July 4，The main investment and trade fair in the central and western regions - China Lanzhou Investment and Trade Fair signed the first major cultural 188bet best bookmaker deal。Zhangye Hexi Impression Culture 188bet best bookmaker Co., Ltd. signed a long-term strategic cooperation agreement with China's new 188bet best bookmaker expert Jinmark 188bet best bookmaker Investment Co., Ltd. (hereinafter referred to as "Jinmark 188bet best bookmaker Investment")，Will invest 1.5 billion yuan to jointly build an innovative cultural 188bet best bookmaker project Zhangye Danxiakou Town (hereinafter referred to as "Danxiakou Town")。This project inherits the local “Belt and Road” geo-culture while integrating the needs of modern tourists，is a tourist town demonstration project that creates China’s experience economy，It is also the first masterpiece of Jinmark Travel Investment to enter the northwest market。

Danxiakou Town is close to Zhangye Danxia National Geopark with nearly 3 million annual visitors，has a good geographical location and profound cultural heritage，To understand the Silk Road culture、The core entrance of Hexi culture。The planned land area of ​​the town is about 363 acres，Divided into Hexi themed performing arts area、Hexi style neighborhood、Silk Road Cultural Experience Area、Yuguyuan District、Hexi Recreation Area and other eight major areas，Concentrated display of the history and culture of the ancient Silk Road、Multi-ethnic culture、Business Culture、Food culture, etc.。The town is expected to receive more than 2 million tourists annually，To improve Zhangye cultural 188bet best bookmaker products、Extending the cultural 188bet best bookmaker industry chain、Inheriting the Belt and Road Initiative and Hexi Culture，It is of great significance to promote the overall development of 188bet best bookmaker in Zhangye and even northwest China。

Danxiakou Town will take Hexi culture as its soul，Make full use of theme performances and technological means，Create a unique Chinese 188bet best bookmaker IP。Building into a cultural experience、Travel performing arts、Theme amusement、A new cultural 188bet best bookmaker project integrating scenario and business，Change the current situation of Zhangye’s lack of supporting projects that mainly focus on natural scenic spots，Fully cater to all ages、Consumption demand of tourists in various time periods，Effectively fills the gap in cultural 188bet best bookmaker products between 4pm and 2am in Zhangye 188bet best bookmaker，is the core project of Zhangye’s 188bet best bookmaker upgrade strategy，Northwestern Cultural Reception Hall，It also reflects many countries、A tourist destination full of infinite charm with the integration of multi-ethnic cultures。

The whole process operator of Danxiakou Town Project——Jinmark 188bet best bookmaker Investment，Created in 2006，Creativity under the company、Design、Construction、Performing Arts、Operations、Multiple sections such as marketing and future 188bet best bookmaker，Provide from idea to operation，omnidirectional、Systematic overall solution。

Talk about Jinmark Travel Investment，Of course we cannot ignore the chairman and founder of Jinmark Travel Investment，General Bao, who is also the author of the practical cultural and 188bet best bookmaker bestseller "Don't Ruin the Town"，He is a veteran of cultural 188bet best bookmaker，Performed in Songcheng successively、Wanda Cultural 188bet best bookmaker、Cedar Cultural 188bet best bookmaker Group serves as a group executive。

General Bao has been engaged in the cultural 188bet best bookmaker industry for more than 22 years，August 1996，Three months after the opening of Hangzhou Songcheng Performing Arts，General Bao entered Songcheng acting career as an outstanding graduate of the China Academy of Art，This is the beginning of General Bao’s cultural and 188bet best bookmaker career，To this day, he still describes Huang Qiaoling, the current chairman of Songcheng Entertainment, as his first mentor in his lifelong career。

After entering Songcheng Performing Arts，General Bao’s first job was to design 368 stage costumes for "Eternal Love in Songcheng", one of the three most famous shows in the world。By 1997，He began to manage Hangzhou Songcheng Scenic Area，More than ten years of working in Songcheng，General Bao has served as deputy general manager of Songcheng Scenic Area、General Manager of Songcheng Group Project Company、Group Vice President and other positions，Can be called a young "veteran" figure in Songcheng。

For General Bao，2006 is a special year，He made a firm decision that year，Left Songcheng, where I have worked for nearly ten years，Established Jinmark Company in partnership with friends。The domestic cultural 188bet best bookmaker market at that time was still in its early development stage，Rely on your own insight and understanding of cultural 188bet best bookmaker and your pursuit of aesthetic creativity，He hopes to build his own business。Entering 2008，General Bao led the team to create his first project - Suqian "Chinese Water City"，General Bao said，This project adopts the “scenic spot + hotel + real estate” model，It is still the most distinctive development in northern Jiangsu area、One of the most successful projects。

