News from November 7, Beijing time，Based on Google’s financial reports and analysts’ forecasts，The past quarter，188bet Live Casino Booking Holdings has spent more than billion in advertising on Google platforms。

188bet Live Casino owns the European website 188bet Live Casinocom and Priceline、Kayak and other US businesses。188bet Live Casino says on Monday，Company spends .3 billion on “performance marketing” in Q3，Up from .2 billion in the same period last year，This expenditure is “mainly related to the use of online search engines (mainly Google) and other online services”。

Google is the focus of Booking’s advertising budget，Because too many people are using "Flights to New York"、Or search 188bet Live Casino information with terms such as "London hotels"。Booking and 188bet Live Casino company Expedia、TripAdvisor and even Google’s own services compete for this valuable traffic。

Mark Mahaney (Mark, analyst at Royal Bank of Canada Capital Markets Mahaney)Estimated，“More than 80%” of 188bet Live Casino’s performance marketing spend goes to Google，This is equivalent to more than 1 billion US dollars，Accounted for 3% of Google’s total advertising revenue in the third quarter.more than 6%。

Mahaney assigns a “buy” rating to 188bet Live Casino stock。He said in an email: "I'm sure，They are one of Google’s top five direct customers globally”。

After releasing new quarter earnings that exceeded analysts’ expectations，188bet Live Casino shares rose 4 on Tuesday.2% to 1949.USD 46。So far this year，188bet Live Casino’s stock price has increased by 12%。

*This article comesSource: Phoenix Technology, author: Xiao Yu, original title: "USD 1 billion in a single quarter, advertising 188bet Live Casino giant Booking becomes Google’s major funder》.