As Wuxi Lingshan Group came out of nothing、A successful case from scratch，Nianhuawan is very valuable for analysis。June 7-8，Zhihui will hold the 2018CTCIS Third China Cultural 188bet online sports betting Consumption Innovation Summit in Beijing，Many heavyweight cultural and 188bet online sports betting guests gathered，A case analysis of Nianhua Bay will be presented during the summit，Multidimensional、Decoding the development logic of China’s cultural 188bet online sports betting industry from multiple perspectives。This article provides an in-depth review of the birth of Nianhuawan、Content scenarios and operation logic。

Lingshan Town·Nianhua Bay，World-class Zen vacation destination，Travel through construction set、Sightseeing、Accommodation、Vacation、Experience-in-one tourist resort complex，Created a new market for characteristic cultural 188bet online sports betting，Significantly different from other Jiangnan ancient towns in China，The first domestic characteristic town with the theme of Zen culture。

Since birth，Nianhuawan is widely praised by the outside world，Everyone praises Nianhuawan，The first is the pavilions in the town，Everything is excellent，188bet online sports betting can be said to be a unique style，Integrated with Zen culture；The second is advanced concepts，Strive for tourists to have an immersive experience。The passenger flow of 188bet online sports betting in 2016 was 148.70,000 people，Ticket revenue for the year was 76.75 million yuan，The income from secondary consumption such as accommodation and catering reached 1.3.1 billion yuan。188bet online sports betting composition of secondary consumption income，Hotel accommodation revenue accounts for 98%。

The emergence of Nianhua Bay，Breaking the past situation in Wuxi where there were no popular products for tourist destinations，Not only is it hard to find a room in Nianhuawan，Farmhouses in surrounding areas、Accommodation、Catering has also been fully promoted、Activate。In the trend of the times, shifting from sightseeing 188bet online sports betting to vacation 188bet online sports betting，Nianhuawan can be said to be the leader in the tourist town product system。

The success of Nianhuawan，It is the iteration of Lingshan culture、The result of the iteration of 188bet online sports betting products and the continuous iteration and superposition of the market。

The development of Lingshan Town is the same as that of many religious tourist attractions，From the creation of Buddha、The temple construction begins。1994，The national tourist resort policy has only been implemented for two years，Mashan (where Lingshan Town is located) at the southwest end of Wuxi City is still a land overgrown with grass。There is a thousand-year-old temple in the local area - Xiangfu Zen Temple，According to legend, Master Xuanzang created 188bet online sports betting in the Tang Dynasty，In modern times, 188bet online sports betting has become increasingly depressed，Destroyed by war。

Wuxi is located in the south of the Yangtze River，It has been a place where Buddhism has flourished since ancient times。1990s，“Building temples” is a common practice in many places to develop 188bet online sports betting。Reform and opening up have brought economic prosperity to people，It also brings a certain degree of freedom to pursue spiritual entertainment。Chinese people have been suppressed for a long time and are full of curiosity and yearning for mysterious religious culture，With the development of domestic 188bet online sports betting at that time, it came out。In this context，Wuxi City decided to restore Xiangfu Temple，At the same time, an 88-meter-high bronze Buddha statue was built on Xiaoling Mountain behind the temple。

188bet online sports betting Giant Buddha

The Buddha has been polished for three years，Completed in 1997，Majestic and solemn，It was the largest open-air statue of Sakyamuni in the world at that time。By Xiaolingshan、Xiangfu Zen Temple、The Lingshan scenic spot composed of the Lingshan Giant Buddha and other scenic spots distributed in it，Become the most complete in China、188bet online sports betting also the only Buddhist cultural theme park that focuses on displaying the achievements of Sakyamuni。Buddha and temple made out of nothing，Making the originally unknown Lingshan Mountain a benchmark for domestic religious 188bet online sports betting。

The beginning of the century，After solving the problem of food and clothing，Chinese people are beginning to turn their attention to cultural and 188bet online sports betting consumption that represents spiritual experience，The training-style tour group is declining，Self-driving travel and independent travel are in the ascendant。At this time，Lingshan Shengjing Phase II Buddhist Cultural Park begins planning，The core product is the musical dynamic group sculpture "Kowloon Bathing"。

