"Peach Blossom March Spring Water，The spring breeze is so intoxicating that I don’t know where to go”。Recently，“11 tourist attractions in Shaanxi were notified，The news that the 4A level of Xi’an Tangyu Tourist Resort has been delisted has aroused great concern in the industry。As Xi'an、A well-known hot spring tourist resort in Shaanxi，Xi’an Tangyu is backed by unique hot spring resources，It was once full of tourists，Famous in Guanzhong，Now it has been delisted from the 4A level by the Provincial Tourism Development Committee，Causing sighs in the industry。

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Poor tourist satisfaction

“11 tourist attractions in Shaanxi were notified，The news that the 4A level of Xi’an Tangyu Tourist Resort has been delisted has attracted attention in the industry。“Tangyu was delisted，I can’t believe it。" said Mr. Wang, a travel insider in Xi'an。

The reporter checked the official website of Shaanxi Provincial Tourism Development Committee and saw it，On October 31, 2018, the Shaanxi Provincial Tourism Resources Development Management and Evaluation Committee issued a “Notice on the Inspection and Processing of High-A-level Tourist Attractions in the Province”，mentioned among them，In accordance with the requirements for high-quality tourism development，Based on the "Measures for the Management of Quality Grades of Tourist Attractions" and the "Classification and Assessment of Quality Grades of Tourist Attractions" national standards，The Shaanxi Provincial Tourism Resources Development Management Evaluation Committee conducted an inspection of high-level tourist attractions in the province。Discovered during inspection，11 scenic spots including Xi’an Tangyu Tourist Resort are under construction、Operations、There are serious problems in management，Reduced service level，Affects the image of the scenic spot。Decision of Shaanxi Provincial Tourism Resources Development Management Evaluation Management Committee，Processing treatment of 11 scenic spots with prominent problems including Xi'an Tangyu Tourist Resort。

Mentioned in the notification，Cancellation of the 4A tourist attraction quality grade of Xi'an Tangyu Tourist Resort。Main problem: Not paying attention to the update and improvement of tourism products in the development process，No distinctive features for tourists、Grade、Cultural tourism products that can be participated，Management and service levels continue to decline，Poor tourist satisfaction；Visitor Service Center、Identification system and other important service facilities are missing、Seriously damaged；Dirty and dirty environment，The garbage is not cleaned up in time，The toilet revolution was not carried out well；The quality of tourism services has seriously declined，Consultation、Medical、Security、Insufficient sanitation and other staff；Chaos in tourism price management。Scenic spots are developing resources、Product Construction、Lower score in comprehensive management，There is a big gap with the corresponding level。

To this，Mr. Guo, a tourist in Xi’an, said: “There is a gold-lettered signboard of the 4A scenic spot above my head，But it does not pay attention to integrating cutting-edge 188bet app cultural tourism culture and avant-garde leisure concepts。The report hits the nail on the head，Now it has been reduced to the point of being delisted by the management department，It’s really confusing。”

Chaotic management of scenic spot tickets

There is an endless stream of people selling tickets on the roadside

Mentioned in the Tourism Development Committee’s bulletin，Tangyu Scenic Area Tourism Price Management is Chaotic。To this，An industry insider who is familiar with Tangyu hot spring tourism said，He has been to Tangyu，I feel that ticket management is a bit confusing，Generally, scenic spots sell tickets at the gate，Or buy tickets online。But some shops on the roadside here sell tickets on a consignment basis，There are many more，And the prices are also different，Tourists passing by along the road，Often pulled into selling tickets，This is not in line with the positioning of Tangyu tourist attraction，It also shows that the ticket management of scenic spots is chaotic。

November 15th afternoon，The weather is gloomy，A reporter from Huashang Daily went to the local area to experience it as a tourist。Come to Hongjiazhai, Tangyu Town, Lantian County，Then east，I saw many swimsuits and other items placed in front of shops on the roadside。Some shops on the roadside have words like "hot spring tickets for sale" written on the doorways。Some tourists said，Buy tickets to Tangyu here，Their group bought four tickets，Planning to go to the hot springs。According to this tourist’s instructions，Huashang Daily reporter continues to drive eastward，After consulting a store that sells swimsuits，Bought two tickets for Bishuiwan Hot Spring for 55 yuan，The boss said，“There are many ticket sellers on both sides of the road，This price is already very cheap。”Asked how Tangyu is like，The shop owner said，Just go in and take a shower，Nothing else，The food inside is not delicious。

