Wu Guoping, Chairman of Wuxi Lingshan 188bet mobile Group Co., Ltd., was recently a guest on the interview program "Twenty People in Ten Years" with financial writer Wu Xiaobo，On show，Wu Guoping shared the operating rules of Nianhua Bay and his experience in building a 188bet mobile town。

188bet mobile Guoping said,What China lacks most now is the spirit of craftsmanship，Craftsman spirit can create products that modern people like。Nianhua Bay is in the process of construction，Every landscape is made according to the requirements of craftsmanship。He thinks，As long as the product is good，You will definitely make money in the long run，But at the same time, what cannot be ignored is the homogeneous 188bet mobileBe sure before developing a 188bet mobileWe must be clear about the 188bet mobile’s positioning, development space and profit model,If you don’t want to know，It may cause the 188bet mobile to close down when it opens。

In 188bet mobile Guoping’s view,Good 188bet mobile projects cannot be imitated and copied，Imitation has no vitality。The success of Lingshan is due to the iteration of the tradition of high-quality 188bet mobile from generation to generation，Truely transform culture into products that meet the needs of the people of the times。Whether it is a tourist town or an industrial town,Everyone needs to have their own positioning，We must make the industry into a product that users like and are willing to consume。

Before reading, please think:

The following is the interview transcript of 188bet mobile Guoping:

(Zhi Hui slightly deleted)

188bet mobile Xiaobo:China’s domestic demand grew，People need to travel，Why not find a famous mountain or temple to start your business，Instead choose "create something out of nothing"，Build the Lingshan Giant Buddha in this wasteland？

188bet mobile Guoping:First，Because the registered residence is in Mashan，I am the NPC representative elected by Mashan，People’s Congress representatives must serve the people。At that time, Mashan was a relatively poor and backward place in Wuxi City，How to make people rich is my key issue。

Second，Mashan is by Taihu Lake，Green mountains and green waters，Cannot develop industry，The host at that time felt that 188bet mobile should be developed，What you need to consider when traveling is to explore culture。On the one hand, I want to drive the development of Mashan，On the other hand, Mashan has its own 188bet mobile heritage，Buddhist culture still has a profound foundation in Mashan。So starting in 1994，Make the concept of Lingshan Scenic Spot from scratch，More than twenty years have passed。In fact, we have successfully completed a truly high-quality 188bet mobile project，Also "the time of day"、Convenient location、Various causes and conditions for people and people。

188bet mobile Xiaobo:I started to have the idea to build Nianhuawan 188bet mobile Town 10 years ago，Why do you think of doing this？

188bet mobile Guoping:There were several motivations at the time,First, Lingshan Scenic Area is basically saturated;

Second，In terms of products，Lingshan Scenic Area is a 188bet mobile sightseeing area，But from the perspective of consumer demand，China is rapidly transforming from 188bet mobile to vacation and leisure.Nianhuawan Town aims to create the concept of a tourist destination，At the same time, the name Nianhua Bay is mainly to make it rich in 188bet mobile connotation - "Nianhua Yixiao"；

Third，Tang and Song Dynasties，China’s most beautiful architectural culture has spread to South Korea、Japan，Now we want culture to return，Let the beauty of Chinese traditional culture be reflected in modern times。Of course not a complete copy，But combine it with modern beauty to create。

188bet mobile Xiaobo:When we really want to go back to the Tang and Song Dynasties to build something that meets the aesthetics of modern people，You will find the loss of craftsman spirit。The Chinese don’t even know how to build thatched houses anymore，How to grow moss，How to make a fence，All lost。

188bet mobile Guoping: What China lacks most now is the spirit of craftsmanship，Only the spirit of craftsmanship can create products that modern people like。So，Nianhua Bay is in the process of construction，Every landscape is made according to the requirements of craftsmanship。

For example，How to embody Zen、Artistic conception？We consider moss to be a breathing plant，Able to talk to people，It is also a carrier to calm people down。So we study moss over and over again，Turn it into an important landscape feature of Nianhua Bay。

Nianhuawan has a unique temperament，In fact, it is creating nostalgia。The things I had when I was a child are gone now，There are relatively few things that include returning to nature，Looking for memories is also an impulse for travel and leisure vacation。So we have a concept in 188bet mobile called "non-daily space"，It means that the place where you live is different from the place where you live，Non-daily consumption will occur at this time。

188bet mobile Xiaobo:Early 1990s，When you are in Lingshan Scenic Spot，Many man-made attractions are popping up across the country，The person who started with you，Now narrowly escaped death。You can succeed today，What is the reason？

