The integration of culture and tourism completes poetry and distance，The rise of 188bet mobile tourism has satisfied the expectations of young literary and artistic people to return to the countryside。Agriculture-based，Culture is the soul，Travel as a platform，The integration of agriculture, culture and tourism brings unlimited possibilities to 188bet mobile development。

In recent years，The popularity of country B&Bs has led villages one after another to embark on the road to revival。188bet mobile, a little-known town in southern Zhejiang，Also because of the gathering of B&Bs，Into the public eye。Someone said，188bet mobile is "the last secret place in Jiangnan"，Ramed earth wall、Old Stone Bridge、Valley and sea of ​​clouds，There is a "secret" romance。

Not long ago，In this land that has experienced vicissitudes of life，Xiangbanlangshu Ideal Village has unveiled its mysterious veil。It is not only another ideal village project launched by Xiangban Cultural 188bet mobile Group，It is also the first ideal village project invested by the Zhejiang Ancient Villages (Traditional Villages) Protection and Utilization Fund under the Zhejiang 188bet mobile Group，It is also the largest B&B complex in Zhejiang Province so far。Under many titles，Nangshu Village deep in the clouds is moving towards the ideal of the homestay industry。

Above the storm, where will independent B&188bet mobile go?

With the coming of economic winter，The homestay market has experienced repeated declines，The argument that “feelings cannot save B&B” was once very popular。In the opinion of industry insiders，The popularity of homestays is far from coming，It’s not that B&188bet mobile are in decline，But the market is moving from fanaticism to reason。

Although B&B has passed the period of explosive growth，But the potential market space is still huge。Data display，The penetration rate of B&188bet mobile in large accommodation in my country is only 2.5%，Compared to 37% in the UK，There is still a lot of room for growth，China’s homestay market can still achieve 6 to 8 times growth in the next five years，Estimated to 2023，The penetration rate of domestic B&188bet mobile in large accommodation will reach 15%。

Compared to the development of city B&188bet mobile, which have been repeatedly hindered，Country B&B with its unique natural scenery、Cultural customs、Slow life experience，Capture the market quickly。According to data，The overall occupancy rate of the entire homestay industry in 2018 was only 44%，Decreased by nearly 11% compared with the previous year，Country B&B growth rate exceeds 300%、Generated over 500 million income for landlords。According to research estimates by the China Hotel Association，The number of country B&188bet mobile will exceed 100,000 in 2019。

In policy support、With positive responses from various places，It is an indisputable fact that 188bet mobile B&Bs are at the forefront of the trend，But many practitioners have never felt the arrival of spring。The homestay industry is moving towards high-end、Scale、Professional transformation，There are many independent B&Bs that have been famous for creating “hot hits”，But faced with low profitability、OTA strong squeeze、Weak brand building、Talent dilemma and other constraints。

At the capital level，The market risk of independent B&188bet mobile is high，Difficult to guarantee passenger flow、High investment in infrastructure limits capital injection；At the operational level，Individual B&188bet mobile work on their own，Operation、While the promotion channels are narrow，Still suffering from the squeeze of OTA；At the level of talent reserve，Individual B&188bet mobile also lack a talent cultivation mechanism，If you find a professional team to do it，Not cost-effective in terms of cost and benefit。Under frequent circumstances，Practitioners are falling into anxiety，Where should independent B&188bet mobile go?？

In comparison，B&B clusters can better bring together high-quality resources，Brings greater benefits，Gradually becoming the current prospect of independent B&188bet mobile。Due to the huge initial investment、Fast growth in operating costs and fierce homogeneous competition，It is difficult for independent B&188bet mobile to develop sustainably，It needs a diversified ecological distribution，Government is needed more、Capital、Involvement of business and other forces。

Among them，The government’s leading role is crucial for the development of B&B clusters，The development of B&B clusters in 188bet mobile County is inseparable from the strong support of the government。

188bet mobile establishes "Future Homestay Alliance"