2012，It is during the period of rapid development of Songcheng's performing arts，General Bao chose to return to Songcheng to take charge of the transformation of Songcheng scenic spots，General Bao said，In the past year or so，He mainly did two aspects of work: one is to formulate a standardization module for street business in cultural 188bet best bookmaker scenic spots，The second is to establish a marketing standardization system for Songcheng scenic spots，These two standardized operations，Promoted the development of standardized management of commercial modules and marketing in Songcheng Scenic Area，He believes in establishing standardization of scenic spot operation and maintenance，Systematization of products is a necessary means for Songcheng Performing Arts to expand the national market。

However，General Bao’s stay in Songcheng this time was not long。

General Bao thinks，Wanda is one of the few cultural 188bet best bookmaker companies in China，Willing to invest huge sums of money to create cultural 188bet best bookmaker project products，For example, Wanda’s show、Theme Park，And insist on adopting international standards，From Creative、Actor、Manage talent to stage equipment、The equipment and equipment in the park adopt world-class standards，Use the world’s most advanced equipment，This indeed brings the ultimate product presentation effect，But it also leads to huge investment in Wanda cultural 188bet best bookmaker projects，When the product market pricing is almost the same as that of similar theme parks，The return period of these high-investment projects of Wanda Cultural 188bet best bookmaker has been greatly extended，High pressure to continue operations。

General Bao said，After taking over 13 cultural 188bet best bookmaker city projects，He began to optimize and upgrade the original theme park model，The first is to optimize the investment cost of cultural 188bet best bookmaker projects,Cost optimization mainly includes four aspects:

Scale cost optimization:Reduce investment scale，Through the calculation of the number of tourists in the potential market，Build cultural 188bet best bookmaker projects matching the scale，Avoid the blind pursuit of grandeur，The situation of “overcapacity” occurs。

Equipment cost optimization:The original theme park project equipment was all imported，Import is good，But the cost of domestic equipment with similar functions and effects is much lower than that of imported equipment，Calculation taking into account the overall income，Further improve cost-effectiveness，Overall optimization of equipment 188bet best bookmaker。

Construction standard optimization:Based on the Chinese market situation，Integrate and optimize international market standards and domestic standards，Comprehensive consideration of learning from each other’s strengths and weaknesses。

Personnel cost optimization:Wanda 188bet best bookmaker Group previously insisted on using a large number of foreign employees，But in fact, there are many jobs that can be taken over by Chinese employees，Thus effectively and quickly reducing employment costs。

Secondly, formulate a standard system of construction parameters for Wanda cultural 188bet best bookmaker projects.Although each cultural 188bet best bookmaker project has different positioning，But the construction scale of each cultural 188bet best bookmaker project、The planning and construction of internal details require corresponding parameter standards，For example，Building a theater involves tens of thousands of construction parameters；Road construction in theme parks needs to determine the width of the road construction based on the potential number of visitors to the park，So not every project adopts only one fixed standard。

Third，It has recruited a group of elites in the cultural and 188bet best bookmaker industry，Established a complete team management system，Provides a reference standard for allocating manpower to various tasks，Avoid waste of manpower，At the same time，Achieve unified team management，Enables companies to efficiently manage projects distributed in multiple locations。

However, in 2016，Due to the internal transformation of Wanda Cultural 188bet best bookmaker，General Bao chose to leave Wanda。

July of the following year，Wanda Group announced that it will transfer most of its 13 cultural 188bet best bookmaker projects to Sunac。

After leaving Wanda，General Bao received invitations from major domestic groups，Finally joined Cedar Holdings in May 2016，Start to build Cedar Cultural 188bet best bookmaker Group from 0 to 1，Gradually establishing Cedar 188bet best bookmaker’s unique product development model。

Cedar Cultural 188bet best bookmaker is mainly engaged in cultural 188bet best bookmaker town projects，It concentrates five major types of cultural 188bet best bookmaker forms into cultural 188bet best bookmaker towns，Including inn format、Experiential business format、Theme Park Business Type、188bet best bookmaker and entertainment industry、Technology and entertainment format。

As the founder of Cedar Cultural 188bet best bookmaker——General Bao，In the past two years at Cedar Culture and 188bet best bookmaker，More than 10 cities have launched cultural 188bet best bookmaker cooperation projects，One each for opening and construction projects，In terms of team gradient building，Actively attract professionals in various fields。

Lijiang Dayan Flower Alley, which is popular with tourists across the country, and Shangri-La Duke Zonghua Alley, which has been completed, were projects built by General Bao during his tenure at Cedar Cultural 188bet best bookmaker，At the same time, this project is also General Bao’s test and proof based on his practical experience in the frontline cultural 188bet best bookmaker industry for more than 20 years。Under his imagination，The evolution of the 188bet best bookmaker industry in the future will be highly intelligent、Intelligence、Development in the direction of unmanned operations，That is, the ultimate realization of a state in which the inorganic society provides ultimate services to the organic society。

After leaving Cedar Hotel in April this year，He regrouped and returned to Jinmark，Upgrade the company from single planning to comprehensive operation and maintenance，Start moving towards the goal of ultimate travel in the future。

