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Meituan disrupts the situation、Hello, come on、Didi Face Changing,The 188bet mobile login market has set off a new traffic war

Xiangxin2019-06-30

Whether 188bet mobile login’s Amap or Meituan Taxi,The goal of building an industry aggregation platform is undoubtedly the huge traffic and data 188bet mobile login can obtain。

We haven’t waited for the news that Hitchhiker will be back online yet,188bet mobile login adjusted its business model first。

Recently,There is news that Didi will integrate third-party 188bet mobile login service providers in the APP,The first pilot city was chosen in Chengdu,This means Didi joins the “aggregation platform” model。According to interface report,In addition to the previous pilot of instant taxi rides,Cao Cao 188bet mobile login is a third-party 188bet mobile login service provider that has cooperated with Didi、Ruqi 188bet mobile login、Zebra Run etc.。

About ways of cooperation,There is a saying,Didi provides traffic portals for third-party 188bet mobile login service providers,Third-party 188bet mobile login service providers provide transportation capacity to Didi,Didi draws commission from third parties,But based on the transportation capacity provided by third-party 188bet mobile login,The commissions drawn by Didi vary,Minimum commission of 10% for each order。

Adjustments to the mode,188bet mobile login explained as,Because there are more orders during peak periods,Users face the problem of difficulty in hailing a taxi,Access to third-party transportation capacity,can alleviate such problems,Improve user experience。

In the battle for the online ride-hailing market in the past few years,188bet mobile login once fought through numerous sieges,In succession to acquire Kuaidi Taxi、Uber China Post,Recognized as the leader in China’s online ride-hailing market,And there has been no competitor with comparable capabilities for a long time。

But for a long time in the past,188bet mobile login focuses more on security,For example, investing huge amounts of money and technical resources to build a more complete scientific and technological security system,Security has replaced business growth as the primary goal now。The slowdown of industry giants has also "created" new opportunities for competitors。

actually,188bet mobile login’s business model adjustment has revealed a new industry change signal,That is, the old traffic and growth are being challenged from the policy and regulatory level,Major platforms including 188bet mobile login need to find new traffic pools,Aggregation platform has become one of the best ways。

188bet mobile login Qiu Change

Early morning of June 13th,Intersection of Zhenning Road, Yan'an West Road, Jing'an District, Shanghai,An illegal online car-hailing vehicle broke through and escaped,Four people were injured 188bet mobile login process,One of the injured is seriously injured。

This incident has become a new trigger。The next day,Shanghai Transportation Commission Law Enforcement Corps urgently interviews 188bet mobile login Chuxing。At the interview,The Law Enforcement Corps of Shanghai Municipal Transportation Commission further proposed six compliance requirements for ride-hailing platforms to 188bet mobile login。Including,Comprehensive self-examination and statistics before the end of June this year will sort out the registered vehicles on the platform that are not qualified for online car rental and clear them out。

For a long time 188bet mobile login past,Completing rectification in each operating city in conjunction with the new policies for online car-hailing companies is the focus of online car-hailing companies,For example, obtaining an online car-hailing license、Audit driver vehicle qualification,Especially in Beijing、Shanghai,Beijing origin and Beijing brand、The constraints of Shanghai origin and Shanghai brand make major platforms tread on thin ice。

188bet mobile login’s previously disclosed data,Among more than 410,000 activated drivers in Shanghai,Less than 10,000 drivers have local Shanghai household registration。Although 188bet mobile login has not disclosed Beijing’s data,But if we extrapolate based on our previous riding experience,There are also very limited express drivers who meet the requirements of Beijing nationality and Beijing license plate。The direct impact on 188bet mobile login after the withdrawal is insufficient transportation capacity。

Reviewing important nodes 188bet mobile login development of online ride-hailing,2017 is a year worth remembering。This year,Implementation of new policies for online car-hailing,But it is only the starting point for changes 188bet mobile login entire market。After this,About the efficiency of online ride-hailing、Price changes、As well as the future direction of the overall market, they have once again become the focus of attention。

According to previous knowledge of "Deep Web",The direct impact of the New Deal on 188bet mobile login at that time was,Even while still maintaining growth,The national performance of Express set at the beginning of 2017 has not yet been fully achieved,Beijing、Shanghai and other key cities have been greatly affected。

