June 20，Hosted by Zhihui，The "2019CTCIS 4th China Cultural 188bet login Consumption Innovation Summit" with the theme of "Keeping Integrity, Craftsmanship, and Creation" was held in Beijing，The conference focused on the great changes in the integrated development of culture and 188bet login，From the perspective of the entire industry chain layout，Discuss the development trend of cultural 188bet login from multiple angles。Shen Wen, deputy general manager of Travel Guard, attended the summit and delivered a keynote speech。

Shen Wen said，Currently the profit margin at the downstream end of the 188bet login industry is very low，Product homogeneity、The brain drain is very serious。We want to upgrade our retail channels，Empower new channels，Need to rely on technology and tools to sell more products。But technology can replace labor，Temperature service that cannot replace people and people。She said，Technology and services must keep pace with innovation，This is what we have to do，Only in order to achieve the efficiency of 1+1 greater than 2。

The following is the full text of Shen Wen’s speech:

(188bet login article is compiled based on the speech transcript，Zhi Hui slightly deleted)

Hello everyone，Today I want to talk to you about the downstream aspects of our 188bet login industry，Channel area。I have been looking at our 188bet login industry from the perspective of a third-party platform，To be more precise，Looking at the development trend of the travel agency industry。In the upstream of cultural 188bet login industry，What we do is assets、Make IP、Building culture，But what the downstream does is traffic。I passed some of my observations，I hope to share some changes in our industry with you。

1. 188bet login Observation

At the end of 2016，Our industry has lost batch after batch of martyrs，There is "Daily Travel Meeting"，"McDull Travel" and so on，I have also analyzed them，This batch of failed companies all received venture capital in 2014，But 2016，When our travel agency industry enters the cold winter，Maybe they can’t withstand the pressure，Disappear soon。As of today，Actually, our winter is not over yet，But I think capital is a double-edged sword，May be upgraded soon，Promote the development of our industry，It will also bring about the generation of some bubbles。Actually, I have had an obvious feeling since last year，The bubble is slowly disappearing，Many concepts we have hyped before，For example, concepts such as "188bet login + finance"，Now they are slowly disappearing。From last year to today，Most of us 188bet login practitioners return to the essence of our 188bet login more rationally，That is, products and services are becoming more and more rational。

In my circle of friends，I see many travel agency bosses no longer talking about capital cooperation，Talk about concepts，They started to go to some mature markets，Make our products more and more in-depth、More and more accurate、More and more distinctive。For example，To some mature markets，We brought the TV media there，Start a filming program，Or dig some places that no previous tourists have been to，Do some high-end customization，There are also some practitioners，They are actively exploring some new future 188bet login markets。Then we can also see that this industry is paying more and more attention to tourist experience and service quality，Hope to retain consumers with a good experience for tourists，Our market is undergoing positive changes。

I say these in hope in this cold winter，Encourage everyone、See hope，But until now，Our travel market，Especially on the channel side，Travel agency side，Still very difficult，What is the scene we are seeing in the 188bet login industry？I always use the analogy of "buyer show and seller show"。The buyer show is the number of people we leave the country，Our market size，Everyone can see our data，I will talk about it in every media forum，Photos don’t lie，Every eleventh、During the May Day holiday，The surrounding scenic spots are crowded with people，Everyone can see。The seller show is where our employees complain about "not making money" every day，Many of our attendees today are upstream users，We still don’t know much about the pain at the downstream end。If the 188bet login industry is actually at the end，Its profit margin is very low，And the product homogeneity is very serious。

Also，You can see the stores in the streets and alleys，In second- and third-tier cities, if its profit margin can reach 5 to 8 points, it will be very good，But often it can’t be done，Annual operating cost 150,000 to 200,000，This is already more economical，It is estimated that it will reach 1.8 million to 2 million a year，This store is where you can make money，Can survive continuously。But those of us in the 188bet login industry all know it，A store that can truly reach more than 2 million yuan，Not that many actually，Many stores in the industry are still below 2 million。How do stores with sales below 2 million survive?？One way is that they quit，I just left。Another way is that they reduce costs，When hiring people, try to hire the one with the lowest labor cost，When renting a house, rent the simplest one，The equipment is also the worst。So how can this low-end travel agency store serve our high-end customers well？Everyone of us here is very high-end when it comes to scenic spots and 188bet login IP，How to sell your products through low-end version stores？Definitely not possible，So this is also a problem exposed by our industry。