Go all the way forward，Many shops on the roadside have "hot spring tickets" for sale at the door。There are few tourists on the roadside near the parking lot，Many parking spaces in the parking lot are empty。Enter the antique door and see，It says "The birthplace of bathing culture in the world"、"The best soup in the world" and other words。After asking for directions, we came to the hot spring area，No need to queue at the door，Several customers sitting in the hall。The reporter from Huashang Daily handed the tickets bought outside to the staff，I took two cards and entered the hot spring area directly。

Most of the stores in the snack mall at the entrance are unmanned

Experience items are almost only hot spring bathing

Lantian Tangyu is located in Tangyu Town, Lantian County, about 45 kilometers southeast of Xi'an，It is a famous hot spring resort。Shaanxi Daxing Tangyu Hot Spring Development Co., Ltd. was founded in December 1996，The early name was "Xi'an Lantian Tangyu Hot Spring"。Shaanxi Daxing Tangyu Hot Spring Development Co., Ltd. was established in April 2003。

In the scenic spot，The reporter saw many "old objects" in rural areas of Guanzhong，Car with frame、Wooden gate、Agricultural windmill，There are also lanterns、Statue, etc.，There are ducks "quacking" in one area。There are several large wine tanks placed on one side of the gate，The grain wine of an antique winery attracted several tourists’ inquiries、Purchase。

The store of "Tangyu Hot Spring Folk Restaurant Snack City" at the entrance of the hot spring，Empty，No operating personnel seen，One row looks like tofu, radish and cabbage、Roasted Pork Elbow Meatballs、188bet sports betting app download Old Beijing Sydney Soup、Chongqing Hot and Sour Rice Noodles、Changsha stinky tofu... Judging from the name, it is a snack in many places across the country，But almost all are empty。Several snack bars near the gate are open，A shopkeeper greets customers to come in and have something to eat。There is a stage in the main square，Perhaps because there are few tourists during the week，The square is empty，The tables and stools are empty。

A tourist said，Except for hot springs，Almost no distinctive projects，Just soak in hot springs、Eating、Taking photos。Basically soak in a hot spring and then have a meal and leave，Difficulty retaining tourist accommodation，There are not many unique tourist souvenirs and items that I want to take away，Lack of interaction and participation，Not strong willingness to consume。

Some facilities are slightly outdated

But the sanitary environment is better than expected

The reporter entered the hot spring bathing area and saw，Part of the toolbox containing bath towels looks old。Come to the men’s area and see，Many men are preparing for hot spring bath，Change into bathrobe, etc.，Staff pushing the cart to transport、Organization。There is still rust on a car in the hot spring preparation area。A tourist said，Winter is the peak season for hot springs，It stands to reason that there should be more tourists，Bath towel、Bathrobes and other personal items should be clean to make people feel at ease，But the car is old and moldy in some places，It feels unhygienic。

After the reporter entered，I saw several steaming pools，Some people are soaking in hot springs。Maybe it’s slippery because of the water in the hot spring area，Several staff are sorting and cleaning。Although occasionally you can see some scraps of paper or debris，But overall, the environmental hygiene in the scenic area is acceptable。

It’s worth noting，November 15th，Discovered by a reporter from Huashang Daily，There is also a sign of 4A national tourist attraction here。

According to the Tourism Development Committee notification，Visitor Service Center、Identification system and other important service facilities are missing、Seriously damaged；Dirty and dirty environment，The garbage is not cleaned up in time，The toilet revolution was not carried out well。

Baoji China Liyue City and others were delisted, and Hukou Waterfall on the Yellow River was warned

Xi’an Tangyu Tourist Resort was delisted，Reporter noticed，Also mentioned in the decision of the Shaanxi Provincial Tourism Resources Development Management Evaluation Management Committee，Reduce the quality level of Erlang Mountain tourist attraction in Yulin，Main problem: The lack of management leads to the continuous decline of the environmental quality and service quality of the scenic spot，Can no longer meet the corresponding level requirements；Imperfect service facilities，Visitor Service Center is not fully functional，Serious lack of staff，The internal identification system of the scenic spot is seriously lacking...the scenic spot has been reduced from 4A to 3A。

Also，Give to Xianyang Shimen Mountain Scenic Area、Tongchuan Zhaojin-Xiangshan Scenic Area、Ankang Yanxiang Cave Ecological Scenic Area Notice and Criticism。To Baoji Phoenix Lake Scenic Area、Xianyang Maweiyi Folk Culture Experience Park、Weinan Qiachuan Scenic Area、Yan'an Huangling National Forest Park Scenic Area、Hanzhong Crested Ibis Liyuan Scenic Area、Shangluo Niubiliang Scenic Area gives warning。

