Destination Thinking、Marketing resource integration ability......Expand the 188bet online live casino market in three dimensions

Author of 188bet online live casino article: Yan Xiangjun 2018-05-01
With the development of China’s tourism industry,The 188bet online live casino market is divided into three parts: inbound tourism marketing、Domestic 188bet online live casino and overseas destination China marketing。Nowadays, China’s professional and specialized 188bet online live casino companies can be counted in one hand,None of the three major 188bet online live casino markets has the ability to conquer all。Instead of watching the pig run,It’s better to eat pork to gain skills。No matter how many vain strategic cooperation cases are done,It is better to come to a real provincial and municipal marketing case to train your abilities。

I keep finding on WeChat that the guy from Company A is posting information about Company B,I knew it was a job-hopping,And since 2017,There are more and more news like this,It is also stirring up an "old" industry in the tourism industry,This is tourist 188bet online live casino。

When the turnover of personnel in a certain field of the industry becomes frequent,188bet online live casino also shows that the market in this field is growing rapidly,In other words, more life,Good money,Pat your ass and leave,Almost there will be another one to follow。

For participants,No doubt,The 188bet online live casino market is indeed expanding rapidly。With the development of China’s tourism industry,The 188bet online live casino market is divided into three parts: inbound tourism marketing、Domestic 188bet online live casino and overseas destination China marketing。

China’s inbound tourism market has experienced a U-turn since its growth around 2008,It has been 10 years since the “warm swallowing water” development,Compared with the booming domestic tourism and outbound tourism,It’s a bit unreasonable anyway。Mentioned in the report of the 19th National Congress: Tell Chinese stories well,Show the truth、Stereo、Comprehensive China,Improving the country’s cultural soft power。This provides strong guidance and direction for future inbound tourism 188bet online live casino,It also laid the foundation for the growth of the inbound tourism 188bet online live casino market。Speak of the coming of heaven,Only foreign tourists enter China,Only then can Chinese culture truly go global。Thousands of Chinese tourists travel abroad,That’s China’s “money” going out。

Travel planning、Investment、Construction、Public services and even global tourism,Everything is for the market,In order to attract more tourists,Spend more money for tourists。Country、Province、City、The number of billion-dollar tourism projects at all county levels continues to increase,Plus the mushrooming rural tourism and tourist towns。The tourism market capacity and tourism supply have expanded sharply。Tourists are not “leeks”,Every time there is another time there will be another time。We all understand a simple truth,Nowadays, the smell of wine is afraid of the deep alley,Even if it’s tens of billions of wine,You also have to spend money to shout。In this environment,The domestic 188bet online live casino market will also maintain rigid growth in the future,Scope includes provinces、City、County、Town (tourist town)、Village (rural tourism)、Investment in marketing of six-level destinations such as scenic spots。

As of February 2018,The number of tourists from mainland China who traveled to Australia in the past year reached 1.39 million,13 year-on-year increase.2%,China has become Australia’s largest source of international tourists。More and more countries and regions regard China as the main source market,Without a doubt,To attract more Chinese tourists,Then you have to spend more marketing funds in the Chinese market,Because Chinese tourists, this cake has basically stabilized。Also,In March 2018, the National Tourism Administration of Thailand came to Jinan City, Shandong Province to carry out 188bet online live casino activities。These two years,A large number of foreign tourism countries and regional tourism marketing agencies have begun to penetrate into China’s second-tier cities,China’s second-tier city market with extremely broad expansion potential,This means more marketing dollars and implementation teams。

You can feel the size of these three markets with your eyes closed,The marketing funds of a province in Australia and even a county in Japan in China are close to a "small target"。The administrative level of Ctrip, the major OTA, in dealing with domestic tourist destinations has also been rising,From the deputy director in charge of marketing of the provincial and municipal tourism bureaus a few years ago,To the top director,And then to the deputy governor in charge of tourism,Finally, the Provincial Party Committee Secretary。For foreign destination countries,Now it is no longer unusual for Ctrip and Tuniu people to meet with a deputy prime minister or even a prime minister。The 188bet online live casino market has become a lice on the bald head,The teams and employees in this industry are inevitably impatient。But after fooling the first batch of domestic and foreign destinations,How to come up with a rigid marketing system next is a question。

At this time, do you have to think about 188bet online live casino?Do we really have the ability to eat this bowl of rice or even pick up the pot and eat it for a long time?These are the three levels of expanding the 188bet online live casino market,Including teams and operators。

The first one,I want to eat the rice bowl of 188bet online live casino,Have a destination mindset,What is 188bet online live casino thinking? Take a look at the picture below.

