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March 19,Greenland Holdings and China Eastern Airlines Group officially signed a contract and jointly announced it,Green space with 2.Successfully won the equity project of Shanghai Airlines International 188bet online sports betting (Group) Co., Ltd., a wholly-owned subsidiary of China Eastern Airlines, for 5.1 billion yuan,Greenfield will hold 65% of the equity of Shanghai Airlines International Travel Service,China Eastern Airlines holds 35% equity。According to the reorganization plan,Greenland plans to release up to 25% of the equity to the management team of Shanghai Airlines International Travel Service every year,Form green space、China Eastern Airlines、The "greenfield model" of the management team's "ternary equity structure"。It is reported,This time Greenland joins hands again after participating in the mixed reform of China Eastern Airlines,And it is the first time that the “greenfield mixed-use reform” model has entered the field of large consumer industries。
The predecessor of Shanghai Airlines International Travel Service was "Shanghai Feihe Travel Company" established in September 1986,Established as a group company in 2006,After the joint reorganization of China Eastern Airlines and Shanghai Airlines in 2010,Became a wholly-owned subsidiary of China Eastern Airlines。Currently,Shanghai International Travel Service is about 188bet online sports betting、Business travel、Convention and exhibition is a large travel service enterprise with three main businesses,Business scope covers inbound 188bet online sports betting、Domestic Travel、Business Exhibition、Domestic outsourcing and air ticket agency、Travel cars and overseas employment services, etc.。
According to introduction,Next step,Green will combine the in-flight travel resources of Shanghai Airlines and China Travel Service、Industry Qualification、Profound accumulation in store network and other aspects,Give full play to the overall brand of Greenland、Comprehensive advantages such as resources and industrial synergy,Further enhance the core competitiveness of the hotel, 188bet online sports betting and exhibition industry and the comprehensive competitive advantages of the industry chain。Greenfield will actively expand into the global 188bet online sports betting market,Create a unique 188bet online sports betting service、Business travel service is the core business,Collect "food、stay、row、游、Purchase、A smart 188bet online sports betting resource operator integrating entertainment and entertainment,Significantly increase the market size and influence of green land 188bet online sports betting business。
*Source of this article: 188bet online sports betting Securities Network, author of this article: Zhang Liang,Original title: "Green space 2.RMB 5.1 billion acquires 65% stake in Shanghai Airlines and China Travel Service,188bet online sports betting business securitizes assets》.
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