188bet online casino games rentals are nothing new in the foreign tourism industry，One can read a lot about how travelers used paper checks over fifty years ago，Story of signing a written agreement for their accommodation。

And now，Every aspect of 188bet online casino games planning and booking has moved to digital media。If you are in the United States，You can book transportation based on advance recommendations、Planned shopping、Local activities and restaurant selections，This greatly enhances the overall 188bet online casino games experience。The popularity of mobile Internet has greatly promoted this trend。

But if you observe the Chinese market, you will find，The online 188bet online casino games market is still in its infancy。

Called by Yang Mengtong, co-founder and CTO of Chinese vacation rental website 188bet online casino gamescom，Compared to Europe and the United States，China’s vacation rental market is still in the “early stages”。

“This is a proven business model，Although there is currently no data to accurately estimate the size of the Chinese market。" she said。It is worth mentioning，188bet online casino games completed US0 million in financing in mid-2014。188bet online casino gamescom’s operating model is the integration of online vacation rental + property manager + OTA model，This unique model in the world is also customized to meet the needs of the Chinese market。

188bet online casino gamescom has approximately 120,000 vacation home rental products in more than 150 destinations in China，And due to partnership with HomeAway，Owns vacation home rental products in more than 70 popular overseas destinations。HomeAway, headquartered in the United States, has participated in financing since 188bet online casino games’s Series A in 2012 as a strategic investor。

HomeAway announced in June this year that it has reached 1 million 188bet online casino games homes。HomeAway says owners and property managers generated more than billion in cumulative rental revenue in 2013。

Establish trust

188bet online casino games focuses on several key aspects to enhance customer confidence，For example, emphasize their understanding of local culture，Provide an authentic local experience or unique architectural features。

Obviously，For travelers looking for an affordable hotel alternative or wanting to live like a local，This can attract their attention，But it takes time to cultivate the market。“We need to think about trust issues，Because every vacation home is different。”188bet online casino games’s team through direct contact，Encourage feedback from travelers who book through this platform，Thus achieving transparency。

“We have teams in various regions，188bet online casino games O2O model is also a key factor in our differentiation。We cannot make mistakes on key elements，The room must be clean，Service must be professional，Therefore all our houses are professionally managed。We also work with third-party property management companies，And there are local employees to ensure that the customer experience can be optimized。" Yang Mengtong explained。

188bet online casino gamescom also provides a variety of payment options。"We have different arrangements，If paying the first night's room rate、Full payment and no prepayment required during low season。" Yang Mengtong said。188bet online casino gamescom accepts traditional payment methods (card payment、Bank transfer) and alternative payment methods (such as e-wallets)。The company also provides WeChat payment，To drive bookings from mobile channels。

Challenges faced by 188bet online casino games

As a company that is only three years old，188bet online casino gamescom said it is focusing on improving several key aspects。First，Expand the number of vacation homes，Sign up revenue sharing agreements with more owners，Housing that adopts this model does not account for a high share of the 120,000 products on its website，But 188bet online casino games said it is accelerating its expansion。Triple the number of homes it manages on its own this year，The speed will accelerate next year，Because more new houses will be put on the market。

“We have products in major tourist destinations and business cities。188bet online casino gamescom as a platform，Both sells self-managed housing products，Also sells third-party managed housing products。Online aspects，We built a platform two years ago to sell vacation rentals from third-party home management companies。Offline aspects，The best house we manage ourselves，Most of them are located in tourist destinations。" Yang Mengtong said。

Because there are many types of housing properties in China，So the quality of service varies。Not all third-party property managers can provide the same level of service as the houses managed by 188bet online casino games itself。188bet online casino gamescom continues to optimize the products sold on the website。First，188bet online casino games has very strict and detailed standards when selecting houses。Only products that meet quality standards can be sold online。Second，188bet online casino games solicits ratings and reviews from travelers。For any home with a user rating less than or equal to 3 out of 5，188bet online casino games will contact the property manager individually。In many cases，Need to discuss the improvement plan face to face with the property manager。Third，As a platform，188bet online casino games guarantees a certain level of service quality。If a traveler is not satisfied with a certain house，188bet online casino games will help him find another house nearby，Or refund directly。Therefore，188bet online casino gamescom’s user rating reached 4 in October.62，Yang Mentong said。

Yang Mengtong said 188bet online casino games needs to work harder，To help users better distinguish between different types of housing and different levels of services on the website。

At the same time，Some houses are displayed on 188bet online casino gamescom，Displayed on OTA website again，Because OTA websites also sell vacation homes。For these duplicate products，188bet online casino games provides more content，For example, details specific to each room type，includes pictures、Facilities, etc.。188bet online casino games also has some unique vacation apartment products，Only sold on 188bet online casino gamescom，And are actively expanding this type of housing。For example, the picture below is a well-known property provided by a third party。

Distribution

Yang Mengtong is not willing to disclose too many performance figures，However, she said that the number of room nights from August to October 2014 increased four times year-on-year。In mobile booking，Over 40% of bookings come from mobile websites and APPs。188bet online casino games also has a call center，To handle complaints or customer service issues，And collect feedback from travelers after they check out。

One of the key aspects for 188bet online casino games to drive traffic is through its relationship with Ctrip、Strategic alliance with HomeAway and other websites。

188bet online casino games makes full use of Ctrip’s influence to drive traffic。There is a vacation rental channel on Ctrip.com，Provided and operated by 188bet online casino gamescom。In addition，188bet online casino games also uses Ctrip to provide customers with other travel services，Services such as car rental。188bet online casino games has also reached similar alliance cooperation with other partners。For example，360 is a major portal website in China，Its travel website also has a vacation rental channel provided by 188bet online casino games。188bet online casino games relies on its own brand channels and Ctrip、Alibaba (188bet online casino games’s “Double Eleven” sales on Alibaba Tmall was 2 million yuan) and other channels to drive sales。However，Not all OTAs are open to it，Currently there is no cooperation between eLong and 188bet online casino games，This is mainly due to the competitive relationship between Ctrip and eLong。

In mature market，Distributors such as 188bet online casino games sites and OTAs allow property owners to promote their products on OTA sites，Driving traffic。The main benefit for owners is to increase exposure。Owners can get the same operational management tools on OTA websites as on 188bet online casino games websites。For distributors，They can choose the order transaction charging mode。

Competition

If there are two houses of different types nearby，such as hotels and 188bet online casino games rentals，Then there are obviously different factors that attract users，Includes price strategy。

It’s worth noting，188bet online casino games kind of competition occurs everywhere，Including seaside、Main cities, etc.。

Yang Mengtong gave an example，188bet online casino games has a house in Haikou，There is a well-known hotel chain nearby。If you compare the views of two houses，So the vacation rental is an ocean view，It is the size of a hotel room 1.5 times，Only 238 yuan，The hotel’s garden view room costs 598 yuan。Obviously，Emotional value is important in decision-making，However, Yang Mengtong said that some travelers prefer vacation rentals，Because you can stay in a non-hotel environment，The price is relatively lower。

188bet online casino games is still relying on technology and content to optimize its products。For example，The mobile app supports navigation function，And content with local restaurants、Related to real local experiences and more。About the logistics of house rental，Such as route guidance、check-in/checkout time or popular local events，The owners and the company will try their best to make travelers happy。

188bet online casino games hopes to expand its business coverage at home and abroad，And by signing agreements with more property owners in big cities，Promote its online vacation rental model。188bet online casino games also hopes to have more unique properties in the future，They also plan to launch weekend travel related products。