Predictable，Nianhua Bay may approach the threshold of 2 million tourists by the end of this year。The basis for judgment here is，The number of tourists in Nianhua Bay reached 1.74 million in 2017，A cultural 188bet app destination that can approach 2 million tourists in three years after opening，It is indeed rare in the country。

On the other hand，The corresponding ticket revenue of 188bet app in 2017 is 1.100 million，Secondary sales revenue including accommodation, catering, retail, transportation, etc. for the year was 1.8.7 billion。An approximate number derived from this simple conversion is，In 2017, the per capita consumption of 188bet app tourists was approximately 170 yuan (tickets + accommodation)，Tell the truth，This data is a bit embarrassing，Because the main feature of 188bet app is immersive vacation，The implication of immersive vacation is a higher consumption level。

Objectively speaking，It seems too early to say whether it will be successful or not three years after opening，Different stages，its sales strategy、The operating methods are also different。But three years is a threshold，After three years, it will be a break-in or a stay-at-home order？188bet app absolutely crucial to sort out the first three years。

Not much to say，Emifeng 188bet app make analysis based on the data we have，Let’s start with the most direct income and profit。

Actually，Whether a project is profitable or not，There are many techniques in financial methods，This is especially true for 188bet app companies or companies with 188bet app sectors。At the same time，Profits are also affected by non-industry income such as government subsidies。

Nianhuawan’s revenue consists of four parts，Tickets respectively、Second sale、Shop rental、Real Estate。Data display obtained from Emei Peak，2017 Wuxi Lingshan Gengwan 188bet app Investment Development Co., Ltd., the main company of Nianhuawan (the old name will be used，hereinafter referred to as Gengwan 188bet app Investment) is 4.400 million yuan，Net profit is 23.62 million yuan，This is also the first time Nianhuawan has achieved profitability。In 2016, the revenue was 4.700 million yuan，Net profit is in loss。

Revenue decreased year-on-year，Net profit increased significantly and even turned a loss into a profit，What’s the reason?

First of all, the cost cannot be reduced，Depreciation of 188bet app in 2017、Labor cost、Marketing expenses are only a lot more。

Secondly, from the perspective of 188bet app income，The revenue recognized by Nianhuawan 188bet app in 2017 was less than that in 2016。

So what exactly led to 188bet app’s turnaround?

Emei Peak thinks，188bet app most likely that Nianhuawan received financial subsidies。188bet app not yet known how much financial subsidy Nianhuawan will receive，However, in 2017, the parent company of the main company of Nianhuawan obtained a total of 1.6.3 billion government subsidy，188bet app also the injection of this subsidy that directly turned Lingshan Group’s operating profit from negative to positive。

However, government subsidies are not a panacea，It is absolutely impossible to rely on government subsidies to make a comeback，Any cultural 188bet app project that builds a city from the ground up needs to allocate a vital asset，That’s real estate。

For example, Gengwan Cultural Investment’s real estate income for three consecutive years from 2015 to 2017 was 1.4.9 billion yuan、2.6.1 billion yuan、0.9.6 billion yuan，The total of three years is 5.0.6 billion yuan。In other words，The real estate income of Zen Resort Town, the supporting real estate project of 188bet app, exceeds 500 million yuan。

No matter how optimistic the financial forecast model is，It will not prove that cultural 188bet app projects that are independent of real estate support can be profitable in the early stages。

Cultural 188bet app projects have zero visibility in the early stages，Marketing expenses and labor costs will definitely remain high，The low initial passenger flow also made it difficult for the project revenue to cover the costs，Initial losses for individual cultural 188bet app projects have become inevitable。At this time，Real estate income plays the role of blood replenishment and blood transfusion。

Real estate income can play a role in balancing cash flow during the incubation period of cultural 188bet app projects，The profits can even make up for the early losses of cultural 188bet app projects。

From the head case of Nianhua Bay, we can draw the conclusion that one of the standard features of cultural 188bet app projects is real estate，In particular, man-made cultural 188bet app projects with large investment scale require real estate。

