mentions of live entertainment，The first thing that comes to mind must be Universal Studios USA、World-class large-scale entertainment projects such as Disneyland，Hollywood has proven to the world the feasibility of the "188bet and television IP + theme park" business model before all mankind。Following the footsteps of the United States，Japan also built Miyazaki、Conan’s Characteristic Town。In an era where culture and tourism are increasingly integrated，Huayi Brothers also took a fancy to this business opportunity，Became the first domestic 188bet and television company to decide to deploy live entertainment。“Building China’s Disney” is the dream of almost all 188bet and television practitioners，As China’s 188bet and television giants, Huayi Brothers is naturally not to be outdone，Has many powerful IPs and financial strength，Becomes the strength reserve for Huayi Brothers to get involved in live entertainment。

actually，Back in 2011，Wang Zhongjun, chairman of Huayi Brothers, has already begun to think about the construction of live entertainment，Until this year，Huayi Brothers has completed 20 project layouts across the country，Among them is Mission Hills Huayi Feng Xiaogang 188bet Commune which has opened in Haikou；Huayi Brothers Movie World opened in Suzhou；There is also Changsha Movie Town、Nanjing Movie Town、Zhengzhou Jianye Huayi Brothers Movie Town and others are also in the process of opening。

With Huayi Brothers as “pawns”，Light、Bona、Many domestic 188bet veterans such as The Great Wall are also expanding their live entertainment projects。It is reported，Rayray has spent nearly 10 billion to try out live entertainment，Bona also spent nearly 5 billion to build a 188bet and television city。

Then，What is live entertainment？Real-life entertainment is different from ordinary theme parks，It is more like a game played by 188bet and television companies，It is built by combining the characteristics of the cultural industry and 188bet and television IP，It can be seen as the continuation of the vitality of 188bet and television IP。Sounds very false，But this has become the latest exploration of the pan-entertainment business model of 188bet and television companies。

Offline development of the 188bet industryWhat are the advantages for 188bet and television companies to get involved in real-life scenes?

With the advent of the Internet era，People’s ideas are changing rapidly，China’s tourism industry in the past 15 years，Also experiencing a huge transformation from traditional sightseeing tourism to cultural tourism，Theme parks have become a very important product category in China’s tourism industry。Especially when 188bet and television IP is injected into theme parks，Not only added new themes to the park itself，Also due to its fan effect, it has brought greater visitor numbers to the park itself。

Among the top 25 theme parks in the world in 2017，Real-location 188bet occupies an absolute leading position，Especially Disneyland，The world’s largest theme park。Why does Disneyland have such a high status and value？The main reason is that it is attached to the world’s largest IP，Many IP elements of Disney are used in the park，Major theme scenic spots have been formed，Like Mickey Street、Adventure Island、The Garden of Imagination and so on are places where tourists never want to return。

“Upgrading from traditional 188bet to cultural 188bet，IP is the core driving force。" said Chen Shaofeng, deputy director of the Institute of Cultural Industry of Peking University。

188bet and TV、Animation is the easiest way to generate visual IP，Disney、This is the secret to Universal Studios’ success。As a 188bet and television giant, Huayi Brothers，It produces a large amount of IP every year，This also provides content support for the construction of its live entertainment。

Looking at Huayi Brothers’ projects，Feng Xiaogang 188bet Commune is full of Republic of China culture，Most of them are antique buildings，by 1942 Street、Nanyang District、Old Beijing Street and other 188bet and television shooting landscapes，Most of the scenes have appeared in Feng Xiaogang’s movies。Everyone knows，Huayi Brothers became a first-line domestic 188bet and television brand because of its investment in Feng Xiaogang's 188bet "Endless"，So Feng Xiaogang and Wang Zhongjun、Brothers Wang Zhonglei formed an indissoluble bond，Even holds company shares in Huayi Brothers，And Feng Xiaogang 188bet Commune naturally became the first project of Huayi Brothers to get involved in live-action entertainment。Feng Xiaogang, who has filmed many popular films, has become an IP of Huayi Brothers，Feng Xiaogang has also become Huayi’s cash cow and box office winner in the 188bet market，Feng Xiaogang 188bet Commune may also become a new attempt to explore the business model of Huayi Brothers and ensure profits without losing any money。

The 188bet Movie World in Suzhou is more entertaining，It borrowed from "If You Are the One"、《Assembly Number》、《Tai Chi》、"Detective Dee: The Tongtian Empire" and other movie IP，Give visitors an immersive experience with highly interactive features。