July 2003，Buddhist Cultural Park is open to welcome guests。Based on the second phase，The later architectural wonder "Lingshan Brahma Palace"，Incorporates Chinese Buddhist grotto art and traditional Buddhist architectural elements。188bet online sports betting serves as the venue for the World Buddhist Forum，Not a temple，But a palace，Has the function of forum address，188bet online sports betting will become the permanent address of the forum after 2012。

188bet online sports betting Brahma Palace

About the same period，Due to market depth adjustment and competition from similar types of 188bet online sports betting products，The number of tourists in Lingshan scenic spot has declined。What makes Lingshan Group even more troublesome，Lingshan scenic spot has a common problem of many sightseeing tourist attractions - tourists stay for less than four hours，Except for tickets, per capita consumption is extremely low，As a scenic spot with heavy assets，Large investment volume，How to realize profits has become a problem。

Travel market at that time，Especially in the Yangtze River Delta region where consumption power and consumption concepts are more advanced，Self-driving tour、Leisure vacation travel has become a trend。How to create new tourist attractions，Meet the objective needs for 188bet online sports betting product upgrade，It has become a strategic issue that needs to be solved urgently before Lingshan Group。

By listening to tourists’ demands in daily operations，Summary of product features during benchmarking project inspection，Pay attention to key changes in macro policy research，Lingshan Group has keenly captured the harbinger of the great era of 188bet online sports betting and vacation。Based on the objective needs of Dalingshan’s internal product upgrade，And the embrace of the era of leisure vacation travel，188bet online sports betting came into being。

188bet online sports betting is located in Geng Bay in the westernmost part of Mashan，Project planning area 1,600 acres，Building area is about 350,000 square meters，Opened on November 14, 2015。

188bet online sports betting is functionally positioned as a supporting project for Lingshan Buddhist Expo Park，Mainly provides leisure and health facilities for scenic spots，At the same time, the town is also the permanent site of the World Buddhist Forum。Therefore，In terms of functionality，The project plans a themed commercial district、Ecological Wet Area、Vacation Property Area、Forum Conference Center Area、Five functional areas in the high-end Zen boutique hotel area。

The naming of 188bet online sports betting，On the one hand, it comes from the saying "Buddha picked up flowers" in the Buddhist scriptures，The allusion of "Gaye smiles"，At the same time, it is also due to the magical landscape where the land it is located resembles a five-leaf lotus。The organization of 188bet online sports betting through three main traffic roads and water systems，Planned “Five Grains”、"一街"、The main functional layout of “Yitang”，With a Zen naming system，Forming a general plane based on the "Five-petal Buddha Lotus"。

188bet online sports betting project functional layout diagram，Source: Qianzhan Industry Research Institute

The "five grains" are Yunmen Valley、Bamboo Valley、Ginkgo Valley、188bet online sports betting Heart Valley、Luming Valley，Shaped like five petals。Yunmen Valley is the visitor center of the project、Parking lot、Transportation hub，is the only entrance to the project。Bamboo Valley、Ginkgo Valley is the Zen living area in the project。Zhuxi Valley is a single-family serviced apartment。Ginkgo Valley is located in the middle of the project，188bet online sports betting was the center of the surrounding natural villages，Preserved some local historical remains。Zenxin Valley is the permanent site of the World Buddhist Forum，The main layout includes a conference center, exclusive hospital and other buildings。Luming Valley has built a high-end Zen culture and art private club。

"One Street" is Xiangyuehua Street,Located in Huaxin，Is the core commercial district of 188bet online sports betting，Plays the role of connecting "grains"。Total building area 15.50,000㎡ ，Available area for rent 1.80,000㎡ ，Occupancy rate 96%。Business includes catering、Entertainment、Leisure Services and Bar。The category includes teahouse、Flower Shop、Buddhist exhibition halls and other facilities provide services similar to tea ceremonies、ikebana、Scripture copying and other experience projects。There are 13 Zen-themed inns on the street，Different architectural styles。

