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There are few profitable B&Bs,There are many B&Bs that lose money。This is a common phenomenon faced by the homestay 188bet online live casino today。
For the revitalization of rural areas through homestays as anchors,For Xiangban Cultural 188bet online live casino, which plans to build 500 pastoral complexes in 10 years,How to iterate your own accommodation products,How to empower colleagues to overcome difficulties,How to promote the transformation and development of the industry,It is a problem that cannot be avoided。
Rural revitalization is a systematic project,It involves the revitalization of rural industries、Talent promotion、Cultural revitalization、Five major systems of ecological revitalization and organizational revitalization。Xiangban Cultural 188bet online live casino starts from the perspective of industrial revitalization,Use your own logical methodology,That is, from point - line - surface,Introducing different business formats on the basis of "face",Create a model model for rural revitalization,Then copy it nationwide and adapt to local conditions。
What needs to be noted is,The core business format of this methodology is B&B,Also means problems encountered by the homestay industry,Xiangban Culture and 188bet online live casino must be able to predict and provide corresponding solutions in advance。This is related to the sustainability and replicability of the “Ideal Village” product model for revitalizing rural areas。In the market environment where rural and mass 188bet online live casino overlap,Data shows that the current loss rate of the homestay industry has reached 90%,Where will the B&B industry go after its barbaric growth,Can Xiangban 188bet online live casino provide a solution?
Is the homestay 188bet online live casino really in trouble?
Someone once wrote that the bubble in the homestay 188bet online live casino is bursting into a haunted house,Interviewed some B&B owners and individual investors,Most of the B&Bs they open have been losing money,Difficult to make a profit。188bet online live casino insiders also revealed,The supply of the entire B&B market is growing too fast,Especially in the past three years,The number of new stores in some places has even doubled continuously。
The reason why B&Bs spread on a large scale,Directly related to project crowdfunding with low entry threshold that year。In the early years, many people entered the field of homestays,Most of them are non-accommodation professionals,When the market is not saturated,You can make money even if the B&B products are defective,At present, competition in the 188bet online live casino is intensifying。
It is true,The relationship between supply and demand determines the profit of the homestay market。B&B,It is a 188bet online live casino product that is obviously affected by the off-peak and peak seasons,In addition, as a new branch of the accommodation industry,It faces disordered development、Planning lags、Inadequate supervision、Relevant laws and regulations are missing、Irregular management、Problems such as insufficient potential for innovation and development,These problems are the real constraints to the homestay industry。
Judging from the transaction size,The transaction size of China’s online homestay market in 2018 is expected to be 116.700 million yuan,74 year-on-year increase.4%,The growth rate is much higher than the overall level of the accommodation 188bet online live casino。From the investment and financing situation,Investment and financing events in the homestay market from 2012 to 2018 have been increasing year by year。
Today,Catch up with the era of large-scale beautiful rural construction,There are a large number of vacant houses in the countryside,Provide huge supply for B&Bs。According to data released by the Ministry of Culture and 188bet online live casino,The scale of rural 188bet online live casino in my country reached 2.5 billion in 2018,Estimated to 2020,Rural B&B consumption will reach 36.3 billion yuan,Average annual growth of 16%,Twice the average annual growth rate of domestic consumption of 8% in the same period。
In the policy environment、Under the triple favorable economic environment and social environment,Xiangban 188bet online live casino CEO Wu Chong thinks,Consumption demand in the domestic homestay market is still strong,The homestay industry is bound to usher in a period of market consolidation in the future,Only after more competitors,B&Bs need to improve their multi-dimensional capabilities,Especially the design、Operational capabilities,"Of course,Whether it is the government、Real estate developers or individual investors,Someone needs to take the depreciation away,Only by operating B&Bs can there be room for sustainable growth。The aggregate B&B cluster operates with light assets,will become the main direction of Xiangban 188bet online live casino in the homestay segment。”
Three layers of protection for B&B clusters: finance, diversion, and operation
