One and a half years ago，The moment when the "G20 Hangzhou Summit" cultural evening show "The Most Reminiscent of Hangzhou" was unveiled，The whole world is impressed by Hangzhou。188bet online sports betting was created by the famous director Zhang Yimou on the basis of "Impression of West Lake"，Change "West Lake Elements、Hangzhou Characteristics、Jiangnan charm、The perfect combination of Chinese style and world unity。

I don’t know，Together in the city of Hangzhou，There is also a stage play，Maybe it’s an unsolvable knot in Master Zhang Yimou’s heart。It is "Songcheng Eternal Love" created by Huang Qiaoling, chairman of 188bet online sports betting。

In Chinese stage plays，Most performances、Most viewers，The most successfully run show，Not Zhang Yimou’s “Impression” series，But "Songcheng Eternal Love" created by 188bet online sports betting。It has been performed since 1997，More than 20,000 performances in total，Received more than 60 million viewers，Equivalent to nearly twice the population of Canada。

In the wave of pan-entertainment，Why Songcheng’s performing arts can still stand tall，And it keeps growing？Huang Qiaoling, the head of 188bet online sports betting, revealed his operation methods in an exclusive interview with the media。

Before reading, please think:

1. Why does "Eternal Love in 188bet online sports betting" endure for so long?

2. What are the differences in the business model of 188bet online sports betting projects?

3. How will 188bet online sports betting build "Oriental Disney"?

Click on the picture to watch the video

1、Zhang Yimou PK Huang Qiaoling，Who is the number one performer in China？

Zhang Yimou’s “Impression” series and Huang Qiaoling’s “188bet online sports betting” series，Whose works are good-looking？I guess the audience has their own preferences for carrots and cabbages。But，If you choose between the "Impression" series and the "188bet online sports betting" series, who will operate more successfully，I guess there is no suspense about this answer。

Currently，China’s performing arts market，The 1+3+N pattern has been formed。where，188bet online sports betting is in the lead，Sanxiang Impression、Landscape Ceremony、Guangzhou Chimelong followed closely。Institutional research report display，Four leading companies account for more than 60% of the box office，188bet online sports betting alone accounts for 1/3 of the box office (using 2016 data as a parameter)。

As understood，Full year 2017，The total number of performances under 188bet online sports betting is more than 15,000，More than 50 million viewers，Among them, there are more than 8,000 performances in the "Eternal Love" series，More than 35 million viewers，Created five firsts in the world’s cultural tourism and performing arts market:

No. 1 in theaters、Number of seats、No. 1 performance in the year、No.1 annual audience、No. 1 in annual performance profit。

The box office of the "Eternal Love" series accounts for more than 40% of the total revenue of national tourism performances，Occupying half of China’s tourism and 188bet online sports betting box office with absolute advantage。

Hangzhou and Lijiang，188bet online sports betting is the arena of Huang Qiaoling’s “Eternal Love” series and Zhang Yimou’s “Impression” series。

But data shows that the two are facing direct competition,The former is better:

In Hangzhou, 188bet online sports betting’s base camp，"188bet online sports betting Eternal Love" ranked first in the box office rankings of national tourism performing arts dramas in 2014，And "Impression of West Lake" did not enter the top 10；In Lijiang，Lijiang Qianguqing’s performance has grown rapidly since its opening in March 2014，Revenue reached 2 in the 3rd year of opening.200 million yuan，Exceeded Impression Lijiang, which has been operating locally for nearly 10 years。Worth mentioning，The head-to-head confrontation between two major stage plays，To a certain extent, it stimulates the audience’s desire to appreciate，Lijiang’s performing arts market is expanding rapidly。

Reporter:I heard that "188bet online sports betting Eternal Love" is known as one of the three most famous shows in the world，The park has been open for more than 20 years，Millions of tourists come to watch every year，What factors make "Eternal Love in 188bet online sports betting" last forever？

Huang Qiaoling:True，This program till now，Has been performing for over twenty years，More than 60 million people have watched this performance。This concept is incredible，Canada has just over 30 million people，And the key is that it is growing every year。Just like last year, there were 10 million tourists，The benefits are also very good。Last year，The tax for the program "Eternal Love in 188bet online sports betting" was paid1.800 million，It generated more than 500 million profits。So，It indeed created a miracle in the history of world performing arts。

Why does 188bet online sports betting last so long?We think that 188bet online sports betting product meets the market demand.Recent，CCTV’s “News Network” also broadcast us，Talking about the performing arts works created by 188bet online sports betting Group using Chinese culture，Achieved good social and economic benefits。This is to say，Its world view、The pattern is high；Its artistic level is superb；The heroes 188bet online sports betting advocates、The truth, goodness and beauty of love，188bet online sports betting can have repercussions in people’s hearts。

