The Advocate，大ye；Brilliant，Sheng Ye。Open up the Western Region with it，hence the great reputation。Called: Dunhuang。

2013，The proposal of the “One Belt, One Road” policy caused a stir in Dunhuang，The number of tourists has grown exponentially。2016，The country held the “Silk Road International Cultural Expo” in Dunhuang，The "Cultural Museum Effect" promotes Dunhuang to vigorously develop all-region tourism。According to the latest statistics，2017，Dunhuang received 9.01 million tourists throughout the year，12 year-on-year increase.3%；Realize tourism revenue 92.800 million yuan，18 year-on-year increase.3%。

After 20 years of vigorous development, China’s tourism industry，Changes are taking place within the industry in recent years。This article will interpret Dunhuang’s tourism development achievements in recent years from the perspective of global tourism。How does it adapt to the growing tourism demand，Continue to build external transportation、Improve urban software and hardware facilities，Restored glory？

Unique natural and cultural tourism resources

1、Desert Oasis、The majestic natural landscape where sand and water coexist

Dunhuang has a strange terrain、Diverse terrain。Sanwei Mountain is in the south、Mingsha Mountain，Gobi to the north，The middle part is a plain formed by the alluvial deposits of the lower reaches of the Dang River。The overall landform shows a continuous sand sea in the south，As vast as smoke，Gobi stretches to the north，Boundless。

From an area perspective，Dunhuang covers an area of ​​3.20,000 square kilometers，The oasis area is only 1,400 square kilometers，The entire oasis is surrounded by Gobi and desert，There is Gobi in the area、Desert、Wetland、Lake、Glacier、Snowy mountains and other natural landscapes。Rated as “China World Geopark” in 2015。

2、The intersection of the world’s four major cultural systems，A treasure trove of art and culture

As the "throat" of the Silk Road, Dunhuang is a place for the exchange and integration of Eastern and Western cultures，The center and transit station for East-West trade。

Specifically exhibits three contextual characteristics:

The intersection of ancient human civilizations—ancient Indian civilization、Chinese Civilization、Ancient Greek Civilization、Mesopotamian civilizations all gathered and fused here。

Holy Land of Buddhist Art - Dunhuang Grottoes Buddhist Art Treasure House represented by Mogao Grottoes，Clearly depicts the inheritance and development process of Buddhist culture and Buddhist art in China。

The main source of desert border culture——Yangguan、Yumen Pass and other pass stations have the border culture of the Silk Road。Many ancient passes around Dunhuang，Ruyuguan ("Jade Gate") and Yangguan ("South Gate") depict the city's strategic importance on this medieval transportation artery across the desert。

Dunhuang’s tourism resources are unreplicable，Although it is geographically remote，Underdeveloped transportation，Sparsely populated，The urban economy is slightly weaker，low administrative level，With the development of tourism industry in recent years，The industrial structure begins to change。

Current industrial status of Dunhuang

1、The tertiary industry, mainly tourism, accounts for more than 60%，The "Greater Dunhuang" tourism development pattern is gradually taking shape

According to Dunhuang Statistical Yearbook，The city’s fiscal revenue in 201713.5.7 billion yuan。The proportion of industrial structure increased from 13 in 2016.61:25.55:60.84 adjusted to 15.45:19.02:65.53。The per capita disposable income of urban residents is 31,332 yuan，The per capita net income of rural residents is 16,583 yuan。

2、The number of overseas tourists received is increasing year by year，The trend of internationalization is highlighted

Received 900 domestic and foreign tourists throughout 2017.450,000 people，Growth 12.34%。Among them: domestic tourists 895.920,000 people，Growth 12.28%；Overseas tourists 4.530,000 people，Growth 26.15%。Achieve total tourism revenue of 91 throughout the year.3.3 billion yuan，Growth 16.55%。

3. The tourism industry system is complete and has reached scale

As of 2017，A total of 478 tourist accommodation units in Dunhuang，13531 rooms，25586 beds，About 4,300 employees。

There are 265 cultural relics and scenic spots of various types in the territory，There are 3 world cultural heritage sites，Mogao Grottoes respectively、Yumenguan Ruins、Xuanquanzhi Site；188bet app 4 national key cultural relics protection units；12 provincial cultural relics protection units；1 municipal cultural relic protection unit；47 county-level cultural relics protection units。

