Baidu made a high-profile deployment in the O2O field in 2014，It launched the “Direct Number” at the Baidu World Conference on September 3rd，Provides solutions for the transformation of traditional service industries into mobile Internet。In the era of mobile Internet，Baidu as an important connection platform，The connection of “people and services” as a strategy has been extended to various business scenarios。Except catering、Lifestyle service merchants，The direct travel number is also attracting attention。On December 18, the Guilin Municipal Government and Baidu released the "@Guilin Tourism" direct account，Guilin becomes a domestic tourism O2O landing city。

And before，@西湖、@Emeishan、@Dujiangyan Qingcheng Mountain and other well-known domestic tourist attractions have settled in Baidu direct account，The release of @Guilin Tourism Direct Number，Will integrate the former scattered merchant resources in Guilin into a large regional platform，Users only need to search @Guilin Tourism through Baidu or mobile phone，Enjoy multiple services with one click。According to Yiou.com’s on-site understanding，After the launch of @Guilin Tourism 188bet Online Sports Betting and Casino Direct Number, popular attractions have been integrated、Ticket purchase、Popular lines、Guilin Food、Local specialties、Local specialties、Guilin news and other information。Baidu direct account has the ability to attract new users、High conversion、Strong retention、Four features of Easy Opening，From the design of the entire direct number page，Baidu direct account strengthens transaction function。

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In recent years，Baidu’s series of actions highlight its layout in the mobile O2O field。Baidu through Baidu search + Baidu direct number + Baidu map + Baidu wallet，will allow users to directly access merchants anytime and anywhere，And accept service。At the same time, the "Discover" function of Baidu mobile phone and the "Nearby" function of Baidu Map，You can push the services of the commercial room to users in need。Just the day before the launch of @Guilin Tourism Direct Number，Baidu and Uber signed a strategic cooperation and investment agreement in Beijing，Both parties have reached a global strategic partnership。It is possible that Uber will enter Baidu Maps in the future，You can hail a taxi with one click on Baidu Maps。Previously，Baidu and Nokia reach cooperation，In the future, Baidu Maps will use data provided by Nokia Maps overseas，Providing map and navigation information services to overseas users。

Baidu direct number、Baidu Map、Opening Baidu Wallet，From the entrance、Application scenario、Established a new O2O ecosystem in payment and other aspects。Buy shares in Uber，Whether Baidu will prepare for the development of the inbound and outbound travel markets and the private car O2O field is worth 188bet sports betting app download looking forward to。According to the "2014 China Tourism Development Report" released by the China Tourism Academy，my country’s outbound tourism market continues to be booming，And maintain rapid growth，In 2013, China’s total inbound tourism market ranked fourth in the world。With the changing times，The tourism industry has become individualized、Leisure、Self-driving travel and other trends，Use Baidu direct number as the entry point for travel，Bring more travel experience to users，Promote the development of tourism O2O，In the future, Baidu Direct Account will have great opportunities in the tourism O2O field。

At the press conference of @Guilin Tourism Baidu Direct Number，Li Mingyuan, Vice President of Baidu, said: The tourism industry is a typical O2O scenario ，Direct number can realize mobile convenience、Closed-loop experience of fast travel。Today when tourism is booming，The Internet should be combined with offline physical commerce，Today the Internet has moved from online to offline。

Baidu direct account allows users to directly connect to merchants through disintermediation，Has brought three values ​​to the tourism industry:

1、Provide personalized services to consumers。Based on the emergence of individual travelers in the tourism industry、Leisure、Self-driving travel and other trends，Baidu through big data analysis、Baidu Map accurately matches users and merchants，Realize personalized push service。

2、Create O2O closed loop，Expand the scale of the regional tourism market。Travel O2O offline services are more important than online marketing。Seamless connection between online and offline，Will directly 188bet app download affect the reputation of regional tourism。Evaluation and sharing function through direct number，Achieve brand communication，Increase user stickiness。Second，By integrating regional scattered attractions and well-known merchants，Form a scale platform。

3、Create a high-value tourism ecological chain。Baidu’s strategic investment in Uber has demonstrated Baidu’s global mobile expansion。Under the general trend of the tourism industry in the future，There will be more and more services around tourism，Including travel and catering、Tourist Hotel、Travel, shopping, etc.，Via Baidu Direct Number and Baidu Map，Can be accurately connected。

Baidu direct account and WeChat e-commerce compete for hegemony

Under the general trend of mobile O2O，Internet giants are not far behind，They are transforming and testing the O2O model。There are currently two main similar types:

1): Baidu launches direct account，From the connection of "people and information" to the connection of "people and services"，Distribution from information，Distribution to service。

2): WeChat e-commerce is more similar to WeChat store merchant，It is the transition from traditional e-commerce to mobile e-commerce，Connecting people and business，The connection between social and business。

Huang Yuanpu, co-founder of Yiou.com, said when Baidu Direct Account was launched: Baidu’s O2O strategy is centered on Baidu Map，Baidu Group Buying and Baidu Travel (including Qunar) as two wings，Create a model that combines large platforms and self-operation。Baidu CEO Robin Li once said，Mobile traffic is growing very fast，When various new technologies emerge in the mobile era，188bet sports betting app download When user needs first is the only rule of survival，How to think with the help of the Internet、Tools and models to reshape the industry chain，Improving enterprise production efficiency and economic benefits is an urgent issue that traditional enterprises need to think about。

From the current point of view，Baidu uses direct number connection service to develop tourism O2O。Let’s take a closer look，Baidu Direct Account has become a key point in Baidu’s O2O strategy，In the consumption era of smart tourism，Merchant uses Internet means to provide users with efficient services、Transparent、Convenient services have become a trend，Baidu Direct Account will continue to make efforts in the tourism O2O field in the future，Yiou.com will wait and see。