What are the scenic spots that have been downgraded in Shaanxi in recent years？Reporter’s inquiry found，Second half of 2016，367 scenic spots across the country were processed。The notification involves 8 scenic spots in our 188bet sports betting app download province，Among them, China Liyue City, Baoji City, Shaanxi Province has canceled the 4A scenic spot，Yellow River Hukou Waterfall Scenic Area in Yan'an City, Shaanxi Province、The Baiyun Mountain Scenic Area in Yulin City, Shaanxi Province was warned，Qinling Wildlife Park in Xi'an, Shaanxi Province、Fenghuang Lake Scenic Area in Baoji City, Shaanxi Province was notified and criticized，Qinling Underground Palace in Xi'an, Shaanxi Province、The Eight Wonders of the World in Xi’an, Shaanxi Province、Three 3A scenic spots at the Hongmenyan Site Museum in Xi’an, Shaanxi Province have been cancelled。

Analysis by Zhang Yan, Director of the Cultural Tourism Research Center of the Shaanxi Academy of Social Sciences，Scenic spot review A is not an “iron rice bowl”，In and out、Dynamic management can remind scenic spots to stay awake at all times，Normalization of inspections and regulations of A-level scenic spots by tourism departments，Helps the scenic spot to practice its internal strength。The tourism market must follow rules，Discover the connotation of good travel，Effectively improve the attractiveness。Opinions on urging scenic spots to focus on tourists、Suggestion，Continuously correct problems in operation。

Shaanxi’s hot spring industry is “blooming in all directions” but homogeneity leads to complaints

According to public information，Hot springs have a long history，Became popular in the Tang Dynasty。Shaanxi is rich in hot spring resources，Accounting for nearly one-tenth of the country，More than 110 hot spring companies，The province’s tourism revenue exceeded 300 billion yuan in 2015，Direct income from hot spring tourism exceeds 2 billion。Huashang Daily reporter noticed，There are a large number of text introductions introducing the historical development of hot springs in Tangyu Scenic Area。

Public information display，Hot springs in Shaanxi、Geothermal resources are mainly concentrated near Huanshan Road and on both sides of the Wei River，Hot Springs、Geothermal resources are relatively abundant，More mineral content，In addition, it is conveniently located away from Xi’an。There is information about the opening of a certain hot spring from time to time，It can be seen that many capitals have entered hot spring tourism。plus leisure in recent years、Vacation、Business、Healthcare、Health care and other industries，The comprehensive development value of hot springs is high。

“Tangyu is also a well-known conference center。Some companies hold annual meetings、Organizing an event、Team building is often held here。Going to Tangyu Mountain to soak in hot springs on weekends has become a daily routine for some citizens，It stands to reason，Tangyu Hot Spring business should be booming，Years of accumulation plus historical and cultural blessings and transformation and upgrading，Maybe it can be upgraded from 4A to 5A，But Tangyu was delisted which is shocking。" said a local person in the cultural and tourism industry，“After I understand，I feel like the reasons behind it are too complicated！”

Expressed by Zhu Lin, a cultural and tourism scholar，In recent years，Shaanxi hot spring industry is booming，The hot spring tourism industry is being developed everywhere，It can be said to be "blooming on all sides"。However，Many scenic spots are operated solely by hot springs，No more features。Tangyu Scenic Area was delisted，In the final analysis，Explanation that homogenization and the traditional model of “hot spring + food and accommodation” are lagging behind。

“Being delisted 188bet online sports betting reflects three issues。The first is that people’s understanding of tourism has undergone fundamental changes，The era when you can just rely on hot spring resources to ‘just sit back and enjoy the benefits’ is over，Unfortunately, the scenic spot responded slowly；Second，Sell resources with resources，Old equipment，The supporting facilities have not kept up；Third，More competition，Failed to keep up with changes。Previous years，There are not many hot spring tourist attractions in Shaanxi，Tangyu has outstanding advantages，But now, various places attach great importance to the development and improvement of the tourism industry，For example, Mei County Hot Spring、Lintong Hot Spring、Weinan Hot Spring, etc.，Resulting in the decrease in the attractiveness of Tangyu。" Zhu Lin said。

With good resources, we have to focus on operations, otherwise it can only be a one-time deal

"Survival of the fittest，Dynamic Management，Renovation of tourist attractions is always on the road。" Xi'an cultural tourism expert Wang Jianhong told a reporter from China Business Daily，It is a good thing that the supervision of scenic spots is becoming institutionalized and normalized。The purpose of traveling is to relax，The service quality and facilities of scenic spots are very important，Cannot create a pleasant travel environment for tourists，It can only be a one-time deal。Only looking at small immediate profits，Disregarding long-term sustainable development，In the end, it hurt the hearts of tourists and wasted great tourism resources。Currently there are too many imitative developments in tourist attractions，But some scenic spots lack features。