1 5A-level scenic spot (Mingsha Mountain·Crescent Moon Spring)，2 4A-level scenic spots (Yangguan and Yadan National Geopark)，8 3A-level attractions (Dunhuang Film and Television City、Sanwei Mountain Scenic Area、Dunhuang Night Market、Dunhuang Tongzhou Island、Dunhuang Leiyin Temple、Dunhuang Optoelectronics Expo Park、Danghe Ecological Park and Millennium Dunhuang Crescent Spring Town Folk Culture Tourism Scenic Area)，1 2A level attraction (Dunhuang Historical Expo Park)，1 Class 1A attraction (White Horse Tower)。

109 travel agencies，Among them: 83 head offices，26 branches，About 400 employees。

7 tourist car companies，615 tourist vehicles，About 500 employees。

991 tour guides registered with electronic tour guide certificates in the city，Translated in English、日、法、Korean、6 kinds including German and Spanish。

The hub of the ancient Silk Road，How to open up today’s transportation network？

1. An important pass on the Silk Road

The area west of the Yellow River in my country has been called "Hexi" since ancient times，Because it is sandwiched between Qilian Mountain and Beishan Mountain，Form a line about 1000 kilometers long，A narrow strip of land ranging from several kilometers to more than a hundred kilometers wide，Like a natural corridor，So it is also called the "Hexi Corridor"。

Dunhuang is located at the western end of the Hexi Corridor，The current Dunhuang City is a county-level city in the west of Gansu Province，It is located in Gansu、Qinghai、The intersection of three provinces (regions) in Xinjiang，Anxi County in the east，Bordered to the south by Subei Mongolian Autonomous County and Aksai Kazakh Autonomous County，Adjacent to Ruoqiang County, Xinjiang in the west，Borders with Hami City, Xinjiang in the north。

Ancient times，People refer to the vast area west of Dunhuang as the Western Regions，Western travelers must pass through Dunhuang before entering the Western Regions and even Central Asia、South Asia、West Asia，Even Europe and North Africa。Dunhuang is the only place that ancient envoys and caravans must pass through when traveling east to west，Is the most important transportation hub on the Silk Road。

2、The current traffic situation in Dunhuang - the formation of a large transportation network，Fewer transportation options in the city

It can be said，As an international tourist city，Dunhuang’s large transportation network has been formed。

Dunhuang Airport is located 13 kilometers east of Dunhuang City，Dunhuang-Hong Kong charter flight officially launched，The number of navigation cities has reached more than 20。

Dunhuang currently has two railway stations，Liuyuan Station is 128 kilometers northwest of Dunhuang City；Dunhuang Railway Station，10 kilometers east of Dunhuang City。Dunhuang Railway connects Dunhuang and Liugou Station in Guazhou County，The whole journey from Jiayuguan to Dunhuang is more than 400 kilometers，Running time is about 5 hours。Dunhuang tourist trains such as "Dunhuang Train" and "Silk Road Station - Shabo No. 1" have been opened one after another。

Line 313 high-grade highway completed and put into use，National Highway 215 transit section、Kwaadun Expressway、The road in Yangguan Scenic Area is completed and opened to traffic。

But，There are not many transportation options from the city to some scenic spots。There are fewer bus lines in Dunhuang，Currently, the main ways for tourists to reach tourist attractions are taxis and chartered cars。

3、Tourist route planning starting from Mogao Grottoes and Mingsha Mountain·Crescent Moon Spring

1. From a single attraction to a complete high-quality tourist route

Dunhuang has profound historical and cultural accumulation，Rich and diverse historical sites。 The picture below shows the distribution of main tourism resources in Dunhuang area，We can see that Dunhuang’s tourism resources are relatively scattered，Far apart，Inconvenient transportation。

Dunhuang tourism began in the 1980s，At first only Mogao Grottoes、Focus on the development of tourism with very few tourism resources such as Mingsha Mountain and Crescent Moon Spring，With the growth of tourist demand，The only few attractions are overloaded。2003，Dunhuang Yadan National Geopark is open to the public。Since then，Dunhuang now has two scenic routes to the east and west。

