February 28，Xinhuanet、Tuniu 188bet Network jointly released "Mobile Changes Tourism" and "2018 Mobile Tourism Development and Consumption White Paper" (hereinafter referred to as the "White Paper") in Beijing，Analysis on the trend of market sinking and social fission，The cross-platform layout of online 188bet brands “beyond APP” on the mobile terminal，Hexiang products、Service、The path of closed-loop ecological evolution of marketing panorama，Also consult on Tuniu customer mobility in 2018、Consumption、Interpretation of behavioral characteristics such as sharing and social marketing。

The mobile tourism market is developing steadily Online 188bet brand “Beyond APP” layout

The Ministry of Culture and 188bet recently released the basic situation of the 188bet market in 2018: 2018，The domestic 188bet market continues to grow at a rapid pace，Number of domestic tourists 55.3.9 billion visitors，10 more than the same period last year.8%；The outbound 188bet market develops steadily，Number of Chinese citizens traveling abroad1.497.2 billion people，14 more than the same period last year.7%。

While national tourism consumption continues to grow，With smart terminal、High development of 188bet network，The integration of the tourism industry and the 188bet Internet industry is accelerating。This integration change has also promoted the continued growth of my country’s 188bet tourism market。"2018 China 188bet Internet Data Inventory" released by Analysys&Forecast thematic analysis》display，2017，my country’s 188bet tourism market grew by 16% year-on-year.3%，Market size reaches 6355.500 million yuan，Expected to reach 7749 in 2018.600 million yuan，year-on-year growth of 21.9%。

From the initial WAP to subsequent M stations、188bet apps coexist and then mini programs spring up to join the camp，More and more consumers are accustomed to or are trying to complete a complete closed loop of a trip on mobile devices，Inspired by inspiration、Browse information、Planning itinerary、Share after completing the transaction and going to the bank within the bank，All conducted on mobile terminal。

The mobile tourism market with promising prospects，Plus considerable WeChat ecological traffic，Promote online 188bet brands to carry out "Beyond APP" cross-platform layout。Take Tuniu as an example，Except APP and M station，It is using the mini-program matrix to build a closed-loop service on WeChat，Except Phuket、Outside the guide mini program for Hong Kong and other core destinations，There is also Tuniu 188bet、Tuniu Tickets、Tuniu Special Offer、Tuniu 188bet Ticket、Tuniuquan、Tuniu Q&A and other mini programs covering product booking and content interaction。

In addition，Leveraging market sinking and social fission，188bet also actively develops social marketing，Launched Tsike mini program、188bet poster tool applet, etc.。

Multi-dimensional layout，Making Tuniu outstanding in the 188bet tourism market。As of the end of 2018，Tuniu 188bet traffic accounts for 80% of online traffic，188bet orders account for 90% of total online orders。

Online 188bet brands have made extensive plans for mobile 188bet，What are the consumption and usage characteristics reflected in the user end？"White Paper" from consultation、Booking、Destination 188bet、Share、Marketing and other aspects were analyzed。

Consultation: The peak consultation season coincides with the peak tourist season “Small town youth” become a new force in consulting

With the popularity of the Internet and the development of online tourism，More and more consumers tend to learn about 188bet products through online consultation，As the penetration rate of mobile Internet continues to deepen，There are also many mobile consultation consumers。"White Paper" display，2018，Tuniu mobile consultation accounts for 92% of the total online consultation，An increase of 3 percentage points compared with 2017，Manual customer service first message response time<8 seconds、Average response time<18 seconds，Manual customer service satisfaction reaches 96%。

Although using mobile networks has the characteristics of anytime and anywhere，But users still have time period preferences for mobile consultation，Mainly concentrated between 10-12 o’clock、12-14 o'clock、14-16 o'clock，The total proportion exceeds 40%。Move your fingers，Browse the 188bet products you are interested in and inquire about relevant details on your mobile device，To better plan your next trip，It is something that many users love to do。In addition，By month，June、July、The most intensive demand for mobile consultation is in August and other months，Accounting for 10% respectively、13%、12%，Just in time with the summer 188bet season。

Which group of people like mobile consultation 188bet products the most？From an age group perspective，Post-90s generation accounts for the highest proportion，Up to 43%，The second is the post-80s generation，Accounting for 37%。80、The post-90s generation is not only familiar with the use of mobile terminal devices，And it is the main force in tourism，Take advantage of holidays or special vacations to look for “poetry and distance”，It has become a part of life for them。

From a gender perspective，Female 188bet consultations account for 66%，And only 34% of men。Female users are usually more detailed when consulting，What are the features and facilities of the specific hotel，What specialties and delicacies are available in the destination，Where can I go to “buy, buy, buy”，They will consult online customer service for every detail。

