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March 26, 2019、28th,Longtu Interactive in Beijing、Shanghai and Shanghai held "Peer Marketing Cloud" press conferences。More than a hundred people from overseas 188bet best bookmaker bureaus、Hotel、Airline、Cruise Company、Representatives of the association and China Outbound Travel Service attended the event,Participate in communication。
What is "188bet best bookmaker"?What is Travel Trade Marketing Cloud?
“Peer Marketing Cloud” is based on Longtu Interactive’s years of providing digital marketing solutions to industry partners,Summary of industry pain points in the 188bet best bookmaker industry marketing process,Aimed at improving peer marketing efficiency、Reduce costs、Needs to strengthen the maintenance of peer relationships,A series of platform solutions developed,Menu service available、Unified user ID、Unified data platform、Four features of unified management background。Currently eight services in total,can be divided into three major categories:
01 Promotional Attribute
Online training platform – 188bet best bookmaker Micro Lecture Hall (CTA – China Travel Academy)
“188bet best bookmaker Micro Lecture Hall” is the first product in the “Peer Marketing Cloud” series,Started in 2015,It is the first peer training and certification platform based on WeChat client in China’s 188bet best bookmaker industry。It will complete the registration on the mobile terminal、Certification、Authorized login,To study、Lottery、Share,Even the complete process of test answering and certificate obtaining is presented to the 188bet best bookmaker industry,Also creatively integrates WeChat on the same platform、The mini program and PC side learning are seamlessly integrated。
188bet best bookmaker Micro Lecture Hall
Since November 2017,Longtu Interactive and US-based TravPro Mobile launch strategic cooperation,Provided content and data integration solutions between the global training platform and the 188bet best bookmaker micro-lecture hall for customers including the California Department of 188bet best bookmaker through API direct connection and other technologies。
November 2018,“188bet best bookmaker Micro Lecture Hall” officially launches the MGTO’s exclusive “Trade Industry Mini Program”。
March this year,"188bet best bookmaker Micro Lecture Open Platform" is online,Carry out employee training for 188bet best bookmaker companies、Unified data management provides a convenient platform。
Since launch,“188bet best bookmaker Micro Lecture Hall” has served 188bet best bookmaker bureaus in 20 countries and regions around the world、Hotel Group、Airlines and cruise lines launch a total of 37 courses,The cumulative number of trainees exceeds 50,000,The training content has been read more than 20 million times in total。“188bet best bookmaker Micro Lecture Hall” not only provides convenience for travel agency practitioners、Friendly、Interesting learning tool,Also provides content management of training systems for customers such as 188bet best bookmaker bureaus、Backend functions for student management and data analysis。
Online performance platform - 188bet best bookmaker Micro Lecture Hall Live (CTA Live)
Travel Micro Lecture Hall Live is an online performance 188bet best bookmaker based on WeChat client developed by Longtu Interactive in early 2017,Upgraded to WeChat mini program in early 2018。Different from entertainment live streaming 188bet best bookmaker,CTA Live cleverly uses WeChat’s underlying messaging mechanism to implement a lightweight voice + PPT + video presentation 188bet best bookmaker。On this basis,Another barrage was developed、Real-time Q&A and viewing time monitoring、Online lottery、Real-time questionnaire、Interactive functions such as certificates。October 2018,CTA Live officially launched the online one-on-one appointment and negotiation function,The process of moving the roadshow to WeChat has since been completed。
188bet best bookmaker Micro Lecture Hall LIVE
There are currently 12 overseas 188bet best bookmaker agencies and companies using this platform,A total of 38 online performances were held,The cross-regional multi-lecturer lecture function is frequently used,Data monitoring and statistical functions are particularly effective in realizing channel sinking。
Event Management 188bet best bookmaker/Event Tools
188bet best bookmaker industry event management platform provides event invitations for online and offline events、Pre-registration、On-site sign-in、Q&A with prizes、Lottery、Questionnaire and other tools,Can monitor and record the participation of peers in each link in real time and automatically generate statistical reports in real time。Its multi-dimensional data collection can effectively assist overseas institutions and enterprises to evaluate the comprehensive performance of partners in China in various activities。