Real Estate、Technology、Huaqiang Fantawild, a giant company with many industries such as animation, also built a "Bear Infested" theme park in Shenzhen，"Bear Bears" is an original animation brand created by Huaqiang Fantawild，Huaqiang Fantawild, which has focused on real-life entertainment in recent years, has also injected this element into the park，Continue to extend the value of this IP。Huaqiang Animation has been rated as a national key animation enterprise，Among them, "Bear Haunted" has gained considerable response，Huaqiang Fantawild Theme Park truly restores the life scenes where bears are infested，And also created a 4D theme project "Bear Haunted Theater"，And puppet show、Interactive entertainment projects such as stage plays，Further realizing a win-win situation between theme parks and 188bet and television IP。It is said，Huaqiang Fantawild is preparing a movie "City of Terracotta Warriors"，After the movie is released, it will also become one of the themes of Fonte Theme Park。

Judging from the above two 188bet and television companies that have successfully attempted live-action entertainment，IP selection is particularly important，How to convert 188bet and television IP from online to offline has become the biggest difficulty in live entertainment。

First，It is necessary to choose works that can truly be called "IP" among the many 188bet and television dramas，Because most of them are original works，No novel fan traffic support，Therefore, box office and fan traffic have become the absolute basis for consideration。And these IPs must have incubation attributes，Continuity，For example, "Assembly Number"、"If You Are the One"、《1942》、"Youth" is a phenomenal work，Win-win at the box office and word of mouth，The characters are deeply rooted in the hearts of the people，The scene and the sense of time are also very immersive。The Jinan Huayi Movie World, which is under construction, uses the IP of "Antique Game"，It can be seen that Huayi Brothers is also advancing with the times in building live entertainment。

Secondly，Convert IP into offline real-life entertainment industry，The most important thing is the choice of scene。To choose something valuable、ductility、Suitable for interactive experience scenes，Of course, it must also be combined with local customs。For example, Changsha Movie Town chose the story of the Changsha Defense War；The "Youth Courtyard" in Feng Xiaogang 188bet Commune in Haikou，Also because Feng Xiaogang once shot there；The Huayi Movie World in Jinan all adopts the style of the late Qing Dynasty。

Visible，China’s live-action entertainment is not only important about IP，There are also "localization" attempts。Huayi Brothers、The entry of 188bet and television giants such as Enlight Media into live entertainment will inevitably become a development trend in the 188bet and television industry，188bet and television companies no longer rely solely on copyright fees、Ratings and box office survival，The scope of live entertainment is not limited to theme parks，There are also escape rooms with 188bet and television IP themes, etc.，Live-action entertainment is expected to become the core force of urban culture in the near future。

The rise of live 188bet188bet and television companies and tourism industry such asWhat a win-win situation?

Real-life entertainment not only provides more possibilities for the profit model of 188bet and television companies，It is also very beneficial to the development of domestic tourism。China’s tourism market has always faced the dilemma of product supply failing to meet market demand，As consumers’ demands become higher and higher，The tourism industry as a whole has fallen into a bottleneck period，Live-action entertainment is undoubtedly the breakthrough for the re-emergence and upgrading of the tourism industry，General Manager of Lingyi Consulting、Zou Yi, Dean of the School of Architecture and Small Town Business with Chinese Characteristics, said frankly: “Theme parks are the crown jewel of modern tourism。”

Different from amusement parks such as Disneyland that focus on "instrumental 188bet"，Live 188bet is more about the immersive experience for tourists，Can bring the audience a "dream-making" feeling，The "movie dream factory" will be realized through live 188bet。Facts show，A theme park is often more likely to attract tourists than a park without a theme，So in front of live 188bet，Traditional city parks are uncompetitive。

According to the market structure of domestic theme parks，Easy to find，Live entertainment is mainly focused on economic prosperity、Jiangsu and Zhejiang regions with rich cultural heritage，For example, Shanghai Disneyland、Hangzhou Songcheng、Hengdian 188bet and Television Base, etc.。Building live entertainment in Shanghai、Hangzhou and other central cities，Basically guaranteed the passenger flow of the park，Affluent urban economic status and considerable population base，The revenue from live entertainment projects has been fundamentally guaranteed。The establishment of Hengdian 188bet and Television City was due to the filming of "Furong Town" directed by Xie Jin here，Subsequently, various films and TV dramas were filmed here，So shooting bases and building complexes of various styles were formed。The establishment of Hengdian 188bet and Television City has successfully promoted the development of local tourism，It also promotes the economic prosperity of Hengdian Town。

The above three examples fully prove that the rise of live-action entertainment can create a win-win situation for 188bet and television companies and live-action entertainment，Huayi Brothers’ exploration of live entertainment is even more worthy of consideration。

