In an era when information technology is underdeveloped，Tourist destinations require tourists’ personal experience，Via newspapers、Broadcast、Traditional media such as television to complete information dissemination。In the new media era，Every tourist is the voice of the destination，The openness of new media and the sharing of 188bet，Coincident to a certain extent。

Timely and convenient new media not only enriches the communication channels of 188bet marketing、Aggregation of precise audiences、Promoted the transformation of interactive experience，It also breaks the monopoly privilege of traditional media information dissemination，Let consumers become co-conspirators and sharers of information delivery，Provides tourist destinations with a broad creative space and the possibility of value transformation，New media has also become the main front for 188bet promotion and communication。

1. Understanding 188bet from three levels

(1) New concept of 188bet

188bet was first proposed in 1967 in a business development plan by P. Goldmark, director of the CBS Research Institute，Subsequently, "188bet" was mentioned many times in the 1969 report submitted by E. Rostow, Chairman of the Presidential Special Committee on Communication Policy, to U.S. President Nixon，Making "188bet" spread and becoming one of the hotly discussed topics in Western developed countries in the 1980s。

188bet currently generally recognized by academic circles，Refers mostly to digital technology as the basis、Internet communication is the main means，Media used to spread various digital information，That is, compared with traditional media, the “fourth media (using the Internet as the medium)” and the “fifth media (using the mobile network as the medium)”。The 188bet mentioned in this article adopts this concept，That is, 188bet includes digital TV、Mobile TV、Digital Broadcasting、Digital form of traditional media such as digital newspapers，also includes website、Online social media、Internet search engine、Email、Mobile SMS、Mobile APP applications and other new online information media。

The diverse expression forms of new media can cater to various consumers and market needs，A new profit model has also been formed，Creating an environment where “everything is a medium”。From the perspective of 188bet industry，Whether it is its own product experience or product promotion，New media has contributed a lot，Even some small villages that were once unknown、Small scenic spot、Small project、Small businesses are promoted to the altar，New media seems to have created a new era，In this new era，Everyone is a witness of the 188bet industry、Disseminators and beneficiaries。Especially "Two Wechat and One Shake" (WeChat、Weibo、Douyin），Is becoming the most popular channel and main position for 188bet destination marketing。

The passage of time，New media has basically formed three major matrices、Several products，Many 188bet companies will choose multiple products in the process of marketing and promotion，Trying to cast a wide net to catch more fish。

Picture Three 188bet Matrix

188bet emerged from the beginning，It is generally welcomed by people。This is because 188bet has many characteristics and advantages that traditional media does not have。Characteristics，188bet has mobility and immediacy、Massiveness and sharing、Features such as flexibility and convenience；Advantages，188bet emphasizes personalization and flatness，Use multimedia and hyperlinks to display content，has fast propagation、Low cost advantage。

2. “836” development model of new media in 188bet industry

Lvwei Culture and 188bet proposed the “836 Model” of new media in the development of the 188bet industry， That is, 8 assist dimensions、3 major economic effects、6 major promotion measures，Product shaping、Marketing Promotion、Management Services、Expand the influence of new media in all aspects such as information dissemination，At the same time, give full play to new media on tourist destinations、188bet Enterprise、Visitors’ agency，Becoming a new driver of 188bet development in the new era。

188bet industry new media “836” development model

New media spreads quickly due to the Internet、Wide range，Breaking the shackles of time and space，So information can be disseminated and interacted in real time。Advantages in new media continue to emerge、In the context of the ever-expanding audience size，National central media have also begun to use new media models to carry out news promotion and media reports on 188bet。New media plays an increasingly important role in guiding 188bet public opinion。

IP display、Productization and sales，Is to increase 188bet income、Important channel to promote destination image。Currently, many scenic spots are trying new media to promote cultural IP，And achieved good results。

For example，Lanting Scenic Area in Shaoxing，Relying on the cultural IP of "Lanting Collection Preface", more than 100 cultural and creative products have been launched，Includes refrigerator magnet、Notebook、Ornament、Doll、T-shirts, etc.，And established the "Lanting Story" cultural and creative store and online store。Through the development of 188bet cultural and creative products and integrated online and offline sales，Enriching the business formats of Lanting Scenic Area、While promoting income increase，It also greatly enhances the popularity of cultural IP。