The main attractions on the east line are Mogao Grottoes and Mingsha Mountain Crescent Spring Scenic Area。This route is the essence of Dunhuang tourism，Both the rich history of Mogao Grottoes and the desert scenery of Mingsha Mountain and Crescent Spring。

The western front is Dunhuang Jimogao Grottoes、Key development attractions after Crescent Spring，There is the West Thousand Buddha Caves here、 Dunhuang Ancient City、Dunhuang Yangguan Scenic Area、Yumenguan Ruins、Yadang Global Geopark, etc.。

The Western Route serves as a supplement 188bet Online Sports Betting and Casino to the Dunhuang one-day tour route，Increase the time tourists stay in Dunhuang。Especially after 2014，Dunhuang opens a highway to the west line，A 5-hour journey compressed into 2 hours，Greatly increased the number of tourists。

2. "Point" - "Axis" - "Slice" development model

Through on-the-spot investigation of Dunhuang，We summarize Dunhuang’s tourism development model as “starting from a point，Connect the dots to form an axis，Scattered shafts into pieces”。“Point” refers to the tourist attractions in Dunhuang，Dunhuang currently has two tourist routes, east and west。The east-west line has two main axes starting from the center of Dunhuang，Mingshan Road (the only road on the east line) and Yangguan Middle Road (leading to Yadan Geopark)，Almost all tourist service facilities are built along these two main roads，Gradually the streets between the two main axes also developed，The energy level of the entire area has been improved。

The Eastern Front was developed earlier，The development of this area is also the most mature，Let’s take a look at the development of Mingshan Road。

Mingshan Road is the main road connecting the east-line scenic spots in Dunhuang，Total 3 from Dunhuang City Government to Mingsha Mountain Crescent Spring Scenic Area.3 kilometers，There is Dunhuang Museum on this road、Dunhuang West Lake Park、Dunhuang Painting Academy、Crescent Spring Town、Leiyin Temple、Dunhuang Folk Museum and several star hotels。

The setting of these attractions enriches the tourism content of the Eastern Front。Excluding Mogao Grottoes and Mingsha Mountain Crescent Spring Scenic Area on the eastern route，There are also historical and cultural attractions、Buddhist temple ruins、Wetland Park with natural scenery as a supplement。

Several hotels along the way such as Dunhuang Villa、Huaxia International Hotel and others are built according to the specifications of leisure resort hotels，Provide corresponding supporting infrastructure for Dunhuang to transform from one-day sightseeing tour to multi-day leisure vacation tour

四

Smart development path of Dunhuang tourism

First visit to Dunhuang，The level of intelligence in this city amazes us。This is inseparable from the fact that Dunhuang has vigorously developed urban intelligence in recent years and accelerated the construction of an international cultural tourism city。

1. Protect Mogao Grottoes through digital methods

Most scenic spots in Dunhuang are facing ecological problems caused by overload of tourists，The problem at Mogao Grottoes is particularly serious。This historical and cultural holy place，Spanned more than 1,600 years，Houses 735 caves、More than 2000 colorful sculptures、An unparalleled art treasure trove of 45,000 square meters of murals，Increasingly attracting the attention of Chinese people and the world。

Facing the increasingly prominent contradiction between heritage protection and utilization，Mogao Grottoes adopted digital practices and protection work of the grottoes。

Establish a monitoring and risk pre-control system，Use big data to protect Mogao Grottoes

Mogao Grottoes are currently open to more than 60 caves, all of which are equipped with comprehensive monitoring systems。This system can not only control the temperature inside the cave、Monitoring micro-environments such as humidity，Also includes the identity of the cultural relics in the cave、Tourist route、Comprehensive monitoring of security conditions and scenic area staff。Once the environment of a certain cave exceeds the standard，The monitoring data will be transmitted to the reception department and security department of Dunhuang Academy in real time，So that they can seal the cave in time、Interventions。

Establishment of Mogao Grottoes Digital Exhibition Center，"Move" the Mogao Grottoes

