December 18，Hosted by Zhihui，Dream East Chief Sponsor，Co-organized by Zuo Yu and Yuanhe Capital，The "2018 3rd China Cultural 188bet best bookmaker Big Consumption Annual Summit and the "Dragon Bird Award" Award Ceremony" with the theme of "New Momentum·New Ecology·New Entertainment" was grandly held in Shanghai。This summit brings together cultural 188bet best bookmaker capital parties、Cultural 188bet best bookmaker Group、Hundreds of senior practitioners from cultural 188bet best bookmaker operators and content providers，Marketing around destination products、IP cultural and creative communication、Immersive experience of content business、Big data of cultural 188bet best bookmaker industry、Marketing new technologies, new methods and other topics，Comprehensive and multi-dimensional consultation 2018，Pulse 2019。Che Chiqiang, general manager of Guangdong 188bet best bookmaker Holding Group, attended this forum and delivered a keynote speech。

Guangdong 188bet best bookmaker Holding Group was established in 2014 by Guangdong 188bet best bookmaker Group Co., Ltd.、Guangdong China Travel (Group) Co., Ltd.、White Swan Hotel Group Co., Ltd.、Guangsheng Hotel Group Co., Ltd. is formed by 4 state-owned enterprises，The group owns many time-honored brands with a long history。Che Chiqiang said，The purpose of establishing the Travel Control Group is to promote the integration of similar businesses，Make a stronger and better traditional brand，Formulate economies of scale as soon as possible。At the same time，It is also to create a new system and mechanism，Enhancing corporate vitality。New institutional mechanisms can activate the operation of enterprises，Achieving transformation and upgrading，Improve market competitiveness。

Che Chiqiang further stated，At present, the 188bet best bookmaker needs to switch to new driving forces，Leverage the brand advantages of time-honored brands，Powered by business model innovation，Based on resource concentration and conservation，To improve industrial quality、Efficiency and competitiveness are the goals。Guangdong 188bet best bookmaker Holding Group is fully capable of making time-honored brands better and stronger，Carry forward the time-honored brand。

The following is the full text of Che Chiqiang’s speech:

(This article is compiled based on the speech transcript，188bet best bookmaker slightly deleted)

Good morning, all colleagues in the 188bet best bookmaker industry，I would like to use this opportunity to introduce Guangdong 188bet best bookmaker Holding Group。The title of my speech today is “Protecting Old Brands、Convert new kinetic energy，Create new business formats”。

Guangdong 188bet best bookmaker Holding Group Co., Ltd. (referred to as: Guangdong 188bet best bookmaker Group) was established by Guangdong 188bet best bookmaker Group Co., Ltd. in 2014、Guangdong China Travel (Group) Co., Ltd.、White Swan Hotel Group Co., Ltd.、Guangsheng Hotel Group Co., Ltd. is formed by 4 state-owned enterprises。Among them: Guangdong 188bet best bookmaker Group was first separated from the 188bet best bookmaker Bureau，It is an enterprise engaged in receiving foreign guests before the reform and opening up。Guangzhou Reform and Opening Up Frontier，In 1983，The Guangdong Provincial People’s Government jointly established the White Swan Hotel，2008，White Swan Hotel Group Co., Ltd. was established。Our three companies have a long history，Our time-honored brand is the time-honored brand of the original three groups。2017 Guangdong Building owned by the former Guangdong Provincial Government Reception Office、Guangdong Hot Spring Hotel、Guangdong Guest House、Four hotels including Guangdong Victory Hotel were transformed into enterprises and joined the group。Currently，Four enterprise groups + four hotels formed the current group company，As the carrier of excellent brands in China’s 188bet best bookmaker industry、Operator，Our time-honored brand is White Swan Hotel、Baiyun Hotel、Asia International Hotel、Guangdong China Travel Service、Landmark Hotel、Guangdong Guest House、Guangdong Hot Spring Hotel、More than 20 well-known brand companies including Guangdong 188bet best bookmaker Publishing House。White Swan Hotel is the flagship store of White Swan Hotel Group，There is also Baiyun Hotel，Baiyun Hotel has a longer history than the White Swan。Baiyun Hotel was established in 1973，From opening in 1976 to 1984，Always a landmark building in Guangdong。After reform and opening up，White Swan、Baiyun Hotel and others have become our brands that now carry history。