What cities do the mobile consulting customer base mainly come from？"White Paper" display，The top ten cities are Shanghai、Beijing、Nanjing、Tianjin、Guangzhou、Shenzhen、Hangzhou、Wuhan、Chengdu、Chongqing，This ranking echoes the strong 188bet demand among consumers in first- and second-tier cities。In addition，Public data display，At present, the number of “small town youth” in third- and fourth-tier cities and below has reached 2.500 million。The need of these "small town youths" to go out and see the scenery cannot be underestimated。Top 10 third- and fourth-tier customer source cities for mobile consulting (the division of third- and fourth-tier cities is based on the "2018 Chinese Cities Business Charm Ranking" by China Business News • New First-tier Cities Research Institute), including Yangzhou、Hohhot、Zhenjiang、Haikou、Luoyang、Langfang、Zhuhai、Tangshan、Yancheng、Huzhou。

2018，The top five 188bet product categories that mobile users most like to inquire about are group tours、Air tickets、train ticket、Self-guided tour、Tickets，The proportion of visitors is 37%、21%、18%、11%、3%。In addition，The top 10 popular surrounding tourist cities for mobile consultation are Hangzhou、Beijing、Chongqing、Changzhou、Shanghai、Xi’an、Zhoushan、Guilin、Wuxi、Huangshan；The top 10 popular domestic long-term 188bet destinations include Sanya、Lijiang、Xiamen、Beijing、Guilin、Chengdu、Dali、Xi’an、Shanghai、Guangzhou，Thailand is among the top 10 popular outbound 188bet directions、Japan、Europe、Hong Kong and Macao, China、Indonesia、Vietnam、Maldives、Saipan、Türkiye、Philippines。

To help users better understand the destination to eat、Live、row、游、Purchase、Entertainment，Tuniu also specially opened a "Pre-departure class" WeChat group live broadcast，Through multi-dimensional explanations and group interaction，Help users gain a deeper understanding of necessary pre-trip preparations and destination diversification methods，Starting from June 2018，So far, 24 sessions of “Pre-departure Class” have been carried out，The top 3 most popular topics in WeChat group live broadcast are Daocheng Aden strategy sharing、Sharing of basic drone operations、188bet diary creation and sharing。Users can check it at any time through the "188bet V Tribe" applet、Share the "Pre-departure Class" WeChat group live broadcast content。

While consulting and planning the itinerary，There are also many users who seek “partnership” through the “Discover” channel of Tuniu 188bet APP。May 2015，Tuniu 188bet APP launches “buddy” service，Aims to create a 188bet social platform for users。Online to date，The cumulative number of posts in the "Partners" area has reached nearly 300,000，Requirements include seeking companionship、About Photography、Requesting room sharing、Requesting carpooling、Appointment with a ball partner、Make an appointment with foodies, etc.。"White Paper" display，2018，Customers who post requests for “partnership” are mainly those born in the 1990s，Accounting for nearly 60%。Popular destinations that “accompanied” guests intend to 188bet to，The top ten domestic destinations are Garze、Chengdu、Lhasa、Hainan Prefecture、Lingzhi、Aba、海西、Yushu、Huanggang、Lijiang，Kuhmo is among the top ten outbound directions、Bangkok、Phuket、Bali、Tokyo、Osaka、Pattaya、Dubai、Chiang Mai、Semporna。

Reservation: Mainly 188bet reservation APP “Itinerary Manager” helps users customize their itinerary

After detailed consultation and careful planning，Booking 188bet products is a necessary step。"White Paper" display，2018，51% of Tuniu users use Android devices to book 188bet routes，More than Apple users by a slight margin。

From the perspective of age distribution，2018，Tuniu 188bet booking guest，Post-90s account for 34%，Post-80s generation reaches 24%。As the main force in the tourism market，Post-80s、Post-90s not only love consulting，Still love put into action。It is worth mentioning，188bet bookings account for 14% of guests over 50 years old，An increase of 3 percentage points compared with 2017，188bet booking for “Trendy Dads and Trendy Moms” is more popular。

Overall view，Tuniu Mobile booking guest，Booking through Tuniu 188bet APP is still the mainstream choice，More than 80% of visitors。2018，Guests who use Tuniu 188bet APP to book 188bet products are mainly from Beijing、Shanghai、Nanjing、Hangzhou、Guangzhou、Chengdu、Tianjin、Shenzhen、Xi’an、Changsha and other cities，Guests who book using the mini program are mainly from Nanjing、Shanghai、Beijing、Guangzhou、Shenzhen、Tianjin、Hangzhou、Chengdu、Wuhan、Chongqing and other cities。The source cities slightly overlap，There are also certain differences。