"One Hall" is the Xushan 188bet online sports betting Hall,Specially invited Japanese master Kengo Kuma to create and design，It is a large Zen hall with a "wonder of color and space" that can accommodate thousands of people to meditate at the same time，It is also a large scenic spot landmark in 188bet online sports betting。

Travel 188bet online sports betting:Accounting for about 20%。Tourist products are mainly concentrated in Xiangyuehua Street，Operating tourist shops with unique characteristics，Business types with distinctive handicrafts、Special clothing、Ceramics、Tea art, etc.。The concept of building a commercial street is: every store，188bet online sports betting’s all a beautiful scenery；Business is an attraction、Attractions are businesses。

Xiangyuehua Street

Catering:Accounting for about 25%。Dining is mainly concentrated in Binhu Food Street，Have good landscape advantages，And there is a large area of ​​waterfront exterior space。Catering options include Jiangnan specialty Chinese food、Hexian、Japanese food、Pasta、BBQ, etc.。The interior decoration style 188bet online sports betting restaurant has strong Jiangnan characteristics，Fresh and elegant，With private rooms。

Inn:Accounting for about 20%。There are currently 13 Zen Inns in 188bet online sports betting: One Flower, One World、Let’s have tea、Great drink、A pond of lotus leaves、Half window sparse shadow、A pine in front of the door、Yinghuo Villa、Luhuasu、Hundred-foot pole、Yun Banjian、A bright moon、No gate、dustless。These inns are designed in a Zen style，Use logs, cotton and linen materials，Everywhere is a metaphor for the simplicity of Eastern aesthetics。Each inn has a unique Zen theme，Each theme has a Zen story。

188bet online sports betting Zen Inn

188bet online sports betting Apartment:Accounting for about 15%。Within the project except the hotel、Outside the inn，There are also a large number of vacation apartment products developed and constructed，With courtyard style、Two building types in row style；Rooms with standard rooms、Double bed room、Three types of family suites。Currently a commercial holiday apartment product，Foreign sales，Non-owner-occupied investors will hand over the apartments to 188bet online sports betting Village for operation and management。

Night scene "188bet online sports betting Walk":As a huge gift for the closing ceremony of the 4th World Buddhist Forum，Created by the core team of the G20 Gala，Using the Zen landscape and landscape architecture of 188bet online sports betting as the carrier，With modern digital multimedia technology and stage performance art，Made with great efforts and beautiful things、Poetic and ethereal artistic conception of the performance，Vivid interpretation of the origin and spiritual connotation of Zen，Shows scripture copy、Zen lifestyle such as meditation。

188bet online sports betting night view

Other business formats，Bars account for about 15%，Mainly sake bar、Cold drink shop、Teahouse, etc.；Supporting businesses account for about 5%，Mainly supermarkets、Convenience store、KTV, etc.。

The overall architectural style of 188bet online sports betting Town refers to the style of Nara, Japan，Integrated into the unique water system of the small town in Jiangnan, China，Created a unique architectural style。where，Small details such as fences and moss are most commendable。

In the village，Fences couldn’t be simpler，But in 188bet online sports betting，But it is a very complicated process。The first thing is the materials，Must choose the best moso bamboo，Carefully selected from various production areas across the country，There are also very complex processes for testing and processing，Secondly, the craftsmen who do these tasks are also very particular，The master craftsman is still the heir of the “intangible cultural heritage” of bamboo fence。The bamboo fence construction here，A total of twenty-nine standard tools are required。In the end, I will become Zen、Texture、Beauty、rhythm、Multiple functions integrated together，Made into a small, calm and beautiful fence。

In the courtyard of Nianhuawan、By the pond、By the creek、Moss at the base of the tree，Is one of the most important factors in creating a Zen mood。Moss is affected by air、Sunshine、Moisture、Affected by various factors such as soil acidity，It is difficult to survive naturally after large-scale transplantation，This also means that planting moss in 188bet online sports betting is not an easy task。

