November 29，Founder of Donkey Mama、Internal letter to employees issued by Hong Qinghua, Chairman of Jingyu Group，Lv Mama will be at the 3rd China 188bet best bookmaker IP Forum in 2018，Releases innovative 188bet best bookmaker experience IP brand - "Travel now, pay later"，Building a 188bet best bookmaker ecological community with a shared future，Reshape the 188bet best bookmaker trust system，And force the entire supply chain and the overall 188bet best bookmaker business environment to become better。

Hong Qinghua stated in an internal letter，Enterprises are born to solve social problems。“Travel now, pay later” creates a 188bet best bookmaker ecological community with a shared future，Trust among community members、Mutual supervision、On the basis of coordinated development, we will improve the supply chain and tour guide service quality by referring to tourists’ wishes。

Attached is the full text of Tsinghua internal letter

Why I do "188bet best bookmaker, pay later"

I have been thinking about whether we should change the industry practice to "travel now, pay later"？Can you withstand the pressure from all parties？After much consideration, I finally decided to devote 100% of my strength to it。Finally，This product will be available to everyone at the China 188bet best bookmaker IP Summit Forum on November 30th。

Why do we do “188bet best bookmaker, pay later”？When doing anything, think about who will benefit from it，If this matter draws on the power of the times and has the attributes of tomorrow，Good for consumers、Benefit the people、At the same time, it also contributes to the industry and the country，Then you must do it。I think "visit now, pay later" is what it means。As a business，Survive first，Then we should also consider the social value of the enterprise，Social value will increase the multiplier effect of market value，This is the so-called "feelings of family and country"。What is an enterprise？Drucker said: Enterprises are born to solve social problems。

The comprehensive contribution of the national 188bet best bookmaker industry to GDP in 2017 was 9.13 trillion yuan，11% of total GDP.04%。188bet best bookmaker directly employs 28.25 million people，Indirect employment of 51.65 million people，Accounting for 10% of the total employed population in the country.28%。China’s huge population base、Broad market、Consumption upgrade、The integration effect brought about by industrial policies has brought unprecedented impetus to industry development。But at the same time，Tourists sometimes complain、188bet best bookmaker companies are not living an easy life: 80% of more than 30,000 scenic spots are losing money；12803 business hotels suffered collective losses；2.790,000 travel agencies，Many on the verge of trouble；sky-priced shrimp、The sky-high price fish incident makes tourists afraid to eat in scenic spots；Compulsory shopping makes tourists afraid to buy in scenic spots，No need to buy。Low price group、Zero negative tour fee leads to occasional tour guide abandoning the group。These are the industrial upgrades of the 188bet best bookmaker industry、Problems arising in the conversion of old and new kinetic energy，It presents a "lose-lose" situation for 188bet best bookmaker operators and tourists。It is not so much that there is a problem with the trust system of the entire industry，It is better to reconstruct the entire industry ecology，Change the industry business model，Form an industrial community。188bet best bookmaker is a service economy、Real Economy、It is also an experience economy。The characteristic of experience economy is that 10-1 is not equal to 9，And equal to 0。A happy trip all the way，The last link was not done well，All efforts will be wasted。For example: I suddenly lost my luggage when I landed on my return trip，The whole trip will definitely feel terrible，Even if the previous travel experience was very good。The industry chain of the 188bet best bookmaker industry is very long，Involving eating、Live、row、游、Purchase、Entertainment and other aspects，Making tourists feel happy throughout the journey，Need cross-company collaboration、Cross-field cooperation、Cross-industry services，It is by no means a simple matter。This requires the entire industry to join hands，Integrated Enterprise、Government and other parties，Building a new business model，Business symbiosis、Ecological co-construction、Benefit Sharing，Form a community of interests、Community of responsibility、Cognitive community，Finally become a community with a shared future。Building a community with a shared future，It is to promote the transformation of the cultural 188bet best bookmaker industry、Innovative Development、The only way to upgrade consumption。

Community of destiny，The essence is honesty and trust，The essence is based on respecting the market mechanism，All parties abide by the basic bottom line and contract entered into，It is an "ecological contract theory" within the 188bet best bookmaker industry。

Lvmama Travel Network as an enterprise，What can I do？Our original intention is to "let tourists walk freely and with dignity"，“Pleasantly your heart” is Mother Donkey’s mission。Between businesses and tourists，Mama Donkey needs to take the first step，Promote “travel now, pay later”。“Travel now, pay later” (easy go，easy pay) is an innovative travel experience of "play now and pay later" provided by Lvmama for qualified users。“Travel now, pay later” creates a 188bet best bookmaker ecological community with a shared future，Trust among community members、Mutual supervision、On the basis of coordinated development, we will improve the supply chain and tour guide service quality by referring to tourists’ wishes。Of course，Breaking the previous business model will also bring many problems，For example, it will change the company's cash flow、Tourists will become picky、Increased number of complaints、High costs caused by not paying or even not paying, etc.。These problems made us initially more opposed to the “tour now, pay later” policy within us，But every time I talk to the Ministry of Culture and 188bet best bookmaker、Follow the relevant leaders of Shanghai、Contact the relevant governor、The mayor talks about our ideas and practices，Discuss future products and services with our enthusiastic users，Discussing the feasibility of implementing “travel now, pay later” with colleagues and friends in the 188bet best bookmaker industry at a party，What I received was sincere encouragement and support、Professional advice and guidance as well as expectations and visions for reconstructing the trust system in the 188bet best bookmaker industry-these are enough forces for us to move forward firmly。

I believe: travel now, pay later，As long as the design is reasonable、Executed in place、Support from all parties，It will definitely make tourists’ travel more enjoyable、More guaranteed，Enterprises in the 188bet best bookmaker industry chain will definitely do better and better business，The government will definitely be more worry-free and assured，This is to benefit the people、profit enterprise、A good thing to serve the country。It is not just a process reengineering，It is a commitment full of service。In the process of exploring new business models，There must be many difficulties and obstacles，The result of failure is also very likely，But you can only see if you believe，Innovation leads to development，You will gain if you try，Perseverance leads to great things-please support and tolerate more，Less ridicule and harsh criticism，Work together to protect "Travel now, pay later" and thrive in the wind and rain。

I have nothing，But everything is ready。I advance towards reality，I pursue dreams。Lv Mama people always compare themselves to the coral polyps of the 188bet best bookmaker industry，Use your own body to build islands and reefs，Out of the sea，Even for a little progress in the 188bet best bookmaker industry，Dedicate your body，He also did not hesitate to do so。Travel now, pay later，It is our action to fulfill our mission，Hope Country、Society、Enterprise、Tourists can understand the beliefs of Lv Mama people、Dreams and original aspirations，Let’s actively participate in this profound industry change。

188bet best bookmaker, pay later, please your heart! Let’s work together for the future!

Old Hong’s Notes

November 29, 2018