Jinmark 188bet best bookmaker Investment is among the first batch of companies engaged in 188bet best bookmaker creativity in China、Travel performing arts、Professional cultural and 188bet best bookmaker company operating and marketing，Positioned as China’s new 188bet best bookmaker expert，Have the ability to manage the whole process of cultural 188bet best bookmaker integrating "cultural creativity - planning and design - development and construction - operation management - marketing development"。

General Bao thinks，The realization of future 188bet best bookmaker will be divided into several steps，First, cultural 188bet best bookmaker gradually realizes technological digitization，For example, more and more cultural 188bet best bookmaker and performing arts companies operate digital technology、Immersive experience project；The second is the intelligent digitalization of hardware，For example, the application of big data technology in the cultural travel industry，The improvement of enterprise informatization level will promote the improvement of work efficiency，Thereby liberating people from all kinds of work；Finally it will be time to realize the future of 188bet best bookmaker，Even reaching the point where "the inorganic society provides the ultimate service to the organic society"。

Why 188bet best bookmaker will develop like this in the future？General Bao said，Mainly based on meeting the best experience for market consumers、Realistic requirements to minimize project costs and maximize profits。

From a market perspective，Consumer groups are undergoing two major changes，First, the rapid rise of the middle class，The other is the growing size of the new younger generation of consumer groups，Traditional sightseeing products are no longer their first choice，They choose to travel more to experience a lifestyle of foreign customs and customs，Or choose a kind of withdrawal，A short break from the hustle and bustle，The experiential part is crucial。Future 188bet best bookmaker can meet the changing needs of new consumer groups，Provide relevant customized special product services according to their needs and characteristics。

From the perspective of an owner or investor，The lowest cost、Maximizing profit、The highest revisit rate is their basic investment requirement，Having an owner mindset is a win-win mindset。Some current domestic cultural 188bet best bookmaker projects，Not creative from an operational perspective、Planning and Design，Invest blindly without evaluating market capacity。General Bao thinks，The optimal investment scale for a single theme project in current cultural 188bet best bookmaker projects should not exceed 1 billion yuan，Compound multi-theme projects need to conduct overall investment calculations based on the conversion rate of local urban residents and the number of tourists，Those without basis、Cultural 188bet best bookmaker projects with investment scales of several billion or more will be difficult to generate long-term profits，Any investment in cultural 188bet best bookmaker must set up the investment model and product model in advance，Assess real market demand，And match the project investment scale。

Under investment and development in domestic cultural 188bet best bookmaker，Most projects fail to clearly consider the product model in operations management，There is an imbalance between input and output，Input is far greater than output，Unable to form a closed transaction loop。Simple list、Stacking，Products that lack differentiation and features are also difficult to attract consumers，If the number of tourists cannot support the project operation, the project will eventually become unsustainable。The failure of many cultural 188bet best bookmaker projects is caused by errors in understanding the market and investment calculations。

General Bao has thought deeply about these issues，Jinmark 188bet best bookmaker Investment has now determined the output model of three major business sectors: tourist towns、188bet best bookmaker complex and all-region 188bet best bookmaker，In these three major sections，Jinmark Travel Investment has developed four standardized product modules，They are technology-based cultural 188bet best bookmaker products、Cultural 188bet best bookmaker products、Performing cultural and 188bet best bookmaker products、Future Park。

These four modular products can be customized according to local cultural characteristics，Directly connected to the three major business output sectors，The project model area of ​​each of these four products is about 150 acres，It is also the production ratio of cultural and 188bet best bookmaker products、The model with the best visitor experience。

General Bao said，One million tourists in the first year is a level we have repeatedly considered in a suitable tourist destination，That is, when there are 1 million tourists，Income in 1.About 500 million，Look at the cost-effectiveness of 188bet best bookmaker，Price-performance ratio of operating costs，Backward calculation of the optimal 188bet best bookmaker scale。

Investment problem solved，The cultural 188bet best bookmaker industry still faces development entities，The pain point of not having a going concern。How many existing cultural 188bet best bookmaker projects continue to iterate and upgrade their products，Stay energetic？The operations management team is crucial，Talent，Jinmark Travel Investment has established a partnership mechanism，In culture and performing arts、A group of people who are truly dedicated to cultural 188bet best bookmaker have gathered in the fields of cultural 188bet best bookmaker and business、A veteran who loves cultural 188bet best bookmaker operations and management。

General Bao summarized the current development strategy of Jinmark Brigade as "Jinmark Six Styles and Eighteen Moves"，2018 is the year of upgrade for Jinmark Travel Investment，Become a full-process management company from “creation” to “operation”。But compared to 10 years ago，Now there are more players in all aspects of China’s cultural 188bet best bookmaker industry，Competition becomes fierce，The re-established Jinmark 188bet best bookmaker Investment urgently needs to prove itself through the operation and management results of actual cultural 188bet best bookmaker projects。