From the perspective of booking product categories，2018，The proportion of users who book vacation products and single-resource products through Tuniu 188bet APP and Tuniu 188bet Mini Program is 24% respectively、76%。Under the trend of free 188bet，More and more users like to book customized itineraries for their own resources and products，To achieve personalized 188bet。In view of this consumption characteristic，Tuniu launches “Itinerary Manager” service，Users can add their favorite “attractions”、"Hotel"、"Ticket"、"train ticket" product，Customize your own itinerary，At the same time, Tuniu provides "Guess You Like" packaged products，Let users book trips more worry-free。

In addition，"White Paper" display，2018，Hangzhou、Beijing、Xi’an、Chongqing、Changzhou、Shanghai、Chengdu、Wuxi、Zhoushan、Suzhou is the top ten surrounding tourist cities most popular among mobile booking customers；Sanya、Lijiang、Xiamen、Beijing、Shanghai、Guilin、Chengdu、Xi’an、Dali、Chongqing and others are among the top ten domestic 188bet destinations most favored by mobile booking customers；Thailand、Hong Kong and Macao, China、Indonesia、Japan、Taiwan, China、Europe、Vietnam、Maldives、Malaysia、Saipan and other places are among the top ten outbound 188bet directions most popular among mobile booking customers。

In terms of booking payment channel selection，2018，188bet booking customers prefer Alipay，43%，The second is WeChat payment，Accounting for 24%，In third place is bank card and credit card payment 16%。

188bet chapter: "Niu follower" adds help “Booking while playing” is popular in tourism consumption

Currently，The development momentum of the independent 188bet market cannot be underestimated。How to make the journey of independent travelers easier、Zizai，It is crucial to help them solve their 188bet troubles in real time。In-line services under the mobile ecosystem provide customers with more support at their destination。

Among them，Mainly for free 188bet、Air tickets、Tuniu’s “Niu Follower” who provides in-house group chat services to hotel customers，Since migrating from Tuniu 188bet APP to WeChat platform on the eve of the Spring Festival in 2018，A mature model of "WeChat group + 'Niu Xiaoer''s answers + traveler interaction" has been formed。2018，“Niu Follower” has created more than 2,000 WeChat groups，Currently, the service hours have been implemented. Guest WeChat group @Inquiry，“Niu Xiaoer” 95% responds within 10 seconds，Satisfaction reached 99%。

"Niu Follower" mainly covers "188bet strategy consultation"、"Product booking while traveling"、Four services: "SOS Emergency Support Guarantee" and "188bet Social Platform"。2018，95% of customers will use Niu Follower’s “188bet strategy consultation” service，The most common ones are asking about destination transportation and gameplay；80% of customers will choose “Product Booking During 188bet”，Customers book more local entertainment、Tickets and other products；70% of customers communicate and interact with travelers through the "188bet social platform" function；Among users who use the "SOS Emergency Support Guarantee" function，More than 80% of requests for help occur overseas，Mostly passports are lost、Problems such as missing clothes。

"White Paper" display，From the perspective of customer type，2018，Jijiu wine customers have a high demand for “cow followers”，The number of visitors accounts for 85% of the total number of visitors served by "Niu Follower" throughout the year；15% of independent 188bet customers。

2018，Thailand、Japan、There is active demand for the "Niu Follower" 188bet in the outbound direction from China, Hong Kong and Macao；Meanwhile，The domestic direction with higher 188bet demand is Hainan、Sichuan and Chongqing、Yunnan。

As more and more tourists are willing to spend more time and money at destinations，Better integrate into local life and conduct in-depth experience 188bet，Rather than just looking at the scenery in a hurry、Taking photos，This change has promoted the popularity of the "play while ordering" method，And drive the destination entertainment market to heat up rapidly。

To this，2018，188bet has launched “destination channel” on both the APP and the mini program。Currently，188bet destination channel can provide tourists with 2132 destinations，Covers local cars、Fun in the sky、Water fun、Ground fun、Wedding Photography、Entertainment experience、Health and wellness and other product booking and content interactive services，Can satisfy tourists in one stop、Live、row、游、Purchase、Entertainment and other needs。

"White Paper" display，Popular product types on 188bet Destination Channel include one-day tours、Hotel、Strategy、Multi-day tour、Tickets, performances, etc.。Specific destination popularity，The top 10 domestic destinations are Shanghai、Beijing、Sanya、Chengdu、Nanjing、Chongqing、Xi’an、Guangzhou、Hangzhou、Xiamen；The top 10 destinations in the outbound direction are Bali、Phuket、Singapore、Dubai、Bangkok、Nha Trang、Saipan、Semporna、Tokyo、Osaka。