The completion of the Mogao Grottoes Digital Exhibition Center is a further development of the digital practice of the Mogao Grottoes。It will change the previous single model of tourists visiting the caves，Form a composite model that combines watching high-definition digital movies with on-site experience of Mogao Grottoes。Visiting the Mogao Grottoes will be divided into front-end (visitor center) and back-end (Mogao Grottoes) ways，Shuttle bus will pick up and drop off tourists。The new Mogao Grottoes visit reservation website supports online payment、SMS order reminder and other functions。

This Dunhuang Digital Display Center has an ancient Roman-style “bunker-like” architectural style，Scrolling two movies。"Millennium Mogao" in digital cinema，Mainly introducing the history of Mogao Grottoes；"Dream Buddha Palace" in the dome theater，With art、Aesthetic techniques，Vividly presents the charm of Dunhuang art。

Visitors first have a general understanding of the Mogao Grottoes in the digital exhibition center，Visit the physical cave again。The tour guide is in the cave like this，Just explain the content of the murals and sculptures。The time each group of tourists (25-30 people) stays in the cave has been reduced from more than ten minutes to 5-6 minutes。

This method of moving the artistic experience outside the cave，Well received by tourists。Especially "Dream Buddha Palace"，Tourists truly feel the charm of Mogao Grottoes art from the movie，Even said it was more shocking than entering a cave。

2、Build an international tourism distribution center——Dunhuang Tourism Distribution Center

Dunhuang Tourism Distribution Center is located at the Mogao Grottoes Digital Exhibition Center and the west side of Dunhuang Again，9 kilometers from the city，4 kilometers from the airport，2 kilometers from the train station。It can be said to be the first stop for tourists entering Dunhuang。

Construction investment 38 million，Occupied area 17427.86 square meters，Building area 3800 square meters，The exterior of Dunhuang Tourism Distribution Center has a streamlined sand dune shape，The interior draws on the style of Mogao Grottoes，It not only covers Dunhuang characteristics but also introduces advanced functional equipment。

It gathers tourists、Transportation hub、Resource integration、Brand display、Information release、Six major functions including consultation and complaints are integrated，Provide food, accommodation and transportation for tourists、"One-stop" service for shopping and entertainment，Build a win-win development platform for Dunhuang tourism enterprises。

At the same time，Dunhuang Tourism Distribution Center opens "scenic spot express trains" to various scenic spots，Connect and integrate the city’s tourism resources，Create a high-quality Dunhuang tourist route。

3. Mingsha Mountain and Crescent Lake Scenic Area has been built into a "smart scenic spot"

Enter the city of Dunhuang，The first thing I felt about its advancement was the city-wide wireless WI-FI coverage。Check attraction information，It is very convenient to find restaurant and hotel reviews or buy tickets online。This is unmatched by many similar cities。

2014，Dunhuang City established Dunhuang Smart Tourism Co., Ltd.，Built Feitian Cloud Computing Center，Mingsha Mountain Crescent Spring Scenic Area is the first scenic area to achieve "intelligentization"。Free wireless WIFI full coverage in the scenic area，Tourists can directly "swipe their faces" to enter and exit the scenic area，In-depth tour experience。

五

Actively develop tourism projects，Change from sightseeing to leisure travel

Existing cultural heritage and natural landscape attractions in Dunhuang City，All are facing limited carrying capacity，Danger of ecological environment deterioration。Especially Mogao Grottoes，Mingsha Mountain Crescent Spring Scenic Area and the famous Devil City Yadan National Geopark，If not properly protected，They will all disappear over time；Yumen Pass、Historical and cultural resources such as the Great Wall of Han Dynasty，Also accepting the baptism of nature。Rational utilization and protection of tourism resources，This is what Dunhuang has been looking for。

Reasonable regulation and use of scenic area capacity，Using high-tech means to protect resources is an important means；Actively develop new tourism projects，Enrich the structure of tourism products，Work hard on “slow travel”，Is the current focus of tourism development in Dunhuang。

1. Develop entertainment projects based on history and culture

Dunhuang has vigorously developed the brand of "Dunhuang Night Tour" in recent years，Driving an increasing number of cultural and performing arts projects。Currently there are large-scale ethnic dance dramas "Flowers on the Silk Road" in the Dunhuang market、Three large-scale performance projects: the large-scale desert reality drama "Dunhuang Ceremony" and the famous masterpiece "Seeing Dunhuang Again"。