The Nianhuawan project is really interesting，The project operator did not take the 188bet app business to the extreme。Researching the reasons is also complicated，The personal feelings of a trader are more limited by geography and policies。

Hold down and say something off-topic，What exactly should a manager of cultural 188bet app projects look like？Emei Feng thinks he should be an artist、Should also be an entrepreneur、Should be a PR master，What we deal with here is the feelings of culture and 188bet app、Down-to-earth business interests、Public Marketing and Media Response。

No more gossip，Another detailed article for another day。Let’s look at the 188bet app sector in Nianhuawan。

1、From the perspective of real estate project area，Emei Peak uncovered early planning drawings，Previously, the real estate land area of ​​188bet app should be about 300,000 square meters。

But for now，The area occupied by the completed real estate projects in 188bet app should be lower than this，For example, follow the original plan，The Brahma Flower Sea in 188bet app should be construction land。At the same time, the real estate in Nianhuawan is mostly villas, resulting in a naturally low floor area ratio，In comparison，The Great Wall Yuanzu real estate project in Gubei Water Town has achieved a floor area ratio of 1.26，Of course different issues may be related to detailed regulations and restrictions in different areas，For example, the floor height limit of a building。

Also，In 2015, the Ministry of Housing and Urban-Rural Development announced a list of scenic spots for rectification，188bet app is among them and the situation is serious，Even required to demolish within a time limit。Subsequent rectification has not been made public，Compromise may be indispensable。

2、From the perspective of 188bet app income，1 in 2015.4.9 billion yuan，2 in 2016.6.1 billion yuan，0 in 2017.9.6 billion yuan，It is worth noting that all the income from the Nianhuawan 188bet app project in 2017 was carried forward，In other words, the 188bet app sector income of this project is close to 500 million。

3、From the perspective of 188bet app gross profit，The gross profit in the three years from 2015 to 2017 reached 1.3.8 billion。The net profit of the Nianhuawan 188bet app project is estimated to be around 100 million，Only the 188bet app sector may have a net interest rate of 20%。

To sum up, it is not difficult to find out，If supporting real estate in cultural 188bet app destination scenic spots，Under the general and detailed regulations of the area，Comprehensively consider various indicators such as the floor area ratio of real estate projects to maximize income，At the same time，Also predict possible accommodation forms and market dynamics in real estate projects in the future。

What is the real estate allocation situation in Nianhuawan？In the macro environment，What specific impact will the emergence of 188bet app have on the surrounding land？Questions here，It is indeed worth a field test for the industry。

188bet app is the second extension of the Lingshan Giant Buddha Scenic Area，The two are similar，The former is a rest and resort area，The latter has the function of attracting customer flow，It can also be called the head scenic area and both，All belong to Wuxi Lingshan Group。

Generally speaking，Because of the size of the land and corresponding policy restrictions，It is difficult to create a complete 188bet app format including food, accommodation, travel, entertainment and shopping in the head scenic spot，This requires the construction of a secondary extension scenic spot based on the location near the head scenic spot。

There are currently many secondary extension scenic spots of this type，For example, the downhill layout of the two scenic spots Jiuhua Mountain and Huangshan。But it should be noted，Generally speaking, the diversion effect from the head scenic area to the secondary extension scenic area is not satisfactory，For example, the Dayuan Cultural Park built by Jiuhuashan 188bet app at the foot of Jiuhuashan，The number of tourists has not improved much。

I have to say that the number of tourists in 188bet app is indeed very impressive.