Official website of the scenic spot、WeChat public account, etc.，Let tourists appreciate the beauty of the scenic spot without leaving home，Easy to make travel plans；At tourist destination，Smart design is everywhere，Smart parking、Smart information、Smart bracelet，Everything enriches people’s experience；Consumption payment is even more convenient and smooth，Quick and easy bill payment，Whether it’s catering、Accommodation or sightseeing，A tap of your finger，You can enjoy it，This series of quick and smart ways，Saving tourists’ time，More pleasant travel experience。

In recent years，With the updates and iterations of various new media technologies，188bet organizers are more aware of the necessity of new media in 188bet marketing，They all started to use social networking sites、Weibo、WeChat、Making articles on forums and other new media marketing channels，In order to use new media to expand 188bet destination marketing channels，Attract the attention of fans and tourists，Establish a marketing 188bet destination brand image。

For example，Shanghai city 188bet image promotion MV "Our Shanghai"，Dual version in VR format and 4K HD format，The first China VR 188bet image promotional video，Presented in the form of "360-degree panoramic image + 3D stereoscopic"，Leading the audience from architecture、Humanities、Fully appreciate the charm of Shanghai from art and other perspectives，Becoming a classic case of 188bet new media marketing。

“Content” and “channel” are the two trump cards for 188bet to capture audiences，On the premise that the content is eye-catching，Diversified information channels are undoubtedly the prerequisite for achieving high-frequency attention，Thus achieving the effect of casting a wide net and catching more fish。

New media era，New media has greatly reduced the cost of information dissemination。Scenic spots no longer need to occupy an advertising space outdoors，No need to play promotional videos on TV，You don’t even need to create any promotional information，Just a gimmick and a saying。After entering the new media era，Everyone can become a publisher of information、Communicator。Any scenic spot can build its own diversified marketing platform，Promote yourself，At the same time，Big data collected by new media can be accurately presented to 188bet operators，Facilitate the development of new marketing measures，Advancing with the times。

The superposition effect of multiple information asymmetries，It determines that the content output of 188bet communication in the new media era cannot be completed solely by relying on a certain team，But we must adopt a more open spirit and concept，Use interesting creative and motivational methods，Maximize the participation of the whole society，Let the audience become accomplices in the production and dissemination of information。

For example，May 2016，Hebei Province launches “Hebei 188bet Slogan，You decide！” global prize-winning competition for 188bet-themed slogans and logos。In the collection process，By organizing travel expert experience activities、Full media promotion、Continuous promotion through expert dialogue and other strategies，Received more than 40,000 submissions from the public，Final selection、Determine "Gyeonggi Blessed Land，Enjoy Hebei” is the 188bet image slogan of Hebei Province。This collection event，The whole process of collection，Create a shared experience with tourists from around the world through creative planning、Creative marketing with the same strategy and efforts，It has played a positive role in promoting the 188bet resources and image of Hebei。

188bet is used to deal with negative crises in scenic spots，Reverse the direction of public opinion，Causing reflection。Of course，If used improperly，It will make the negative impact more prominent。

For example，Juzizhou Scenic Spot was revoked as a 5A-level scenic spot by the National 188bet Administration，His WeChat public account released "I am Orange Island，1700 years old now，I want to tell you a few words from my heart》，Combining the humanistic history of Orange Island in the form of pictures and texts、Introducing the experience projects of Orange Island、Reflecting on the management service issues of Juzizhou Scenic Area，Completed a crisis marketing。

Enter the 21st century，China’s 188bet market has officially entered the “Era of Individual 188bet Economy”。Consumption preferences of individual travelers、Way to obtain information、The value judgment and expectations of scenic spots are different from those of group tourists，The fragmentation of information in the new media era，Diversification，Fast food，Modularization is more suitable for the travel needs and consumption needs of individual travelers。Every scenic spot、Everything that exists、Everyone can become a content producer to attract target audiences，Generate economic value，The initiative is unmatched by the "group economy"，More conducive to the realization of "micro 188bet，Big Economy”。

