Gold nine and silver ten, the 188bet app industry is waiting for good days.
On one side is a travel plan for hundreds of millions of people,Directly create a market size of trillions;One side is the fourth consumption structure upgrade,Travel and leisure become a new normal。
But the fact is,Despite the large number of tourists,Huge market,But the quality of development has not been high over the years,Over-reliance on ticket economy,As a result, the commercial value and imagination of the entire 188bet app have been underestimated。
However,There are two important changes during Golden Week this year,It seems that we can see some future value trends in the tourism industry: large-scale subtraction of tickets,188bet app generally begin to improve their products and services;Application of new technologies,Artificial intelligence technology has a trend of being widely spread in 188bet app,This year, 65 188bet app across the country are implementing face-based ticketing systems,This was a scale that was hard to imagine last year。
The application of technology has also become an important driving force behind the “addition” of products and services in 188bet app,Especially,Let the tourism industry begin to show signs of upgrading from experience to consumption,Such a change will make the tourism industry that has always been underestimated,Is it a good business?
The undervalued 188bet app industry
188bet app is a very comprehensive industry,Food、Stay、row、游、Purchase、Every aspect such as entertainment may become a value point,Of course, it may also become a factor that restricts value。
On the one hand,The traditional profit model of 188bet app is relatively simple,Most 188bet app rely on ticket sales,As a result, the tickets for many 5A-level 188bet app cost hundreds of yuan。But this year,All regions have introduced and implemented ticket price reduction policies,981 188bet app across the country adopt measures to open for free or reduce ticket prices,Among them 5A、4A-level 188bet app account for more than 70%,This is good news for tourists,But it will inevitably affect the revenue of most 188bet app。
But everything has "double-sided" properties,Reducing ticket prices will force 188bet app to promote products and services,Stimulate secondary consumption in addition to ticket consumption,Such as shopping、Casual、Entertainment and other related personalized services。But the current pain point is,There are often long lines to buy tickets in many popular 188bet app,Taking up too much invalid time from visitors,Naturally reduces the desire and frequency of secondary consumption。
On the other hand,The scenic spot has the "very leisure time",The cycle dilemma of "very busy when busy",Unstable passenger flow has led to idle 188bet app resources,Food surrounding the scenic spot、Stay、Purchase、Entertainment and others have the same problem,Indirectly led to customer ripoff、Scalper、Fake bills and other vicious incidents。
The emergence of the Internet has changed the marketing methods of 188bet app to a certain extent,Started to shift from natural customer acquisition to proactive customer solicitation,Major OTA platforms、WeChat Moments、There is no shortage of targeted advertising in 188bet app such as information apps,But also faced with low accuracy、There are many uncertainties such as random effects。You must know that the customer acquisition cost of travel APP is as high as several thousand yuan,The advertising conversion rate of 188bet app can be imagined。
Get to the root of it,Social platform、Search engine、Travel maps and other information about tourists stay online,But tourism is an offline business,Offline traffic data、User understanding has been blank,Although most 188bet app have introduced digital systems,But understanding of users,They are also very thin。
The result is data islands,Travel data、188bet app spot data、Hotel data、User portraits, etc. are isolated from each other,Of course, there is less imagination in terms of ability to attract money,But what is more noteworthy is the fragmentation of service scenes。Travel is a typical linear service,Need to use a timeline to control the situation、Tickets、Accommodation、Entertainment and other scenes are connected in an orderly manner,Data in a certain link is missing,It will inevitably destroy the continuity of the entire industry chain,It also determines which services users will ultimately consume。
Not to mention that travel is independent of work、The third space beyond life,More emphasis on comfort,Unsatisfactory user experience will eventually affect the entire 188bet app industry。Ten years ago,In order to solve the chaos in the 188bet app industry,The solution we are trying to give is the Internet,Ten years later it seems that it will be the turn of artificial intelligence。
AI+ 188bet app Empowerment Iteration
After Alpha Dog defeated Lee Sedol,Triggered a new wave of AI applications,188bet app is also within the scope。The earliest AI+ 188bet app started from a single scene,In order to promote the intelligence of the 188bet app industry,Even now,Many 188bet app-related 188bet app products still continue this model。
A brief summary,The application of AI in 188bet app scenarios can be summarized into six forms (ranked in no particular order):
