The rise of Millennials and the post-80s/90s generation becoming the main consumer，Changing social consumption levels and consumption concepts。The upgrading of consumption structure affects the overall pattern of the accommodation industry，Rising Star B&B、Short-term rental has gradually become a new force in accommodation，Equal share with traditional hotels。Times are different，The ever-changing market environment tests every hotel brand and practitioner。

May 17，The "2018 China Cultural Tourism Accommodation Innovation Forum (Guangzhou Station)" co-organized by Zhihui and Jinjiang International Exhibition and Convention Center was successfully held at the China Import and Export Fair Complex (Pazhou Hall)。The forum brings together senior practitioners of international and domestic traditional hotel brands as well as founders of some emerging brands，Revolving around "Creative Accommodation，The theme of "Creating and Enjoying Life"，Discuss the opportunities and challenges faced by the accommodation industry after the integration of culture and tourism。Of course，This forum does not stop at the accommodation scene，Its tentacles also go deep into the exploration and thinking of new lifestyles，Jointly promote multiple spaces for cultural tourism accommodation、Multiple business formats、Reconstructing value in multiple industries。

188bet Online Sports Betting and Casino

Overview of China’s accommodation market，The rapid growth of the tourism industry has driven the sustainable development of the accommodation industry。China Tourism Statistics Bulletin，In 188bet sports betting app download the past five years, domestic tourist arrivals have maintained a rapid growth of more than 10%，The driving force of tourism has become a new highlight of the rapid growth of the accommodation industry。

The domestic tourism market has changed from sightseeing tourism to leisure vacation tourism，Consumer pursuit scenario、Cultural experience and spiritual satisfaction。As a country of lips and teeth, the accommodation industry is also undergoing changes，People are no longer satisfied with standardized hotel accommodation，The accommodation industry started with a single hotel accommodation，Develop towards diversified accommodation methods，From standardized hotel accommodation to non-standardized hotel accommodation、Premium、Home furnishing transformation，Pay more attention to scene experience and cultural connotation。

Zhihui founder and CEO Liu Zhaohui thinks，Consumption upgrade is the most important driving force for the evolution of the large accommodation industry，The content and new lifestyle of the third space are the future of big accommodation。Liu Zhaohui also said，The hotel industry will reach a market size of US$100.9 billion，The average growth rate is higher than GDP growth，High-end and mid-range hotels are growing the fastest，The growth rate in leisure vacation is even more worth looking forward to。

Zhihui founder and CEO Liu Zhaohui

Experienced the industry difficulties in 2013，The star hotel industry suffered a loss of 5.9 billion in 2014，The hotel industry achieved positive industry profits in 2016，And after the performance generally increased in 2017，The hotel industry began to show a strong recovery trend in 2018。According to the "2018 China Hotel Chain Development and Investment Report" jointly released by the China Hotel Association and Yingdie Information，The scale of the national hotel industry will continue to expand in 2018，The total revenue of the accommodation and catering industry will be close to 5 trillion。

To this，The sharing by STR Greater China Market Development Manager Zhang Jinye at the forum also confirmed this phenomenon，He revealed the hotel performance in the first quarter of 2018，“The rising trend of average house prices continues，And the average house price is increasing，The increase in market volume is now slowly beginning to affect the overall price increase，The profitability of the entire hotel has begun to improve than in the past。”

STR Greater China Market Development Manager Zhang Jinye

Jinjiang International Group has expanded its brand through frequent acquisitions in recent years，And joined hands with many well-known companies to jointly invest 1 billion yuan to establish WeHotel Qicheng.com，Jiang Jinjiang、Louvre、Bitao、Integrate member information of all hotels in Vienna，Building a membership system with more than 100 million members，Promote the development of the group。

Vice President of Guangdong Internet Association、Meng Linghang, President of Jinjiang WeHotel Qicheng.com, shared WeHotel membership operating rules，He said，“We have the largest hotel membership club in the world，There are 1.200 million members。188bet online sports betting The reason why we can achieve such a large volume today，Has its own set of methodology and mechanism - the five-step rule of membership operation。Filter from members、Develop members to retain members、Stick members and then lead the new with the old。”

Vice President of Guangdong Internet Association、President of Jinjiang WeHotel Qicheng.com、Plateno Information CEO Meng Linghang

Meng Linghang thinks，The proportion of Internet sales in China’s hotel industry far exceeds that of other industries，But the hotel’s Internet marketing capabilities are far inferior to other industries。He hopes to establish WeHotel Training Academy，Cultivated 20,000 hotel marketing experts who understand Internet + marketing for the Chinese hotel industry，Solve the pain point of the hotel’s internal operations not keeping up with the hotel’s sales pace。WeHotel Qicheng.com adopts the "brand + intelligence + membership" model，Building a new accommodation ecosystem。

Domestic hotel brands are tested by the market，International brands are not immune either。Round table discussion session，Founder and CEO of Zhihui Liu Zhaohui、Sun Jian, Chief Development Officer of InterContinental Hotels Group Greater China、Yu Guogang, Vice President of Hotel Business Development, Marriott International、Sun Wu, Executive Vice President of Huazhu Hotel Group、Chen Baozhu, Vice President of Investment and Development of Hampton by Hilton (China), focused on the theme of "How to maintain the 'foreign brand' gene under the trend of multi-mode cooperation"，Differences between domestic and foreign hotel brands and Chinese market opportunities、The gains and losses of international brands in the process of landing in China through local management groups，As well as the persistence of the "foreign brand" gene and the integration of localization after the export management model were discussed in depth。

The new direction of the accommodation market, lifestyle becomes the main focus of hotels in the future

