188bet online live casino across the country are once again crowded during the May Day holiday。The country is currently in the transition stage from sightseeing tours to leisure vacation tours，However, 188bet online live casino are still the first choice for tourists to travel。OTA related report display，May Day this year，Theme Park、Cultural Monuments、Zoo and Botanical Garden、188bet online live casino such as landscapes and 188bet online live casino are the most popular。

However，For operating companies of 188bet online live casino，Although the number of short-term tourists is large during holidays，But limited by the reception bottleneck，Contribution to the whole year is actually weak。It can be seen from the 2018 annual report and the first quarter report of 2019 of each listed scenic spot，Although ropeways and theme park 188bet online live casino perform outstandingly in terms of revenue and net profit，However, some 188bet online live casino are experiencing a decline in tourists or a slowdown in growth，Performance growth is actually limited。

Reasons for the decline in performance，Ticket reduction was mentioned by listed companies，This is more obvious in mountainous 188bet online live casino。From last year to this year，For policy reasons，The scenic spot has gone through two rounds of price reductions，The "business model that gets rid of the single ticket revenue" that has been proposed for many years finally has strong execution methods。

Due to scenic spot tickets、Ropeway fares reduced，It is difficult to break through the secondary consumption bottleneck，In addition, traditional 188bet online live casino are rapidly reaching the ceiling of group travel and passenger flow growth，How to consolidate existing resources and promote the implementation of incremental resources as soon as possible has become a question that every scenic spot needs to think about。

Normal growth in passenger flow during 188bet online live casino

Evening of May 4th，Data released by the Ministry of Culture and 188bet online live casino，The total number of domestic tourists received during the May Day holiday in 20191.9.5 billion people，Increase by 13 on a comparable basis.7%；Realize 188bet online live casino revenue 1176.700 million yuan，Increase by 16 on a comparable basis.1%。

simultaneously，Named by the Ministry of Culture and 188bet online live casino，This holiday adjustment，Responded to the people’s expectations for the holidays，Parent-child、Family tours such as study tours have become a hot topic，Driving culture、Casual、Catering、Rural consumption。The highest proportion of tourists with cultural and 188bet online live casino spending between 501-1,000 yuan，is 38.0%，Increased by 1 compared with Qingming holiday.2%；The average stay time of tourists is 2.25 days，An increase of 9 compared with the Qingming holiday.5%。

The "2019 May Day Holiday Travel Report" released by Lvmama Travel Network，Theme Park、Cultural Monuments、Zoo and Botanical Garden、188bet online live casino such as landscapes and 188bet online live casino are the most popular。During the May Day holiday，Donkey Mama platform contains museum、The number of trips to ancient towns or 188bet online live casino with cultural themes increased by more than 20% compared to 2018。

The "2019 May Day Holiday National Tourism Consumption Market Inventory" released by Tongcheng Travel also shows，The most popular themes for 188bet online live casino tourism during the May Day holiday include zoos、Theme parks (including various amusement parks)、Aquarium、Places of interest、Natural 188bet online live casino Area、Garden、Ancient Town、Famous mountains, etc.。

The most popular cultural and historical 188bet online live casino during the May Day holiday are the Forbidden City in Beijing、Badaling Great Wall、Qin Shihuang Terracotta Warriors、Old Summer Palace、Humble Administrator's Garden、Nanjing Presidential Palace、Shaolin Temple and temple-like attractions across the country。Huangshan、Huashan、Taishan、Jiuhua Mountain、Lushan Mountain and other popular mountain 188bet online live casino。Xitang Ancient Town、Tongli Ancient Town、Wuzhen、Gubei Water Town、Zhouzhuang、Nanxun Ancient Town、Dali Ancient City、Lijiang Old Town、Pingyao Ancient City and other ancient towns are relatively popular during the May Day holiday。

21st Century Business Herald reporter sorted out and found，The public passenger flow of most 188bet online live casino has increased significantly compared with the same period in 2018。