1、Voice translation、Guide。Yidou has already appeared、Youdao、iflytek and many 188bet app products,The main function is voice translation,Or implement some audio guide functions;
2、AR/VR digital tour。Mainly some museums through AR、VR technology as additional information service、Guide service,Enrich the form of tourist content;
3、Robot customer service。Help users handle hotel reservations、Ticket booking、"Introduction questions" such as cancellation or change of tickets,The purpose is to improve customer service efficiency;
4、Face recognition ticketing。Quickly implement identity authentication based on face recognition technology,Airport、Relevant products have been applied to high-speed railways and some 188bet app;
5、Intelligent itinerary planning。Passenger-based information、Destination、Time and other 188bet app,Use algorithm processing to help users recommend reasonable travel routes,Common in hornet’s nest、Ctrip and other platforms;
6、Concierge Robot。Some hotels、188bet app and other places have begun to introduce concierge robots,Provide relevant information query、Reservation and other services,To improve service efficiency and user experience。
Internetization of tourism,Captured the user’s online data,The mission of artificial intelligence is probably to open up the offline data of 188bet app,After all, this is the source of tourism chaos。However, AI+tourism in a single scenario fails to solve the crux of the tourism industry,Data islands still exist,Services are still fragmented。
The entrepreneurs who have emerged in the past two years seem to want to change the status quo,For example, Aibee by Dr. Lin Yuanqing, former director of Baidu Research Institute,Old solution provider Shenzhen Dazhi, etc.,They are all targeting the vertical scene of 188bet app,The biggest difference is the AI solution for global 188bet app。
Take the cooperation between Aibee and Wudang Mountain Scenic Area as an example,The first one to get through is "AI facial recognition to enter the park",Tourists register and purchase tickets through the scenic spot applet or offline by brushing their faces,The facial recognition gate at the entrance of the scenic spot scans the face of tourists for confirmation;You can open the "AI Take a Picture" in the mini program in the scenic area,Get the name and detailed introduction of the corresponding attraction,And automatically generate pictures and texts of 188bet app,Easy to share with WeChat friends;When tourists are visiting 188bet app,You can also scan the QR code on the offline signboard or the scenic spot public account to enter the scenic spot mini program,Get scenic spot tickets、Hotel、Catering、Entertainment、Activity、Shopping and other recommendations。
From the periphery of the 188bet app spot to the core,Perhaps the penetration of artificial intelligence is still in its initial stages,At least it allows us to see the possibility of solving travel pain points:
一,Open up online and offline data,Breaking data silos。Solved offline data collection,Provides the prerequisite for all-round operations for 188bet app and local tourism departments,It’s like swiping your face to enter the park multiple times、Tracking of tour process, etc.,Also includes diversified business realization。
二,Improving 188bet app area operation efficiency,Optimize visitor experience。Deduced from the data: traditional ticket purchase、Media required for scanning,High requirements for tourists carrying media,Especially for tourists who need to enter and exit the 188bet app spot multiple times,The experience is relatively complicated;For multiple admissions in the later stage、Biometric identification method used for real-name admission to the park-fingerprint identification,Poor input and recognition stability (high fingerprint wear rate,Fingerprint entry is highly random),On average it takes more than 30 seconds;The entire process of facial recognition entry and recognition only takes a few seconds。
三,Connect "people、Entertainment、Purchase”,Promote secondary consumption。After opening up offline data,188bet app can be recommended、Find people through information such as pop-up windows、Service looking for someone,Thus promoting tourists’ secondary consumption inside and outside the scenic area,In the context of reduced or free ticket prices,Undoubtedly hit the pain points of the scenic spot。
four,Accelerate social fission in 188bet app,Realize secondary diversion。Users can use mini programs to share photos with friends on WeChat,188bet app can also plan some interesting activities in terms of operation,Realize social fission and secondary diversion。Compared to offline advertising and large-scale advertising,A better choice in terms of cost and accuracy。
In fact,Solutions like Aibee are not complicated,Nothing more than computer vision、Voice recognition、Natural language understanding、Big data analysis and other multi-modal AI technologies,The scope of application only extends from outside 188bet app to all-region tourism,But there are very few "players" who can really hit the ground running quickly and on a large scale,What is the key to implementing artificial intelligence in 188bet app?
