Royal Caribbean closes event booking website,What else does the travel giant need besides a brand to enter the field of 188bet online live casino activities??

Big Traffic Author of 188bet online live casino article: Li Haiqiang 2018-05-22
TUI Group、Marriott International and other world 188bet online live casino companies have increased investment in destination activities business。But Royal Caribbean, the world’s second largest cruise company, recently announced the closure of its GoBe event booking website。This shows that in an active market with very obvious fragmentation characteristics,Not all big brands can capture and meet consumers’ personalized needs。

In TUI Group、At a time when world travel giants such as Marriott International are increasing investment in destination activities,The world’s second largest cruise company has decided to withdraw from competition 188bet online live casino。

GoBe, an 188bet online live casino owned by Royal Caribbean Cruises, recently announced that it will no longer accept new orders,But the company said it will continue to fulfill orders placed by customers。

“When the company launched the GoBe business, the purpose was to provide travelers with fun and interesting 188bet online live casino products around the world,But unfortunately,Since May 18, 2018,The company no longer accepts new orders。" the website reads。

A 188bet online live casino spokesman declined a request to interview corporate executives,The world’s second largest cruise operator did not disclose the amount of its investment in GoBe。

Online trade website Seatrade Cruise News previously pointed out when reporting on 188bet online live casino,Company says Gobe will work with its independent operators,Ensure that all users who have booked the service receive a refund or otherwise ensure that customers enjoy a seamless vacation experience。

Royal Caribbean officially launched destination activity booking platform GoBe in March 2017,It has been in trial operation for several months before 188bet online live casino,The entire business preparation phase lasts for many years。When the service was first launched,The website offers more than 4,000 activity products through cooperation with tour operators,And plans to add thousands of new products in the future。In addition to providing services to the company’s existing cruise passengers,Campbell also said last year,He specifically wants to attract non-cruise passengers to book the company’s event products。

“We want to serve everyone,We found it in the company event order,Many people go online to find activities that last three or four days,Some people asked,‘Can we participate in some activities tomorrow?’” Campbell said in an interview last year,“No company has ever succeeded in 188bet online live casino area before,We think we can definitely do it。We want users to be able to book the activity products they need on the same day。”

According to 188bet online live casino Global Communications Officer Rob Zeiger,GoBe currently has approximately 20 employees;The parent company is currently arranging other suitable jobs for most employees,Also discussing his future job with Campbell。

Zeiger said yesterday,The reason for the website’s failure was not a lack of technology or unclear business logic。

“Our team is great,They also have many good ideas,But it is very difficult for startups to enter and achieve breakthroughs in large-scale mature markets。” Zeiger said。

In the past few years or even months,Exceptionally frequent investment and M&A activities in the 188bet online live casino activity sector,Booking Holdings announced the acquisition of FareHarbor, a US activity booking software service provider, in April 188bet online live casino year,The next day TripAdvisor announced the acquisition of Icelandic 188bet online live casino activity technology provider Bokun。Strong intrinsic growth vitality、The rapid shift from offline transactions to online and mobile bookings and the increased investment in experience products by global 188bet online live casino giants are the four major driving factors for frequent transactions and investments in the field of destination activities。Given that only about 20% of active products in the world are online,More M&A transactions may occur 188bet online live casino in the future。

Early 188bet online live casino month,European Travel Group TUI 1.USD 3.6 billion to repurchase Hotelbeds 188bet online live casino management businessAfter,Become a bigger player 188bet online live casino,And TripAdvisor CEO recently raised the company’s future revenue estimate for destination activity business to US billion,Twice the original number。

When GoBe launches destination activity business,Campbell admitted that competition 188bet online live casino will be extremely fierce,But he said,Brand influence will help the company stand out,It will also be helpful for the company to focus on customized activities。

“The entire field of 188bet online live casino activities has been commoditized,But we want to make it more professional。”He said。

An email from Tony Carne, managing director of tour operator Urban Adventures,He hopes to reach a final framework for a partnership agreement with GoBe 188bet online live casino week at IPW, a trade show in Denver。

In Carne’s opinion,Operating a travel 188bet online live casino is always a difficult hurdle for Royal Caribbean to overcome。

"But,Tourist 188bet online live casino activities are not their core business after all,Providing various services to passengers on board is the company’s key profit point。”

*188bet online live casino article was compiled by Zhihui analyst Li Haiqiang from skift,Original title: "188bet online live casino Tour Venture GoBe Calls It Quits》.

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