Among them，During the May Day holiday，Huangshan 188bet online live casino Area received a total of 112,279 tourists，Daily average increased by 43 year-on-year.91%；Zhangjiajie Wulingyuan Core 188bet online live casino Area Receives One Visitor to the Mountain 10.910,000 people，YoY growth of 72.97%；Huashan 188bet online live casino Area received a total of 112,514 ticketed mountaineering tourists in four days，31% year-on-year growth；Changbai Mountain 188bet online live casino Area Reception 4.460,000 people，111 year-on-year increase.19%；The number of tourists received by Beijing’s Temple of Heaven Park increased by as much as 112% year-on-year.38%；Wuzhen 188bet online live casino Area received a total of 30 tourists.440,000 people，Year-on-year growth of 21.05%。

Looking at the situation in various provinces and cities，Sichuan、Jiangxi、Henan、The total 188bet online live casino revenue of 10 provinces including Shaanxi exceeded 10 billion yuan，Among them Sichuan Province is 382.8.3 billion yuan, ranking first in the country in 188bet online live casino revenue。"May Day" holiday，Sichuan Province received a total of 4322 tourists.870,000 people，40 year-on-year increase.35%；188bet online live casino revenue 382.8.3 billion yuan，48 year-on-year increase.85%。Jiangxi Province received a total of 3982 tourists during the May Day holiday.260,000 people，17 year-on-year increase.71%，188bet online live casino revenue 239.2.9 billion yuan，19 year-on-year increase.67%。

164 key 188bet online live casino monitored by Beijing received a total of 1,060 tourists.690,000 people，Daily average year-on-year growth of 5.6%；Operating income reaches 4.8.7 billion yuan，Daily average year-on-year growth of 12.3%。Henan’s tourism market received a total of 3639 tourists during the May Day holiday.120,000 people，Tourism revenue 230.3.7 billion yuan，A year-on-year increase of 34% respectively.12%、38%。

For growth，Sun Zhen, a scenic spot marketing expert, told the 21st Century Business Herald reporter，The main reason for the increase in the number of tourists is that the "May Day" holiday in 2019 increased by one day，Therefore，From the perspective of growth ratio，30% is normal。Although the number of short-term tourists is large during holidays，However, many 188bet online live casino are restricted by reception bottlenecks，With reservation limit，The contribution of just a few days to the annual income is actually weak。

“At present, the growth of tourists in most 188bet online live casino in China has reached the ceiling，Staying stable or even declining，Some large 188bet online live casino also have very limited room for tourist growth，Behind the short-term growth during holidays is the decline in the number of tourists during normal times，Mainly affected by the general economic environment。" Sun Zhen said。

A research report pointed out，2013-2017，The growth trend of 188bet online live casino in domestic tourist attractions is gradually stabilizing。Wuzhen, a subsidiary of CYTS、The number of 188bet online live casino in Gubei Water Town also experienced a decline in 2018。

2018，Zhangjiajie、The number of tourists in Huangshan increased by less than 1%，The growth rate of tourists in Huangshan 188bet online live casino Area has slowed down for five consecutive years。2014-2018，The number of tourists in Huangshan 188bet online live casino Area increased by 8.2%、7.1%、3.71%、2.1%、0.6%。However，2019，Huangshan tourism plans to receive 3.5 million people entering the mountain，An increase of about 3 compared with 2018.55%。

The logic of 188bet online live casino needs to be clarified

In addition to the surge in tourists in various 188bet online live casino during the May Day holiday，There is also a decrease in tickets。

The eve of May Day，Hunan Dishui Cave、Tianmen Mountain、23 188bet online live casino including Zhangjiajie Grand Canyon have made it clear that they will reduce ticket prices before May Day，The average decrease is 21%，The highest reduction reached 50%。188bet online live casino in other provinces have similar measures。

March 29，The National Development and Reform Commission issued the "Notice on Continued and In-depth Promotion of Reducing Ticket Prices in Key State-owned Scenic Areas"，Require a wider range of price reductions in 2019，Complete in principle all 5A implementations of government pricing management within the jurisdiction in 2019、4A Scenic Spot Ticket Cost Supervision Survey、Price evaluation adjustment work。This move will have a greater short-term impact on natural 188bet online live casino that have relied too much on ticket revenue in the past，But it will help promote the transformation of the development model of 188bet online live casino in the long run，Improve quality and reduce fees to maintain profitability stability。

The following April，Multiple provinces and cities forwarded this notice，Emphasis on continuing to reduce 188bet online live casino prices。

