The popular "188bet game" gold signboard，Is gradually stepping down from the altar。

2017，With the popularity of the TV series "White Deer Plain"，188bet game, a cultural IP unique to Xi’an, has become the target of capital pursuit，Only over 200 square kilometers of 188bet game, there are at least 6 special rural tourism projects with the theme of "188bet game"，Bailucang Scenic Area、Bailu Original Ecological Cultural Tourist Park、188bet game Film and Television City、188bet game Folk Village、Dustpan Palm Folk Village、Bailu Ancient Town。

All of these projects use 188bet game culture as a selling point，Visitors discovered after actual experience，Most of these are characterized by ancient buildings，The cultural elements of the scenic spots are basically the same - the main business is Shaanxi snacks。

△August 4, 188bet game near the county seat of Lantian County, Xi'an.

Reporter interviewed on site in 188bet game，Except 188bet game Film and Television City，Due to the fierce competition among various scenic spots and the competition for tourists，6 characteristic rural tourism projects，Some have closed down，Some or barely able to maintain it。

△188bet game Folk Village on August 4，The shop door is closed and empty。

It declined two years after opening, and more than 300 merchants closed down

A tourist attraction based on the IP of "White Deer Plain"，188bet game Village is the first，But it also became the first to decline。

On the half slope of Bailuyuan, more than 30 kilometers east of Xi'an，188bet game Village is located in this excellent place，Lantian County、Bahe、A panoramic view of the mountains and countryside。According to official introduction，As the former Shaanxi Province、Xi’an City、Lantian County third-level key construction project，The most original natural forest park shape is preserved here，will pass the antique building、Gourmet specialties、Traditional skills performances and other forms，Build a comprehensive tourist resort integrating eco-tourism development。May 1, 2016，Bailuyuan Folk Custom Village received 120,000 tourists on the day it opened，Smash hit。

Two years later，Upstream news reporter saw it in 188bet game Village，Compared with the original，The alleyway is almost empty，A large number of shops have closed，The words "empty shop" are posted on the door，There is a signboard left in the room、Discarded stove materials and other items。A few stores still open，Concentrated in the laneway on the middle platform for business。A street of antique snacks，The door is closed，There are only "liangpi" on both sides of the road、Signs such as "Rouga Mo" and other signs indicate the former glory of this place。There are only a few cars in the parking lot that can park nearly a hundred cars，Scenic area shuttle buses also park randomly on the roadside，The wheels are already stained with rust。

Many merchant introductions，The first year of operation of the folk village，There are indeed many tourists，Business is booming，It’s hard to find a shop，Purchased from the original merchant at an additional price of tens of thousands of yuan。Most of them are now ignored。“It’s rotten in your hands！"A merchant introduced，“It’s still the weekend，If it is Monday to Friday，Almost no one。I usually don’t open the door，Only open for two days on weekends，It can’t be sold for much money，Loss-making business。” 188bet game Village covers an area of ​​about 600 acres，Funded and constructed by Shaanxi Weishui Cultural Industry Investment Co., Ltd.，Total investment 200 million yuan，It is a collection of ecological agriculture tourism、Folk culture experience、A comprehensive cultural tourism project that integrates agricultural activity experience and rural boutique leisure vacation。

"What is this？How did a good scenic spot become like this，What a shame。””Said Mr. Wang, a citizen of Xi’an who came to the reporter。As a smash hit, 188bet game Folk Village has fallen to this point，It makes tourists who have been here a little confused。

“The Folk Culture Village was operating very well in the early stage，But homogeneous competition appeared later，Operation difficulties。”Introduction to relevant personnel of 188bet game Management Committee of Lantian County，The scenic spot is currently in the upgrade and renovation period，The new operations team has arrived，Most of the more than 300 businesses in the scenic area are closed，Only a dozen or so households are still open for business，Less than a thousand tourists visit every day。

"The operating company has financial difficulties，Actively financing，Want to advance later projects，But there is no result yet。"The person in charge of 188bet game Management Committee of Lantian County said。

△August 4, Bailu Original Ecological 188bet game Tourist Park.

Get together and mount the horse、Homogeneous competition，Several 188bet game spots “cannot survive”

Why just two years，The 188bet game Village has undergone such a big change？

The local shop owner explained the reason: “Snacks are the selling point in the folk village，Except catering，Nothing special anymore。188bet game Film and Television City is relatively large，There are certain differences from the other two，Selling snacks is not part of the main business。188bet game Folk Village and Bailucang focus on the traditional culture of 188bet game，The scenic spots all use 188bet game as the main attraction，Many attractions such as ‘White Deer Village’、‘Xiao’e’、Basically similar to ‘Heiwa’ etc.，The main business is selling snacks。”

Said by many shop owners，When the scenic spot first opened, it was close to Xi’an，In addition, there are no similar tourism projects nearby，The daily passenger flow is very large，Some snack bars have an income of nearly 10,000 yuan per day，With the 188bet game Film and Television City last year、After the opening of Bailucang Scenic Area，Business here has plummeted，“There are only so many tourists every day，The contents displayed by everyone are similar，In addition, the publicity is not in place，Operation cannot keep up，Problems naturally arise。”