The wave of reshuffle in the homestay 188bet online live casino is coming,The 188bet online live casino is developing along three major trends: First, high-endization,After consumption upgrades, B&Bs are no longer youth hotels and farmhouses,High quality becomes the mainstream of the 188bet online live casino,Low quality has become a red ocean。Second scale,As competition in B&Bs intensifies,Individual B&Bs will be acquired by excellent B&B brands due to narrow profit margins。Third Specialization,Practice in the homestay 188bet online live casino have shifted from hobbyists to professional fund and talent management。
Under these three trends,B&B hosts will face the challenges of high financing costs and difficult operations。First,Funding sources,Big funds will not invest in individual B&Bs,Small funds cannot invest due to limited recovery period。Secondly,Operations,B&B regardless of size,Even if there are only a dozen rooms,B&B owners still need to do a lot of work,includes operations、Purchasing、Finance、Marketing, etc.。Last,Individual B&B brands lack a talent reserve mechanism,If you find a professional team to do 188bet online live casino,Not cost-effective in terms of cost and benefit。
In comparison,B&B clusters bring together high-quality resources,brings greater benefits,Broader 188bet online live casino prospects。According to the "2018 B&B Annual Report" of Hotel Focus Information,30% of stores are bidding farewell to the single store model,Trend towards chain operation。
The reshuffle in the homestay 188bet online live casino is further intensifying。After capital poured into the homestay 188bet online live casino,The living space of B&B brands operating alone is being squeezed,The bargaining power and risk resistance ability with resource parties are low when developing new projects,It is also difficult to deal with supporting facilities and operations,This creates the soil for the “cluster” development of B&Bs。
Industry insiders say,A single B&B can often only have contact with people from the 188bet online live casino bureau and agricultural office,For cluster projects, government leaders come out to discuss them in person。Xiangban Cultural 188bet online live casino is through cooperation with the government,Created the first rural revitalization model product - Jijiadun Ideal Village。The original house Yueshui has been gathered so far、The Field of Joy、Can’t stay still、It’s better to be free、Tree Fruit、Wuxiangguiyuan、Xidi Clean House、A total of 8 brand B&Bs in Bozhou, Yuanshe。Also,Other businesses in Ideal Village also have accommodation functions,such as 爿木,Tao Lu, Pastoral dreamers, etc.。As understood,There are 6 B&B brands now open and operating,The current number of guest rooms is about 120,The room is fully booked on weekends with at least 300-400 people。
The press conference for the establishment of cooperation between Zhejiang 188bet online live casino Group (Ancient Village Fund) and Xiangban Cultural 188bet online live casino,Zhu Shengxuan, Chairman of Xiangban Cultural 188bet online live casino, released a series of Zhejiang Ideal Village products
January 4, 2019,Zhejiang Ancient Village Protection and Utilization Fund under Zhejiang 188bet online live casino Group,Completed strategic investment in Xiangban Cultural 188bet online live casino Zhejiang Company,And announced plans in the next 3 years,Develop 10 villages within the jurisdiction of Zhejiang Province。
Xiangban 188bet online live casino CEO Wu Chong thinks,Individual B&Bs not only have to deal with the B&B’s own water, electricity and infrastructure facilities,There is still traffic to deal with、Entertainment、Problems related to life and other supporting facilities,The B&B cluster does not need to solve these problems,All coordinated by the government。There are two benefits of B&B clusters,First, various B&B brands can divert traffic to each other,Guarantee the occupancy rate and revenue of each B&B to a certain extent。The second is to form a stronger aggregation effect in the consumer cognitive process。
Xiangban 188bet online live casino creates a homestay cluster into an experience entrance to natural life,Let people see diverse natural life and more possibilities。“There is a difference in the mentality of people staying in hotels and B&Bs,The hotel life cannot be copied into your own life,Many details in homestay life can be copied into people’s lives。”
The final appearance 188bet online live casino ideal village is a platform
As an innovative product in the cultural travel industry,Zhu Shengxuan, the founder of Xiangban Cultural 188bet online live casino Group revealed,Ideal Village adopts the “333” population structure model similar to European towns,That is, 30% are rural aborigines、30% are floating population, such as those traveling on vacation、30% go out locally、Rural sages who are willing to build their hometown or people who return to their hometown to start a business。Among them,30% of returnees and local sages play a vital role。
Jijiadun Ideal 188bet online live casino Business Map
Zhang Xiaode, director of the Ecological Civilization Research Center of the National Academy of Administration, once said in the CCTV "Let's Talk" column,Next 3-5 years,There will be a large number of people with lofty ideals in China who will return to their hometowns to start a second business with their work experience in the city,Including more than 6 million college students from 188bet online live casino areas who graduate every year。The countryside is not only a place for vacation and leisure for the 300 million middle class in the city,It is also a place where 200 million retired people can take care of themselves at a low cost。
