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April 19,Tujia Group, a short-term rental booking platform, announced that it has reached a strategic cooperation agreement with Shaanxi Province on "Building a Global Smart Homestay Demonstration Project",Jointly formulate the Shaanxi B&B industry development plan,Establishment of Shaanxi 188bet sports betting app download B&B Association,Co-create China’s first “intelligent B&B vacation cluster demonstration project” in Shaanxi。
Shaanxi is a major 188bet sports betting app download province rich in cultural heritage and 188bet sports betting app download resources,The provincial capital Xi’an is located in a key location of the “Belt and Road Initiative”,Cultural relic resources rank first in the country。Data display,Xi’an received 18093 domestic and foreign tourists in 2017.140,000 people,An increase of 20 over the previous year.5%;Total 188bet sports betting app download revenue 1633.3 billion yuan,Growth 34.6%。
Compared to a hotel,Non-standard accommodation that emphasizes personalization is favored by more and more tourists。Take Shaanxi Province as an example,188bet sports betting app download big data display,Shaanxi Province’s B&B revenue exceeded 40 million last year,More than 70,000 stays,The overall ranking ranks 13th in the country。
It’s worth noting,The average room night price in Shaanxi Province is only 260 yuan,The average price 188bet sports betting app download most expensive shopping district is only 320 yuan,The average room night price ranks sixth from the bottom 188bet sports betting app download country。Actually,Due to the lack of mature rating standards like hotels,The price of B&Bs is often determined by the landlord,Consumers often lack concrete comparisons when making decisions。
The first grading standard 188bet sports betting app download industry
As early as October last year,The National 188bet sports betting app download Administration has launched the first B&B industry standard "Basic Requirements and Evaluation of Tourist B&Bs",Definition of B&B、Basic requirements、Management regulations and other details have been standardized,Divide B&Bs into two levels,Respectively Jinsu level、Silver Level。Industry insiders pointed out,Shared accommodation for long-term travelers outside the system,The introduction of this standard is conducive to the more standardized development of B&Bs,The quality is also expected to be better guaranteed。
As the largest B&B entrance in China,188bet sports betting app download becomes the first company to implement this rating standard。Early March,188bet sports betting app download has launched a set of B&B grading standards,Li Zhenni, chief marketing officer of 188bet sports betting app downloadcom, told reporters,This move aims to deepen the "standardization of non-standard accommodation"。“Just like the market price of a cup of coffee is relatively fixed,We must use fair market prices to make the homestay industry healthier。”
188bet sports betting app download has launched a B&B grading model in the "B&B Grading Standards" released: through tracking and research, hundreds of millions of users have placed orders in the past two years、Repurchase behavior,Select 40 factors that affect users’ order placement from 60 housing facility indicators,Match the distribution of these 40 items among 188bet sports betting app download’s over one million suites,Form a set of models that can quickly grade based on housing infrastructure。
In short,The factors that affect this grading standard can be divided into four parts: Surrounding environment、Hardware facilities、Decoration conditions and service levels,By evaluating these four elements,Rate the property,The comprehensive score corresponds to the level of the house。Based on score,188bet sports betting app download has set its B&Bs as economical、Comfortable、Four grades of boutique and luxury models,Corresponding hotel star classification。
Although the house sharing model has emerged in Europe and the United States,But due to differences in national conditions,The development of overseas short-term rental platform companies in the Chinese market is not very smooth。In Jenny Li’s opinion,Asians are cautious by nature,Safety is the first consideration when booking a hotel for travel。Compared with listings that emphasize fun and interesting properties,188bet sports betting app download focuses more on the safety management of homestay products,This also puts 188bet sports betting app download on a development path that is different from Airbnb。
Technical iteration
2017 is a bustling year for domestic short-term rental platforms,188bet sports betting app downloadcom、Xiaozhu Short-term Rental、Munniao Short-term Rental and other companies have successively reported news of financing and mergers and acquisitions,The shared accommodation business has undoubtedly entered the fast lane。Meanwhile,Due to the credit system、The legal system is not yet perfect,There are many gray areas in the supervision of homestays。
Judging from the latest strategies announced by various platforms,Currently, domestic short-term rental platforms are increasing investment in smart technology,To solve the core pain point of user security。In 188bet sports betting app download’s newly announced plan in 2018,The first three sets of credit systems based on technology,With intelligent security system,If introducing third-party credit、Access user background check,And by connecting with the public security system to achieve identity authentication, face recognition, etc.。
Disclosed by 188bet sports betting app download,Currently developing a new generation of smart hardware,Intelligent management and control of houses can be realized through infrared technology,Turn off appliances when no one is staying,Reduce energy loss。Mention whether the investment in smart means will increase the landlord’s renovation costs,When it affects the price of the property,188bet sports betting app downloadcom CTO Tu Qiang told reporters,Strengthening security plays an important role in reducing the gray area of B&Bs,Even if the house price increases as a result,It can also drive an increase of 20 to 30% in passenger flow。
Just completed the fifth round of financing、Xiaozhu 188bet sports betting app download, another short-term 188bet sports betting app download platform with a valuation of over US billion,Always catching up in market competition。Reporter learned,Xiaozhu Short-term 188bet sports betting app download announced on April 19 the launch of a new business brand, 188bet sports betting app download Commune,Provide landlords with one-stop B&B short-term 188bet sports betting app download management solutions,Covered Design、Soft decoration、Cleaning、Mall、IoT devices、Intelligent management and other aspects。
Different from Xiaozhu’s establishment of a service chain through crowdsourcing,188bet sports betting app download adopts a property management model。Although crowdsourcing can reduce operating costs to a certain extent,But in Tu Qiang’s view,The quality of crowdsourcing services is not controllable,“Because it is difficult to force the crowdsourcing team to be at a specific moment、Clean a specific house,Then it means that the next tenant’s stay will be affected,Thus causing a chain reaction。”
*thisWen LaiSource: 21caiScripture, Author:WenYingran,OriginalTitle:《B&B grading standards implemented, shared 188bet sports betting app download becomes focus》。
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