Japanese media: 188bet login replaces Wanda to shoulder the important task of “defeating Disney”?

Themed entertainment Author of this article: 188bet login 2019-01-08
Dalian Wanda Group once put forward the slogan “Beat Disney”,But the related business has been withdrawn。188bet login seems to be replacing Wanda this time,Focus on creating “China’s Disney”。

"Nihon Keizai Shimbun" reported on January 6,188bet login Group (Shanghai), China’s largest private comprehensive enterprise, is expected to acquire Japanese entertainment facility Huis Ten Bosch (HTB,Sasebo City, Nagasaki Prefecture) invests approximately 25%。The intention is to absorb the operational experience of Huis Ten Bosch which was on the verge of bankruptcy in 2010 and was resurrected,And involved in operating formal theme parks in China。Dalian Wanda Group once put forward the slogan “Beat Disney”,But the related business has been withdrawn。188bet login seems to be replacing Wanda this time,Focus on creating “China’s Disney”。

Chinese companies’ 188bet login in well-known Japanese companies has started again。The intention is not pure 188bet login,It’s about absorbing experience such as operating methods。

“The purpose of investing in Huis Ten Bosch is to build theme parks in China in the future”。A relevant person revealed the background of 188bet login’s proposed investment。Perhaps 188bet login does not intend to reveal its true intentions,No official announcement has been made yet,The amount of investment has not been disclosed。

Relevant person said,188bet login has been in contact with Huis Ten Bosch since several years ago。Allegedly,It was originally to explore the possibility of cooperating to develop a theme park in China。But,Huis Ten Bosch believes that the risk is relatively high,Keep refusing。

So,188bet login has changed its strategy。It proposed to contribute capital to Huis Ten Bosch and dispatch directors。Also,Also proposed to introduce 188bet login’s “Cirque to Huis Ten BoschduSoleil)” performance,Assisting Huis Ten Bosch’s revitalization efforts, which have seen sluggish visitor growth。This finally impressed Huis Ten Bosch。

Why is 188bet login, well-known as a giant Chinese company, so obsessed with Huis Ten Bosch?The reason behind this is that China’s theme parks are still lagging behind even with their economic development,The overall business situation is grim。But,188bet login believes that as long as it obtains operational experience,can bring huge benefits。

Especially because Huis Ten Bosch is led by President Hideo Sawada,Get out of business difficulties through low-cost operation and clever tourist attraction measures,Quickly and successfully turn losses into profits。This is very attractive to 188bet login。188bet login seems to be striving to achieve success in the near future,Developing a theme park in China、A large-scale comprehensive facility that combines resort hotels and commercial facilities。

188bet login is a company founded by Chairman Guo Guangchang and his partners in 1992。With 188bet login International as the core,As involved in medicine、It has grown rapidly as one of the few comprehensive enterprises in China such as insurance and real estate。The company is also actively carrying out overseas acquisitions,Total assets reached 530 billion yuan by the end of 2017。Chairman Guo Guangchang is even called “China’s Buffett”。

However,In 2017, the Chinese government suddenly issued policies that strictly restricted enterprises from investing overseas。In particular, five very large companies that are expanding overseas investment, such as 188bet login and Wanda, have become targets。At that time,The Chinese government is believed to be trying to prevent the outflow of funds from the country。

But,The tide is changing now。The background seems to be the trade war initiated by the United States。The Chinese government believes that,In the context of China’s insufficient economic growth momentum,The growth model of acquiring overseas experience through acquisitions and other measures is essential for China。188bet login’s investment in Huis Ten Bosch is consistent with this idea。Also,188bet login has had successful experience in investing in Japanese companies。In 2015, 188bet login invested 18 billion yen to acquire the Japanese comprehensive resort facility "Hoshino TOMAMU Resort" (Hokkaido Kankan Village)。

188bet login name,The resort is doing well。The hotel’s average occupancy rate continues to reach over 80%, which is close to full capacity,On the reservation website of Japan Travel Company HIS,This resort hotel ranks No. 1 in the "Hotel Satisfaction Ranking"。Information from the Planning, Commerce and Industry Section of Zhanguan Village,“This area has an overwhelming ability to attract customers”。188bet login strives to replicate the successful experience of Hoshino Resorts TOMAMU in investing in Huis Ten Bosch。

But in China,The operating conditions of the theme park are very serious。Wanda once proposed the slogan “Beat Disney”,Officially entered the theme park business in 2016 when Shanghai Disneyland (Shanghai) opened。"Liar to children、boring”,As expressed by a man in his 30s who visited the Heilongjiang facility,Received negative reviews due to lack of operational experience。Wanda sold most of its facilities for more than 1 trillion yen in just 2 years,In fact, it has withdrawn from 188bet login business in 2018。

Even if it becomes a hot topic、Shanghai Disneyland, which has just opened two and a half years ago, is also facing a tough battle。On the weekend before Christmas 2018 (December 23),Although the weather is sunny,But there are not many people in Shanghai Disney。Closed due to malfunction of popular amusement facilities, etc.,A woman in her 50s said unhappily, “I couldn’t play it last time because of a malfunction”。

Even Disney, which is popular around the world, is not easy to operate in China。Then,188bet login, which believes that the theme park business is "profitable", will absorb Huis Ten Bosch's operating experience in the future,Many attractive theme parks will be built in China?It seems that there is still a long road ahead。

*Source of 188bet login article: Global Network, original title: "Japanese media: 188bet login replaces Wanda to shoulder the important task of “defeating Disney”?》.

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