The same moso bamboo used to build fences，Moss is also collected from mountains all over the country，For example, Tianmu Mountain、Yandang Mountain、Wuyi Mountain and other areas with excellent ecological environment，We also specially invited agricultural professors and experts to study how to transplant and cultivate growth。Even the tiniest moss is so painstakingly done，188bet online sports betting can be seen that Nianhuawan is very dedicated。

How Nianhua Bay is operated and built？The method of making something out of nothing，How to turn a barren land into a beautiful tourist destination？In the past two years，There are numerous analytical articles on the Nianhuawan model，Including Wu Guoping, Chairman of Wuxi Lingshan Cultural 188bet online sports betting Group，I also talked about the experience of Nianhua Bay more than once。At the 2017 First China Leisure and Vacation Conference，Wu Guoping shared the operation method of Nianhua Bay。

Wu Guoping, Chairman of Wuxi Lingshan Cultural 188bet online sports betting Group

The following is the full text of Wu Guoping’s speech at the First China Leisure and 188bet online sports betting Conference

(Slightly deleted by 188bet online sports betting)

1. Why does Lingshan build 188bet online sports betting?

Lingshan’s development of 188bet online sports betting is mainly based on three points.

First, keep track 188bet online sports betting pulse 188bet online sports betting times.China has entered the leisure era，The leisure era is coming with a speed and intensity beyond everyone’s imagination。Era has created Nianhua Bay。The historical trend of transitioning from the era of sightseeing and 188bet online sports betting to the era of vacation and 188bet online sports betting，Let Nianhua Bay come into being。

Second, find the right consumer group.China has entered the stage of fully realizing a moderately prosperous society，A large number of people with middle income have emerged。Why do Chinese people go to Japan to buy toilet seats and rice cookers？In fact, there is no shortage of consumers in China’s leisure and vacation market，Only lack of good products。From the Golden Week of each season，It can be seen in the crowds of people traveling abroad，China currently has too few leisure 188bet online sports betting products，Fewer good products。In this case，The consumer group targeted by Nianhuawan is the middle-income class。

Third, make unique 188bet online sports betting.Once a good product comes out of China，Everyone follows suit。If everyone builds ancient towns，Duplicate Ancient Town，188bet online sports betting may be hopeless。

Based on this premise，Lingshan found a way to tap 188bet online sports betting resources。Lingshan started from culture，Find a word from Buddhist culture - "Zen"，Evolve Zen into simplicity、Happy、Healthy lifestyle。Facing the huge work pressure of the current middle class，And the soul that needs to be released，This positioning is to let everyone slow down when going to 188bet online sports betting、Calm down、Stay、Stay here、Have fun。Not just physical pleasure，Care about the body and mind and have fun together。

The word "Nianhua" comes from the Buddhist classic "Nianhua Smile"，Aiming to make everyone happy from the heart。We are a spiritual vacation product。From architecture to landscape、Everything is centered around the central theme of "Zen Travel Destination" to create a unique one，Instead of copying the 188bet online sports betting products of other places’ destinations。

Global 188bet online sports betting in a region is also good、It’s also good to travel to vacation destinations，There must be hot products and leading products。This leading product is to be first-class in the country，Even a unique product。

2. How was 188bet online sports betting built?

“Culture as the soul、Taking quality as the root、Experience is king、Market-based”，These four sentences are the breakthrough point in establishing 188bet online sports betting。Lingshan makes 188bet online sports betting and inherits the spirit of Lingshan。

First, creativity, innovation and creation.How to make the original barren land、A dilapidated place turned into a beautiful tourist destination。In this process，Mainly rely on traders who can truly understand the market and are very familiar with the 188bet online sports betting and leisure industry to do creative planning。No good creative planning，There is no good plan，There are no good products。Things determine the way out。This requires a core team、Need creative ideas from core people、Creation、Innovative ability。

Second, exquisite, delicate and exquisite.There is moss in 188bet online sports betting、Bamboo Fence、Thatched roof and many details，How to make it？This fineness is the details that create greatness，Details are the mother of success，The devil is in the details。Every detail is constructed by myself and the team。

