188bet’s single day and night sales exceeded 2 million,Creating a new record in the industry

Big accommodation Author of this article: 188bet 2019-01-01
188bet announced,The number of single-day room nights booked and stayed through Meituan Hotels reached 2 million on December 31, 2018,Set a new industry record again。This number represents a year-on-year increase of 27% from the peak single day and night volume of 1.57 million in the previous year.3%。

188bet announced,The number of single-day room nights booked and stayed through Meituan Hotels reached 2 million on December 31, 2018,Set a new industry record again。This number represents a year-on-year increase of 27% from the peak single day and night volume of 1.57 million in the previous year.3%。

The reason behind the single day and night volume exceeding 2 million,Is at the core of 188bet’s “Food+Platform” strategy,The value release of “super platform”。

“188bet entered the hotel reservation industry in 2013,Just five years,Become the largest hotel booking platform in the country。And 80% of our hotel users,They are all converted from users who eat”,188bet CEO Wang Xingzeng said。The core logic of 188bet is to use the high-frequency category of “eating” to attract people、Reserved User,Convert to other businesses at the same time。

According to financial report,188bet’s domestic hotel room nights in the first three quarters of this year have reached 2.09.6 billion,Increase 43 compared to the same period last year.8%,And has exceeded the domestic hotel room nights in 2017。

Difference from traditional OTA,Meituan regards hotels as a type of life service,Closely related to people’s daily consumption needs。Whether local accommodation、Visiting or long-distance travel,188bet can provide one-stop satisfaction。

The reason why it can set a new industry record of "the number of room nights exceeded 2 million in a single day",It is also inseparable 188bet’s insistence on “customer-centric” values。

Vice President of Meituan、General Manager of 188bet、Guo Qing, general manager of Meituan’s domestic vacation, said,In the context of “consumption upgrading”,Only consumer-centric,Carefully understand the needs of consumers,“Service with heart”,It is possible to become a leader and leader in the industry。

More important,With the growth of a new generation of young users,Hotel accommodation is shifting from business travel consumption to personal consumption,And they are more accustomed to comprehensive consumption in hotels。According to data 188bet,32% of users like consumption related to hotels and food,17% of users like consumption related to hotels and leisure and entertainment。

"Future,Hotels, especially high-end hotels,It will become a gathering place for quality life,It will become a one-stop place and destination for consumers’ pursuit of quality life”,Guo Qingshuo。

This means,188bet can not only help hotels bring accommodation customers,There are still opportunities to focus on accommodation,Build a richer “accommodation+X” overall solution,Help hotels improve floor efficiency、Energy efficiency and comprehensive benefits,Make full use of 188bet’s “eating” advantages and platform capabilities。

There are expert predictions,The domestic 188bet reservation market still has about 50% market space that can be developed,Online 188bet booking platforms still have huge opportunities to continue to work hard。

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