In recent years，Songyang County Government strives to enhance the creation of folk culture festivals and contemporary art exhibitions、Cultural scenes such as 188bet mobile museums and country sports fields，Empowering B&Bs with rich local culture。At the same time，Songyang County is also constantly exploring ways to turn B&Bs into consumers of agricultural products、Seller、The possibility of a cultural experience exchange platform。

“How to integrate B&B with local ecological agriculture、Aquaculture、TCM、Combining unique culture, etc.，Promote local economic development，This is the question we are thinking about。" Xie Yazhen, Deputy County Head of the People's Government of 188bet mobile County, Zhejiang Province said，"Currently，188bet mobile Youdaitou Organic Rice、Shangzhuang original potatoes、Sidu ecological radish and local chicken from each village、Tuduck、local pork、A large number of high-quality ecological agricultural products such as alpine vegetables，There is a Zhuxi Pai Festival、Hakka ancestor worship、A number of folk festivals such as the Xiangxi Fish Festival that highlight the charm of folk customs，You have a brown sugar workshop、Contract Museum、Camellia oleifera workshop、Tofu workshop and other eco-museums。I hope that 188bet mobile’s B&Bs can become consumers of agricultural products in the future、Seller，Exchange platform for cultural experience，Folk custom display window and handmade place，Drive local people to increase their income and become rich。”

188bet mobile construction, from B&B clusters to ideal villages

“A person’s dream is just a dream，The dream of a group of people，It becomes an ideal。"The day when Xiangban was founded，That’s when the “ideal 188bet mobile” model was formed。

Founder of Zaixiangban Cultural 188bet mobile Group、In the opinion of Chairman Zhu Shengxuan，Based on existing such as "homestead、Revitalization of other land stocks that could not be converted into cash such as collective land，Xiangban Cultural 188bet mobile takes the B&B cluster as the entry point，Make the product a distributed one、Decentralized、A naturally growing high-interaction community，An “ideal village” was formed。

With the continuous advancement of urbanization in our country，Population gradually gathers in cities，Many villages have become increasingly declining “hollow villages”。Young adults with labor ability leave the village，Left-behind elderly、Children have become the main component of the population。In this case，Build the village into a high-quality cultural 188bet mobile destination through systematic transformation，In Human Resources、Capital、There are difficulties in many aspects including funding。

Xiangban’s “ideal village” is based on a set of replicable logic，Attracting a large amount of capital and funds into the countryside，And provide diversification for China’s 188bet mobile construction、A platform for differentiated solutions。

High-quality B&B products，It is the first step for country companions to enter the 188bet mobile。To create an “original house”、"Nursery House" and other benchmark products，Formation of “Internet Celebrity Effect”，Build regional influence and gain government support。B&B constitutes the prototype of an ideal 188bet mobile，In Zhu Shengxuan’s imagination，It is not enough to have accommodation in an ideal 188bet mobile，There must be somewhere to go、A place to play。

So，More related businesses are injected。Because my hometown partner completed the infrastructure construction on my behalf、Negotiation and other external matters，Including B&B、Catering、Participants in various 188bet mobile cultural tourism formats, including special resources, etc., only need “one-click access”，You can start operations smoothly。This forms a distribution、Decentralization、Highly interactive community，Constitutes the main body of the ideal village。In this ideal village，Everyone not only shares the benefits，And share common dreams and values。

The ideal village is also for the population to return home、188bet mobile revitalization provides new opportunities。According to Zhu Shengxuan’s introduction，Ideal Village adopts the "333" population structure model similar to European towns，That is, 30% are 188bet mobile aborigines、30% are floating population, such as those traveling on vacation、30% go out locally、188bet mobile sages who are willing to build their hometown or people who return to their hometown to start a business。

This means，Thirty percent of the permanent population has obtained new employment opportunities，Thirty percent of the floating population will drive consumption in the local cultural tourism industry，The remaining 30% of the returning population will become an effective labor force for 188bet mobile development and revitalization。If promoted according to this model，The ideal village will greatly improve the aging of the 188bet mobile population、The current situation of labor shortage，To be lighter、A faster way to empower 188bet mobile revitalization。

