As the news of 188bet sports betting app download Entertainment’s acquisition of SeaWorld continues to ferment，Outside opinion，Zhonghong Shares, which is about to be delisted from the A-share market, may be involved。

Not long ago，According to multiple foreign media reports，188bet sports betting app download Entertainment intends to acquire some or all of SeaWorld theme parks。

This is not the first time SeaWorld has been rumored to be acquired。Back in October 2017，There are rumors that Merlin Entertainments is interested in acquiring two Busch Gardens at SeaWorld，But this transaction did not occur。According to foreign media reports，Sesame Street theme 188bet sports betting app download at SeaWorld and Merlin Legoland have similar consumer groups，Merlin is also currently looking for a location to build a third Legoland in the United States，But the different treatment methods of marine life between the two may be one of the important reasons for the breakdown of negotiations。

Theme park industry expert also analyzed Disney ahead of Merlin Entertainments acquisition rumors、Universal Studios、188bet sports betting app download Entertainment、Cedar Entertainment，Even the possibility of Discovery Communications, the parent company of Discovery Channel, acquiring SeaWorld。But as Zhonghong shares were delisted by the Shenzhen Stock Exchange，Another transaction method is gradually emerging: 188bet sports betting app download Entertainment may take over the shares of Ocean World held by Zhonghong Zhuoye, a subsidiary of Zhonghong Co., Ltd., and become the major shareholder。

Three reasons why 188bet sports betting app download may acquire SeaWorld

2017，Orlando, Florida’s theme park attendance accounts for one-third of North America’s total attendance，The city also plans to invest billion in hotels over the next five years、Retail, dining and entertainment area、Attractions and other items。Florida has always been a battleground for theme park giants，But 188bet sports betting app download Entertainment did not build a theme park in this place。The combined number of tourists with SeaWorld exceeds that of Universal Studios and the brand linkage effect generated after the merger may be the benefits of 188bet sports betting app download' acquisition of SeaWorld。

1. Enter the theme 188bet sports betting app download "Holy City"

Florida is known as the "Holy City" in the theme park world，is a very important market。Among the top six most visited theme parks in the United States，Five in Central Florida，The four most popular water parks in the United States are all concentrated in Florida，Florida tourist arrivals hit 1 in 2017.16.5 billion people，Refreshing records for eight consecutive years。Five of SeaWorld’s 11 theme parks are in Florida，Includes the company’s two busiest theme parks and two most visited water parks。In addition，The number of visitors to these four major parks is higher than the number of visitors to similar parks at 188bet sports betting app download。

188bet sports betting app download has avoided entering the competitive but lucrative Florida market，Because of the construction of a new paradise，Enhancing a brand’s local influence requires time and money。Once 188bet sports betting app download successfully acquires SeaWorld，Then 188bet sports betting app download will be able to gain a foothold in the important battlefield of theme parks in a very short period of time。

2. Generate synergy effect

188bet sports betting app download had 30.8 million visitors last year，SeaWorld received a total of 20.8 million visitors。Based on the number of visitors，These two companies are respectively the seventh and ninth largest theme park operators in the world，But if two companies merge，After the new company exerts synergy effects，The number of tourists can surpass the third-ranked Universal Studios。

Not only the number of tourists has increased, but there are other benefits after the merger:First, increase operating income.After 188bet sports betting app download acquires SeaWorld, annual revenue may increase from 14.US0 million to US.8 billion。Although 188bet sports betting app download operates more than twice as many parks as SeaWorld，But after the acquisition, SeaWorld can bring more revenue。The second is to improve operational efficiency.Not only can the company’s domestic marketing activities cover a wider range after the acquisition，Future companies have great synergies when purchasing rides or dealing with other suppliers，Conducive to cost cutting。

3. Complementary brand advantages

After the merger of the two companies, the brands can form complementary advantages.188bet sports betting app download’ licensed DC Comics characters can enter SeaWorld to help attract teens and younger adults。If the brand is repositioned after the merger，This hypothesis may become a reality。

On the other hand，The Sesame Street brand license obtained by SeaWorld can also help 188bet sports betting app download attract more family consumers。After the merger of the two companies, there will be more than 30 parks，New companies can even introduce more third-party brands to expand their scope of influence，And third-party brands are also willing to use 188bet sports betting app download or Sea World to enhance their brand influence。

Potential obstacles to acquisition

However，A person who has been working in Sea 188bet sports betting app download for 19 years thinks，From a 188bet sports betting app download perspective，It doesn’t make much sense to acquire all the parks in SeaWorld，188bet sports betting app download has some parks that don’t need or even want SeaWorld。He pointed out some of the obstacles to 188bet sports betting app download' acquisition of SeaWorld in terms of the compatibility of 188bet sports betting app download and SeaWorld and the different financial performance of the two。

Sea 188bet sports betting app download San Diego has always been a hot potato for successive successors。First，Due to the unfriendly local political atmosphere，The development of this 188bet sports betting app download is subject to many restrictions，The local government has also imposed strict restrictions on the height of many properties in the 188bet sports betting app download。Secondly，The 188bet sports betting app download is close to the water，The transaction involves more red tape and considerations。Last，After all other procedures are completed，The deal must be approved by the California Coastal Commission。

188bet sports betting app download may not be too interested in SeaWorld San Antonio。The main reason is，This park is too close to 188bet sports betting app download Fiesta Texas，Now two companies exist at the same time，It’s okay to be competitors to attract tourists，Once merged，Different season ticket prices will result in reduced ticket revenue，Paradise parks in two places will also compete in the choice of investment in new attractions。