188bet mobile Guoping:80%-90% of China’s first batch of main resources are gone，The reason why Lingshan is lucky and successful，Because of the iteration of the tradition of 188bet mobile quality from generation to generation。Lingshan has always been at the forefront of the times，I feel that the most important thing is to truly transform culture into products that meet the needs of the people of the times。

188bet mobile Xiaobo:“Iteration” is an Internet term，The Internet is constantly iterating，How many major iterations do you think Lingshan has?？

188bet mobile Guoping:I think any company needs very far-reaching product iteration。Lingshan started as a religious host、Make a Buddha statue，But just a Buddha statue cannot represent the spread of culture，We should extend to culture，So I built the Brahma Palace。The Brahma Palace is a 188bet mobile building、Technology、Art integrated into one，Finally formed a classic work of contemporary Chinese Buddhist culture。

188bet mobile Xiaobo:I have been to many artificial attractions before，They deliver it once and forget about it，Only advertising，When you can’t receive the tickets, you will be defeated，No iterative upgrade thinking。

188bet mobile Guoping:“Iterative upgrade” is actually people’s yearning for a better life that is constantly upgrading。

Now the number of tourists in China has reached more than 4 billion，Nearly 1 people are going abroad.300 million，They went to Europe to see two hundred years、A church that is immortal for five hundred or even thousands of years、Palace。Look at China’s own theme parks，Does it have Chinese 188bet mobile characteristics，Whether the Chinese story is told well。So after watching Lingshan Mountain, everyone feels that it has surpassed many foreign attractions。

Lingshan Giant Buddha is our own classic，has its own symbol，Everything is original，It is unique from appearance to connotation。Imitation is lifeless now，This is a very important survival rule。

188bet mobile Xiaobo:Man-made attraction in the center of Chengdu - "Longtan Water Village"，Spent 2 billion in five years，However, the Dragon Boat Festival is empty。Today China has formed a "small town fever"，There are reports that a thousand 188bet mobile towns will be built in the next few years，This is an investment worth trillions，But why is there an empty town with no people in sight during the Dragon Boat Festival？

188bet mobile Guoping:Actually a small 188bet mobile，Including Nianhua Bay、It’s not easy even in Wuzhen。Nianhua Bay receives nearly two million people every year，The room occupancy rate is also very high，But to achieve balance, there needs to be a nurturing process，Because it is a heavy asset、Reinvest，So the market must first give the small 188bet mobile a chance to develop。

As long as the product is good, it will definitely make money in the long run,But at the same time, what cannot be ignored is the homogeneous 188bet mobile.The phenomenon of copying and building small towns is now more serious。One concept of a 188bet mobile real estate，Another possibility is government investment，在建小镇之前一定We must be clear about the 188bet mobile’s positioning, development space and profit model,If you don’t want to know，It may cause the town to close down when it opens。So I think the “188bet mobile” should cool down，Be rational。

188bet mobile Xiaobo:If you want to run a small 188bet mobile well, what do you think the secret should be?

188bet mobile Guoping:Whether it is a tourist 188bet mobile or an industrial 188bet mobile,The most important thing is to have a good positioning.

The second thing to do is to make good products.To be an exclusive 188bet mobile, we must make this industry a product that everyone likes and is willing to consume。

188bet mobile Xiaobo:Where is the trap?

188bet mobile Guoping:The trap is mainly the homogeneity generated throughout the entrepreneurial process.For example, why does the architectural style of Nianhuawan have Tang style and Song rhyme，Why should we explore the artistic conception of "Zen" in 188bet mobile connotation，Why create a “Zen” situational space，This cannot be homogenized。The biggest reason why small towns are failing now is homogeneity.

Also，The support of Yayun culture is also very important，You must be literate，With 188bet mobile support, there are many activities。Today’s travel in China is already an “experience”、Interaction、Participate" combined，Activities cannot be similar to traditional folk activities in other ancient towns，Must be consistent with the 188bet mobile tone，In this way, the town can be filled with a unique tone。

As a decision maker，You must be forward-looking，Must have an insight into the market。A small town like Nianhuawan，It cannot be designed by designers，It must have managers and decision-makers who have insight into the 188bet mobile market to steer the direction。So the ultimate foundation for building a 188bet mobile "no ideas, no way out"。

*this文来Source: 188bet mobile Xiaobo Channel, author: Ba Jiuling, original title:《188bet mobile Guoping: Developing a tourist town is a development game》.