2015，Ctrip and Qunar merged，marks that OTA (generally refers to online 188bet online casino games) has entered the era of oligarchy。

Ctrip Hotel、Air tickets、Hold the three major ticket items in your hand，But the OTA ceiling exposed by 188bet online casino games is also obvious。

Why？Speaking of the essence，OTA just moved offline 188bet online casino games transactions online，Looks like it can increase transaction volume，But you can’t actually make money，Up it needs to squeeze suppliers，Ask for gross profit from suppliers；Down it wants to be cooked，Find profits from users。In any industry，Everything that can’t make money，It doesn’t make much sense，It also loses its commercial value。

Six years ago，I once met an entrepreneur who was doing city tours。The company was small at that time，Only 50 employees。Three years later，I saw him again，Ask him how he is doing now？He said he is still alive，188bet online casino games turned out to be during the OTA war in 2014-2015，He had to transform in order to survive，Transforming from 2C to 2B business，Become the upstream supplier of giants。Among them，He probably has a few points of gross profit，But if the giant knows，Will find him，Ask him to give up most of his gross profits。

The problem lies here，Or squeeze upstream，Or squeeze downstream，188bet online casino games is the ceiling of OTA，When products tend to be homogeneous，Want to occupy the market，Only channels can be compressed，Reduce procurement costs，Starting a price war，Low price sale。188bet online casino games is both a crisis and an opportunity，If entrepreneurs can break through the bottlenecks of existing OTAs，Maybe it can be the key to changing the situation。

I think 188bet online casino games startups want to get rid of OTA suppression，You can learn from these three major trends:

First，around 188bet online casino games，Enter other life scenes and provide related services；

I take the Mai Tao parent-child story previously reported by Klook and New Economy 100 as an example，Look at how they cut into relevant scenes。The first one is Klook。188bet online casino games company’s model is completely different from traditional OTAs，Traditional OTAs bring Chinese tourists overseas，And their main business is to bring Japan and South Korea、East Asia、Tourists from Southeast Asia and other countries are attracted to China，Reverse output，Promote inter-regional mobility。188bet online casino games avoids direct competition with OTA giants，But the key is that 188bet online casino games company is not just about travel，We also provide one-stop services such as eating, drinking and having fun in the local area。

This is taking 188bet online casino games as the entry point，Providing 188bet online casino games-related life services。Klook does not make money from air tickets，Instead choose local restaurants with special characteristics、B&B or hotel，Build relationships and drive traffic，This is its value。

The second one is Mai Tao Parents and Children。188bet online casino games company starts from non-standard products such as parent-child tours，After acquiring customers, turn to parent-child education。Looks like traveling，But their core is to serve children and teenagers aged 3-12 years old，Provide experiential non-standard products。

For example, organizing children to stay overnight in the aquarium，Touch the shark seedlings，Close contact with underwater creatures through glass，This is actually a very good experiential 188bet online casino games。Of course because it is non-standard，So it is difficult to replicate at scale。There are only two aquariums in Shanghai，Only 40 children can sleep in the undersea tunnel at night，Limited number of guests。

But after acquiring customers through 188bet online casino games non-standard product，Maitao has found another way that does not rely on hotels、How to make money from air tickets and other standard products。The first is to open the MaiTao laboratory offline，Organize children to participate in biology、Physics、Natural and other scientific experiments，By observing the small crocodile、Frogs and various animals and plants，Or use an astronomical telescope to observe the night sky, etc. to broaden the children’s extracurricular world。Secondly，Maitao also cooperates with schools，Introducing scientific and technological experiments into the classroom，In line with the country’s general direction of promoting quality education。

I can’t define what Mai Tao does，But if it only does children’s 188bet online casino games, it will be finished。Maitao takes 188bet online casino games as its core，Cut into parent-child education and other scenes，I think this company cuts from 188bet online casino games to 188bet online casino games lifestyle，Thus entering other industries related to 188bet online casino games。

Second，From standard to non-standard，188bet online casino games into standards (including supply chain、Services, etc.)；

Obviously，The standard product has been occupied by OTA，There is no chance to make standard products again，But enter the non-standard field，How to turn non-standard things into standards is a journey that 188bet online casino games start-ups must go through。

Luke, reported by New Economy 100, is one of the typical representatives that conforms to this trend。August 2018，I met Su Tongmin, the founder and CEO of Locals，He was previously the senior vice president of Plateno Hotels Group，Hotels are also part of the 188bet online casino games industry。Back then it was like home、Bitao、Huazhu’s three major budget hotels are fighting on price war，Finally except Huazhu，The other two have been acquired。

