The China Banking and Insurance Regulatory Commission recently issued a notice allowing insurance companies to participate in the long-term rental market，Clear the three major requirements for financing entities and project entities for insurance capital to participate in the long-term rental market。Previously，With continued policy dividends，Long-term rental apartments have become a sought-after investment target for various capitals。However，The cruel reshuffle of the 188bet mobile login market is also underway，Many 188bet mobile login brands have withdrawn from the market due to poor management，Operation and profit models are still common problems in long-term rental apartments。

Experts interviewed by reporters from China Securities Journal，188bet mobile login as a "heavy asset"，Inseparable relationship with capital。To find the real blue ocean，Except when in service、Work hard on product features，Asset securitization is generally considered to be a way out for the future，Insurance funds can also continue to provide financial support to the 188bet mobile login industry by purchasing such asset securitization products。At the same time，Regulators must strictly control "assets"，Prevent real estate companies from over-financing by taking advantage of the "windows" of the rental housing policy。

Profit space needs 188bet mobile login improved

He Liangyu, general manager of Zhonglian Qianyuan Real Estate Fund Management Co., Ltd., thinks，Currently，188bet mobile login operation is in the preliminary stage of development，Industry concentration is low。For companies developing long-term rental apartments，How to quickly occupy a position in the billion-level market，Solution to early financial pressure、The payback period is long，Create a distinctive operating brand，Establish differentiated competitive advantages，It is an urgent problem that needs to be solved。In the long run，The problem of “low return on investment” must be solved。

Zeng Jing, head of Everbright Anshi’s asset securitization business, thinks，The profit prospects of long-term 188bet mobile login apartments are still unclear，Operation capabilities need to be improved。Since the demand for long-term rentals is mainly concentrated in first- and second-tier cities with relatively high population density，The 188bet mobile login-to-sale ratio of residential assets is too low，Limited space for substantial increase in short-term rentals。Apartment assets and some commercial-to-residential/188bet mobile login assets are due to lower holding costs，This is the development direction of long-term 188bet mobile login apartments that should be strongly encouraged。

As far as the Shenzhen market is concerned，Li Bing, Deputy Legal Manager of Country Garden Group Shenzhen Region thinks，At present, the homogeneity of 188bet mobile login products is serious and the competition is serious，No differentiated product design based on the needs of different groups of people。At the same time，From the perspective of long-term rental companies，The cash flow recovery cycle is lengthened，Resulting in increasing financial and operational pressure。

Nevertheless，From the perspective of insurance funds，Long-term 188bet mobile login apartments are undoubtedly a new investment channel。

Introduction from industry insiders，Insurance funds need more long-term、Stable、Investment direction with higher returns to maintain and increase value，This is consistent with the future development of the long-term 188bet mobile login market。

188bet mobile login will become a breakthrough

A person in charge of asset management of an insurance company thinks，Insurance funds enter the leasing market，The risk is still high at present。This is because the current 188bet mobile login operating agency、Real estate investment funds first sell part of the property equity to long-term fund holders such as insurance companies，Cooperate with the latter to jointly issue REITs。But the annualized income from operating properties is only 3%-4%，The rental return rate is lower than the expected long-term investment return value of insurance funds。Therefore，Most insurance companies are cautious about investing in long-term operating projects。

The person in charge thinks，Just entering the market and testing the waters，Insurance capital and government、Cooperation between state-owned enterprises is a high probability event。Also，Some "asset-heavy" 188bet mobile login companies may be a direction。This type of project is supported by assets，Risk is relatively controllable。

"In the near future，The two most important elements in the 188bet mobile login business are assets and operations，If it can pass cost management、Enhancing operating efficiency through large-scale operations，And gradually build a brand，Form a virtuous cycle，It can reverse the current problem of low profitability of long-term rental apartments to a certain extent。"He Liangyu said，From the perspective of long-term development of the industry，How to support rental housing through changes in land supply methods、Reducing the price of "flour" is an issue that must be solved。At the same time，from construction、Provide full-chain financial product support to the rental housing industry at all stages of incubation and securitization exit，And the industry authorities in construction acceptance、Record、Optimize supervision process and efficiency in transactions and other aspects，Quick for the 188bet mobile login industry、Healthy and large-scale development are crucial。

