June 19-20，Hosted by Zhihui，The "2019CTCIS 4th China Cultural 188bet online sports betting Consumption Innovation Summit" with the theme of "Integrity, Ingenuity, and Innovation" was held in Beijing，The conference focuses on the great changes in the integrated development of culture and 188bet online sports betting，From the perspective of the entire industry chain layout，Discuss the development trend of cultural 188bet online sports betting from multiple angles。Cao Jian, Vice President of Yuting Group, attended the summit and delivered a keynote speech。

Cao Jian said，Discovered through comprehensive analysis of consumer characteristics，Leisure Travel、Socialization and personalization are new features of current 188bet online sports betting consumption。After more precise analysis，Required in a customer specific environment，Adopt the "188bet online sports betting +" model to provide empowerment value。

She took the Antiman project under the Royal Court Group and the Hubaba Planet Park in the project as examples，Analysis of how to pass "188bet online sports betting + sports"、“Travel + Wellness”，Travel + Sports, etc.，Creating an implantable adaptation study trip、Product content for corporate team building and family parenting，Realizing the coordinated development of weekend and non-weekend 188bet online sports betting economies。She also said，IP has become an eye-catching label that integrates online and offline services，Offline needs to be given better online content to create。

The following is the full text of Cao Jian’s speech:

(188bet online sports betting article is compiled based on the speech transcript，Zhi Hui slightly deleted)

Good afternoon everyone！The theme of my speech today is “Innovative 188bet online sports betting destinations empowered by ‘188bet online sports betting+’”。

About the definition of “188bet online sports betting+”， From a macro-theoretical perspective，It is to organically combine 188bet online sports betting with other industries，To provide product content and essential elements to enrich the development of 188bet online sports betting，At the same time, it can also promote the coordinated development of the industry。The boundaries of 188bet online sports betting are really blurred now，How to build a tourist destination into an unbounded and innovative tourist destination，This is a problem we all face。

Leisure travel, socialization and personalization have become new features of 188bet online sports betting

The core of 188bet online sports betting is our consumers，So，As a practitioner，We must first do a good market analysis of our consumers，What do they need now，What do some of their characteristics bring us，In fact, consumers are what we call traffic。How have the characteristics of these traffic changed？First, let’s look at the analysis of a set of data，First，The number of domestic tourists shows an obvious upward trend，Only 3.3 billion passengers from 2013，It has risen to 5.5 billion passengers by 2018，In the next 3 years，The number of tourists is still rising，It is estimated that the number of passengers will rise to 8.1 billion by 2022。

Secondly，Now 70、80、The post-90s generation is the backbone of domestic 188bet online sports betting，Those born in 2000 have actually started to join the big 188bet online sports betting team with the company of their parents，The 2018 China Online 188bet online sports betting Development Big Data Report shows that its proportion has reached 19.73%，Age is rigidly negatively related to 188bet online sports betting demand，The younger generation of travel consumers is gradually expanding。This group of consumers have very high requirements for the quality of life，And is very personal， ，This is also what we need to consider when developing products to obtain content。

We also conducted a data analysis on the gender of consumer groups，Men are still the main target group，The female demand 188bet online sports betting account for 57%, which is higher than 43%。

Today’s 188bet online sports betting has broken through the original traditional superficial 188bet online sports betting，No longer to a destination，Pick in a tourist attraction，Take a photo，Buy a specialty and go home，And more of them become leisure travel，Everyone is under great pressure at work now，So，As soon as I have time，You will make full use of the fragmented time，Choose local tours，This has become an important feature of tourist behavior。They need to choose a destination that is not too far away，You don’t have to fly，Probably within an hour and a half by car，Or a destination that can be reached within an hour，They tend to have themed accommodation in these places、The catering specialties will be very demanding。

The second is that 188bet online sports betting tends to be socialized，People need community these days，Need to find a place for emotional support，So they will look for people with the same interests to go together，In other words, I really don’t have much time to spend with my children and family，And I hope to feel more family affection through traveling，So everyone will choose family travel，Family travel or self-driving travel，And the travel habits of these consumers，just leave，And，Like holding a mobile phone，I will use my mobile phone to check the guide after arriving at the destination，Look at KOL’s recommendations。

Third, personalized 188bet online sports betting is increasingly appearing，We used to talk about poverty alleviation 188bet online sports betting、Red 188bet online sports betting，Or industrial 188bet online sports betting is very unpopular，But starting from this year or the second half of last year，The popularity is also beginning to gradually increase。

Only through the analysis of these consumer characteristics，Still not enough，We also need to further analyze the needs of our consumers，Different customer groups，Their needs are also different，So what kind of enabling value do different customers need to promote it？Let’s look at teenagers or children first，What kind of needs do they have now when they travel，Why is he traveling，He hopes more to go out of school and go into nature to satisfy his learning needs，He needs to explore nature，Need to understand the history and culture of this city，The parents who pay for him more hope that their children can develop their life skills through this tour or trip，Or the cultivation of his social skills。So，In such a customer-specific environment，What kind of empowerment value will we give to "188bet online sports betting +"，That is “188bet online sports betting + education”。

For young people born in the 1990s，Why travel？They want more of a challenge，An adventure，Brings you the pleasure of exercise，For this group of young people，We add an empowerment value after 188bet online sports betting for sports，That is “188bet online sports betting + sports”。

For adults，188bet online sports betting adult includes the elderly、Middle-aged man，Why do middle-aged people travel？The first one is to release the pressure，We need to go outdoors and make a group of friends，Then release the pressure，At the same time we need to be happy，Especially the elderly or middle-aged people，What kind of happiness do you need？We need to have the joy of making friends，We need the happiness brought by family affection，That’s “travel + leisure”、“Travel + Health Care”。

How to create a unique and innovative 188bet online sports betting?