Based on the data obtained from Mount Emei，The passenger flow of 188bet app in 2015 was 4.20,000 visitors (opened in November of that year)、The passenger flow of 188bet app in 2016 was 148.70,000 people，The passenger flow in 2017 was 174.10,000 people，The passenger flow in the first three months of 2018 was 38.40,000 people。2016、Looking at the two years of 2017，The passenger flow of 188bet app is growing rapidly，With passenger traffic approaching 2 million this year, it shouldn’t be a big problem。

The passenger flow of 2 million has made 188bet app the second largest water town after Gubei Water Town，The second newly built man-made antique town scenic spot with over 2 million passengers，2 million passenger flows has become an important threshold to measure the excellence of man-made tourist destinations，This scale of passenger flow will enable all business formats within the scenic area to achieve stable operation and have the possibility of operating profits in the second or third year after reaching 2 million passenger flow。

This kind of operation method of extending the scenic area with the head scenic area，188bet app’s not as simple as joint ticket marketing，The details can be dissected and analyzed like a sparrow，More worthy of a field test。

So, is 188bet app a success?

Opened for two and a half years so far，Nianhuawan’s achievements are indeed impressive，But 188bet app too early to say it will be successful。Then take a step back，Is Nianhuawan considered an initial success?？To answer this question，Also look at the following key indicators。

Divide the ticket + secondary sales revenue by the number of tourists，You will find that Nianhuawan has the disadvantage of low unit price，188bet app is somewhat inconsistent with the identity of an immersive experience destination。

Let’s carefully analyze the operating business structure of Nianhuawan excluding 188bet app income。

Statistically，Nianhuawan’s business mainly consists of three parts，Tickets、Hotel Catering Exhibition、Property for rent。The detailed data currently available for Emei Peak is，Ticket business revenue in 2017 is 1.100 million，Hotel revenue is 1.8.6 billion。Both are close to 300 million，This is the main cultural and 188bet app operating income of Nianhuawan last year，Based on the approximate number of matched tourists of 1.74 million that year，Then the unit price of Nianhuawan is around 170 yuan，Of course this data refers to Nianhua Bay’s ticket + hotel revenue。

The commercial shops in 188bet app are all rented out，About store rental business，It is difficult to provide accurate data for Emei Peak，However, it is roughly estimated that this income in 2017 should be between 30 million and 40 million。

There are many cases where unit price can be compared，If calculated according to the above method，The unit price of Emeishan, including secondary sales income such as tickets and hotel transportation, is close to 300 yuan，The price per customer in Huangshan is even higher, close to 400 yuan。In contrast，Nianhuawan still has a lot of room for improvement in the future，Whether 188bet app cost control or revenue expansion。

Practically speaking，There are many reasons why the unit price of tourists in 188bet app is less，Especially the insufficient traffic patterns，As a man-made destination characterized by slow life，The overall planning of 188bet app naturally limits its small land transportation system，And the scalability of water transportation is not very high，Of course there are no cable cars or other transportation facilities in 188bet app，Although it is located within the Wuxi Mashan Scenic Area，There is nothing wrong with different resource endowments。

These natural shortcomings cause 188bet app to rely mainly on three types of income in the operation of the scenic spot: ticket income、Accommodation and catering income、Property rental income。The gross profit margins of these three types of income will not be too high or the same as the industry，So as an immersive vacation destination，What should Nianhuawan do?？The so-called shortcomings of Nianhuawan are actually its biggest advantages，How to cultivate advantages must be a long-term process in different stages。

The accommodation options in 188bet app are very large，The data obtained by Emei Peak shows that as of the end of March this year，The number of guest rooms in 188bet app has reached 1,400，Including a high-star Lingshan Junlai Jackfruit Hotel and more than ten boutique inns。

You know，Even in a huge traditional old scenic spot like Huangshan with a large number of guest rooms，The number of guest rooms is also less than that of 188bet app，More rooms means depreciation、Payment of labor and other costs。

Objectively speaking，The level of sophistication in the accommodation form of 188bet app is the best at the moment，It is not an exaggeration to say that every flower and tree has traces of culture，This cultural trace is the so-called Zen。

The occupancy rate of Nianhuawan accommodation industry in 2016、57 in 2017 and 2017 respectively.56% and 58.58% is good，But 188bet app still needs to increase the occupancy rate by at least 10 percentage points，A high-price unit occupancy rate of nearly 70% is what a "precision scenic spot" and an immersive experiential vacation destination should mean。

