other businesses have achieved overall profitability in July。Current Meituan、Flying Pig、Ctrip has basically established the O-TA market pattern。“Fighting between gods，Mortals suffer”，The size is far less than that of Ctrip with a market value of 100 billion、Meituan’s donkey mother，How affected by the price war。As of the end of July 2017，Lvmama’s parent company, Jingyu Culture, has suffered a cumulative loss of more than 1.5 billion yuan 188bet sports betting past three years。October 13, 2017，Jinjiang International (Group) Co., Ltd. (hereinafter referred to as Jinjiang International Group) will transfer its holdings of Jingyu Culture 16.1892% equity is listed for transfer on Shanghai United Equity Exchange，Listing price 9.69.8 billion yuan。

final，Donkey Mama Travel Network still survived，And became a unicorn 188bet sports betting niche。December 27, 2017，Chairman of Jingyu Group、Hong Qinghua, founder of Lvmama Travel Network, announced in an email to all employees，Jingyu Culture gets a new round of about 26.3.3 billion RMB investment，controlled by Fengsheng Holdings (00607, a giant 188bet sports betting health field.HK) Completed by acquiring a third-party limited partnership。Hong Qinghua said 188bet sports betting letter，“In 2018, Lv Mama will strengthen offline business technology，Significantly improve the efficiency of more than 1,000 stores，Empowering 71 subsidiaries。We have just established the IP Content Division，The destination operation group will fully implement the IP100 plan ，Jingyu IP Research Institute will also be launched soon。Lvmama has launched Kangluka series of products，will become the largest IP of Donkey Mama。" A staff member from Lvmama North China District told reporters，Jingyu Culture is preparing a Hong Kong stock listing plan。

Lv Mama is not the only one planning the peripheral 188bet sports betting market，The "2018 Global Travel Club 188bet sports betting Trend Report" released a report stating，Online peripheral travel market，has been since 2008 3.600 million scale，Projected to grow to 352 by 2018.600 million yuan，Increase nearly 100 times in 10 years。The huge market breeds another unicorn，Going away。

The largest online 188bet sports betting unicorn platform in South China - the marketing director who is about to go，I once expressed my emotion to the Economic Observer，Fortunately, I was born in Guangzhou，Avoiding the core control scope of Ctrip in Shanghai and Qunar.com in Beijing，And selected the positioning of surrounding tours，In line with the consumption habits of Cantonese people who have money and leisure，Only survived。

According to Lu Wei’s introduction，Although Ctrip is now considered the big brother in online 188bet sports betting services，But it is positioned as business 188bet sports betting，Requires wide coverage，The cooperation with hotels and scenic spots in some places is not enough, so we need to go deeper，Therefore, Ctrip will cooperate with Yao De on quality control，Some properties and activities to be departed can be opened to Ctrip。

“This matter is a bit like the Sino-US trade war。Even if China and the United States really start a trade war，There will still be cooperation。I am among you，You are among me，Competition 188bet sports betting tourism industry is not uncommon。" Lu Wei introduced。

*Source 188bet sports betting: Economic Observer, original title: "The evolution of the travel industry unicorn: the short-term 188bet sports betting platform combines vertical and horizontal OTA factions to fight》.