The most popular "Seeing Dunhuang Again" is the chief director of "Impression Series"、Works of Chief Screenwriter Wang Chaoge。This show has a specially built theater，The theater location is juxtaposed with the Mogao Grottoes Digital Center。The theater adopts a sunken structure，Exterior made of blue glass，means "a drop of water" in the desert。

The entire theater is divided into four spaces，Wang Chaoge tells the historical story of Dunhuang from a philosophical perspective，Performance through streamlined space experience，Let the audience follow the plot，Experience the storyline。

As of September 12 this year，Wang Chaoge tells the historical story of Dunhuang from a philosophical perspective，The number of ticket purchases reached 840,000，Calculated based on ticket price 298 yuan，This income has reached 2.500 million。

2. Create Dunhuang recreational and commercial district

Building a large-scale and orderly commercial district is also one of the contents of "Night Tour in Dunhuang"。

Shazhou Night Market was transformed from the original Dunhuang Night Market，Located near the "Rebound Pipa" statue, an important landmark in the city center。Once in a disorderly situation，Business chaos。After modification，Now special product、BBQ、Entertainment services, etc. have been arranged in an orderly manner，Mainly engaged in snacks、Special souvenirs、Crafts, etc.188bet online sports betting ，Became the largest catering and entertainment center in Dunhuang。

Danghe River Scenic Line in Dunhuang is the back garden of Dunhuang people after dinner。Dunhuang Pedestrian Street、Crescent Spring Town、Development of Dunhuang Town and other neighborhoods，Make Dunhuang city recreation more rich and diverse。

3. Develop more mature extreme adventure routes

In recent years，The popularity of adventure tourism in Dunhuang continues to rise。The unique geographical advantage of Dunhuang is behind this，Own the Gobi Desert、Desert、Wetlands and other terrains，and Mogao Grottoes、Yumen Pass and other attractions，Rich geographical features and rich regional culture attract adventure tourists。Let tourists feel like "walking in history"。

Gobi hiking tour follows、Climbing ice and snow mountains、Projects such as crossing the vast desert are constantly emerging。Thousand People Gobi Challenge、Chinese Operators Gobi Challenge and other events were held continuously。

4. Combine the unique aesthetic elements of Dunhuang to develop cultural and creative products

It goes without saying that Dunhuang and Mogao Grottoes have rich cultural value，Especially the murals in Dunhuang，This is a highly stylized artistic achievement that is a fusion of multiple national cultures。Cultural and creative products as one of the forms of cultural inheritance，It is developed vigorously by historical and cultural scenic spots。

If the Forbidden City is the leading representative of Chinese culture，Then Dunhuang is a well-deserved representative of the culture of the Western Regions。Dunhuang’s rich cultural history、Natural features and aesthetic themes are inexhaustible artistic sources for cultural and creative products。

Currently，Dunhuang’s cultural and creative products mainly combine Dunhuang elements with modern life，Functionalizing cultural and creative products，“Create a Dunhuang you can take home”，hat、Scarves and other series of products have higher sales than other products。On the other hand，Create Dunhuang’s own IP image，Discover the business stories of cultural brands，This is also what Dunhuang Cultural and Creative Industries is currently working on。

5. Relying on modern agricultural industry to develop eco-tourism

In addition to the desert, Dunhuang also has an oasis，The grape industry has developed on a large scale。Integrated with tourism in recent years，Develop tourism and leisure agriculture。Around the scenic area、210 grape-related businesses have been built along the tourism routes and in agricultural demonstration parks、A tourist park focusing on fruits and melons、Picking Park。Build a 15-kilometer grape corridor、Thousand acres of apricot blossom ornamental garden and other agricultural landscapes，Developing more than 100 farmhouses and inns。

6. Take advantage of the "Cultural Expo" to vigorously promote exhibition tourism

Dunhuang takes advantage of the Cultural Expo，Introducing large-scale conferences at home and abroad、Expo、Forum、Contests and other festivals and events。In 2017 alone, more than 1,000 theatrical performances were held，More than 50,000 people come to London to participate in outdoor sports，A year-on-year increase of about 30%。