After the establishment of Guangdong Travel Control Group，Total assets exceed 10 billion yuan，Output Management、The assets under control of operation rights amount to 50 billion yuan。16 of which are wholly-owned hotels，Manage more than 30 outputs，Number of managed rooms 1.More than 30,000 rooms。Guangdong China Travel Service has been ranked among the top 100 travel agencies in the country for many years，One of the best in South China。This is the time-honored brand of our group，But now we have to convert new momentum，Leverage the brand advantages of time-honored brands，The purpose of establishing the Travel Control Group is to integrate similar businesses，Make a stronger and better brand，Innovate institutional mechanisms at the same time。Competition in the 188bet best bookmaker industry is fierce at present，So I hope there will be new institutional mechanisms that can activate the operation of the enterprise，Achieving transformation and upgrading，Improve market competitiveness。

There are also many historical problems caused by reorganizing enterprises，After the 188bet best bookmaker is established，We need to solve the problem of forward momentum，Reorganizing the company has brought higher corporate debt ratio and interest-bearing debt ratio to Travel Control 188bet best bookmaker。Also，There are many time-honored brands，Turn a time-honored brand into a market share、Influential brands require a team effort，Need more team skills。So，We have made some overall plans and arrangements for the promotion of time-honored brands。At the same time, everyone knows that state-owned enterprises have "innate shortcomings"，We need to innovate the system and mechanism，Convert to new mechanism，It is difficult for state-owned enterprises。Mechanism innovation of state-owned enterprises ensures that state-owned assets are not lost，There are obstacles that need to be overcome to ensure the preservation and appreciation of state-owned assets。

We strive to grasp a direction，Powered by business model innovation，Based on resource concentration and conservation，To improve industrial quality、Efficiency and competitiveness are the goals。The current direction of the 188bet best bookmaker is relatively clear，The efficiency has also been reflected。

We improve the enterprise from three aspects。First，Innovative enterprise vitality。I mentioned earlier that the White Swan 188bet best bookmaker opened in 1983，It’s time for reorganization，The White Swan 188bet best bookmaker faces large-scale renovation in 2014。Before reorganization，The White Swan 188bet best bookmaker is completely closed。Almost three years from 2013 to 2015，We have invested a total of 1 billion，More than 700 million of them are bank loans，The White Swan 188bet best bookmaker is equivalent to recreating a five-star 188bet best bookmaker。When it opened in July 2015，Let’s consider whether the White Swan 188bet best bookmaker market cultivation period and cash flow can form a virtuous cycle，Whether healthy competition can be formed is a question。But，Through the enterprise’s institutional innovation，White Swan 188bet best bookmaker is a state-owned enterprise，But adopt a professional manager system，After 2016、2017、Three years of operation in 2018，Currently profitable。Instructions for state-owned enterprises to provide incentives，It still has sufficient market competitiveness。

Also on the mechanism，Now state-owned enterprises can carry out mixed ownership reform in secondary enterprises，Continuously improve the market-oriented operating mechanism，Improving the incentive and restraint mechanism。State-owned enterprises use their good resources to integrate，We make time-honored brands better and stronger，It is fully capable of carrying forward time-honored brands。

Create new business formats，Everyone knows that the big challenge facing the traditional 188bet best bookmaker industry is the "integration of culture and 188bet best bookmaker"。We have now straightened out several hotel brands from the hotel industry，Use good mechanisms，Use good influence to expand，Expansion of hotel sector、The combination of light and heavy assets of travel agencies and the combination of online and offline franchises，At the same time, use smart 188bet best bookmaker to make things better。With the comprehensive strength of Guangdong Travel Control Group，Participating in the construction of the Guangdong-Hong Kong-Macao Greater Bay Area in the future，The competitiveness of our market exists。

Take advantage of this opportunity today，Give you an introduction，I hope you will pay attention to the development of South China in the future，Follow the development of Guangdong Travel Control Group，In the process of opening up the 188bet best bookmaker industry in the future，In the development of 188bet best bookmaker, there can be more opportunities for communication。Thank you everyone！