65-year-old Shan Jixiang, director of the Palace Museum, retired，From now on，The 188bet app has an additional volunteer named "Shan Lao"，There is one less dean "Shan Jixiang"。

Since taking office in early 2012，Shan Jixiang’s seven years in the 188bet app have been like walking on thin ice。Six months before he took office，Chengsu Hall of the 188bet app was stolen，For a time, preventing theft has become the top priority of the 188bet app，If more collections are stolen from the 188bet app in the future，Shan Jixiang, who has just taken office, will become the target of public criticism。

However，Shan Jixiang did not let the 188bet app close，Seven years after taking office，More than 80% of the 188bet app’s open area，The number of collections displayed has doubled，The number of tourists exceeded 17 million in 2018，Even during the Lantern Festival this year，The 188bet app also invites 6,000 tourists to enjoy a free night tour of the 188bet app，Described as "local fun and disco dancing" in the 600-year-old 188bet app。

From the perspective of the director of the Palace Museum，Shan Jixiang has no regrets，There have been no accidents in the 188bet app since his tenure，This is the greatest contribution。

Judging from the nature of the 188bet app's public institutions，Shan Jixiang has no regrets，The 188bet app’s sales of cultural and creative products exceeded 1.5 billion in one year，The fare has not increased for many years。

But，From the perspective of the 188bet app’s management，Shan Jixiang may have regrets，The 188bet app is a public institution，This also means that it needs to make money to support itself。

Emei Peak can feel Shan Jixiang’s seemingly slow but extremely accurate industrial layout after taking office in 2012。Whether it is the second elimination operation of the 188bet app，IP authorization，Shan Jixiang has been trying to achieve breakthroughs on a larger scale。Despite the fruitful results，But few unique business entities appear，Of course，The 188bet app’s authorization for IP development has always given people a sense of mystery，Still mysterious to this day。

Shan Jixiang once said，The 188bet app is a public institution with a balance payment，Half of the financial allocation must be earned by oneself，And ticket revenue must also be turned over to the national treasury。Actually，Without tickets, the 188bet app mainly relies on the income from secondary games，This is good for a scenic spot、Whether it’s a museum，These are extremely challenging problems。

The traditional culture of the 188bet app and the corresponding IP number are extremely large，23 emperors from the Ming and Qing Dynasties sat in the 188bet app，Every emperor is IP，Every artifact is IP。It can be said，The 188bet app is the best representative of modularizing traditional Chinese culture into classic IP，And there is no one。

Since Shan Jixiang became the director of the 188bet app in 2012，Around the 188bet app IP during this period，There are two offline restaurants、Three online stores opened，Before 2012，Two other companies are also operating peripheral products of the 188bet app IP。From public information，Emifeng found that there are about 7 companies that are respectively deployed in cultural and creative industries focusing on the IP of the 188bet app、Food、Catering、Published、Jewelry and other fields。Among these companies，Except the 188bet app Cultural and Creative Flagship Store、Outside the 188bet app Bookstore，Others are private enterprises。

If the 188bet app’s business mode is turned on，You will find it interesting。

Enterprises with different stakeholders in the 188bet app family，Started to build the 188bet app’s second consumer industry around the 188bet app’s IP。

Food in secondary elimination system、Long catering supply chain，And it has extremely high requirements for link control，Shan Jixiang outsources these two businesses to third parties。

188bet app Food specializes in various pastries、Tonic、Food gift box，The price strategy is mainly medium and low prices，Mainly e-commerce channels，Offline will enter the mainstream business districts of first-tier cities in the form of pop-up stores before the Spring Festival。188bet app Food has not yet established its own or franchised retail outlets。The pain point lies in the insufficient accumulation of brand history and technology，Far more difficult than Daoxiang Village、Guifaxiang and other traditional pastry brands，It is difficult to compare with the emerging Western pastry upstarts。Of course，It’s a bit difficult to say this for the operating company behind 188bet app Food，Because this depends on its brand strategy and its own strength, etc.。