But OTAs have moved very fast in recent years，Because I used to come from Ctrip，I saw there are OTA friends at the scene today。Two years ago，In fact, we have already seen OTA begin to layout offline stores，But two years ago we only heard his voice，Did not feel the crisis，This year we just feel that the wolf is really coming。Ctrip offline stores have reached 8,000，And they are laying roads to county-level cities，Following the policy of channel sinking。As a result, many traditional 188bet login companies have lost a lot of talent，We have trained a senior salesperson in a travel agency for 3 years，It will take 5 to 6 years to cultivate a high-end talent who can operate customized games，We can see that our cost of training people is far greater than the cost of poaching people，So travel agencies are also very worried in this part。

We are also weird，Channels at the end of the 188bet login industry chain，The retail side obviously doesn’t make money，Why it becomes popular in OTA，We can’t help but ask，Why they flow to OTA？Because OTA has a brand、There is traffic，Product available、Technical。For this traffic loss，We are very heartbroken，So we have to analyze it，Who are our offline customers？We divide the traffic into two parts，There is also a clear trend of diversion，Many guests mentioned the post-90s and post-00s generations as representatives，They are born with the Internet gene，Those people will choose to book on mobile phones。Do you need human services？Just hide the operation service behind the technology，They don’t have to see it。Those born in the 50s and 60s represent more traditional traditions，They need very warm service between people，Technology as the support behind temperature services。But this does not mean that those born in the 50s and 60s do not use the Internet or mobile phones，They can also surf the Internet，Also on Douyin，Will also be on today’s headlines，You also need to post some updates about yourself in Moments，You also need to like it。Therefore，If our traditional 188bet login industry is still based on travel agencies，Use computers to serve those born in the 50s and 60s，Serving these tourists who are the main force of offline traffic，That is not enough，So we need to upgrade our retail channels，They need to have eighteen kinds of martial arts。

2. 188bet login channels, 188bet login empowerment

For retail-side transformation，My name is "New Channel"，We want to establish new retail channels。How to establish new retail channels？New retail channels besides traditional travel agencies，In fact, high-end customizer，Tour guide leader，Including cross-188bet login sales staff，will become our new channel。Each of them may serve 500 community members，Serve 500 tourists, etc.，They are a terminal with their own traffic，And their sales ability is very strong，They have the ability to resell his customers、Three sales or even multiple sales。They have very good stickiness with their customers，Online and offline interaction。But their information technology methods are relatively weak，And their products are still not rich enough。

Since we need to develop new channels，We must empower new channels，The first step to empowerment is product empowerment。This is combined with the work we do in cultural 188bet login，In addition to traditional tourist routes, our products，A combination product is also required，Fragmented products。The sales proportion of fragmented products of many travel agencies is getting higher and higher，Up to 30% of total revenue，We can still see it in fragmented products，What can add value is insurance、Visa, etc.。There are also products for travel and lifestyle，For example, watch a movie and have a cup of afternoon tea，Then we travel around、Travel IP, etc.，These can all become part of our travel life。

Then，It is certainly a good thing to enrich 188bet login products and provide channels for them，But the sales difficulty will also increase，Next step，We will consider how to make them sell so many products，This requires technology and tools。

188bet login year is the first year of 5G，The Internet of Things will develop very rapidly after the launch of 5G，Plus artificial intelligence、Cloud computing、Internet，Our technological innovation will far exceed our imagination。Technology can replace labor，But it cannot replace people and warm service，So technology and services must keep pace with innovation，188bet login is what we have to do，Only in 188bet login way can the efficiency of 1+1 be greater than 2。

So what changes can innovation in technology and services bring to our 188bet login industry？Can change our marketing model，Serve tourists more accurately through big data marketing，Can provide more scenario-based services。Insurance like Travel Guard is scene-based，We are a B2C network terminal，B2C platform，Mobile，You can also scan the QR code，Combination of tourists’ independent insurance purchase scenarios，We cooperate with major scenic spots，Introducing QR code insurance mode，And the products and scenic spot projects we make，For example, high-risk projects，There are also some special projects，Can be combined in depth，We can do some product design and innovation，We can also improve our efficiency through innovation in technology and services。

Travel Guardian, a third-party platform for the 188bet login industry

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So what I just said，Our services are based on the industrial chain method，We are a scenario-based service，And our products cover a lot，We can customize products，We can provide solution consultation。Also，We are a licensed institution，We are an institution regulated by the China Insurance Regulatory Commission。Sharing here today，One is that I hope everyone can understand our terminal industry，The second is to let everyone know that 188bet login guards have dreams、A passionate company。Thank you everyone！