On the 2018 First Quarter Earnings Conference Call，CEO Mark Okerstrom said，188bet app two major business segments, Things to Do and Local Expert, accounted for approximately 0 million in bookings in 2017，This data was later confirmed by company spokesperson Sarah Gavin。

Okerstrom also known as，In the first quarter of 2018, 188bet app destination activity transaction volume increased by about 20% year-on-year。

It is unusual for 188bet app to proactively disclose the operating conditions of destination activities，Because online travel giants have generally been tight-lipped about their event sales。

Last week competitor Booking Holdings announced the acquisition of destination activity technology service provider FareHarbor，TripAdvisor announced the acquisition of another technology service provider Bokun the next day，Two major mergers and acquisitions have attracted great attention from the destination activities market，Okerstrom may want to take 188bet app opportunity to show the company's strength in 188bet app field。

For 188bet app Group，Okerstrom said: "We plan to increase investment in this area。"he said，The company has been actively selling value-added services such as destination activity products to users who book flights and hotels on the 188bet app platform。

Also，The company is also providing such products to destination travelers through the 188bet app mobile app。

Expedia has set up many teams to sell event products on-site in destinations where the destination activity brand Local Expert operates business，Strictly speaking，These offline stores are equivalent to customer service centers，But they still contributed significantly to the increase in 188bet app overall activity bookings。

The 0 million in bookings revealed by 188bet app is basically consistent with Skift Research’s estimate that TripAdvisor’s activity product inventory, the largest booking platform for destination activities, is approximately four times that of 188bet app。Direct-to-consumer startups GetYourGuide and Klook are also growing in influence in this space after raising million and million respectively last year。

FareHarbor, a B2B event software service provider recently acquired by Bookign Holdings, said，188bet app transaction volume is expected to exceed billion in 2018。However，After completion of M&A transaction，Once Booking Holdings’ many brands begin to attract FareHarbor operator users to put event products on their websites for distribution，It is currently unknown how much inventory FareHarbor has and can be distributed on which websites。

In a deeper sense，Expedia Group’s booking volume of US0 million is also a big improvement for the company，This figure accounts for at least less than 1% of 188bet app total annual bookings and sales (the company’s total bookings last year were .4 billion)。This also explains from another aspect，Although major tourism companies have entered the destination activity market，This field is still in its early stages of development。

Will 188bet app acquire other companies in response to recent merger activity by TripAdvisro and Booking Holdings?？

Okerstrom said: "We are currently quite satisfied with the company's organic growth positioning，But there will always be some merger and acquisition opportunities in front of you during the development process。We 188bet app very cautious about those temptations，But if the target is good, I will seize the opportunity。”

188bet app decision is not just based on speculation。Ctrip、Other important players such as Alibaba Fliggy may also be paying close attention to this market trend。Also，Short-term rental giant Airbnb、Non-traditional players such as hotel B2B wholesaler Hotelbeds may also experience market changes。

For example，November 2017，Ctrip establishes partnership with Big Bus Tours, the world’s largest private sightseeing bus operator，The company operates hundreds of tour buses in 19 cities around the world，188bet app shows that Ctrip is also interested in the field of destination activities。

In terms of operating expenses，188bet app name，The company is committed to increasing business investment，Especially on vacation rental expenses。For example，The company’s recruitment in the first quarter is mainly to expand the accommodation supply business team and the business travel management platform Egencia sales team，The latter’s team headcount increased by 28% in the first quarter。

Overall，The company expects investment growth to exceed revenue growth in 2018。Financial report display，As of March 31st，188bet app hotel and alternative accommodation inventory exceeds 66.50,000 property，74% year-on-year increase。The company plans to add 18 new properties in 2018。

The reason why we should adopt the strategy of increasing inventory，Because most online travel companies think，The more in-stock products available to consumers 188bet app online travel market，The more consumers go online to browse and book。

Overall，Expedia lost money in the first quarter of 20181.US.7 billion，In comparison，Loss of US.1 million in the same period last year。Revenue increases 15% to US.5 billion，Well below 188bet app roughly 30% quarterly growth rate a year ago。

Except HomeAway，The important financial indicator of revenue per hotel reservation is basically the same as last year。HomeAway is currently operating at a loss，Because 188bet app is modernizing and upgrading its website with cloud technology。

188bet app financial report also includes the financial data of its controlling Trivago，Company name，The sharp decline in Trivago’s performance has become a major limiting factor for the company’s future development。

For Trivago’s business performance，CEO Mark Okerstrom said，“Booking.com has indeed significantly reduced its advertising investment on the Trivago website and mobile app。However，Since this website itself is a bidding platform，Then the bidding price will often be adjusted，In other words，188bet app will not spend so much to obtain traffic。

"But，Trivago is also adjusting its marketing spending，"Okerstrom said，"So，Every company’s revenue is not growing as fast as in the past，188bet app is not a matter of competition with Booking Holdings。”

188bet app article was compiled from skift by Zhihui analyst Li Haiqiang，OriginalTitle:《188bet app Sold More Than 0 Million in Tours and Activities in 2017》.