Among them，Sichuan Province、Henan Provincial Development and Reform Commission issued notices one after another，Requires continued and in-depth efforts to reduce ticket prices for key state-owned 188bet online live casino，For those who have not yet introduced price reduction measures、188bet online live casino subject to government pricing management,It is necessary to comprehensively carry out ticket pricing cost supervision or cost investigation、Price evaluation work,With "May Day"、Summer、The "National Day" and other tourist intensive periods are important nodes,Mature batch、Introduced a batch,Reduce the high ticket prices in 188bet online live casino。

The Shaanxi Provincial Development and Reform Commission clearly requires that the price reduction of tickets for 188bet online live casino in various countries should be completed before the end of September this year。The Anhui Provincial Development and Reform Commission pointed out that this year the province will achieve a comprehensive reduction of tickets for all state-owned 188bet online live casino above the 4A level。

This round of strict requirements for reducing ticket prices for 188bet online live casino began with the “reduction of ticket prices for key state-owned 188bet online live casino” mentioned in the 2018 Government Work Report。June 2018，Notice issued by the National Development and Reform Commission，Requires focusing on 5A-level state-owned 188bet online live casino，By conducting pricing cost supervision or cost investigation，Cleaning up and standardizing "extra burdens" on ticket prices, etc.，Before the National Day Golden Week, ticket prices for a number of key state-owned 188bet online live casino will be reduced。As of September 28, 2018，Various localities have implemented or issued documents to announce to the public 981 188bet online live casino free of charge or ticket price reduction measures，Among them 5A、4A-level 188bet online live casino account for more than 70%。

Provinces and cities adopt different plans according to different situations，Among them，The price reduction target in Shandong Province should be the highest。End of 2018，Shandong Provincial Development and Reform Commission issued relevant notice，Requesting further expansion of ticket price reductions for state-owned 188bet online live casino，Guaranteed before the end of 2019，Achieve an overall reduction of 50% in ticket prices for state-owned 188bet online live casino in the province based on January 1, 2018。

But a report released by the Chinese Academy of Social Sciences in January pointed out，Currently, 40% of tickets for 5A 188bet online live casino and 80% of tickets for 4A 188bet online live casino have not been reduced in price。

Also，Judging from last year’s situation，The price reduction did not bring about a surge in the number of tourists，On the contrary, it damages the interests of the 188bet online live casino spot company to a certain extent。

It can be seen from the 2018 annual report and the first quarter report of 2019 of each listed scenic spot，Some 188bet online live casino are experiencing a decline in tourists or a slowdown in growth，Performance growth is actually limited。Reasons for the decline in performance，Many 188bet online live casino claim that tickets have been reduced。

Among them，Zhangjiajie stated in the annual report，Reduced environmentally friendly passenger transport prices due to Wulingyuan core 188bet online live casino spot ticket policy，Affected the environmental protection passenger transport industry revenue decreased by 3038 year-on-year.160,000 yuan；Zhangjiajie China Travel Service has closed its retail store business due to policy，Affected operating income to decrease by 5562 year-on-year.370,000 yuan。

Lijiang 188bet online live casino information，The ticket price of the Jade Dragon Snow Mountain Cableway will be adjusted from 180 yuan to 120 yuan from October 1st，Yunshanping Ropeway ticket price adjusted from 55 yuan to 40 yuan，Maoniuping Cableway ticket price adjusted from 60 yuan to 45 yuan。Such a price reduction，It will lead to a loss of about 100 million yuan in Lijiang 188bet online live casino revenue this year and next。Lijiang 188bet online live casino’s annual net profit is 2.About 500 million yuan，Reduced income of 100 million yuan，All will be accrued as a decrease in net profit。

Professor He Jianmin, director of the Cultural Tourism Exhibition Research Center of Shanghai University of Finance and Economics, said in an interview with a reporter from the 21st Century Business Herald，For the revenue impact of ticket price reduction on enterprises，It is necessary to distinguish the nature of enterprises in 188bet online live casino。There are currently two main types: one is of a career，The most typical one is the museum，All subsidized by financial allocation；The other is corporate nature，For example, Disneyland，Priced by the market。

