It is reported that 188bet mobile login’s transportation division will lay off employees: relying on mini programs,Tying service has been cut off

Author of this article: 188bet mobile login 2019-04-28
Insider said,The reason for layoffs is that mini program products are affected by WeChat,Tie-in value-added services are not allowed,Resulting in a significant drop in revenue,So we must increase revenue and reduce expenditure。Previous train ticket business revenue mainly came from tying sales。

According to internal employees disclosed to Sanyan Finance,188bet mobile login Transportation Division will start layoffs,Involving Suzhou and Shanghai areas。

The internal employee’s name,There are layoff quotas for each line of Transportation, Industry and Research of the Transportation Division。

Meanwhile,Sanyan Finance was discovered in Maimai,There are also certified 188bet mobile login-Elong employees who said that the transportation division is laying off employees。

The above-mentioned insider stated to Sanyan Finance,The reason for layoffs is that mini program products are affected by WeChat,Tie-in value-added services are not allowed,Resulting in a significant drop in revenue,So we must increase revenue and reduce expenditure。Previous train ticket business revenue mainly came from tying sales。

188bet mobile login relies too much on the WeChat ecosystem after having mini programs,My APP basically maintains its original state,The new strategy is to divert traffic to APP,Do download。

December 29, 2017,Tongcheng.com, a subsidiary of Tongcheng Travel Group, and eLong Travel announced their official merger,The new company is named "188bet mobile login"。At that time,The new company will integrate both parties’ major transportation、Hotels and other resources。At the same time Tencent、Ctrip will become the main strategic shareholder of the new company。

188bet mobile login’s senior management has also made adjustments recently,March this year,188bet mobile login releases 2018 performance announcement。Announcement display,Jiang Hao resigned as vice chairman and president of the company,Join Ctrip。

Financial report display,188bet mobile login’s revenue in 2018 is 60.900 million yuan,16 year-on-year increase.5%;Adjusted net profit is 11.400 million yuan,66 year-on-year increase.8%;Adjusted net profit margin from 13 in 2017.1% increased to 18 in 2018.7%。

About dependence on WeChat,Financial report introduction,As of December 31, 2018,188bet mobile login about 85.4% of registered users live in non-first-tier cities in China;In addition,In terms of 188bet mobile login’s newly acquired paying users from WeChat,The proportion of users from non-first-tier cities in China increased from 54 in January 2018.9% increased to 64 in December 2018.3%,The annual average in 2018 was 61.1%。

“Benefit from the continuous improvement of mini program strategy and service experience,188bet mobile login’s user base is growing steadily,The number and stickiness of users have increased significantly。As of December 31, 2018,188bet mobile login’s average number of monthly active users is 1.7.5 billion,44 year-on-year increase.6%;The average monthly paying users reached 20 million in 2018,Year-on-year growth of 28.2%,With the successful implementation of one-stop platform strategy,188bet mobile login’s user retention rate reached 67% in 2018。”

Wu Jiazhu, Chief Strategy Officer of 188bet mobile login said,The two companies, Tongcheng and Yilong, had already accessed WeChat before the merger,At that time, it was mainly at the wallet entrance of WeChat,Now renamed as payment entrance,Occupy two important positions respectively,Tongcheng occupies traffic,Mainly air tickets and train tickets,Elong occupies a hotel。Continuously deepening the system with the entire WeChat with the help of mini programs。

In the "E-Commerce Law" implemented in early 2019,Made clear regulations: e-commerce operators sell goods or services together,Should draw consumers’ attention in a conspicuous manner,Do not use bundled goods or services as a default consent option。

Sanyan Finance Test,188bet mobile login、Two OTA representatives from Ctrip no longer have the tying service checked by default when ordering tickets in the WeChat applet。

*thisWen LaiSource: Sanyan FinanceOriginalTitle:《It is reported that 188bet mobile login’s transportation division will lay off employees: relying on mini programs,Tying service has been cut off》.

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