In addition，97% of tourists will buy local products during 188bet，Artwork、Souvenir、Health products、Food, etc. are most popular among tourists；83% of tourists said，The consumption of tourist specialties accounts for 20-30% of its overall tourism consumption；More than half of tourists will do so after returning from 188bet，Will repurchase his favorite specialties online。

So that tourists on the road no longer have to worry about buying gifts，No need to face the trouble of carrying、The problems of overweight consignment，January 2019，Tuniu specialty channel officially launched on Tuniu 188bet APP，Users only need to select their favorite products in the specialty channel，Then just wait for the courier to arrive at your home。As of now，There are 600 specialties available on the specialty channel，From more than 40 popular tourist destinations around the world。Sichuan Jelly Orange、Hainan seedless perfume lemon、Fresh ginseng from Changbai Mountain in Northeast China、Qinghai wolfberry、Thailand pineapples and Musang King durians are in hot sale。

Sharing article: Showing the scenery ranks first Xiamen is the 188bet collection

While traveling or after returning，"Exposing" 188bet is an indispensable link。"White Paper" display，WeChat platform、QQ platform、Weibo APP、188bet APP、Forum apps are the main place for tourists to “show off” their travels。

In order to provide tourists with a better journey sharing experience，Tuniu has built a “188bet video” on the “Discover” channel on the APP、"News" and "188bet Pictures" and other sections，Users’ real experience sharing、Word-of-mouth communication has created the extremely high popularity of these sections。

In terms of content shared by visitors，Destination scenery ranks first，Followed by delicious food。In terms of content expression，The highest proportion of pure picture sharing，reached 55%；At the same time，Many tourists are accustomed to sharing pictures and text，The ratio is 41%；Short video and plain text sharing account for only 3%、1%。

"White Paper" display，2018，Domestic direction，Nanjing、Shanghai、Beijing、Sanya、Xiamen、Hangzhou、Xi’an、Suzhou、Tianjin、Cities such as Chengdu are most shared by tourists，Gulangyu、Qinghai Lake、Shanghai Disneyland、Daocheng Yading、Wuzhen、Lugu Lake、Chinese Dinosaur Park、Chaka Salt Lake、Wuzhizhou Island、Dunhuang Mogao Grottoes and other scenic spots appear most frequently；Outbound direction，Phuket、Tokyo、Bangkok、Siem Reap、Bali、Chiang Mai、Paris、Singapore、Osaka、Destinations such as Kyoto are most frequently shared，Phuket、Angkor Wat、Yellowstone National Park、Chiang Mai Ancient City、Halong Bay、West Coast of the United States、Lake Baikal、Mount Fuji、Great Barrier Reef、Pamukkale and other scenic spots are the most popular。In addition，Domestic and overseas destinations，Xiamen、Chengdu、Sanya、Chongqing、Lijiang、Shanghai、Bangkok、Shennongjia、Xi’an、Osaka and other collections are the most popular，All are 188bet’ favorite destinations。

Marketing: Fission effect detonates social marketing “Mosker” and “188bet Poster Tool” drive marketing for all employees

The disappearance of 188bet Internet dividends，Make operating existing users and increase traffic become the focus of many enterprises，from this，The popularity of social marketing is gradually increasing。

The main positions of 188bet’s social marketing include WeChat groups、“Mosker” applet、“188bet Poster Tool” applet, etc.。As of now，The cumulative number of members of the WeChat group operated by 188bet is close to 140,000，January 2019，The transaction volume generated by 188bet members in the group exceeds 60 million yuan。

Outside WeChat group，Tuniu also released the Tike mini program，Relying on Tuniu’s 2.2 million 188bet product SKUs and high-quality services,Focus on recruiting “shop owners” from third- and fourth-tier cities。Tike "shop owners" can choose their favorite products, arrange and operate their own "mobile 188bet agency"，If a consumer books a route through its store and travels successfully，The store owner can get a certain commission。Since the Tike mini program was officially promoted in the fourth quarter of 2018，The number of “store owners” is increasing。

In addition，For special offer products，188bet has simultaneously launched the “188bet Poster Tool” applet，Users can earn profits by sharing special product posters on social platforms using their own promotion codes，Easier operation，At the same time, users can also change poster templates and copywriting to create personalized posters。As of now，188bet has launched nearly a thousand special product posters。January 2019，Users have used the “188bet Poster Tool” applet to download and share posters nearly 20,000 times。

Under the trend of steady development of mobile tourism market，Future，Emerging technologies and marketing methods will reshape mobile 188bet opportunities: the release of 5G、Advances in artificial intelligence and technologies such as improved voice search，Added refined traffic operation，It will create new ways for tourism companies to attract users and make traveling easier、More abundant and convenient。