“This price reduction is mainly for state-owned attractions，In fact, it focuses on the nature of the business。Because the state has no profit requirements for it，It is a state-owned enterprise。But there is a situation，State-owned enterprises are also divided into fully market-oriented ones and those with a public welfare nature，In other words，is an important financial source，As long as it can be maintained。If the 188bet online live casino spot is public welfare，As long as you guarantee not to lose money，In fact, it is also possible。If it is a fully market-oriented enterprise，Did not receive financial subsidy，But I am under great pressure because of the reduced ticket price，Profit below market level，Report to the State-owned Assets Supervision and Administration Commission through reasonable channels。"He Jianmin pointed out。

Clearing the relationship between 188bet online live casino spot enterprises and the government is the key to solving the contradiction in ticket prices，Many tourist attractions need to pay other fees besides taxes to the local government。According to Emeishan 2018 Annual Report，In cost of revenue，The cost of mountain tour ticket sharing accounts for 63 of operating costs.39%。

Mount Emei since 1997，Deduct the mountain tour ticket production fee from the mountain tour ticket income、All management fees of Youshan Box Office、Tourist personal insurance premium、50% of the Emeishan Tourism Scenery Protection Fund and taxes and fees will be paid to the Emeishan Management Committee。In addition, 8% of the total 188bet online live casino area ticket revenue must be extracted as the paid use fee for 188bet online live casino area resources as the Emeishan Tourism 188bet online live casino Resources Protection Fund。

Based on this situation，He Jianmin also said，Many famous mountains and rivers in our country are in poor areas，The development of these 188bet online live casino relies on local finance，I hope to promote local development through the tourism industry，Probably a local pillar industry，Enjoy financial subsidies。If these attractions reduce tickets，There are subsidies for national tourists through fiscal revenue from poor areas，And many of them are problems for tourists from developed areas。

Content transformation is still 188bet online live casino investment period

Although there are many controversies in the process of ticket price reduction，But in the final analysis，The ultimate goal of the policy to increase pressure on ticket price reduction is to "squeeze water"，Change the situation where ticket revenue dominates the operating income of 188bet online live casino。

From the situation of listed companies，Many leading companies have already implemented transformations，Business gradually diversified，New project launched。In various business formats，Hotel、Performing Arts、Cultural 188bet online live casino towns have high investment enthusiasm。

Jiuhua 188bet online live casino stated that it has completed related hotel renovation and second-phase construction projects，Further enrich the company’s hotel product types。

Zhangjiajie disclosed that the company’s key project of Dayong Ancient City is expected to start operations in October this year，As a cultural experience、Leisure vacation、An ancient city cultural 188bet online live casino complex integrating architecture and art，After the operation matures, the annual operating income will reach 4.2.5 billion yuan，Net profit reaches 1.8.5 billion yuan。

Guilin Tourism proposes to focus on promoting the Guilin Xiangshan real-life performing arts project in 2019、Building Longsheng Hot Spring Health and Wellness Town、Create Tianmen Mountain-Zijiang 188bet online live casino Area and revitalize Danxia Hot Spring、Building Hezhou Hot Spring Town and other projects。

Huangshan Tourism proposed the layout of “one mountain, one water, one village and one cave”，Respectively, East Huangshan 188bet online live casino Area、Taiping Lake 188bet online live casino Area、Hongcun and Huashan Mystery Cave。These projects have already begun to be implemented，If it can be completed，The company’s ability to receive tourists is expected to be significantly enhanced in the future。Also，In terms of global tourism，Huangshan Tourism signed a framework agreement with Song Weiping’s Blue City Group at the end of 2017,Both parties intend to jointly build several medical and health care towns、Specialized agricultural town、Theme tourist town and other complexes。

should say，All scenic area operation managers know，After the passenger flow reaches a certain bottleneck，Increasing unit price has become the transformation direction of 188bet online live casino。Increase the repeat visit rate of tourists through the development of new products，Stimulate secondary consumption，It is a new market after one-time ticket traffic。

General Manager of Lingyi Consulting、Zou Yi, Dean of the School of Architecture and Small Town Business with Chinese Characteristics, said in an interview with a reporter from the 21st Century Business Herald，Affected by price limit, etc.，The traditional model of "relying on the mountain and eating the mountain" in traditional 188bet online live casino will become more and more difficult in the future。And the scenic spot has developed over the years，It cannot meet the current needs of vacation and leisure travel。But they have a very large customer flow support，So in order to further enrich customers’ tour experience，Will force myself to upgrade the product。