Not only the operation of 188bet game Village is deteriorating，The same is true for Dustpan Village not far away。

Reporter saw it in Dustpan Palm 188bet game，The rows of antique buildings are spectacular，A former snack street，There are still signs such as "Oil Pressing Shop" and "Local Chicken Restaurant"，The weeds on the roadside in the scenic area are already as tall as half a person，The children’s playground next to the scenic spot has been abandoned，Except for local villagers in the scenic area，Almost no tourists are seen。

Shangbai Village next to 188bet game Village is called "Bailuyuan Ecological Culture Tourist Park"，There is only one gatehouse and a few farmhouses，Standing in the middle of a cornfield。

""White Deer Plain" is a good work、Good brand，The TV series has made Guanzhong Plain popular，The folk customs and customs of Guanzhong are even more popular。But no matter how good the brand is, it cannot withstand random consumption、Excessive consumption。Six tourism projects of the same type have been launched in 188bet game, an area of ​​more than 200 square kilometers，Not to mention how it will develop in the future，Based on the current situation，Several of them can no longer hold up。" said a financial person from Shaanxi who is familiar with the local cultural tourism industry。

Although 188bet game Village is on the verge of closing，But the official website of Lantian County Government shows it，July this year，The scenic spot released the 188bet game Village (Phase III) construction investment project，The third phase plans to invest 70 million yuan，Construction of Guanzhong folk culture experience area including 20,000 square meters、5000 square meters of children's playground、1,500 square meters of Guanzhong’s disappearing industry exhibition area、400 square meters of Guanzhong life scene display area、600 square meters of participatory folk art commercial area、400 square meters of ornamental folk business area, etc.。

△More than 200 square kilometers of 188bet game，Distributed 6 tourism projects with the theme of 188bet game。

In one Xi’an city, two 188bet game Management Committees emerged

Currently，Xi’an City has regarded rural 188bet game as an important way to promote the rural revitalization strategy，And issued encouraging documents such as the "Implementation Opinions on Supporting the Development of Rural 188bet game"。

In order to compete for the "White Deer Plain" IP，Baqiao District and Lantian County, which both belong to Xi'an City，Separate 188bet game Management Committees were established respectively。

“The main area within our jurisdiction is Bailuyuan Film and Television City、188bet game Village, etc.，Bailucang、Bailu·Yunshuitai and other projects belong to Baqiao District。"The person in charge of Bailuyuan Management Committee of Lantian County said，Although the two places live next to each other，Share the same name，Not the same thing at all，"Everyone does his own thing"。

Baqiao District 188bet game Management Committee’s 2018 work plan display，This year only，The Bailu Original Water Ecological Center will be promoted、White Deer·Yunshuitai、Bailucang Phase II、188bet game Grape Theme Park Silk Road Style Street、The 188bet game Agricultural Park upgrade and renovation project and many other major cultural tourism projects named "188bet game" have started construction。

Behind the investment boom，Rural 188bet game development with famous villages and ancient towns as the main body begins to expose homogeneous competition、Problems such as insufficient depth of cultural excavation。

Many people in the industry pointed out，The situation in 188bet game is very typical。Many folk villages and tourist attractions in Xi’an cater to the tired and tired urban citizens，Hope to find nostalgia、Understanding traditional culture、Desire to go out for a walk on the weekend。But they often launch quickly without careful research and positioning，The result is a single business format、Unsustainable investment promotion、Continued lack of attraction。Should have made a characteristic town，It turned out to be a folk restaurant street，Lack of vitality。

Researcher of Shaanxi Academy of Social Sciences、Fang Haiyun, Director of the Project Assessment Center said，Rural 188bet game should use the power of the group to form a scale effect，Increase market competitiveness，Take the road of industrialization and scale，All competent departments should strengthen their overall concept，Active communication，Close cooperation，Establish the concept of grand 188bet game，Establish a market-oriented approach、Industry is the link、Benefit-centered rural 188bet game environment。

“The future of rural 188bet game should combine culture to create and explore local characteristics，Instead of blindly imitating the ancient style。” Fang Haiyun said，In the process of developing rural 188bet game，We must carefully plan 188bet game development projects，Carry out scientific feasibility planning demonstration for the development site，Avoid disordered development、Up in arms、A situation that broke up in a hurry。At the same time，We must also strengthen the construction of cultural connotation with rural culture as the core，Improve the taste and grade of rural 188bet game products。In the development and design of 188bet game product projects，We must do a good job in rural folk customs and rural culture，Allow tourists to have an in-depth comprehensive experience in addition to "food, accommodation, travel, shopping and entertainment"，Talent can sublimate from material to spiritual，Make 188bet game products have a higher cultural taste。

*Source of this article: Chongqing Morning News，Author: Yang Rui，Original title:《Decline 188bet game: 6 "188bet game" cultural tourism projects are being launched，The experience items are almost only eating, eating, eating》.