This is a hotel built by two Swiss guys in the Alps,Only one bed,One night’s stay costs about RMB 1,700,The reservation has been made after 30 years。This is the ultimate in 188bet online live casino thinking,A hotel is a 188bet online live casino hotel,The scenery is the scenery of the 188bet online live casino,188bet online live casino thinking is to consider these factors around the 188bet online live casino。If according to strict standards,A marketing team with a holistic 188bet online live casino mindset,Very rare in China,Maybe it’s blindness。

Let’s talk about 188bet online live casino in the ancient Book of Songs,Everyone knows "Guo Feng·Qin Feng·Jian Jia":

Jian Jia Cang Cang,White dew is frost。So-called beauty,On the water side。Tracing back and following 188bet online live casino,The road is long and difficult。Follow 188bet online live casino,Wan in the middle of the water。

蒹佳萋苋,Bai Lu Wei Xi。So-called beauty,In the water of Mae。Tracing back and following 188bet online live casino,The road is blocked and the progress is made。Follow 188bet online live casino,Wan Zai Shui Di。

Jianjia Caicai,The white dew is not over yet。So-called beauty,In the water。Tracing back and following 188bet online live casino,The road is blocked and right。Follow 188bet online live casino,Wan Zai Shui Zhen。

Everyone knows the meaning of the poem,Just apply it to 188bet online live casino,You always wander in a ditch (channel such as OTA) and wonder,Instead of thinking from the position of the girl on the sandbank (destination) in the water,Isn’t this a stupid boy!Under what circumstances can we exercise team and individual destination thinking skills,The big trick should be the management and operation of destination integrated marketing cases。

Pick up the pot and eat,It means having the ability to integrate 188bet online live casino resources。The picture below is the list of 188bet online live casino Australia’s “Preferred Partner” travel agencies from 2017 to 2019。

To be precise,These travel agencies are Tourism Australia’s 188bet online live casino partners in China,Selected through strict marketing channel management system standards。This is only the product channel part of the marketing resources that the destination needs to integrate,From any perspective including OTA, it is a travel agency channel,Only from the perspective of the destination,It is the 188bet online live casino system。Before guys in the industry change jobs,We must also think clearly whether the new owner will eat with a spoon or with a pot,What matters now is to practice your skills rather than earn immediate money。

188bet online live casino market is a medium and long term way to eat,You must be able to take advantage of these three big pots of 188bet online live casino: inbound tourism marketing、Domestic 188bet online live casino and overseas destination China marketing,At the very least, you must have the intention to eat all of these three pots,The expansion speed and expansion model of the 188bet online live casino market cannot be controlled by companies and teams defending a single market。

Nowadays, China’s professional and specialized 188bet online live casino companies can be counted in one hand,None of the three major 188bet online live casino markets has the ability to conquer all。Instead of watching the pig run,It’s better to eat pork to gain skills。No matter how many vain strategic cooperation cases are done,It is better to come to a real provincial and municipal marketing case to train your abilities。Before changing jobs,Except silver,Still need to think about it,Don’t fall into the trap。

People often ask about the source of 188bet online live casino talents,Finally, try to make a small list (ranked in order,Some do not distinguish):

188bet online live casino Company

188bet online live casino product suppliers and wholesalers (closest to the 188bet online live casino mindset)

OTA marketing department (not the same department as 188bet online live casino)

OTA strategy department

OTA 188bet online live casino department (OTA departments are listed separately,It’s because OTA itself has not integrated resources well)

OTA 188bet online live casino Product Department (188bet online live casino Fun)

Regional 188bet online live casino e-commerce (more practical experience)

Tourism information technology company (188bet online live casino information system is preferred)

A regionally large travel agency

Online travel information service provider (not the same thing as OTA)

Advertising company (people who can understand that selling Tsingtao beer and selling Tsingtao are not the same thing)

Travel professional media and traditional media 188bet online live casino studio

Portal Platform Travel Channel

Others (familiar with 188bet online live casino statistics business、Government Procurement Bidding Business、LP author etc.,Say this three times)

*Source of 188bet online live casino article: WeChat public platform "Weituo Yichu”(ID: cn12301),Author: Yan Xiangjun,Expert Author,Director of the 188bet online live casino Department of Shandong Provincial Tourism Development Commission,Original title: "188bet online live casino thinking: Wandering in the middle of the water - Fengqi Qingping's talk No. 42》.

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