Last two years，"Dear Inn" appeared one after another、"Youth Hotel"、"Beautiful House" and other homestay variety shows，Popular celebrities ran to the B&B，Live a life of daily necessities、Days of buying groceries and cooking，Let more young people know about B&B life，Return to nature，Write daily life，Experienced "picking chrysanthemums under the eastern fence，The tranquility of seeing Nanshan leisurely。

In recent years，Tourists traveling abroad tend to prefer B&Bs when it comes to accommodation，Fewer and fewer people choose to stay in hotels。Under this market demand，More and more companies、Capital joins the B&B camp。Except foreign Airbnb，Many domestic companies、Capital has entered the homestay industry，Zhubaijia appeared、Tujia、Youtianxia、Youjia B&B、Zizaike、Xiaozhu short-term rental and other companies。The entire B&B market is bustling and bustling，So how did this “B&B craze” start?？

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National tourism department statistics display，As of the end of 2016，There are 53852 B&Bs in my country，Estimated to 2020，The homestay market will reach 30 billion yuan。The factors that promote the continuous development of the homestay industry are nothing more than the following two aspects。

On the one hand，Traditional hotels can no longer meet people’s diverse needs for accommodation。Traditional hotel decoration style continues in one continuous line，Not much difference，Personal theme is thin，It is difficult to bring more freshness to consumers。And the management model is the same，Lack of human touch。Especially for those who travel all year round，I often don’t remember which cities I have been to，I don’t know the landmark buildings in those cities, etc.，Because they are outside working hours，Basically stay in the hotel。The decoration style of hotels 188bet app download all over the world is the same，Unless across continents，Otherwise it’s impossible to tell which country and city you are in，“Wanting to live in some interesting places” is these people’s most direct request for accommodation。

The emergence of B&Bs meets people’s need to “live in interesting places” to a certain extent。Like a resort-style B&B、Experiential B&B、Sentimental B&B、Hobby-style B&Bs are all aimed at the needs of different groups of people，Follow what he likes，Thus attracting tourists from all over the world。For example, Ant short-term rental targeting family travel groups、Establishing "Sentimental B&B" Xiaozhu short-term rental, etc.。

On the other hand，The return of slow lifestyle makes B&Bs more and more popular。Economic development drives the acceleration of the pace of modern life，People are eager to find a spiritual retreat between busy work，Let your tired body and mind rest and relax。Travel can make people relax temporarily，And in terms of accommodation，Compared to more "rational" hotels，“Sentimental” B&Bs are more popular。The reason why B&Bs attract people is their regional characteristics and humanistic feelings，Different hobbies drive people to find different B&Bs，Experience all kinds of life，Achieve the goal of "work fast and live slowly"。In the eyes of some people，B&B is no longer just about food, clothing, housing and transportation，It also represents a kind of spiritual sustenance。

Overall，Under the hotel’s “unsatisfactory performance” and people’s diverse needs，The development of the homestay industry is booming。But is the B&B market really as prosperous on the inside as it appears？I’m afraid not so。

The B&B industry, which looks glamorous on the outside, actually has frequent problems   

“95% of B&Bs are losing money”、"A large number of haunted houses will appear in the beautiful countryside"、“The B&B bubble will burst”…，In the past two years，There are endless messages like this，Make people aware，While the homestay industry is developing rapidly, it has also exposed many problems。

One，Not strong security，Users’ personal privacy is in danger of 188bet sports betting app download being leaked。The B&B system is not yet complete，Lower threshold，Many B&Bs have imperfect business qualifications、Inadequate security protection、Insufficient privacy protection of residents and other issues。As in August last year，A couple discovered a camera while staying at a B&B in Taiwan；Media person Xiao Wu just rented a B&B in Lijiang, Yunnan for 3 days，I went back the next day and found constant snoring in the room...。The exposure of such incidents is not conducive to the establishment of a good brand image of the B&B，It is easy to dispel tourists’ curiosity about B&Bs。 

Part 2，Individual loneliness exists。B&B due to insufficient public product facilities，As a result, B&Bs cannot form a coherent tourism chain in the local area。The lonely existence of B&Bs will not only cause a waste of purchasing power，Also environmentally friendly、Planning、Public goods such as security are not guaranteed，Greatly affects the external traffic of B&Bs。In addition，Even if the B&B has good design and creativity in the early stage of operation，Also in poor geographical environment、Lack of customer base due to factors such as insufficient product support、The vicious cycle of poor reputation。 