Reporter:Except Hangzhou "Eternal Love in Songcheng"，Now 188bet online sports betting has copied this model to Sanya、Lijiang、Jiuzhaigou and other places，What are the company’s criteria for selecting investment projects？What other ideas are there for the next expansion？

Huang Qiaoling:Original，We are just one "Eternal Love in 188bet online sports betting"，Later after we went public，Finding funds，It has been expanded。So it took about two years，Opened in Sanya、Lijiang、Three projects in Jiuzhaigou。

So everyone thought，The success of our "Eternal Love in 188bet online sports betting" was accidental。But，We launched three "Eternal Love" programs in two years，And all were successful。"Eternal Love in Sanya" a program，The tax revenue reaches nearly 100 million yuan in one year，Profit nearly 200 million。188bet online sports betting is because we follow the correct guidance，Use truth, goodness and beauty，Use technology，Created with meticulous artistic creation spirit，Everything created is of high quality，And every item，Every cultural positioning、image、The characters are all created differently。So，Lijiang、Sanya、Jiuzhai Project，all achieved great success。

2. Offsite replication Nearly ten 188bet online sports betting will be launched in the next three years

You will get tired of eating the same dish for a long time，But，Performed "Eternal Love in 188bet online sports betting" for more than 20 years，But it is still the soul of Hangzhou 188bet online sports betting Scenic Area，is constantly attracting tourists from all over the world。What’s even more touching is，188bet online sports betting people also copied the "theme park + performing arts" model to other places，"Sanya Eternal Love" has been launched one after another、"Lijiang Eternal Love"、"Eternal Love in Jiuzhaigou" and other "Eternal Love" series，And success without exception。

Reporter:As of now，How many of the 188bet online sports betting "Eternal Love" projects are open for business，How is the operating status of the off-site expansion projects that have been opened？

Huang Qiaoling:Now we have four performances of "188bet online sports betting"，Sanya、Lijiang、Jiuzhai、Hangzhou。There is a Ningxiang recently，We use light asset output，That’s Wutai。Every project is invested in the same year、Profit for the year，Next three years，We have nearly ten projects to launch。

Reporter:In terms of business model，What are the differences between 188bet online sports betting projects，Which of the proposed projects are worth looking forward to？

Huang Qiaoling:There are many projects starting in 188bet online sports betting now。Estimated July this year，"Guilin Eternal Love" scenic spot opens；December，Jiangxi’s Mingyue Mountain project opens；

Until the Spring Festival of 2019，"China's 188bet online sports betting" opens in Xi'an。

Zhangjiajie is also under construction、Shanghai、Foshan、Zhengzhou、Australia etc.，These items，I think every one of them is worth looking forward to。Because these projects have different cultures，We use different techniques and emotions to create different characters，So 188bet online sports betting will show something different。For example，After we recently completed the script of "Eternal Love in China" in Xi'an，We ourselves are very much looking forward to 188bet online sports betting。

Reporter:What are the differences between the project opened in a remote location and the company’s original vision，Through these off-site replicated 188bet online sports betting，What inspirations did the company get？

Huang Qiaoling:After passing the first two rounds of projects，188bet online sports betting’s the third round，We will pay more attention to:

First，Will give more consideration to the comfort of tourists，For example, our "rain or shine"、All ages have fun together” standard，Past a park、At several theaters，If there is no performance in the theater on a rainy day，Everyone has to walk around the streets，But hold an umbrella when 188bet online sports betting rains，Not very comfortable，So，We have now added an indoor complex of nearly 10,000 square meters，There is a performance inside、Drinking coffee、There are books，There are also technology experience projects。So that tourists can escape the heat and wind inside，This is the “rain or shine” concept we added。

Second，We have developed three large technologies ourselves，Simulated earthquake、Hologram、Multimedia。If purchased from the market，A technology of at least 100 million，After the opening of these three museums，It turns out that you can only play for four hours in each 188bet online sports betting scenic spot，Now you can play for two more hours，And more comfortable，More functions。So each takes what he needs、Enjoyment for all ages，Sharing such an artistic feast。

3、Benefit Talk: Compound growth of 40% in 5 years after non-net profit is deducted

2017，188bet online sports betting achieved operating income of 30.2.4 billion yuan，Net profit attributable to listed companies10.6.8 billion yuan；Net profit attributable to shareholders of listed companies after deducting non-recurring gains and losses11.0.7 billion yuan。This also means，In the past 5 years，The compound growth rate of 188bet online sports betting has reached 45.28%，The compound growth rate after non-net profit reaches 40.98%。

Social benefits，2017，188bet online sports betting has won the "Top 30 Chinese Cultural Enterprises" for eight consecutive years；Hangzhou Songcheng Scenic Area was selected as the 2017 "Travellers' Choice" Best Theme Park Award by TripAdvisor, the world's largest travel website，Ranked 23rd on the Asian list、No. 5 on China’s list；Liujianfang won the title of "Top 100 Chinese Internet Companies in 2017"；Sanya Eternal Scenery Area was selected as Hainan Province Cultural Industry Demonstration Base.......