Relying on Dunhuang Grand Theater and other convention and exhibition centers as well as major star hotels，Attract more participating tourists for sightseeing、Leisure vacation。

six

Conclusion

Dunhuang’s tourism development in recent years has indeed been very effective，The average time tourists spent in Dunhuang increased from 1 in 2015.5 days extended to the current 2.1 day。

However，Benchmarking world-class historical and cultural cities，The road to Dunhuang is long and difficult。

1、Remote location，Weak international accessibility。Dunhuang is the transportation hub of the ancient Silk Road，Business Center。Compared to its glorious past，The development of Dunhuang is still relatively slow，It is also related to the fact that it is not a provincial capital city。It is geographically remote，Departing from the main road from Lanzhou to Xinjiang，Didn’t catch a ride on the Lanzhou-Xinjiang High-speed Railway。Dunhuang Airport is not large，There are only about 20 accessible cities，Limited number of international flights，Resulting in low number of international tourists，This does not match the profound culture of Dunhuang and the internationally famous Mogao Grottoes。

2、Public facilities are not modernized enough，Especially the coverage of wireless networks。Currently on the way to Yadan and Yumen Pass on the Western Front，There is a section of road with no signal coverage at all，Navigation failure，Only follow the signs on the road。However，There are not many signage，The direction is not clear either。The navigation system is also quite confusing along the western route，The surrounding area is desert uninhabited land and there is no service station，Extremely inconvenient or even dangerous for self-driving travel。

For Dunhuang, which is positioned as an international historical and cultural city，The construction of public 188bet app download facilities is to ensure opening up and exchanges with the outside world，Attract domestic and foreign tourists to visit，Basic conditions for attracting foreign investment。

3、The tourism products currently developed in Dunhuang are not well integrated with Dunhuang’s cultural resources。Although Dunhuang has developed some tourism products and routes，But the most popular and flagship product is still Mogao Grottoes、Sightseeing tour focusing on Mingsha Mountain Crescent Spring and Yadan National Geopark。The profound cultural value of Dunhuang has not been fully explored。For example Duiyangguan、Border culture embodied in Yumen Pass、Excavation of Silk Road Culture。At present, the two scenic spots of Yangguan and Yumenguan are poorly developed，Mostly sold as bundled products to Yadan National Geopark。Buddhism contained in Dunhuang murals、Folklore、The integration of culture and art with tourism activities is not strong enough，Currently, we are still stuck in the traditional tour style.。

4、The off-season problem in Dunhuang is very serious，The number of tourists varies greatly between low and peak seasons。Basically it’s a deserted city in the off-season。All supporting systems are closed，Many small scenic spots are not open to the public。Visitors decreased by more than 95%。This is a great pity for Dunhuang, which has world-class resources。

In fact, tourist cities around the world are facing the problem of low and peak seasons，At present, there are generally two ways for northern cities to deal with seasonal problems in the world:

• Discover Art、Culture、Sports、Entertainment items。Develop more room for imagination in the design of tourism projects，Development of skiing in winter、Comprehensive integration of regional culture and trend themes，Develop diversification、Combined leisure and entertainment projects。For example，Development of skiing in winter、Hot springs and some city attractions。Vigorously explore the traditional culture of the Western Regions，Create traditional cultural festivals with regional characteristics, etc.，It is also a very good way to warm up the market

• Integrate tourism destination marketing channels，Enrich marketing activities，Increase visibility。

5、Dunhuang’s cultural height occupies a very high position in marketing。In the long history，Many cultural celebrities at home and abroad Hirayama Ikuo、Yu Qiuyu、Liu Baiyu and others have written hymns for Dunhuang，Leave an immortal poem。These are Dunhuang’s natural advantages for marketing communications。However，During our field trip，I learned that the number of international tourists in Dunhuang has increased in recent years，But it has decreased a lot compared to the 1980s and 1990s。It can be seen that Dunhuang is an important node of the International Silk Road，Lack of systematic international marketing methods。

With the rapid development of globalization and high informatization，person、Object、The movement of services beyond national borders is expanding on a global scale。Dunhuang can make full use of the Internet、Social media and other new media，Committed to the production of websites and brochures。 Relying on the platform of "Cultural Expo"，Vigorously promote Dunhuang culture and city appearance，Attract more tourists from around the world。