Increasing the occupancy rate means increasing the rate of tourists staying in the 188bet app spot，Accommodation is the carrier，Learning is beyond accommodation。

Easy to find，Increasing the number of nights tourists stay is the first choice to increase the unit price，If the number of overnight stays for tourists is increased，Two needs 188bet app arise here，Night tour needs and immersion mode needs。

In fact, no matter what kind of demand, there needs to be enough content to support 188bet app，Excellent content can satisfy public interest and stimulate users to complete repeat purchases。

Give an example，There has never been a cross talk tradition in Jiangsu, Zhejiang and Shanghai，But Deyun Society’s cross talk can be sold out in every venue in Jiangsu, Zhejiang and Shanghai。Although many people are disgusted with the traditional Errenzhuan style sketch，But the works of Song Xiaobao and Shen Teng can always capture the hearts of many audiences on the eastern coast。

What’s the reason?

No exceptions，Their works are closely related to reality，And the iteration speed is very fast，Even if the theme 188bet app work is a reversal of a popular TV series or a sentence with baggage of realistic themes、A very realistic mouthful。Culture that is always around you can be called public interest，Only those that are in line with public sentiment have recognized commercial value。

188bet app can be seen that Nianhuawan is also positioning itself here: using Zen to solve the real-life anxiety of the middle class。For example, Luo Zhenyu and Wu Xiaobo, two experts in selling anxiety and spiritual massage, were invited to Nianhuawan to start classes，This can also be seen as Nianhuawan’s marketing and content placement。

Also，Conventions and exhibitions are a means of driving traffic to increase accommodation occupancy rates and catering consumption。However, the intensive period of conferences or forums is often concentrated in the last two months of each year，188bet app is also the off-season for most scenic spots，188bet app is especially true for scenic spots that do not have hot springs or ice and snow businesses。

The volume of Nianhuawan content formats、How is the quality?？What are its magical powers and shortcomings in its iterative effect and content implementation？188bet app worth a field test for the industry。

In the past two years，Emei Peak found that many inspection groups from various places will use 188bet app as the inspection object。But inspection and research have completely different meanings。

Research is about discovering the strengths and weaknesses of the project，From customer group、Planning、Content format layout、A dissecting sparrow-style on-the-spot understanding of business formats, product features and other aspects，More importantly, see with your eyes、Interview、Observation、Obtain first-hand information through statistics and other methods，Finally I found the advantage and used 188bet app for my own advantage，Abandon the disadvantages and do not copy them。

Of course research is more difficult，This is especially true when researching a destination scenic spot，You need to be able to use sociological research methods，It is also necessary to use the unique vision of investigative journalists to discover problems，It is even more necessary for practical cultural and 188bet app experts to explain the success or failure of Zang without any interest in it。

Mid-November，Zhihui will launch a research group to re-understand 188bet app，Three days，Twenty people in a row。This is not an inspection group or a study tour，But a real field study、On-site analysis、Statistics、Research team summarizing success and failure，It took three days to find out about 188bet app。

Emei Feng, Chief Content Officer of Zhihui, will serve as the research guide for this Nianhuawan research team，A number of top practical experts in the cultural and 188bet app industry will become the research mentors of this research team，You will spend three days with your research mentor，Dissecting a sparrow with field cases。

For registration inquiries, please add Zhihui Xiaomi WeChat tripvivid5 ，Emei Feng, Chief Content Officer of Zhihui, 188bet app be a guest customer service member to answer questions in a timely manner。

(The author of 188bet app article, Zhang Qian, is the chief content officer of Zhihui、Editor-in-Chief，Penname Emei Feng。）

-----------------------------------------------------------

The course "Investment and Financing Analysis of Cultural 188bet app Destination" taught by Professor Long Bozhong of Zhihui Cultural 188bet app Training Center has been updated，Scan the QR code for one-stop access！