Can “B&B+” help 188bet mobile revitalization

Zhu Shengxuan once said，188bet mobile value is returning，His hope of turning the rich resources of the countryside into products that everyone desires，Can be said to be optimistic。Copying the perfect "ideal village" model、After polishing the hardware，It is also necessary to develop business formats according to the different characteristics of each village、Resource Utilization。Focus on B&B，Strengthen the linkage with surrounding businesses，Can activate scattered point resources in 188bet mobile areas，Building a network structure for 188bet mobile revitalization。

Take Songyang as an example，Xiangban added the concept of 188bet mobile study to the ideal village here。Traditional villages such as Songyang，There is still great potential for the development and utilization of physical resources。

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In recent years，The scope of schools organizing study tours is constantly expanding，The number of students participating in study tours has also increased significantly，A study trip with both parent-child and educational value，However, there has been a long-standing problem of “traveling without learning”、Form is greater than content、Problems such as serious homogeneity。188bet mobile areas rich in resources have a natural advantage in filling this market gap，Developing research market in ancient villages，Can further promote 188bet mobile tourism in food、Live、row、游、Purchase、The development of entertainment industry。

Songyang is such a village that is suitable for the research market needs。According to statistics，2018，Songyang County achieved total tourism revenue of 41.9.1 billion yuan，Increase 46.3%。4651 B&B beds in the county，Full-year B&B operating income 1.600 million yuan。B&B drives the development of local economy，And the rich history of Songyang County、Culture、Product resources are also going to the market with the help of B&Bs。“Natural education is very lacking for both 188bet mobile and urban children，Songyang’s multi-faceted resources，Will attract more children、More people come here，So I decided to join the research topic。”

Songyang carries the profound Chinese farming civilization and local culture，The rich natural and cultural resources make Songyang like a large museum of traditional Chinese village and local culture。In this well-preserved ancient village，Not only has rich 188bet mobile museum resources (now a brown sugar workshop has been built、Contract Museum、Wang Jing Memorial Hall、Songyang Ecological Museum such as Shimenwei Corridor Bridge)，More Chinese herbal medicine、Agricultural products、Folk festivals and other unique resources to be developed。

Through thematic research product packaging，Connecting various business formats through cross-border content，Use the Internet to build empowering industries，Creating 188bet mobile parent-child study travel products，Becoming a new opportunity in the "B&B +" era。

Lai Songping, deputy director of the Songyang County Education Bureau, awarded the Xiangban original house the "Songyang 188bet mobile Research Practice Site"

Under this opportunity，The "Songyang B&B + Study Practice Model" came into being。It is reported，This practice will bring together various local cultures in Songyang、Folklore、Agricultural products and other resources，Develop a series of themed study routes and products in conjunction with the B&B，Including B&B + scenery、B&B + Chinese herbal medicine、B&B + construction design、B&B + 188bet mobile Museum, etc.，Promoting 188bet mobile revitalization with “B&B+”。

Ms. Cao Xiaoyan, General Manager of Xiangban Original House said，Future，Country partners will extract Songyang’s local traditional Chinese medicine culture，Combined with the Xiangbanshan Yingguan Shantang located in Songyang Ming and Qing Old Street to develop a traditional Chinese medicine research tour，Let tourists not only know about Chinese herbal medicine，You can also make sachets with Chinese herbal medicine、Culture and tourism products such as herbal food packages；At the same time，Develop research products that combine B&B and 188bet mobile architecture，Lead tourists to experience the beauty of Songyang’s old houses，Encourage visitors to try rammed earth crafts，Build a loess house with Songyang characteristics；In addition，Learning Songyang Gaoqiang will also be launched、The experience of learning about ancient papermaking and other local culture。

From a single B&B to an ideal village，Xiangban opens up an innovative development model for 188bet mobile construction。Now leveraging the deep integration of agriculture, culture and tourism，Extend the ideal to the "B&B+" industry linkage，Can it inject a "stimulant" into the development of ancient villages？The ideal of 188bet mobile revitalization，It is becoming more and more possible。