The selection of 188bet online live casino to build cultural tourism towns requires breaking through the previous operating model，In addition to relying on resources such as tickets, in the operation of cultural tourism towns，We still need to create some content projects，For example, hotel、Community、Performing Arts、Catering、Cultural and creative industries，Upgrading product supply side in terms of secondary consumption，Involving industry chain incubation、A series of upgrades and investments including investment promotion and operations。

“We need to be wary of three possible misunderstandings in the construction of cultural tourism towns in 188bet online live casino: First，This kind of cultural tourism town is easy to real estate，In the end it may become a resort property or a single shopping street；Second，The scenic spot operator only makes small plans for its own area，A vacation that has not developed into the surrounding areas for global tourism。Scenic area companies tend to only focus on the transportation system or small scenic area business formats in the scenic area，It is easy to have gaps in planning with the surrounding major tourist vacation destinations，Connection relationship with surrounding large areas、The supporting relationship may be less；Third，It may be easy for some 1.0 version of the work，It’s an ancient town or cultural tourism town in Shanzhai，But this kind of homogeneous product cannot actually meet the needs of tourists，The final product may just be a commercial block，Or supporting hotel cluster，But it’s experiential、The spatial creation of tourism scenes will be somewhat lacking at the planning level，Or maybe you didn’t think carefully enough，Or lack of features。" Zou Yi said。

He also pointed out，In addition, we need to consider the power of tourist growth，Because there is actually a difference in the positioning of tourists in 188bet online live casino and tourists in cultural tourism towns。When transforming 188bet online live casino, they need to consider whether they can meet the corresponding needs of tourists，It should also be based on the number of tourists and the consumption characteristics of tourists，Make a more precise positioning。

Marketing expenses are under pressure

In the process of transformation of the 188bet online live casino spot，Product、Operation、All three factors in marketing are factors for success。

But a reporter from the 21st Century Business Herald combed through the 2018 annual reports of 27 listed tourist attraction companies and found that，Enterprises have become polarized in terms of sales expenses，On the one hand, many companies have seen a trend of declining sales expenses，Especially in terms of advertising and promotion fees，Less than half of the companies increased investment in this area in 2018，Emeishan directly cuts advertising and promotion fees in half；But on the other hand，OCT、Huaqiang Fangte and others’ investment in advertising increased significantly by nearly 50%，Huangshan 188bet online live casino、Guilin 188bet online live casino and others have increased marketing activity expenses in 2018 and the first quarter of 2019。

Guilin 188bet online live casino innovates marketing model in 2018，Built the company’s “marketing center” as the management center、The new "dual-center" marketing system with the company's holding subsidiary "One City Tour Company" as the business execution center，Integrate the resources of the company and various business sectors under Guilin 188bet online live casino Development Corporation，Realize the complementary advantages and mutual promotion of 188bet online live casino resources between cities and counties。

To this，Sun Zhen said，This may be a long-term trend，Especially some small and medium-sized 188bet online live casino，Going through the elimination process in the past two years。

“Relatively large 188bet online live casino spot，The product is relatively mature，But we still need to add highlights，Otherwise there will be no market appeal。There is a systematic process behind this，Need to innovate products、Consolidate channels、Planning activities。"Sun Zhen said，Originally, marketing was only about channels such as communities and neighbors，Then do part of the event planning，But now we need to intervene online。

In the age of spreading dust，The way of media communication is very different from the past。And，2019 is the year of cultural 188bet online live casino industry integration，Speed ​​up the IPization of offline tourist attractions，Obtaining online traffic resources is the only way to go in the future。

In terms of traffic acquisition，Theme park 188bet online live casino have inherent advantages，However, many traditional natural 188bet online live casino in China are not good at social media and content marketing。

“Now especially mountainous 188bet online live casino，Compared to other industries，Comparison in terms of ideas and operation methods，Basically 5 to 10 years behind。Although everyone is transforming，But the speed is limited in many ways。"Sun Zhen said。

Sun Zhen pointed out，What’s more important is，Before 2012，Most tourist attractions are centered on “landscape creation”，Already invested a lot of money，The cost is relatively high，Now we rely solely on ticket revenue，Cannot support transformation。The current income of many 188bet online live casino is only enough for daily operation and maintenance，But transformation requires upgrading products、Advertising、We-media placement, etc.，Easily millions。For 188bet online live casino that are in debt period，Without this expense, large-scale transformation is impossible。