1. The bamboo fence in 188bet online sports betting.The bamboo fence in 188bet online sports betting was made by the Japanese。Although in Zhejiang, China、Yixing、Jiangsu has recruited many people，But such an exquisite bamboo fence cannot be made，In the end we spent 300,000 to hire two Japanese bamboo fence masters in their 70s。The overall style of Nianhuawan is Tang style and Song Dynasty，Some people say that we are a Japanese-style building，But we have to return to the origin of culture，It is the cultural pattern of the Tang and Song Dynasties。

2. Moss in 188bet online sports betting.If you want to embody Zen，Every small landscape is made into a lawn，The taste will be gone，So I decided to make moss。Although the air in Wuxi is relatively humid，But it’s not that easy to work with moss。We experimented for three or four months，Finally, moss can be seen in 188bet online sports betting，It has become a very important carrier for Nianhuawan to embody the Zen spirit。

3. Stick to the product.People who make products，188bet online sports betting can’t make a good product without driving yourself crazy，Don’t drive yourself crazy，Consumers will drive 188bet online sports betting crazy，Competitors will drive 188bet online sports betting crazy。First of all, 188bet online sports betting must torment yourself，Otherwise they will torture 188bet online sports betting。

Third, quality, taste and brand.Nianhuawan built 30 inns，Every inn is different，With different charm、Different styles、Different experience。30 inns are named after Zen poems，This inn is in China now，How to create upgraded products for tourist destinations，188bet online sports betting a major exploration。Nowadays, inns are basically four-star to five-star standards，But there is a breath of life，And there is a cultural taste。

Fourth, situations and scenes.Everyone who has been to 188bet online sports betting knows this，188bet online sports betting at night is more beautiful than 188bet online sports betting during the day，Because there is a performance of "Zen Walk" in the evening，It is to make everyone feel comfortable in the town、Walk slowly，Enlightenment、Time to realize Zen。

Why do "Zen Walk"？A vacation destination，If there were no cultural-themed performances and experiential activities for everyone to immerse themselves in at night，This destination is discounted。Judging from the situation in Lingshan，"Zen Walk" is an indispensable and important carrier for tourist destinations，188bet online sports betting also an important expression method that embodies the connotation of cultural themes。

Fifth, experience, understanding and understanding.If people live in a place and have nothing to do，This is not possible，There should be various theme activities。188bet online sports betting is surrounded by Zen，around simplicity、Happy、Healthy lifestyle，There is a copy of the scripture、Practice、五道十馆，As long as you want to learn、If you want to experience it, you can find a very elegant place to experience it。A place where children have children，Adults have their own place。

In 188bet online sports betting, many prime locations have been used as experience centers,Experience is a core competitiveness of leisure and vacation 188bet online sports betting in the future，The ultimate goal is to combine lifestyle and leisure vacation。188bet online sports betting lifestyle is simplicity、Happy、Health，Let him truly feel relaxed after coming here、Zizai、Happiness、Praise。

Sixth, use your heart, effort and money.

1. Be attentive.A creation out of nothing like Nianhuawan，Another tourist destination project to be completed，If you don’t do 188bet online sports betting carefully, you won’t be able to do 188bet online sports betting well。

2. Use force."Power" is physical strength、Energy。After the town was built, meetings of various sizes were held no less than 2,000 times，Traveled to various places hundreds of times，Countless miles traveled to the construction site。Not very energetic、Not physically strong。

3. Use money.The fundamental difference between building high-quality projects in cultural 188bet online sports betting destinations and doing real estate is whether you dare to spend money，If you keep using this money, you will get rewards，There are still benefits。This problem is that many people now come to Nianhuawan to study，What I talk to them about the most。Cannot learn external things，To learn things about the soul。

Four or five places across the country took the Nianhuawan drawings，Made exactly the same，But I didn’t learn the “soul” of Nianhuawan，One of them is that you are reluctant to spend money。The entire building in 188bet online sports betting，The main buildings inside are made of wood，Becoming an attraction requires investment。