Compared to 188bet app food，The range of dining options in the 188bet app is very narrow，It is also extremely easy to attract public attention。The 188bet app tried to launch 188bet app Hot Pot this year。In fact, this so-called palace catering was very common in Beijing more than ten years ago，In those days, almost any palace garden in the past would have a high-end club，But ten years later, this public phenomenon basically disappeared。But after the launch of the 188bet app hot pot，The market response is very good。

From its positioning，Should be mainly middle-class people and middle-class women，The theme style is still inseparable from the word "cute"，Per capita consumption is within the mid-range positioning of less than 300 yuan。Viewed from location，This 188bet app hot pot restaurant is located in the prime location of the 188bet app Corner Tower，If you consider maximizing the profit of a single store，188bet app Hot Pot should screen consumers based on high unit prices，If the negative public opinion impact of high prices is taken into account，You can also adopt hunger marketing method，Lay a customer base for subsequent expansion。

What a pity，188bet app Hotpot has closed before it officially opened，There is an influence of public opinion here，There are also unwritten rules and restrictions，There is only one 188bet app in China，There is no such thing as too much protection and restriction。

Food from the above on the 188bet app、Catering business analysis，We can find it，The two major businesses of 188bet app catering and food are positioned at the mid-range consumer group，The product system is also tailored according to the consumption habits of the mainstream middle class population，The price, which is neither high nor low, is also in line with the affordability of this group of people。

What is the middle class？The middle class is the largest parent-child group in China、There is also a large group of couples，The consumption coverage areas of these two groups of people are diverse and huge，Through the immersive scene atmosphere of the 188bet app，The potential space of secondary elimination products has been greatly improved。For example, the best-selling pastry of 188bet app Food in the e-commerce channel is called "Hai Cuo Shi Wu"，In the early Qing Dynasty, the court used an atlas of marine animals to teach the prince how to identify marine fish，Now this map of "Hai Cuosu Shi" has become a pastry package，The positioning of pastries has been upgraded to the level of parent-child education。

Above-mentioned attempts at 188bet app food and dining，Can be seen as an attempt by Shan Jixiang，If you divide it by timeline, you can see it more clearly。188bet app Food、188bet app Hot Pot、The three operating companies behind 188bet app Coffee were also established in 2012 or later，Currently, the 188bet app’s attempts at the above-mentioned industries are limited to one attempt，Regardless of industry size，The size of the operating company behind it is still not large，There is still a long way to go before forming an industrial scale。Looking at this layout，This result may be Shan Jixiang’s business regret。

Let’s look at the layout of the 188bet app in the cultural and creative field.

The 188bet app cultural and creative space has greater imagination，There is no ceiling either。But in the cultural and creative field，Emei Peak has sorted out three companies from public information: the 188bet app Cultural and Creative Industries, which is directly operated by the Beijing 188bet app Cultural Communication Co., Ltd.、188bet app Taobao operated by Beijing Shangchao Creative Souvenirs Company、Three 188bet app cultural jewelry stores operated by Beijing 188bet app Palace Culture Development Co., Ltd.。

There is a high degree of overlap between these three companies in the field of cultural and creative products，Previous sales of makeup products around the 188bet app，The dispute between the 188bet app Cultural and Creative Industries and the 188bet app Taobao has been accused by the outside world of being a direct lineage of the 188bet app.。188bet app Taobao may be an operating entity authorized by the 188bet app before 2012，The two are fighting，The final result is that the 188bet app Taobao lipstick is offline，188bet app Cultural and Creative Lipstick Delivery。Although the reasons are different，But from a business perspective，Does Shan Jixiang have any intention of compiling the previously released IP？

The cultural and creative field is highly complex，Products focus on system construction。It is unknown to the outside world how many cultural and creative licenses the 188bet app had before Shan Jixiang。But the integration of cultural and creative brands and products is a trend，The 188bet app is no exception。Does Shan Jixiang have such regrets？

65-year-old Shan Jixiang，Always working and living in the system，For the system，He is old，And for the market，He is young。From "Dean Shan" to "Lao Shan"，He should have no regrets。