6、Refined tourism products，Develop diversified products of high, middle and low end。Using Gobi beaches and Yadan landforms to launch sports adventure tourism projects，The price of this batch of projects is high，High requirements for equipment and equipment，Exciting and challenging，Suitable for entrepreneurs who need extreme challenges、High-income people and extreme sports enthusiasts。At the same time，Develop some leisure tourism products，Mainly festival activities，Attract surrounding tourists to take multiple weekend vacations。

7、The planning of scenic spots in the whole region needs to be systematically sorted out，Future tourism development must improve quality and efficiency。Clear functional partitioning，Smooth series of lines with scenes and stories，Not a blind scatter-point layout。For example, Yangguan and Dunhuang Ancient City，At present, we still mainly copy fake ruins，Not very touristy，The overall level of the scenic spot is not high。Such uncompetitive small scenic spots are bound to be eliminated in the future。And large scenic spots，There are still many places worth improving the quality，Precision farming。

8、R&D self-driving、Self-guided travel route。According to official data released by Dunhuang，Among the tourists who came to Dunhuang in July 2017，Number of individual guests 36.060,000 people，Accounting for 86.94%。Team size 5.420,000 people，Proportion 13.06%。There is an obvious trend of individualization in the three-year data segment over the same period last year。Among them，60.34% of tourists choose to drive by themselves，A very important reason is the vast landforms of the Northwest，The majestic next door，Self-driving can better appreciate and experience the natural scenery。

Currently, the supporting facilities for self-driving tours in Dunhuang are not complete。There are not enough car rental points。Most individual travelers mainly collect route information by themselves。The increase in individual tourists is a test of the modern service level of a tourist city，Dunhuang urgently needs complete supporting service facilities, convenient tourist information and the design of high-quality self-driving/individual travel routes。

9、Developing leisure and vacation tourism。Currently judging from Dunhuang’s tourist routes，Still mainly sightseeing routes，No special leisure vacation route，However, there are many leisure tourism resources and infrastructure within the jurisdiction of Yueyaquan Town，Dunyue Highway and newly built landscape avenues and other traffic roads can be used to connect Mingsha Mountain and Crescent Moon Spring Scenic Area within the jurisdiction of the town、Crescent Spring Town、Large-scale desert real-life performance venue、Farmhouse Street、Farm Inn Street、Connecting green ecological planting and picking bases and other resources，Form a leisure and vacation tourism route with Mingsha Mountain and Crescent Moon Spring Scenic Area as the core。

Also，Dunhuang West Route: Yumen Pass - Yangguan - Yadan is still the main one-day tour route，This journey is more difficult，The total round trip distance of about 400 kilometers greatly shortens the time to experience the border culture and Yadan landforms。This line can continue to be improved，Add B&B、Hotel、Entertainment and other supporting services，Making the Western Route a unique high-quality route that satisfies tourists’ “food, accommodation, travel, shopping and entertainment”，Meet the needs of tourists for leisure vacation。

10、Continue to develop cultural and creative industries。Relying on the local regional culture of Dunhuang，Develop cultural and creative industries、Performing entertainment industry, etc.。We went to Dunhuang during the off-season，I found that although there were only a few tourists in the hotel，But the performance of "Seeing Dunhuang Again" was still overcrowded。Visible，Touching story，Novel performances must be popular。

11、The development of cultural and creative products has great potential。Dunhuang cultural and creative products still have a lot of room for research and development compared to the Forbidden City。In terms of product quality，Compared to products from Japan, Taiwan, including coastal scenic spots, they are still rough，Big gap。The role of cultural and creative products in conveying cultural value cannot be underestimated。Dunhuang is developing novel，There are still many aspects worth studying on high-quality cultural and creative products with Western characteristics。

*Source of this article: WeChat public account "Real Estate Observer" (ID: realestatereview)，Author: Dai Xiaoxi、Zou Yi，Expert Author，General Manager of Lingyi Consulting (personal WeChat ID: brian378183884)，Original title: "Grown 5 times in 6 years！Detailed explanation of China’s explosive growth destination for tourism across the region—Dunhuang》.