Last two years，The accommodation industry presents a new force，The development of urban lifestyle hotels is in full swing。actually，Urban lifestyle hotels are a segmentation of market positioning，Mainly for personalization、Featuring as a way to achieve it。The unique customs and customs of each city，This is the way of life here，This unique lifestyle is integrated into hotel products，Very attractive to consumers。

So many hotel brands are competing to follow，Expanding towards lifestyle。According to incomplete statistics，As of January 2018，Urban lifestyle hotel brands in the Chinese market 188bet online sports betting (including releases、Nearly 30 contracts signed and opened，From more than 10 different group companies，Distributed mostly in first- and second-tier cities and provincial capital cities。

The phenomenon of fierce competition in lifestyle hotels，Reflects the way hotel practitioners break away from the rigid traditional thinking，The industry is becoming more and more humane and warm。Natural selection，Survival of the fittest。In order to better adapt to market demand，How the accommodation industry embodies the sense of ritual in life is worth thinking about for every hotel practitioner。

Associate Professor Qi Ping of the School of Architecture and Urban Planning of Guangzhou University spoke on the theme of "Creation of Dreams - Culture and Sojourn"，Shared his views on the accommodation industry。He believes that culture is the ultimate goal we pursue，A height，Height without culture，Everything is competition on a low-level plane，Only culture as spiritual connotation，Only in order to compete with others at a high level。

Associate Professor Qi Ping, School of Architecture and Urban Planning, Guangzhou University

Zhu Wei, Chairman of Shuxiang Hotel Investment Management Group Co., Ltd.、President of Huajiantang Hotels and Resorts、CEO He Shaobo、Guo Zixin, General Manager of Evergrande Hotel Group Brand Center、Zhou Hao, Chief Brand Commercial Officer of Yinju Group、Wang Xiguang, CEO of the mid-to-high-end hotel division of Shangmei Life Group, focused on the theme of “Accommodation and Life Rituals”，Discussed how accommodation can be close to the deep emotional needs of customers、What are the additional scenes that add a sense of ritual to hotel management life，And the profit matrix of the “accommodation+” ecosystem and other contents，Wonderful scene。

The accommodation industry will restructure leisure vacationsTraffic Ecology

Changes and upgrades in consumer demands，Is the core motivation for the emergence of various supply-side forms of cultural tourism，It directly spawns diversified tourism products。Different tourism products have different diversion attributes，From the perspective of tourism elements，There are three elements with strong diversion properties - transportation、Accommodation、Tour guide。

Length of stay accounts for about one-third of consumers’ time in the destination，The accommodation budget accounts for nearly half of the total budget，So accommodation is the top priority for users when traveling around the country。The better the consumer experience in accommodation，The more sticky you can build with 188bet app download the accommodation operator，Repurchase，Creating accommodation as a traffic entrance that becomes the core of surrounding tourism。Vice President of Fliggy、Huang Yuzhou, General Manager of the Hotel Division, has his own views on the reconstruction of the leisure and vacation traffic ecology of the accommodation industry，He believes that in the modern world，The entire accommodation industry is beginning to be driven by innovation，Build your own core competitiveness。What can really improve the hotel’s repurchase rate and the experience of the hotel’s consumption scene，How hotels use Internet technology，A model that combines online and offline marketing。

Huang Yuzhou, Vice President of Fliggy and General Manager of Hotel Division

Sharing economy is introduced into China，After five years of integration and development，Nearly all areas of modern life。A new tourism product that emerged at the historic moment—house sharing and online short-term rental，It appears on the opposite side of the hotel，Take a share of the accommodation market。Pantsev, Vice President of Xiaozhu Short-term Rental, focuses on shared accommodation，delivered a keynote speech on consumption upgrading in the context of cultural and tourism integration。He expressed the development trend of the global accommodation industry，The driving force behind people’s accommodation will change from “the rigid need to stay overnight” to “individual feelings、Immersive experience” transformation。

Pantsev, Vice President of Xiaozhu Short-term Rental

Of course，The development of homestays in China was not smooth at first，Changes in the market environment in the past two years，Provides various favorable conditions for the development of homestays，The B&B economy has developed rapidly。Innovating the “investment + consumption” model，Focus on hotels、B&B、Colorful investors who crowdfund apartments and other spaces have the most say，Chief Operating Officer Zhang Yi believes that the hotel industry currently faces unclear positioning、Severe homogeneity；Imbalance of supply and demand、Increased vacancy rate and high development and operation costs，Three major tests of low room night profit。

COO of Colorful Investment  Zhang Yi

The emergence of B&Bs has divided up half of the accommodation market，This makes the road for traditional hotels to develop even narrower，His move to break through the ceiling is also imminent。A roundtable discussion moderated by Wang Hangjing of AccorHotels，Director of Jinjiang Inn Hotel Co., Ltd.、CEO、Zan Lin, Chief Operating Officer, China, Shanghai Jinjiang 188bet app Louvre Asia Hotel Management Co., Ltd.；Yan Chun, Vice President of Development of AccorHotelsMeihua Hotel Management Co., Ltd.；Zhou Gang, Vice President of CYTS Shanshui Hotel Group；Founder of Xi'an Hotel Brand、CEO Lu Siyun；Gu Lin, COO of Hanting Brand of Huazhu Group, explains how budget hotels break through the ceiling，Shift to limited service as theme，The way out from budget hotels、Discussed how to differentiate hotel management and value-added services to guests，And what kind of products and evolution paths will be spawned by the future hotel market environment，The site is full of useful information。

June 7，Zhihui will hold the 3rd China Cultural Tourism Consumption Innovation Summit in Beijing，Many cultural and tourism guests from the industry gathered，Multidimensional、Decoding the development logic of China’s cultural tourism industry from multiple perspectives。

Long press to identify the QR code of the picture below，View the summit speaker list and summit agenda。