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May 1,Green 188bet sports betting app download (NYSE: GHG), a US-listed company, issued an announcement,Announced a strategic partnership with Urban 188bet sports betting app download。
Green 188bet sports betting app download will make strategic investment in Urban 188bet sports betting app download,The investment will be made in the form of share exchange。After transaction is completed,Urban 188bet sports betting app download will maintain the team、Independence of brand and operation,Both parties will be in the membership system、Information System、Collaborate and connect procurement and other levels,Built a large 188bet sports betting app download with unique advantages through strategic cooperation。
According to announcement,Transaction expected to be completed in the second half of 2019。
Xu Shuguang, President of Green 188bet sports betting app download said,After the cooperation is reached, Green 188bet sports betting app download will share the membership system with Urban 188bet sports betting app download,And provide various support。
Founder of Urban 188bet sports betting app download、President Chen Yihan said,“After strategic cooperation between the two parties,will maintain their respective genes,Use capital to make better connections,The team and brand will also be stable in the long term。”
Chen Yihan thinks,Future,Urban 188bet sports betting app download and its brands,With the support of Green 188bet sports betting app download,Will have greater capabilities on a platform,Explore multi-brand development with stronger strength,Especially for mid-range hotels、A new path for the development of boutique hotels;Resource sharing can be achieved at the same time,Make hotel brand layout faster and more stable。
Urban 188bet sports betting app download since its establishment in 2009,In addition to the well-known express chain brand Urban 118 Hotel Chain,Also includes high-end hotel brands: Hanshe Hotel,Mid-range brand: (Urban Garden Hotel) Urban Garden Hotel、Urban 118·Selected Hotel、Urban MINI·Selected hotel brands and lightweight hotel brands Youth·Urban mini hotel chain、My territory theme hotel and chain coffee brand myzonecoffee。
The Green 188bet sports betting app download officially landed on the New York Stock Exchange in March 2018,Become the successor for 7 days、Home Inn、The fourth overseas listed hotel chain group after Hanting。Currently,Green Oriental Hotel is owned by Green 188bet sports betting app download、Gemey Hotel、Gaya Hotel、Geffey Hotel、GreenTree Inn Hotel、Grand Alliance Hotel、Sleepless Hotel、9 brands including Vatica Hotel and Shell Hotel and multiple sub-brands。
Latest performance data display,The fourth quarter of 2018,Green 188bet sports betting app download’s operating income is 2.500 million yuan (approximately 36.34 million US dollars),20 year-on-year increase.8%;Full-year operating income is 9.4.5 billion yuan (approximately 1.USD 3.7 billion),Year-on-year growth of 21.4%。Net profit in the fourth quarter of 2018 was RMB 53.83 million (approximately US.83 million),Net loss compared to the fourth quarter of 2017 was RMB 9.92 million;Net profit for the year is 3.9.4 billion yuan (approximately 57.25 million US dollars),An increase of 38 compared with the same period in 2017.1%。
After the two sides join hands this time,The operating 188bet sports betting app download stores will exceed 4,000,Covering most prefecture-level cities and county-level cities in China。The 188bet sports betting app download brands of both parties may be complementary and connected in terms of positioning。
For the future development strategy of Urban 188bet sports betting app download,Chen Yihan said,“While developing its own mid-to-high-end brands,We will make full use of favorable resource advantages,Acquisition and acquisition of some boutique hotels and mid-range hotels on the market,Accelerate the market share of mid-range hotels。This is also a consensus reached by the presidents of both groups。”
In terms of overseas strategy,Chen Yihan revealed,Starting from the end of 2018,Urban 188bet sports betting app download began to look at the international market,Conducted preliminary research on markets in several regions,And replenish and reserve personnel for the next step of international development。“Next we will speed up our overseas deployment,Quickly moving towards internationalization。” Chen Yihan said。
*Source of this article: The Paper, author: Tao Ningning, original title:《Green 188bet sports betting app download announces strategic investment in Urban 188bet sports betting app download,Will expand into overseas markets》.
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