Part 3，Difficult to make a profit。On the one hand，B&Bs are mostly rented by owners to operators，Their contract awareness is relatively weak，Focus on direct benefits and immediate impact，Will blindly increase the rent without complying with market rules，Compressed rental period，Bringing high costs to operators，Make it more difficult for operators to make profits。On the other hand，In the off-season of tourism，The property is idle，And the B&B also organically combines non-standardized cultural services on the basis of the hardware of a star hotel。In this case，Operators still need to spend high amounts of funds to maintain operations，Increasing cost pressure。 

Fourth，Serious homogeneity。Market demand has led to more and more “players” in the field of homestays，The market is becoming more and more crowded。Under the wave of this B&B，The homogeneity of homestay products is becoming more and more serious。“It’s always the same no matter how many times 188bet app download you try it” is the most direct view of many tourists towards B&Bs。Due to the lack of personalization in most B&Bs、Specialized ingenious creativity and service provision，Cannot satisfy tourists’ agricultural experience、Needs for spiritual culture, etc.，Plus monotonous business model，Greatly reduces consumer return rate。

As people travel more frequently and pursue a slower life，The popularity of homestays is inevitable。But under this bustling atmosphere，There are more and more problems。Increase of entrants，Further cutting into market share，Plus increased operating costs，Difficulty in making profits is a common problem in the industry。In addition，Safety hazards are hard to eliminate、Product homogeneity has also greatly restricted the development pace of B&Bs。To solve these problems，The B&B still has some distance to go。

With so many roadblocks, how can Chinese B&Bs overcome the obstacles?

In recent years，More and more entrepreneurs、Hotel companies and capital forces have entered the field of homestays。For example，Home Inn、Greentown、Greenland and other companies have carried out substantial investment layout；Huajiantang、Just like home、Happy Time and other brand homestay management companies have also begun chain expansion。In addition，Airbnb、Tujia、Xiaozhu and others have launched multiple rounds of financing，The entire B&B market is bustling。However, it is difficult to make profits in the homestay market、Insufficient security and other issues，If the homestay industry wants to reach a higher level，You still have to plan carefully。

First，Create a distinctive brand、Establish humanistic feelings，Implement the core of "family"。Survey shows，The vast majority of consumers believe that the difference between B&Bs and standard hotels lies in B&Bs’ contact with local life styles and the implantation of special themes，Considers that “experience” and “theme” are the two distinctive labels of B&Bs。This is also the main reason why consumers abandon hotels and choose B&Bs。The biggest difference between a B&B and a hotel is that B&Bs have owners，When the host’s life experience and hobbies resonate with 188bet app download tourists，This created one of the profit methods for B&Bs - "identity economy"。Therefore，Take the differentiated route，Finding a unique style that is different from hotels and other B&Bs is the key to B&B management。

In addition，To improve the user experience after check-in，In addition to establishing training institutions，Use the experience of professionals to strengthen the training of practitioners，Outside of optimizing the training system，Strengthening soft services is also a good choice，There are feelings after all、B&B hosts with stories and thoughtful butler service systems can impress consumers even more。

Secondly，Compared to the isolated single B&B，B&B clusters bring greater benefits。By creating a fully-equipped B&B cluster area，Enriching rural functions and structures，Thus driving catering、Medical、Education、Recuperation、The development of a series of industries such as agriculture。Under the influence of economic effects，It can attract more customers to the place，This can drive the development of local B&Bs。In addition，B&B clusters allow B&Bs to no longer be limited to “food, clothing, housing and transportation”，Can further enrich the variety of "playing"，Greatly enhances the attractiveness and affordability of homestays to the market。

final，Promote enterprise alliance，Provide opportunities for exchange and learning，Make your strengths more prominent，Shortcomings compensated。一来，Covering industry information network，Strengthen communication between B&Bs at all levels，Brainstorm to deal with the contradictory issues in industry development and changes in the pace of tourism trends。For example, Tujia integrated traffic from various platforms in 2017，Realize “8-in-1”，Including Tujia、Ant short-term rental、Ctrip、Elong、Where to go、Going to market on 58th、Housing inventory sharing on eight platforms including WeChat Hotel and Zhima Credit，One-click management，Greatly reduces the landlord’s communication costs，It is also convenient for tourists to find rooms。

Generally，B&Bs have developed well due to market demand and the prevalence of the sharing economy。But 188bet Online Sports Betting and Casino because the development of homestays is still in its infancy，To solve its profit difficulties、Poor experience and other issues，By establishing a training mechanism for practitioners，Focus on the establishment of differentiated and personalized brands，Encourage diversified innovation models，At the same time, we pay attention to the integration of humanities and ecological environment to strengthen，Only in this way can the homestay industry be brought to a higher level，Welcome the real spring，Become a new force in innovative tourism。

*this文来Source: WeChat public account “LiuKuang” (ID: liukuang110)，Author: LiuKuang, original title: "The B&B industry is on the rise again, is it terminally ill or is it getting better?》.