Seventh，Inheritance、Legendary、Legend。Doing 188bet online sports betting projects is very tiring and painful，But I think these things will still be there 100 years later，Equal to the continuation of life，No matter how tired you are at this time、No matter how hard it is, it’s worth it。So，"Contemporary boutique、Future Heritage” is our pursuit。

3. The future of 188bet online sports betting?

1. Create a super IP holiday destination.The future of 188bet online sports betting must be to create a super IP holiday destination，It is to really do things like destination scenic spots + destination business + destination accommodation。Nianhuawan is not really ready yet，Many more questions，The cultivation process takes 3-5 years。We hope to stay in Nianhuawan、Business format、New models must be explored in all aspects of performing arts and activities。

2. Management methods and mode output.Now Lingshan is turning Nianhuawan into a knowledge management carrier，Preparing output management methods in the future。We now propose a goal called "Operator of Chinese Cultural 188bet online sports betting Destination"，From creativity to planning to design，Two projects have been implemented:

The first 188bet online sports betting grandeur of Nishan.Shandong Nishan，The birthplace of Confucius，The first phase of the project is 8 square kilometers，188bet online sports betting to create a Confucian cultural leisure vacation destination according to the Lingshan model，Creating a leisure and cultural destination with excellent Chinese traditional culture。

The second is Hanzhong.Shaanxi Hanzhong，The place where Liu Bang spent his most difficult moments，188bet online sports betting also the place where the Han Dynasty laid its foundation。We built a Han culture expo park called "New Han Scenic Spot"。From Creative、Planning、Design、Construction Agency，All the way to operation and maintenance，All hosted by Lingshan Whole Industry Chain。

What will 188bet online sports betting be like?Nianhuawan seems to have become an Internet celebrity town at this stage，No less than 10 groups of people visit 188bet online sports betting every day，Received up to 10 batches a day，Everyone who comes is the county magistrate、County Party Committee Secretary、Municipal Party Committee Secretary。It’s not that Nianhuawan is doing so well，The popularity of small towns in China has gone too far。

We have a saying: "Born from sorrow、Die in peace"。When is the day to stop thinking、Stop innovating，188bet online sports betting is over。“Beyond ourselves and exceed expectations”, 188bet online sports betting is our mission.

188bet online sports betting product iteration is always on the way.There are new scenes every month、There are surprises every year，Only in order to make 188bet online sports betting place always a hot spot for consumers。

I have been doing cultural 188bet online sports betting for nearly 25 years，From 1994 to now，Some people become more and more motivated to travel，But the more we do it, the more afraid we become。Why？Three reasons:

First, the requirements are getting higher and higher.Consumer、Visitor、Hotel guests are demanding more and more from us，How high is 188bet online sports betting？Details determine success or failure。

Second, the market is getting bigger and bigger.How big is the market，If 188bet online sports betting have to take on a mission, 188bet online sports betting may be on the plane every day、On the high-speed rail every day。

Third, success is getting harder and harder.I think it will be increasingly difficult to succeed in a project in the future，Because all kinds of big guys are doing 188bet online sports betting now，188bet online sports betting is being studied in all aspects，People who travel themselves will be under increasing pressure，So it is getting more and more difficult to do successful projects。But，Engage in cultural 188bet online sports betting，As ​​long as you don’t forget your original intention，Definitely able to contribute to Chinese cultural 188bet online sports betting、The leisure industry makes its due contribution。

(This article’s speech is based on Wu Guoping’s speech at the 2017 First China Leisure and Vacation Conference，Not reviewed by the parties。Part of the information is synthesized from Baidu Encyclopedia、CRIC Consulting、Fangtang Think Tank、Qianzhan Industry Research Institute、Sichuan Zhongda "188bet online sports betting Inspection Report" etc.。）

June 7-8，Zhihui will hold the 2018CTCIS Third China Cultural 188bet online sports betting Consumption Innovation Summit in Beijing，Many heavyweight cultural and 188bet online sports betting guests gathered，During the summit, an in-depth analysis of the Nianhua Bay case will also be presented，Multidimensional、Multiple angles、Comprehensive decoding of the development logic of China’s cultural 188bet online sports betting industry。

Click on the image below，View the summit speaker list and summit agenda。