For many enterprises with local financial support，Excessive marketing expenses are also a heavy financial burden for local governments。2017，Zhangjiajie City’s special 188bet online live casino fund budget is 60 million yuan，Including 188bet online live casino promotion fee of 17 million yuan。

Also，In fact, except for some state-owned 188bet online live casino，Many private 188bet online live casino are cross-border 188bet online live casino from other industries，Affected by the economic situation in the past two years，The funding conditions are not very optimistic either，Unable to invest in the transformation of 188bet online live casino。

And，New projects invested and developed by enterprises in 188bet online live casino have construction cycles，And the span is generally longer。But when consumer demands change rapidly，It is generally difficult for companies to predict market demand preferences，There is a time lag between asset output decisions and consumer demand。

Sun Zhen introduced to the 21st Century Business Herald reporter，Nowadays, the normal survival time of a new project may be 3 years, which is good，Amusement park projects have a product upgrade period every 3 to 5 years，If 188bet online live casino not updated，It’s not attractive。

"Great 188bet online live casino become national markets，Probably unaffected in this regard。However, the effective market influence radius of small and medium-sized 188bet online live casino is basically three hundred、Within 500 kilometers，No major product updates，The last one or two small projects cannot solve the problem。Big project investment is quite large，If marketing is done well，It can increase the number of tourists rapidly in the short term，But it will still fall after reaching the ceiling。" Sun Zhen said。

Industrial chain cooperation needs to be reformed

As several experts said，The first reason that limits the income growth of 188bet online live casino is the limited spending power of tourists，In addition, the content transformation of 188bet online live casino is weak。

However，For the ceiling of tourist growth in 188bet online live casino and the transformation of 188bet online live casino，He Jianmin is more optimistic，He thinks，Don’t worry too much about traffic bottlenecks in 188bet online live casino，Although some 188bet online live casino have reasonable capacity limits，But there are currently plans to expand the scenic spot，Need to provide leisure and vacation products for high-income consumers，In this way, it is understandable to raise prices in 188bet online live casino。

The scenic spot business itself still has development potential，Especially listed companies。An industry report pointed out，Listed companies in 188bet online live casino have high barriers due to resource monopoly (mostly mountainous 188bet online live casino) or brand advantages (such as Songcheng Performing Arts)，This is also the foundation for the development of listed companies。

Also，The transformation of 188bet online live casino also involves changes in the upstream and downstream models of the industry chain。

The planning company upstream of the scenic spot adopts an asset-light model，On the contrary, you may gain benefits from the transformation of 188bet online live casino。

But Sun Zhen said，The current scenic spot planning is difficult to promote the transformation of 188bet online live casino。Because many planning companies "control and kill but not bury"，That is, just build 188bet online live casino，Regardless of subsequent operations，Can only involve cultural positioning、Product positioning，But it is impossible to judge the situation in the next three to five years，It is a conceptual plan。

“Once they see clearly the changes in the market situation，Able to adjust quickly。The market needs experience projects in the past two years，They started the experience project immediately，Need cultural elements after two years、Research elements、The same goes for red 188bet online live casino，Continuously cater to the development of the market，But the heavy assets invested are basically paid for by the state，Individuals will not invest in heavy asset projects worth tens of billions。"Sun Zhen said，This situation needs to change。

The travel agency downstream of the scenic area，Because of the development of the Internet，Travel agencies’ group-organizing capabilities are relatively declining，Facing certain difficulties，Need to obtain more cost-effective tourism product resources，Get lower cost tickets，This seems to be a contradiction with cooperation with 188bet online live casino。

But a travel agency person said，Travel agencies are equivalent to “scalpers” between tourists and 188bet online live casino，Everyone takes what he needs。Also，Although travel agencies are indeed less competitive in short-term travel such as small and long holidays，But it plays an irreplaceable role in medium and long-term tourism，Travel agencies are still the partners of 188bet online live casino that can be used for group tours。

*Source of 188bet online live casino article: 21st Century Business Herald, author of 188bet online live casino article:Yang Yueqi, original title:《The flow of tourists is close to the ceiling, where is the transformation of the 188bet online live casino spot》.