Tang Haochen is the person in charge of an Internet tourism platform in Xi’an，His analysis，The operation of many local attractions in Shaanxi belongs to the "support the mountain and eat the mountain"、The "draft by water" model，Operators lack the subjective initiative to make the scenic spots better and stronger，So there is a situation where the resources are good but not used well。Tangyu Hot Spring Scenic Area is one of the examples。Recommended to increase innovation，Characteristics of market segments、Creative Hot Spring，Improve visitor experience，Marketing through new ways of the Internet。

Wang Jianhong’s analysis，This also reminds related scenic spots，Consider long-term planning，Pay attention to the exploration of features according to changes in market demand and changes in the times、Upgrade and transformation、Empowerment of the times。Managers may wish to read more tourist suggestions、Guestbook, etc.，Timely improvements and improvements，Only then can we gain the favor and support of tourists。

“Today’s travel is not just about driving out for sightseeing，It’s more of a kind of leisure。Take hot springs as an example，From the current situation，Many tourists participate in projects besides hot springs，Relatively monotonous。You might as well pass some performing arts activities、Role playing etc.，Show three-dimensional、Real scene、Travel culture that can be passed down，Exploring the humanistic connotation，Add scenic spot participation projects，Improve the cultural soft power of scenic spots and their own image communication。"Wang Jianhong said。

In line with the consumption upgrade of the tourism industry, “small but beautiful” is the trend

Consumption downgrade is a hot topic this year，However，Huashang Daily reporter discovered during the interview，For the tourism industry，The 188bet sports betting app download so-called consumption downgrade is a false proposition，The consumption upgrade of the tourism industry is ushering in a new round of evolution and improvement。

“Tangyu Hot Spring was delisted，It is a good case of upgrading tourism consumption。How famous was Tangyu Hot Spring，How hot，And there has been no upgrade or improvement for many years，And consumer demand is increasing，Attractions cannot keep up with the pace of tourists，It naturally declined。" Zhu Lin said。

Wang Jianhong thinks，Under the current tourism situation，Shaanxi’s notification can be said to be a bold move，Especially delisting、The downgrade measures will be of great benefit to the improvement of the tourism industry in Shaanxi as a whole，It can serve as a warning to other scenic spots。As the industry says，Culture is the soul of tourism，Tourism is the carrier of culture，The cultural tourism industry should be highly valued，At the same time, we must also create conditions for tourists to better embrace "poetry and distance"。

Zhu Lin thinks，This time Tangyu Hot Spring was delisted as a scenic spot、It is a great promotion for the development of the industry，Also sounded the alarm，It’s not just about hanging up the brand，But we must continue to improve、Continuous improvement、Continuous innovation，To meet people’s demand for consumption upgrade in the tourism industry。Some scenic spots should move from "big and comprehensive" to "small but beautiful"，For example, entering market segments，Design some for family groups、Business Group、Parent-child、Customized hot spring tourism project for the elderly。

He Zhenbing, founder of Yamu Capital said，Xi’an proposes to build a trillion-level cultural tourism market，This is good for both economic and social transformation。In the past, tourism was mainly about sightseeing，Nowadays, we focus on experience and participation，Infrastructure of scenic spots、How to participate、Personnel quality has put forward higher requirements。Relatively speaking, hot spring tourism is a project with a higher degree of participation，Operators have grasped the direction of consumption upgrade in the tourism industry，It is equivalent to capturing the hearts of consumers yearning for "poetry and distance"。

He Zhenbing’s analysis，In Xi’an，The hot spring project should have a chance，Doing it well requires many aspects。The first is systematic product management，Hot springs rely on high-quality resources and often have their own popularity，Need to stratify customers，According to accommodation、Dinner、Training、Business, etc. classification。Make basic safety precautions、After hygiene，Each product has its own characteristics，Let the market do its work in terms of management，Stimulate market vitality。In addition，We must cultivate some projects with star demonstrations and leadership，Promote service improvement and develop high-quality products through appropriate support and coaching，Encourage investment by scenic spots and enterprises in refined services，Really improve service quality，And then produce a positive effect。At the same time，Pay attention to the problem of bad money driving out good money，Improve service quality and build reputation，Instead of low-level duplication of construction and irrational competition。 

*Source of this article: Chinese Business News，Author: Huang Tao，Original title: "The 4A level of Xi’an Tangyu Tourist Resort was delisted》.