Reporter:Under the diversified strategy，What inspirations did 188bet online sports betting people gain during the advancement process？188bet online sports betting people from the diversified strategy，What are the gains？

Huang Qiaoling:We think，Things in the world are not independent，For example, traveling，Is 188bet online sports betting just for sightseeing?？Now，After many people visited tourist destinations，Not very impressed。For example, rapeseed flowers，Everywhere，Tourists often become confused after reading this。So，188bet online sports betting must have a combination of culture，The combination of culture is not enough，Just like what you just said about food, accommodation and transportation、Souvenir，Both should be considered，There are also various forms。So，We are not limited to 188bet online sports betting、Or acting，We are also expanding horizontally in other aspects、Explore and explore，All required。

4. Prospects: Future 188bet online sports betting will be more competitive

Next step，How should 188bet online sports betting’s performing arts move forward？Huang Qiaoling positioned the future strategy as "Six Song Cities"-Performing Song City、Travel to 188bet online sports betting、International 188bet online sports betting、IP 188bet online sports betting、Technology 188bet online sports betting、Internet celebrity 188bet online sports betting，Continue to expand。

According to plan，2018，188bet online sports betting are consolidating and improving tourism in Songcheng、Performing Songcheng、Three core businesses of International Songcheng at the same time，IP Songcheng、Technology Songcheng and Internet celebrity Songcheng will also speed up，Facing the wind。

Reporter:I heard that 188bet online sports betting is going to be the Disney of the East，May I ask if this model of Disney has any reference significance for 188bet online sports betting？

Huang Qiaoling: I don’t think it has much reference significance now，188bet online sports betting doesn’t do Oriental Disney either，Why？Disney’s investment is in the hundreds of billions，Hundreds of billions of investments are not counted as depreciation，188bet online sports betting may be profitable。if interest、Depreciation must be calculated，Then 188bet online sports betting is difficult to make a profit。We think，Any product，You must include your own financial costs，Include depreciation，If you make a profit in this situation，That’s called profit。

Disney has a strong IP，Donald Duck、Mickey Mouse，Even some movies、The image of television，188bet online sports betting is something we cannot learn，We can’t have such a powerful IP，Such a big investment，We don’t dare to invest either。But，Its fine production can be learned，Similarly make a Disney castle，Maybe our price is one hundredth of 188bet online sports betting，But we can’t be as precise as 188bet online sports betting is。188bet online sports betting does any project，Model、3D modeling，I don’t know how many times I did 188bet online sports betting，But we may not be able to do 188bet online sports betting，Their refined management and refined production，This is what we need to learn。

Of course，We will not be the Disney of the East，188bet online sports betting does not deny that we will become the most competitive company in China’s tourism and entertainment industry，There is no doubt about this goal。I just said 188bet online sports betting，The 188bet online sports betting sector of the first four "Eternal Love" projects has contributed 800 million in net profit，Two of the next five self-invested "Eternal Love" projects、Complete within three years，Five projects have reached or even exceeded the original profits，I think 188bet online sports betting is completely conceivable，Not to mention we have light assets and more projects。

From the perspective of main business，We think，The future of 188bet online sports betting is very worth looking forward to。Lijiang project is located in Yulong County，This project is not in the mainstream tourism direction，If the site was chosen at the edge of the city，Then our efficiency will be 30% better than now。The location of the Sanya project is very good，So the Sanya project started very quickly。Site selection for our batch of projects，Just like McDonald’s，Everyone stands at the edge and checks the watch，Look at the flow of people。

So the location selection of our subsequent projects is very particular，Because of this kind of emphasis，The progress of some projects is slower than originally expected，Because 188bet online sports betting has a large amount of demolition，Good location，Land prices will also be higher。In the future，With the application of technology，Refinement suitable for all ages、Positioning，And management level、Improvement of artistic level，We will be more competitive。

Want to know more about the operation of 188bet online sports betting?

June 7th-8th，2018CTCIS The 3rd China Cultural Tourism Consumption Innovation Summit will be held at Wanda Vista Hotel in Beijing，On the day of the conference, there will be wonderful sharing from 188bet online sports betting。