The large-scale implementation of AI+ 188bet app
Not just startups like Aibee,BAT and other industry giants are also creating 188bet app samples one by one。“Visit Wulong with a mobile phone” jointly created by Tencent and Chongqing,Involving the Internet of Things、Cloud computing、Big data、Artificial intelligence and other technologies,Customized through personalized lines、Recommended by experts、Smart customization、Smart navigation and other functions,Get tourist information for tourists、Itinerary planning、Product reservation、Travel notes sharing、Provide one-stop intelligent services in special e-commerce purchases and other aspects。
But the current pain point of the 188bet app industry is not from 0 to 1,But from 1 to N,Make the same AI+ 188bet app solution,Or it’s not complicated to create a sample,The pain lies in large-scale replication。
1.The right idea: AI+ tourism is a typical scenario that requires an overall solution。In AI Tour Guide、Photo recognition、Scenic area maps and other services need to be customized for each scenic area,The time and cost are self-evident。Previous AI+ scenic spot cases,The combination of artificial intelligence and the scenic spot itself is shallow,Narrow range,Contradicts the heavy model in terms of input and output。Emerging companies such as Aibee have already realized this,Given a comprehensive solution,Go deep into the core of the scenic spot,Coupled with efficient deployment speed,The attitude of 188bet app gradually changes from resistance to embrace。
2.The technology must be strong: this is a test for the service provider’s AI capabilities。Take face recognition as an example,During peak travel periods such as Golden Week, the number of passengers per day may reach hundreds of thousands,More tests on the stability of the service、Database capability、Algorithm accuracy、Computing power and more,There is also a balance between costs and revenues。In the past, it was difficult for a company to support facial recognition gates in dozens of 188bet app at the same time during peak seasons like the National Day Golden Week,It is normal to experiment with one or two 188bet app。However, this year we saw Aibee rolling out facial recognition systems in 65 188bet app across the country,Prove that the idea is correct,Excellent technology,Want to land quickly,In fact, it’s not too difficult (after all, it’s only been half a year since this company started doing tourism business)。
3.Strong cooperation: channel cooperation capabilities in vertical fields。Looking at the data,Aibee’s solution lands in Wudang Mountain、Kanas、Huashan、65 188bet app including Yungang Grottoes,It is not unrelated to the strategic cooperation with Aibee and Shenda Intelligence,The latter has been involved in the tourism industry for more than 20 years,Products and services cover more than 4,600 188bet app across the country。
4.The right time, right place and right people: policy background support、188bet app and tourists embrace。When doing 188bet app + AI, rhythm is very important,In the "Thirteenth Five-Year Plan" National 188bet app Informatization Plan released by the National 188bet app Administration this year,Planning study identifies advancement of artificial intelligence、Social Network、Upgrading the 188bet app industry such as 188bet app big data。With the "assist" of the National Development and Reform Commission's ticket price reduction,Scenic area operators also need to change their thinking,Embrace cutting-edge technologies such as artificial intelligence,Create a new 188bet app format and profit model。This is a rare bonus for the penetration of AI in the 188bet app industry。
Of course,It’s hard to tell whether AI+ 188bet app is a good business,At least with the backing of artificial intelligence,The 188bet app industry is finally a little more sexy。
*Source of 188bet app article: Pintu Business Review,Author: Alter,Original labelTitle: "Will AI make 188bet app a good business? 》.
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