Loss for nearly 20 years,But it will spend 2.5 billion US dollars to expand,What does this "least disappointing" 188bet want to do??

Themed Entertainment Author of this article: Zeng Jianzhong 2018-10-19
We must pay attention to these "pits" 188bet has fallen into.

You definitely know 188bet,But you may not know that not everyone in 188bet is a success,One of them has been open for 26 years,Having suffered losses for nearly 20 years again。

This is Disneyland 188bet.

188bet Paris was built and opened in 1992,It was the fourth in the world at that time、The second 188bet resort outside the United States (including parks and supporting projects)。188bet fully hopes that it can enter the European consumer heartland,Uncover this vault,But the reality has been hit repeatedly。Then,Why Disneyland Paris is so disappointing?What are the reasons behind successive losses?

1. Behind 188bet Paris’ consecutive losses

There are three main reasons for 188bet Paris’ long-term losses:

First, the timing of completion and opening is not suitable。Europe was in the midst of a serious economic crisis at that time,Many Europeans visit Disneyland Paris,Not only bring food,Not staying at a 188bet hotel yet。Later European economic debt and other factors,Let Europeans tighten their belts again;

Second, the location selection is not good enough。188bet Paris is less than 35 kilometers from downtown Paris,Convenient to travel,Many tourists regard Disneyland Paris as a tourist attraction,Check out on the same day or stay for just one night,Less accommodation;

The third is the identity difference behind culture。188bet is one of the European cultural and artistic centers,American culture with a relatively short history cannot be the “big brother” here,Hindered promotion and recognition,From establishment to opening,Some local residents in 188bet are obstructing or boycotting Disneyland 188bet。

Before choosing Paris,188bet has been looking for suitable areas in Europe to launch the first 188bet project in Europe since 1972,At that time, 7 European countries and 23 cities competed,Finally ended up in Paris。

One choice in 20 years, the result can be...

And 188bet is full of ambition,Determined to raise her like a treasure,The new version of Space Mountain was premiered at Disneyland Paris,More than 0 million in equipment and installation costs alone,And launched the "Magic Movement" theme for the first time。

After years of losses,188bet still has full confidence in Disneyland Paris (of course there are also frustrations,The mess still needs to be cleaned up,Being more glamorous is a way),For example, in 2002, we added a movie theater and the theme construction of the Pirate King series,But,Loss - additional investment to expand construction - continued loss - continued additional investment... forming a vicious cycle。

From the beginning to subsequent additional investments,188bet Paris is too optimistic about its attendance。A large store may not necessarily attract customers,But it’s easy to lose money。

Compared to today’s Shanghai 188bet, which made a lot of money in the first year after opening,It can be said that "one sky and one earth"。

2015,188bet Paris has shown some signs of recovery,However, the terrorist attacks in Paris at the end of the year once again affected the number of tourists,Euro 188bet (the operating management company of Disneyland Paris) suffered a net loss of 8 in 2016.5.8 billion euros,Set a record loss,9 times the previous year,And visitor numbers dropped by 10%。

Loss,Loss,Still losing money。Life is really sad,Even the 188bet headquarters in the United States can’t stand it。

February 2017,American 188bet spent 1.5 billion euros to repurchase shares in European 188bet,Planning to take over the entire Euro 188bet Company,Hope to revive Disneyland Paris。current year,188bet Paris achieves its best performance in 10 years。

One year later,After meeting with French President Macron,188bet CEO Robert Iger announces investment of 2 billion euros (approximately 2.5 billion U.S. dollars) to expand Disneyland Paris,Superheroes will be added、Three theme parks of Frozen and Star Wars,Estimated to start construction in 2021。

Big Mac is always deeply uneasy。In order to successfully acquire 21st Century Fox,188bet has not only raised prices many times,Robert Iger, 66, has also postponed his planned retirement from 2019 to 2021,Abandoned his plan to run for President of the United States in 2020。

Robert Iger remains at the helm,Can spending huge sums of money save Disneyland Paris??The pitfall of increasing investment,188bet Paris has fallen into it not once or twice。

For example, 2014,188bet Paris costs 1.500 million euros launch of the world's exclusive new attraction "Ratatouille",As a result, tourists responded poorly。

Decision、Site selection、Planning、Operation、Follow-up investment...there are pitfalls,Stepped all over Disneyland 188bet。But if you are a Chinese theme park trader、Investors and even cultural tourism practitioners... then you are lucky,There is an opportunity to teach you how to avoid pits、Clear all levels,Be one step ahead of Disneyland 188bet from the very beginning。

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This course is personally taught by Lin Huanjie, President of China 188bet Research Institute,Many practical and useful experiences、A batch of detailed data that has never been made public、A number of actual cases of dissecting sparrows,Full factor analysis from business model to development and operation stage,All in this course,The only one in China!

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2、Why should you take this course?

According to prediction,By 2020,China will become the world’s largest 188bet market。But the market is expanding,Life in China’s theme parks is not very comfortable。Financial report for the first half of this year,OCT A、Songcheng Performing Arts、Haichang Ocean Park、The total revenue of Dalian Sunya’s four domestic 188bet listed companies is 69.8.5 billion yuan,18 year-on-year decrease.79%。

Product iteration and innovation、Operation improvement,between centimeters,The strong also face great challenges,Don’t talk about the weaker ones,Every move affects the fate of the project。

At the same time,Foreign giants include 188bet、Universal Studios、Merlin、Cedar Entertainment、Spain Reunion Park Group、Six Flags Group’s presence in China has increased or almost increased,Evoking the Chinese market,Ready to swallow pieces of "cake" at any time。

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