Su Tongmin decided to make 188bet online casino games，Personalized B&B is the entry point。Year，The fundamental reason why budget hotels can replace guest houses is that hotels meet the needs of business people for business trip accommodation，But today，The needs of the younger generation of users have changed，They can’t afford five-star hotels，But live in Hanting、Home Inn feels boring again。

Especially those born in the 1990s，Travel is to seek different life experiences，At the same time, they also hope to get to know the city through accommodation，Integrate into the life of local people，188bet online casino games is not what Hanting or Homeinns can provide，And these are also the standard products that these people are good at making、Business that traffic giants cannot do。

Locals transformed many families’ personalized houses into B&Bs，Especially in cities with relatively developed 188bet online casino games，For example Chengdu、Qingdao、Xiamen、Lijiang, etc.，By providing this non-standard accommodation product，Give users a completely different experience，This is a very typical case of transitioning from standardization to non-standardization。

So how does 188bet online casino games turn non-standard products into standardized products？Control the supply chain and standardize services。

If there is no standard for the service，The cleaned rooms must be all kinds of things、A mess。The local visitor is looking for the waiter at the nearby Home Inn or Hanting Hotel，These waiters have undergone standardized training，Cleaning quality guaranteed，And they are also willing to take orders to increase their extra income。In 188bet online casino games way，Luke has standardized service invisibly through waiters。Otherwise，It is difficult for Luke to expand rapidly。

Another key area of ​​non-standard entry is free travel。The key to independent travel is to create a different user experience from group travel。What can change standardization into non-standard in the future is free travel，188bet online casino games is also the reason why it is difficult to build a free travel company，First of all, we must create a different travel experience，Let the standard become non-standard，Become the standard again。I think there are companies in China that can do well，It just hasn’t appeared yet，But there are still opportunities in 188bet online casino games industry。

Except for free 188bet online casino games，There will definitely be great opportunities for overseas 188bet online casino games，Even the next opportunity that is happening。1995 to 2016，The number of Chinese outbound tourists increased from 0.0.5 billion visits increased to 1.2.2 billion people，The number of outbound travelers ranks first in the world，Is the world’s largest outbound 188bet online casino games market。But such a big market，Relevant startup companies have always had two unresolved problems: first，Supply；Second，Expansion。

First is supply。Many companies are doing it now，But not doing particularly well。After going abroad，Except air tickets，Ground reception service、Hotel、Scenic spots and tour guides, etc.，It is a big problem for tourists who are not familiar with the place，If we can take these down, we can give customers more choice protection，188bet online casino games is the first。

Secondly，It’s expansion。On an outbound trip，East Asia and Southeast Asia are the two regions that may currently account for the largest proportions，188bet online casino games will be the same in the future。Company doing well so far，The market is mostly concentrated in East Asia and Southeast Asia，I think the future will not go through the so-called traditional OTA era，Outbound travel may skip the traditional OTA mode，Cut non-standard directly，To standardization。

Third，Make service more important，Whether you are eating, drinking, housing or traveling, you need to have good service。

I think the future of startups，Except the above points are not enough，It must redo the service。Like the Mai Tao parent-child mentioned above，its travel products、Offline stores、The teaching products are all made by ourselves，Although it is heavy，Only in 188bet online casino games way can quality be guaranteed。

For overseas 188bet online casino games companies，No matter what you eat，The accommodation is good，We must provide landing reception services，Even better hire local staff，Building local team。Not to mention within the country，Whether it is a scenic spot or a hotel，Everything must be done again，It is best to have employees working in the scenic area。In fact, there are many companies that do independent 188bet online casino games，But the mode is very light，In the end, we rely on matching services to collect commissions，It is difficult to shake Ctrip’s dominance。

Overall，The 188bet online casino games industry is at least a two to three trillion market，At present, there are not many startups in this industry except Ctrip。But I think，Within three to five years，There will definitely be several tens of billion-dollar companies in the 188bet online casino games industry，The bigger unknown for these companies is: whether a group of new species will be born that are different from the Ctrip era。

*Source of 188bet online casino games article: WeChat ID "100 People in the New Economy (ID: qiyejiagc)"，Author: Li Zhigang，Original title: "Scene、Non-standard and heavy-duty，Three major opportunities for entrepreneurship in the trillion-dollar 188bet online casino games market》.