He Liangyu said，Poly 188bet mobile login Housing REITs、Instructions on the successful implementation of Country Garden 188bet mobile login housing REITs and other multi-unit 188bet mobile login housing REITs，The development direction of long-term 188bet mobile login apartments is asset securitization。Different from traditional financing tools，REITs conduct capital operations based on assets，Revitalizing the company’s existing assets，Convert "asset pool" into "fund pool"，While effectively solving the long investment recovery cycle of "asset-heavy" long-term 188bet mobile login apartments，Creating a back-end exit platform for “asset-heavy” enterprises，Improving the “development” of “heavy asset” enterprises、Hold、The whole industry chain model of securitization exit，Enables enterprises to reserve land on the front end、No "worries" in development and other aspects。

Without a doubt，REITs are companies that hold “heavy assets” and are in the 188bet mobile login housing business，An important investment and financing tool that even quickly occupied the 188bet mobile login housing market。

“The 188bet mobile login market must achieve good development，Need to open up the entire industry process of fundraising, investment, management and exit。The smoothness and pricing effect of exit channels，Is an important prerequisite for funds to be willing to participate in the long-term rental market in a market-oriented manner。" Zeng Jing said，Currently，Asset securitization is an important exit method，But there are also many problems that need to be solved，One issue that deserves special attention is，There is a lack of long-term equity investors in China，So much so that most of the so-called exits through asset securitization are a kind of debt refinancing。

“From an indirect investment perspective，In the future, investment rental asset securitization products will become an important means for insurance funds to support the development of the 188bet mobile login industry。"Oriental Jincheng analyst Xu Chengyuan believes，Based on foreign experience，The most common method of financing long-term rental apartments is to securitize assets such as rent and then raise funds through the secondary market。The liability duration of insurance funds is longer，Highly matched with asset securitization products with longer maturities。

Xu Chengyuan said，With the development of 188bet mobile login industry，Such asset securitization products will continue to grow in the future，And insurance funds can continue to provide financial support to the 188bet mobile login industry by purchasing products。At the same time，Asset securitization products are repaid with cash flow generated from rent，With risk isolation function，Insurance companies can better control investment returns。

Need to strictly control "188bet mobile login"

He Liangyu reminds，Asset securitization is an integral part of the complete business model of the 188bet mobile login industry，But the "asset protection" must be properly controlled。For companies that really plan to rent housing、Assets with real and good leasing operations，The securitization operation should continue to be encouraged and supported。At the same time，Strictly controlling “asset control” is also an opportunity to prevent “real estate companies from borrowing the leasing housing policy”、An effective way to over-finance"。

He Liangyu thinks，In the early stages of the development of the 188bet mobile login housing market and 188bet mobile login housing securitization，It is recommended that regulatory authorities comprehensively consider the overall situation of the project (such as issuer qualifications) when approving the project.、Location and quality of property assets、Issuance scale and valuation ratio、Operator development plan, etc.) to grasp the specific review standards，In line with the actual situation of the market，Also reflects the encouragement and support for the industry，To promote the healthy development of the 188bet mobile login housing industry。

“Currently 188bet mobile login rentals are not very profitable，And early in the market，Scale advantage is a very important first-mover advantage，So it is natural for enterprises to pursue large-scale expansion。" Zeng Jing emphasized，Long term，Healthy development of the industry requires focusing on operations。Regulators can encourage operational capabilities when formulating policies，Investors making investment decisions，Operation capabilities also need to be priced。

Li Bing said，Really want ordinary investors to buy 188bet mobile login asset securitization products，Depends on the added value brought by operation management。For 188bet mobile login asset securitization business，Need to pay attention to business capabilities，Cannot allow it to grow wildly，Only companies with truly qualified management and management can be recognized to issue products。

*Source of this 188bet mobile login: China Securities News，Author: Xu Zhao、Cheng Zhu，Original title: "To solve the profit dilemma of long-term 188bet mobile login apartments, asset securitization is expected to be a breakthrough》.