Wu Chong said,Xiangban Cultural 188bet online live casino has to do more than just transform a village,What rural partners need to do is to open up all aspects of rural construction from the platform level,Integrated Government、Investor、Multiple resources from owners and other diverse entities,Matching and connecting the needs of all parties,Use its own cultural 188bet online live casino flagship products and community planning as the benchmark,Implanted by business format、Cultural Regeneration、Combining travel and residence, etc.,Get government support、Establish regional influence,Provide a landing platform for those who want to participate in rural construction,Other construction related to the external environment、Maintenance and negotiation matters,All done by my hometown companion。
Future,China’s countryside is no longer a binary opposition to the city,It is a new type of urban residence with two-way flow between city and countryside。Xiangban Cultural 188bet online live casino began with Zhu Shengxuan’s feelings and love for the countryside,But it doesn’t stop at feelings,But take the B&B cluster as the entry point,Polishing Ideal Village Products,Make it a distributed one、Decentralized、A naturally growing high-interaction community。
Located in Jijiadun, Kunshan, it is an ideal village with a relatively complete model created by Xiangban Cultural 188bet online live casino,Currently in a state of continuous development, construction and operation。Data display,After the overall planning and development of Jijiadun New Rural Life Demonstration Zone is completed, the maximum flow of people can reach 3,000 people/day,500 people staying there,The number of tourists throughout the year is about 300,000。
"Micro B&B" in the ideal village of Jijiadun,It is a homestay product created by Xiangban 188bet online live casino and subscribed by users who also like mountain homestay products。The site selection was completed by Xiangban Cultural 188bet online live casino、Design、Build,Create a unique B&B cluster based on local conditions and open it to users,Subscribing users can freely choose their check-in time。
Plant distillation experience activities 188bet online live casino village
As Zhu Shengxuan said: "Micro B&B can be said to be an innovative B&B product,Land ownership achieved、House use rights、Separation of the three rights of B&B management,It not only lowers the investment threshold for B&Bs,It also improves the sense of participation of micro-188bet online live casino owners,Also adds more possibilities for B&B。”
With the rise of rural 188bet online live casino,“Micro B&B” products do not exist in isolation,It is closely related to the “333” population structure model of Ideal Village。Mainly reflected in two levels: Firstly,For 30% returning home to start a business、Or for people living in rural areas,Ideal Village as a Returning Home Entrepreneurship Platform,Jian craftsmanship、Contacts and other resources are increasingly gathered in rural areas,In this way, the future of rural areas will be more promising。And for those who love pastoral life,Or for people who cannot afford the high housing prices in first-tier cities,The micro-B&B business makes pastoral country living a possibility,You don’t have to worry about choosing anymore、Design、Manage operations and all other trivial matters,You can be in a convenient transportation、A village with excellent ecology,Own a home easily。You can decorate it exactly as you like,Of course, there are professional teams and housekeepers to help you operate and manage。Micro B&B,It has become possible for people in ideal villages who yearn for rural life to return to their hometowns。
Second is,For 30% 188bet online live casino floating population group such as traveling and vacationing,Micro B&B is equivalent to a shared B&B,The host can also provide accommodation for tourists while satisfying his own needs,Revitalizing assets through sharing。Visitors can stay in each micro-B&B with a unique owner’s temperature,Experience another person’s lifestyle。
When each micro-B&B with independent owner culture reaches a certain scale,“Micro B&B” has become another form of B&B 188bet online live casino,Having the effect of B&B 188bet online live casino。
“Rural revitalization and rural 188bet online live casino are both in the barbaric period,The leading company has not yet been formed,Great opportunities and potential。Xiangban 188bet online live casino enters the market with homestays,Not engaged in large-scale development,Only revitalize existing ones such as "homesteads、Collective land" and other land stocks that cannot be realized previously。" Wu Chong said,“Xiangban 188bet online live casino is not the monopoly of the village,We will rely on diversified genes and market logic,Establish a market-oriented mechanism for the internal ecological self-operation of the ideal village,The village’s ecology will compete freely,Self-initiated iterative development。Future,Ideal Village when copied to different villages,There will be more innovative evolutions。”
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