As of now, the total number of cultural tourism towns and pastoral complexes under construction in China is almost a thousand，And last year、There are countless similar projects in this year’s paper agreement。If you analyze carefully you will find，Most of these large-scale cultural and tourism complex projects will integrate regional history、Regional products and other local-style culture should be used as strategic positioning to amplify and extend，Among them, pastoral complex projects are the most popular。

But one possible result is,188bet online sports betting The so-called self-pleasure，Meaning that the trader failed to understand the user needs and indulged himself。

This is not alarmist，Regional cultures are mostly niche cultures，With distinctive historical or population characteristics，Unimproved niche culture is difficult to meet public taste。Currently，Existing successful large-scale cultural and tourism complex，The underlying logic is to cater to public taste，Improve or abandon regional culture。If niche culture wants to break through, it must cater to public tastes.

So what is public interest?

If public interest is analyzed according to multiple dimensions，This article has more than a hundred thousand words。But Emei Feng thinks it can be roughly summarizedPublic interest is: all the beautiful things that touch people's hearts，The so-called sex of food and sex。

So when the trader is positioning 188bet online sports betting the project in the early stage，We must ask questions repeatedly in our hearts:Does my project include hormones？This project is flexible enough、Cute、Saucy?？Can it excite your taste buds.....If these popular interests do not have matching products in the project，That is only suitable for real estate housing。Let’s first look at an example of an unintentional act that became an instant hit，Through this example you will know how important public interest is。

Everyone in the industry knows that the most recent Internet celebrity attraction is Chongqing Hongyadong，Passenger flow surges several times during holidays，The scenic area even has to queue up to enter with limited capacity。in the country except the Forbidden City，It is rare to find such a popular scenic spot，I really envy all the famous mountains and rivers。

But you may not know,Hongyadong has been in operation for ten years，It wasn’t until Douyin became popular last year that it became profitable。The popularity of Hongyadong is an accidental case of Bayu culture, a regional culture that has been attracted by public interest。

Since last year，Masters on Douyin have discovered that the appearance of Hongya Cave when the lanterns are first lit is very similar to the hot spring house (a different name for a bathhouse in Japan) in the popular Japanese comic "Spirited Away"，The real-life locations of "Spirited Away" will be available soon。

The beginning of the renovation of Danhongyadong Scenic Area，The positioning is to highlight the architectural features of Chongqing Diaojiaolou and antique commercial streets，The operator of the scenic spot subjectively did not connect the hot spring house scenery in the Japanese comic。You can tell from the commercial layout of Hongyadong，The overall business format of this scenic spot has nothing to do with the characteristics of Japanese hot spring houses，Even the foot bath 188bet sports betting app download is full of Chongqing characteristics。The early planning positioning of Hongyadong is very simple，It is a commercial scenic spot with Chongqing mountain dwelling characteristics，Mainly focusing on Bayu culture。

But when the lanterns first come on，The Hongya Cave under the lights is exactly the same as the soup house in "Spirited Away"。Since last year，Those young people who are attracted have to travel thousands of miles to come here to experience the pilgrimage，No matter how tired you are from walking during the day，They also have to wait until night to take a photo of Hongya Cave from a distance。

Possibly inappropriate statement:The soft Japanese style shown in the hit anime "Spirited Away"，It is a kind of public interest。

It is estimated that the operating company was far from expecting this sudden doubling of passenger flow，In the end, how to improve the combination of Japanese style and regional culture will test the cultural breakthrough power and business layout imagination of the Hongyadong operating company，If it remains unchanged, it will be short-lived，If you simply copy it, you will fall into a trap。

Getting rid of or improving regional culture is the only way to achieve several successful cultural tourism projects in China，These projects, without exception, dress themselves up as caterers to satisfy public tastes。

Shaanxi Yuanjia Village is recognized in the industry as a successful case of rural transformation into cultural tourism，Catering with Guanzhong style is the foundation of Yuanjiacun’s success。However, the most powerful representative of regional culture in Yuanjiacun is not Guanzhong style dining，But the Zhaoling Mausoleum of Emperor Taizong of the Tang Dynasty, the largest imperial mausoleum in China, is only one kilometer away。But Yuanjia Village does not create the Tang Dynasty style like many scenic spots in Xi'an，But find another way to position Guanzhong’188bet online sports betting s special catering with some customs and culture。

The underlying logic of Yuanjiacun’s positioning is also very simple,You only need to solve one of the two popular tastes of "eating and sex"，By the way, solve the problem of "seeing" in "色"。I have to say that this positioning really tests the operator’s determination and courage，I believe that when we first positioned Guanzhong’s catering culture，Many people will have two questions:

一.There is a famous snack street in Xi’an, Huifang，Most of the tourists in Yuanjiacun are secondary tourists from Xi’an，Can we succeed in building another Guanzhong catering and snack street？Besides, Yuanjiacun itself does not offer Guanzhong specialty catering、Comparative advantages of custom culture，No intangible cultural heritage、No special skills。

二.Guarding the Zhaoling Mausoleum of Emperor Taizong of the Tang Dynasty without extending or recreating it，This is not a waste of tourism resources and tourism culture？

The above two questions are more like warnings:Don’t do anything while guarding the advantageous culture and resources，But use your own disadvantages。

The first question is easier to explain，Many of the famous restaurants in Guanzhong cannot exist in Xi'an Huifang，So there is a lot of demand within the radiation range of Xi'an，Especially the local people in Xi’an who focus on experiencing Guanzhong catering。

The second question involves many factors，First of all, Yuanjiacun already owned multiple enterprise groups when it transformed into cultural tourism，The village collective economy is very developed，Have sufficient financial resources to support finding the best catering partner in Guanzhong。Secondly，In terms of cultural heritage, not much of the Tang Dynasty culture remains，Yuanjia Village does not have the ability to extend and restore the Tang culture of more than a thousand 188bet app years ago，Not to mention improvements？

Except Yuanjiacun of course，In the early years, Wuzhen also went through the business detour of focusing on Mao Dun’s former residence，When it comes time to develop Gubei Water Town，China Youth Travel Service completely avoids the cultural positioning of the Great Wall and focuses on the southern town route with small bridges and flowing water where people live，In this way, we can satisfy the tastes of food and sex among the northern customers。

So when a project is led by a state-owned enterprise or local government，Many leaders will require projects to demonstrate local culture and supporting resources，Leverage strengths and avoid weaknesses，Many third-party companies often use rural revitalization cases in Japan or Taiwan Province as comparative learning materials to prove。

Actually，The shortcomings of this mode of thinking are，The project party’s analysis of the underlying needs of the project’s customer base is unclear，Completely ignore the impact of the cultural gap period on cultural inheritance，Especially for 80、The public interest of the post-90s generation is unclear、Ren Yun Ji Yun，Ignore the food and sex in public taste.

Last text，Let’s talk about a question。The spokespersons for Wuzhen and Gubei Water Town are Milk Tea Liu Rene and Wang Luodan respectively，What kind of public sentiment do they represent？The public sentiment represented by the two of them，What customer groups are radiated and affected？

*The author of this article, Zhang Qian, is the Chief Content Officer of Zhihui、Editor-in-Chief，Penname Emei Feng。