The eyeball economy is an economic activity that relies on attracting public attention to obtain economic benefits，In the powerful 188bet era，The eyeball economy is more active than ever before。

For example: at the time of the end of the world predicted by the Mayans，Australia entered this point earlier，Experienced a flood of inquiries: "Is Australia safe and sound?"？"Australia's official 188bet website responded humorously through a blog: "Yes,we are alive”。Subsequently，This message was deleted by 1 in a short time.630,000 people forwarded，The number of fans exceeded 4 million that day，Official blog account of becoming the world’s most popular travel destination in one day。

After the tourist destination becomes an “Internet celebrity”，The number of tourists and 188bet revenue has increased significantly，The platform operator will also receive considerable investment and advertising revenue。Such as the short video of "Throwing a bowl of wine" in Xi'an，Prompted the shops in Yongxing Square inside Zhongshan Gate in the east of Xi'an City Wall to sell thousands of bowls of wine a day。

Short video marketing is currently more of a passive marketing success story，Netizens uploaded videos to make the destination popular，Rather than the destination operator uploading the video spontaneously。To truly achieve success in interactive platform marketing，Relevant enterprises and departments need to take the initiative to create topics，Use strong exposure、High interaction、Master Effect、Strategies such as cross-platform linkage，Achieving popularity and traffic，Increase the popularity of tourist destinations。

Leveraging Weibo、WeChat and other online self-media platforms，Open a new model of 188bet marketing and promotion。Make full use of self-media platforms to publish 188bet policies、Travel Information，Introduction to 188bet resources、History and Culture、Folk customs，Provide travel convenience services、Organize marketing and promotion activities, etc.，Actively interact and communicate with netizens。

After experiencing the freshness of new media technology，The marketing concept of “content is king” is gradually returning，Building cultural IP through 188bet marketing has gradually become the strongest voice of the times，Also represents the development trend of 188bet marketing in the future。

New media relies on information technology，Able to proactively obtain visitor information，Form a tourist data accumulation and analysis system，Comprehensive understanding of changes in tourists’ needs、Opinions, suggestions and relevant information on the 188bet industry，Helps 188bet companies improve their business processes、Improve management level、Improve the competitiveness of products and services。By enhancing visitors、Travel resources、Interaction between 188bet enterprises and 188bet authorities，Able to efficiently integrate 188bet resources，Promote the overall development of the 188bet industry。

The technological development of new media can promote the construction of 188bet public information platform。Tourist destinations can release government information on the 188bet industry in a timely manner、Related policies、Industry trends、Travel News、Promotion and promotion of 188bet resources、Comprehensive 188bet information, etc.，Provide useful information for tourists、Practical、Useful travel information。

By using software and hardware、Mobile Communication、Cloud computing and other cutting-edge concepts and technologies，Innovative R&D includes electronic maps、Intelligent 188bet service system including 3D panoramic tour guide, etc.。

With the help of new media technology，In the process of 188bet service，Pay attention to innovation in service form and content，Catch visitors’ attention through content innovation，Implement experiential promotion method，Provide free trial activities for consumers appropriately，Let consumers feel the charm of 188bet services and destinations，Enhance the perception of product quality，To better understand 188bet products。

In summary，New media leads a new way of life，Now it has become an indispensable part of many people’s lives，At the same time, it is also a company breaking the tradition，Promote new products of the scenic spot、Important paths and means for new business formats，In addition, tourists also obtain travel information、Important reference for planning 188bet activities。In the new media environment，Travel activities have become more convenient and interesting than ever before，The promoting role played by new media in the 188bet industry has truly brought benefits to tourists。With the continuous emergence and update of new technologies，New media will certainly create more new models that are more conducive to the development of the 188bet industry。

*Source of this article: WeChat public account "Lvwei Cultural 188bet” (ID: lwcj2005)，Original title: "How “188bet + new media” triggers fission in the 188bet industry》.