As a giant in the 188bet and television industry，Huayi Brothers’ exploration in live entertainment can be said to be steady and steady，Huayi Brothers, which has always followed the "light investment" route, has not plunged into first-tier cities such as Beijing, Shanghai and Guangzhou，Start from second-tier cities，This can greatly save development costs。Not only that，Haikou、Jinan、Changsha、Suzhou is a place with medium consumption level and beautiful scenery，Cities with developed tourism industries are more conducive to bringing stable passenger flow to Huayi Brothers’ live entertainment projects，Huayi’s plan is brilliant。

Of course，The number of fans brought by the 188bet and television IP itself will continue to bring fresh blood to the live entertainment，Reversely push the tourism industry to a higher level。For example, after the release of "Youth"，The "Youth Courtyard" in Feng Xiaogang Commune in Haikou is overcrowded，At the same time, it also made other scenic spots in Feng Xiaogang 188bet Commune popular，For example 1942 Street。

The same example is the Zhenbeibao Western 188bet and Television City in Yinchuan，"A Westward Journey"、"Red Sorghum" and other films were filmed here，The popularity of 188bet and television dramas has also driven the development of Yinchuan’s tourism industry，Bringing economic benefits to this economically poor area。The same is true for the Journey to the West Conquering the Demons 188bet and television base established by Stephen Chow in Wuzhen，Wuzhen’s tourism industry can bring traffic to the 188bet and television base，The 188bet and television base can also feed back the development of Wuzhen’s tourism industry。

Therefore，The construction of live entertainment will definitely bring a win-win situation to the 188bet and television companies and the local tourism industry，This is also one of the important reasons why local governments are rushing to build live entertainment projects！

Real-life entertainment that 188bet and television companies are competing to get involved inIs 188bet really profitable?

Since Huayi Brothers started to get involved in live-action entertainment，Various 188bet and television companies are also trying bravely，But，Can live-action entertainment projects really bring profits to 188bet and television companies？This may be the issue that everyone is most concerned about。

According to Huayi Brothers’ 2017 annual report，The operating income of the live 188bet segment is 2.About 5.8 billion yuan，It can be said that the income is very considerable，Chairman Wang Zhongjun also expressed his expectations for the future prospects of live 188bet。

But，The profits of Huayi Brothers cannot cover the investment fate of all 188bet and television companies in the live entertainment industry。Let’s talk about the investment business model of live entertainment first，Probably divided into three types，One is self-construction investment，Ticket fee for tourists、The entry fees of merchants are all profit points；One is joint venture investment，Shanghai Disney、Hong Kong Disney belongs to this category，Sino-foreign cooperative operation，The profit will be divided in half；One is licensing operation，This company cannot directly participate in the operation and management of the project，This model is a bit like the relationship between taxi drivers and taxi companies。

Huayi Brothers adopts the first type of self-construction investment，Have absolute say in the construction of live 188bet，Maximize the income as much as possible。

In comparison，Enlight Media is not that smart，It started late in investing in live 188bet，The layout of the light is more like an "attack style"，Construction of "China Movie World Project" in Pujiang Town, Minhang District。Every land is at a premium in Minhang District, Shanghai，The investment is naturally huge，As expected，Enlight Media is said to have spent 10 billion to build this project。Otherwise，Enlight also invested another 10 billion to build the "Enlight China Movie World Theme Park Complex" in Dalian，Also negotiated the "China Movie World Project" in Changsha, Hunan，Still investing 10 billion。

A huge investment of 30 billion，But 188bet has disappeared so far，Not really implemented，Why is this？

First，Land development has become the biggest problem，There is no more land to build real-life 188bet projects in Minhang District，There is a fundamental problem with Enlight Media’s strategic layout。Secondly，Enlight Media started late，In today’s fierce competition，If there is no practical project, it is difficult to establish a foothold，So in the construction of live 188bet projects，Light Media still has a long road ahead。

Based on the strategic layout of 188bet and television companies for live entertainment，The live entertainment industry has good development prospects，And it is expected to become a new soil that 188bet and television practitioners are rushing to explore。Today, as audiences’ demands for 188bet and television works are increasing day by day，Real-life entertainment provides more possibilities for the continuation of 188bet and television IP，For the inheritance of cultural heritage、The development of tourism economy is of great benefit。Although domestic 188bet and television companies are scrambling to work hard，But it will take a long time to catch up with Disney，Building “China’s Disney”、There is still a long way to go to truly realize the "dream-making" function of movies。

*Source of 188bet article: WeChat public account "Drama Sir”(ID: jusir2018)，Author: Little Octopus，Original title: "New exploration of business models of domestic 188bet and television companies，How effective is the live entertainment layout？》.