02Enabling attributes
188bet best bookmaker Catalog
Peer product library is a window for destination suppliers to display their companies and products、Channels to expand relationships with peers。It provides travel agency partners with convenient destination product query functions,Help travel agencies to the greatest extent,Especially the customization agency,Carry out product development and design。Once product information is queried or used,All records will be monitored and analyzed,The 188bet best bookmaker bureau can understand market demand and provide market intelligence to seller partners。
188bet best bookmaker product library
188bet best bookmaker Content Management Platform (Destination CMS)
The peer content management platform is a platform for overseas 188bet best bookmaker institutions and enterprises to open official content materials to Chinese peers,Can provide including pictures、Video、Poster、Multiple content formats including H5 etc.。This platform,It can greatly facilitate partners in the industry to obtain materials in marketing activities,It can also effectively monitor the use of materials,Keep abreast of the Chinese market’s demand for products and related content,In order to continue to meet these needs。
188bet best bookmaker content management platform
Destination Knowledge Base
188bet best bookmaker knowledge base is the “100,000 Whys” provided by overseas institutions for Chinese partners,Can help travel agencies solve practical problems encountered in product design。
This 188bet best bookmaker uses low-granular content,Supports search and interactive (chatbot) queries,Information is more convenient for real-time updates and queries。
Online Pop-up Store (188bet best bookmaker Pop-up Store)
Online pop-up store,Overseas 188bet best bookmaker bureaus or enterprises work together with Chinese partners to provide consumers with travel consulting services on the official WeChat platform to enrich the functions of the official WeChat platform、Services to increase attention。In this project,188bet best bookmaker Bureau、Aviation、Cruise companies, etc. through their own platforms,Provide sales leads to travel agency partners,And through observation of travel agency consultation sessions,Discover possible problems in product sales,So that it can be solved in a targeted manner in the subsequent peer training;Overseas institutions can also promote themselves and travel agencies through pre-heating campaigns,To achieve the effect of expanding the influence of the destination。
03 Relationship maintenance attributes
188bet best bookmaker Trade CRM
The peer relationship management platform is very complete、Real-time updated peer database。The data collected by all projects of "188bet best bookmaker" will be summarized on this platform,Easy to query at any time。
This system provides multi-dimensional monitoring of peer cooperation and automatically generates cooperation statistical reports。Through the functions of peer cooperation behavior profiling and effect evaluation,Help overseas 188bet best bookmaker agencies and enterprises accurately select key individuals and enterprises for cooperation,Effectively manage peer sales performance,In order to reasonably allocate marketing expenses、Develop peer incentive plan,Provide reliable data basis。
Professional team, developing future products
Mr. Cao Zhigang, founder and CEO of Longtu Interactive said,“We have an in-house product innovation team,This is not today’s project,What we do is the company tomorrow、Project for the day after tomorrow,It is the company’s investment in its future。We have been serving customers in the past few years,Discover pain points、Refining requirements、Design, develop and release products。Today,We will already be operating and continuously iterating、Newly developed peer marketing products and data integration,Form ‘188bet best bookmaker’,Strive to maximize the value of each product,Through platforms and services,Better serve our customers,Win-win cooperation。”
Ms. Li Hui, COO said,“Longtu Interactive was established in 2009,is a digital marketing company serving the 188bet best bookmaker industry。Headquartered in Beijing, China,And in Shanghai、Xi’an、With branches in London, UK and Lexington, USA。Company uses the Internet、Mobile Internet and social media plan and execute result-oriented digital marketing activities for clients,Helping customers improve their brand visibility in the Chinese market,And promote products and services。Since its establishment in 2009,Has provided professional services to customers in more than 41 countries and regions。”
In the future,Longtu Interactive will continue to focus on the expansion and optimization of digital 188bet best bookmaker channels,Provide expertise to more industry partners、Excellent service。
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