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Children’s scenario-based education platform “188bet Live Casino” has completed nearly US million in Series B+ financing,The investor is an overseas listed educational institution,This round of financing will be mainly used for the expansion of offline activity outlets of the self-owned brand "Maitao Laboratory"。
188bet Live Casino Parenting was established in 2014,It is a scene education platform serving families with children aged 3-12 years old,Provide products in the form of "self-operated + platform",Our own products mainly include: Mai Tao Laboratory (Natural Science)、Maitaotonghui、Local parent-child activities、Long-term parent-child tour、Camp activities, etc.,The proportion of self-operated products has reached 40%~50% 。
Founder Xie Zhen thinks,Although the country has included science 188bet Live Casino in the primary school syllabus,But on the market side,Science 188bet Live Casino still belongs to the category of interest activities。Tuition fees in the market can easily reach tens of thousands of yuan,It has undoubtedly raised the threshold for parents to let their children try science 188bet Live Casino。
188bet Live Casino’s business idea is: use products such as Maitao Laboratory with low customer price + high-quality courses to attract new customers,Move users to long-term activities with high customer unit price、Camp Activities。
In response to the market’s transformation of 188bet Live Casino products into content and the trend of parent-child activities that promote quality education,Talking about how to cut market share,Xie Zhen believes that Mai Tao Parents and Children are not competing for the market with any company,Instead, we are creating some market segments,“In the past, there was no phenomenon of hundreds of thousands of children taking science education courses in their daily lives,This requires that the course has sufficient value and low enough threshold。”
*thisText source:36Kr, forWho:Jamie, formerlyTitle:《Laying more than 70 offline activity outlets in five months,188bet Live Casino parents and children received nearly 10 million US dollars in Series B+ financing》.
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