Under the rapid development of Internet technology，China’s online 188bet Online Sports Betting and Casino market faces unprecedented development opportunities。

While various 188bet Online Sports Betting and Casino e-commerce platforms are booming，Some issues are gradually exposed to the public。2018，A breaking article about fake evaluation data，It even pushed a certain 188bet Online Sports Betting and Casino website to the forefront。

Many netizens said，In the past, you could also choose products based on the number of positive reviews，But now the first reaction may be: so many good reviews，It can’t be fake, right？

See the guide，Read review，In today’s 188bet Online Sports Betting and Casino consumption scene，“Data” plays an increasingly important role，“Evaluations” can almost influence tourists’ travel decisions。

Therefore，Many 188bet Online Sports Betting and Casino e-commerce platforms have begun false propaganda、Malicious tying、Block any user evaluation information、No safety reminders for consumers, etc.。Also，Some online 188bet Online Sports Betting and Casino merchants even use unfair means such as fake orders and hype，Increase the false sales and praise of the store。

Liu Wen, a researcher at Zhongyan Puhua, said in an interview with a reporter from China Business News，Affected by the social environment，User reviews and other information have become important reference factors for the public to choose 188bet Online Sports Betting and Casino e-commerce platforms。Also，Public Values，Tend to think of sales、Merchants with high reviews naturally have better quality。Plus，Lack of supervision by the media and the public，The potential cost of data fraud on e-commerce platforms is too low，The price paid after being discovered is often not too high，These all contribute to the current situation of big data fraud。

can be seen，188bet Online Sports Betting and Casino fraud is extremely harmful。188bet Online Sports Betting and Casino fraud conceals the actual situation，Make it difficult for the audience to see the real situation through accurate 188bet Online Sports Betting and Casino，And make objective and rational judgments。For example, online stores use fake orders and positive reviews，Created a false consumption scene，Exaggerated the popularity of the product among the audience，In fact, it misleads consumers’ consumption orientation。What’s more important，188bet Online Sports Betting and Casino results brought by brushing orders，For other merchants who accumulate 188bet Online Sports Betting and Casino based on real performance，It will inevitably bring about unfair competition。Relying on honest management and long-term accumulated 188bet Online Sports Betting and Casino performance，Traders can catch up and catch up in a short time，Such a result is unacceptable。Since low-cost brushing orders can create all the consumption scenarios you need，It can even become a form of suppression、A tool to discredit competitors，Bad money drives out good money，Imitators will only get worse，Promoting 188bet Online Sports Betting and Casino fraud and chaos to become more serious。

If things continue like this，Consumers will develop distrust of all platforms，The number of consumers who choose online platforms for 188bet Online Sports Betting and Casino consumption may also decrease due to these reasons。As for the consumers themselves，The time for online purchase of travel services has also been increased，Making the purchase of travel services more cumbersome。

Chen Liteng, a life service e-commerce analyst at the Net Economics Society-E-Commerce Research Center, said in an interview with a reporter from China Business News，Crawler capture、Plagiarism and counterfeiting are not uncommon in the Internet industry，It has even become a "shortcut" that has been tried and tested by many platforms，But this kind of "killing the chicken to seize the egg" approach is not worth advocating。For the platform，Once 188bet Online Sports Betting and Casino fraud is discovered，The image of the platform will be greatly reduced，For users，False information will prevent users from getting the expected services，Cause time cost、Money loss，Platform trust will also decrease。

How to identify the authenticity of 188bet Online Sports Betting and Casino e-commerce platform data？Becoming the most concerned topic among consumers today。

But what we have to face is，In recent years, it has become increasingly difficult to distinguish the authenticity of big data from the user's perspective，Consumers have an extremely limited role in identifying the authenticity of data on 188bet Online Sports Betting and Casino e-commerce platforms。Industry experts think，Consumers should listen more to the opinions of relatives and friends who have already used certain platforms，After all, the opinions of people who are familiar with and have actually experienced the service are more useful as a reference。

January 1st this year，The E-Commerce Law of the People's Republic of China (referred to as the E-Commerce Law) is officially implemented，There are also higher requirements for online 188bet Online Sports Betting and Casino companies，Fake online reviews、Currently existing problems in online 188bet Online Sports Betting and Casino such as bill fraud are included in the scope of legal supervision。Industry insiders think，This move will force online 188bet Online Sports Betting and Casino companies to pay more attention to tourists’ evaluations，Satisfaction、Positive rating，Will become an important criterion for considering online 188bet Online Sports Betting and Casino companies。

According to Article 17 of the "188bet Online Sports Betting and Casino Law"，188bet Online Sports Betting and Casino operators should be comprehensive、True、Accurate、Disclose product or service information in a timely manner，Protect consumers’ right to know and choose。188bet Online Sports Betting and Casino operators are not allowed to make fictitious transactions、Making up user reviews and other methods to conduct false or misleading commercial promotions，Cheating、Misleading consumers。Secondly，Article 20 of the "Consumer Rights and Interests Protection Law" points out，The quality of goods or services provided by operators to consumers、Performance、Purpose、Validity period and other information，Should be true、Comprehensive，No false or misleading publicity。

Obviously，Create green ecological development of the industry，One law alone is still not enough to solve the problem of online travel。Liu Wen told reporters，For travel e-commerce platforms，The main regulatory departments are the market supervision and management departments at all levels，However, the business field of 188bet Online Sports Betting and Casino e-commerce platform is inseparable from the 188bet Online Sports Betting and Casino industry，This requires relevant departments to explore the establishment of a collaborative supervision mechanism as soon as possible，Specifically，When the market supervision and management department discovers that the 188bet Online Sports Betting and Casino e-commerce platform has illegal activities that should be investigated and punished by the culture and 188bet Online Sports Betting and Casino department，The case must be transferred to the corresponding cultural and 188bet Online Sports Betting and Casino department in a timely manner；In reverse，If cultural and 188bet Online Sports Betting and Casino departments at all levels discover any illegal behavior on the 188bet Online Sports Betting and Casino e-commerce platform，It must also be handed over to the market supervision and management department for investigation and punishment in a timely manner。

current，The regulatory link in China’s online 188bet Online Sports Betting and Casino field is relatively weak。Despite some monitoring、The consulting agency will release relevant data reports from time to time，But impartiality and authority are difficult to guarantee。This needs to build neutrality as soon as possible、Authoritative third-party data monitoring、Credit institutions and management systems。At the same time，The credit supervision system should also be improved，Intensify punishment for dishonest behavior，Forming "a violation of law、Restricted everywhere” credit constraint mechanism。

Although，The rise of e-commerce，Unblocked consumption channels，Developed consumption habits、Enriching people’s lifestyle，But the emergence of big 188bet Online Sports Betting and Casino fraud on the platform，“Spicy” in consumers’ eyes，Broken the hearts of regular merchants，It also ruined the order of industry development。

"Combating 188bet Online Sports Betting and Casino fraud，What everyone expects,” Liu Wen said。Nowadays, established large-scale e-commerce platforms are increasingly aware of the importance of the authenticity of big 188bet Online Sports Betting and Casino，The newly emerging e-commerce platforms should learn from the “lessons learned from past mistakes”，Relay against counterfeiting。Severe rectification may cause pain in the industry，But the entire industry is worth "paying the price to persist"。

*Source of this article: WeChat public account "China Business News”, author: Zhao Linlin, original title：《188bet Online Sports Betting and Casino Observation》.