Today I 188bet online sports betting share a case using Antiman, a tourist destination brand under our Yuting Group，Talk about how we build a unique and innovative destination。

What did we choose？We first chose this destination covering an area of ​​4,800 acres in the natural environment of Lianhua Lake in Dujiangyan, Sichuan，So，The element at this destination is forest，It’s nature，So the empowerment value we chose is an innovative 188bet online sports betting destination driven by sports 188bet online sports betting + research and education + fitness and health care。

First of all, I think，All tourist destinations must dig out their genes in local projects，188bet online sports betting does not necessarily mean that I copied Antiman Dujiangyan to our Huangshan project，When copied to our Hefei Tangchi project，188bet online sports betting must also be these empowerment values。First of all, what is the gene for the Dujiangyan project?，The DNA of the entire project lies in three elements: Sports，education and Nature，So according to these three factors，On Antiman’s sports section，We created our own sports IP Hubaba Planet Paradise，During the closed time at the end of last year, Hubaba established a research base and ecological health care。

Our main customer group is vacationing parents and children，Study trips and corporate team building，Many colleagues who know our group know 188bet online sports betting，Our original business was operating and managing resort hotels，The customer base at that time was mainly wine and holiday customers。We might as well be a hotel，It’s good to do scenic spot management，I think everyone understands the truth，What we do is "weekend economy"，Very busy on weekends，Hotel occupancy rate can be as high as 100% on weekends，REV par can also be controlled very high，Holiday rooms may need to be booked one month in advance，But it brings a pain point，What to do on non-weekends？There are only a few holidays in 365 days，Can’t pull it up on non-weekends，Directly affected our annual income，That’s why we will combine our own resources and genes in 188bet online sports betting project to create a Hubaba research base，Use the base to increase traffic and room revenue from Sunday to Thursday，So 188bet online sports betting is a good way to fill our non-weekend revenue。The same is true for corporate team building，So our current main customer group is families and parents、Children of corporate team building and youth synthesis。

Offline gives 188bet online sports betting better content interaction

What is offline giving to online，Because the things online are actually empty，It does not land through the entity，It is all in illusion，It cannot be something that consumers can experience，But for offline use，It is a big heavy asset，How can such an asset-heavy investment get a return，Then it needs a lot of traffic to help it win，Help increase the value of its assets，I believe everyone can reach a consensus on 188bet online sports betting。

The Hubaba Planet Paradise we built will achieve large crowd flow，Small investment，Characteristics of short period。We may only need to invest 30 million to 50 million to build Hubaba Planet Paradise，And the construction period is very short。Why I said we will have the Huangshan project by the end of 188bet online sports betting year，In fact, construction has just started now，But we will have a project in 6 months。And it does not occupy construction land，So it is a tourist destination that is exactly in line with the current tourist groups。

Hubaba Planet Paradise，Has more than 30 items，Land and Air Projects，Select some suitable for corporate training、Some international courses for study tours，At the same time, we also have our own teacher team strength development course，International brands are also here，All these are integrated in the Planet Paradise so that non-professionals can also enjoy the fun of sports。Hubaba generally only needs 300 to 500 acres of land (forest land)，Because of 188bet online sports betting project，You can also obtain 20% to 30% of the construction land allocated by the health care real estate sector for construction。

For online, it is for better customer acquisition，Better traffic flow，Online needs 188bet online sports betting kind of e-commerce，Or use new self-media media to gain more consumers’ attention，More people’s interactions，188bet online sports betting requires more content to promote，And the content needs more people to discuss，To drive community frequency，Interoperability，Communication，More able to return to offline，Brings more offline wins。

IP has become an eye-catching label that integrates 188bet online sports betting and offline services

Whether 188bet online sports betting is heavy on assets or light on assets，Both require a label，There is a social concern，IP can integrate online and offline，Become a noteworthy label。

Take our own Hubaba IP as an example，You may be more concerned about the cartoon image of Hubaba as a label，It has imbued every member of the Hubaba family with the image of various social people in the sports field，Contains the motion we passed，Education and Family，Social Responsibility。The reason why we combine the personalities of Hubaba is here，For example, Prince Hubaba in the middle，It represents adventure，His teacher Dr. Fox represents education，His sister represents public health，And Magic Card, as a villain, is a symbol of eco-environmental protection，Why do we put all the genes here？In fact, all the winning genes are reflected here，No matter how old you are，Still gender，Or your educational background，Which industry you are engaged in，I hope every consumer can find his or her own label during travel，Generate a good resonance。I borrowed what Mr. Qian of Fosun Group said yesterday, “IP must first be liked by consumers，Liked it，Consumers will help us promote it。188bet online sports betting can truly allow IP to be monetized offline”。

final，I also welcome everyone to visit our Hubaba Paradise，At the same time, I also hope that more colleagues in the cultural and 188bet online sports betting industry will pay attention to our Hubaba，Find more places for Hubaba to settle in China。