Similar mergers and acquisitions have lessons learned。188bet sports betting app download acquired SeaWorld Ohio in 2001，And merged with 188bet sports betting app download Ohio to form 188bet sports betting app download World of Adventure。The two companies competed in the same market for decades before the merger，But after the merger, other parks in the area closed one after another，And caused large areas of land to be abandoned。

Other parks in SeaWorld are also relatively close to 188bet sports betting app download.Only a 30-minute drive from Sesame Street to 188bet sports betting app download Great Adventure，Busch Gardens Williamsburg is 2 minutes away from 188bet sports betting app download Great America.5 hours drive。In all parks，188bet sports betting app download acquisition of Tapa Busch Gardens seems more reasonable，Because this park is easier to integrate into 188bet sports betting app download’ existing product system。

Similar to 188bet sports betting app download Great Adventure，Tapa Busch Gardens is known for its world-class roller coasters and animal attractions。Tapa Busch Gardens able to operate year-round，With the extension of operating hours of many attractions in the park，Not only can it help 188bet sports betting app download improve profitability，It can also help the 188bet sports betting app download brand enter the Florida tourism market。Although 188bet sports betting app download may also be trying to figure out what to do with the many parks at SeaWorld Orlando，But SeaWorld is unlikely to break up the company，Selling out the most profitable theme park。

In addition，The current different performances of the two companies in the stock market also have a certain impact on mergers and acquisitions。188bet sports betting app download Entertainment’s third quarter financial results fell short of market expectations，And SeaWorld’s financial results were higher than market expectations，It is expected that business will continue to recover in the future。

From a financial perspective，Both companies have relatively high long-term debt pressure，188bet sports betting app download debt exceeds billion，SeaWorld under .5 billion。If 188bet sports betting app download were to acquire SeaWorld，The merged company will face great debt pressure，The market may not be optimistic about such a transaction。In short，188bet sports betting app download appears to lack sufficient cash flow to complete this acquisition，Judging from the current stock price development trends of the two companies，It would be difficult to get SeaWorld shareholder approval for an all-stock deal。

The above is just an analysis of the possibility of 188bet sports betting app download acquiring SeaWorld from the US domestic market，However，Analysis from an international perspective，If more players participate，This deal may get more complicated。

188bet sports betting app download Entertainment takes over control of Zhonghong Zhuoye Ocean World?

SeaWorld and 188bet sports betting app download both have international expansion plans。Because the American theme park market is relatively mature and even tends to be saturated，Building more theme parks is unlikely，Both companies hope to build more theme parks overseas through brand licensing。

188bet sports betting app download plans to open 188bet sports betting app download Park in Dubai in 2019，Multiple 188bet sports betting app download parks in the Chinese market are also under construction。SeaWorld has signed a contract with Abu Dhabi developer Miral to build a theme park not far from Warner Bros. Movie World；Last year，Zhonghong Zhuoye, a subsidiary of Zhonghong Co., Ltd., acquired its stake from Blackstone Group，Become a major shareholder of SeaWorld，And authorized to build the Ocean World brand park in China。

It’s worth noting，Entity companies related to 188bet sports betting app download include 188bet sports betting app download Shares and 188bet sports betting app download Zhuoye，188bet sports betting app download Zhuoye holds a 21% stake in SeaWorld acquired from Blackstone Group。However，188bet sports betting app download Shares has been plagued by negative events in recent months，Including huge liabilities、Financial fraud、M&A failed、Jiaduobao Oolong Incident, etc.，The company also previously sold the Ruyi Island project that was originally planned to build a Sea World brand attraction。

November 8，Shenzhen Stock Exchange made the decision to terminate the listing of 188bet sports betting app download Co., Ltd.。188bet sports betting app download shares will enter the delisting period from November 16，The trading period is 30 trading days，The next trading day after the delisting consolidation period expires，Shenzhen Stock Exchange will delist the company’s shares。To this point，188bet sports betting app download Co., Ltd. became the first company to be forced to terminate its listing because its stock price was continuously lower than its face value。

There is speculation from foreign media，188bet sports betting app download may acquire only one of SeaWorld's parks，Or 188bet sports betting app download’ goal is just to acquire Zhonghong’s 21% stake in SeaWorld，These are all possible trading behaviors。

188bet sports betting app download was trading at about per share、Total 4.Acquisition of SeaWorld equity from Blackstone Group for US.9 billion。The current share price of SeaWorld is 24.5-25.Between ，Slightly higher than the previous purchase price。From this perspective，Perhaps 188bet sports betting app download buying the shares of Ocean World from Zhonghong is a good choice。Looking at 188bet sports betting app download’s current situation，The change of ownership in the future may be a foregone conclusion。Even if the controlling stake is sold，It’s hard to be optimistic about 188bet sports betting app download’s future development。

SeaWorld’s performance and stock price are currently on the rise，188bet sports betting app download’ influence and bargaining power have improved after the acquisition，Owner of two major international brands in future transactions。So，In a global sense，188bet sports betting app download’ acquisition of SeaWorld is a deal worth trying。

Also，Shanshui Wenyuan Group, which has cooperated with 188bet sports betting app download to build 11 188bet sports betting app download parks in China, may not miss this opportunity。Shanshui Cultural Park may help 188bet sports betting app download take over the 21% stake in Ocean World held by Zhonghong Zhuoye。If this transaction can be realized，It may have a significant impact on the Chinese and international theme park market structure。