Regulatory issues have not yet been completely resolved,188bet mobile login has had new troubles in the past year。It can be said,2018 is a year of change for 188bet mobile login: on the one hand, it is to make drastic adjustments around supervision and new policies for online ride-hailing,Although there is some room for relaxation from the implementation of the New Deal to its actual implementation,But there is really not much time left;On the other hand,Affected by the free ride incident,The transportation capacity that 188bet mobile login can provide has encountered a significant decline。

188bet mobile login once disclosed,As of the end of 2017,30 million registered owners of 188bet mobile login Hitchhiking,Registered Passenger 1.600 million people,Average daily orders 2 million orders;A piece of 2017 operating data is also displayed,188bet mobile login Hitch and Express carpooling services have shared more than 10 seats in total.500 million。Since the ride-hailing business was offline,This part of the transport capacity is directly reduced to zero。

During this period when Didi is focusing on safety rectification,The entire 188bet mobile login industry has quietly undergone new changes。

October last year,Hello 188bet mobile login has launched a taxi service,This means that the past single business of bicycles has crossed over to competition in the four-wheel 188bet mobile login market。Hello ambition,This can be seen in the previous name change from "Hello Bicycle" to "Hello 188bet mobile login"。New brand,means that this bicycle company, which started out as a shared bicycle service, has products、Service、Comprehensive upgrade in terms of technology and responsibility,Opening a new stage of development from a shared bicycle service provider to a professional mobility platform。

Backed by Ali,Hello 188bet mobile login’s ambition is clearly revealed。After launching the online ride-hailing business,January this year,Hello 188bet mobile login has officially launched its ride-hailing business,In Shanghai、Hangzhou、Guangzhou、Dongguan、Hefei、Chengdu and other cities open for operation。And recently,It also spent 500 million to establish the "Shunfeng Green 188bet mobile login Fund" to subsidize users。

From official data reality,As of mid-March,The number of registered Hello Hitch owners has exceeded 2 million,Total order volume reaches 7 million。In order to take advantage of the situation to consolidate the territory,Hello 188bet mobile login allocated 500 million yuan for centralized subsidies on the eve of the May Day holiday。

No matter from which angle you look at it,188bet mobile login must do something to deal with competitors’ corner overtaking。

188bet mobile login traffic competition

New changes continue,Starting from May this year,Meituan Taxi-hailing begins to continue to delve into the 188bet mobile login market through the aggregation model。

In the 188bet mobile login industry,The first one to go online in aggregation mode is Gaode Map。2017,AMAP has launched the YiXing platform,Didi Chuxing、China Special Car、Shouqi Ride-hailing、Mobike、Fliggy and other 188bet mobile login service providers have been added to the platform as the first batch of partners。

At that time,Amap is often regarded as a competitor of 188bet mobile login by the outside world,But actually,The official has repeatedly stated that it has a cooperative relationship with various online ride-hailing platforms。For Amap,Yixing Platform marks an important step in upgrading its transportation strategy。

"Amap will be based on the Yixing platform and Traffic Brain,Build a public 188bet mobile login service platform with cloud + terminal capabilities,Promoter、Connection of the three elements of car and road、Synergy and evolution。"Amap said so。

In addition, the aggregation mode has attracted great attention from the outside world,It is the “half-way killer” Meituan Taxi that Didi faces in the 188bet mobile login market。After months of silence,Meituan Taxi will completely give up this year and continue to be self-operated,Change to aggregation mode。

The first cities where the aggregation mode is launched are Shanghai and Nanjing,This is also the first city where Meituan Taxi is online,Subsequently added to Suzhou、Hangzhou、Wenzhou、Ningbo、Tianjin、Chongqing、Xi’an、Chengdu、Zhengzhou、Wuhan、Shenzhen、Changsha、Hefei、Kunming、Guangzhou。Accessed services include Shouqi ride-hailing、Cao Cao travels、Mainstream 188bet mobile login service providers such as China Private Car。

Meituan once invested heavily 188bet mobile login taxi business,Of course,Loss caused by high subsidies is also an important reason why Meituan stopped continuing to operate itself - Meituan, which has been listed, has to consider how to obtain better financial data。

Meituan prospectus display,The launch of a pilot online car-hailing service in 2017 increased the cost of online car-hailing drivers from zero in 2016 to RMB 2 in 2017.9.3 billion yuan。From NT.8 million as of April 30, 2017,Increased to 9 188bet mobile login same period in 2018.75.9 billion yuan。

Meituan’s attitude towards taxi-hailing business has changed from “will not give up taxi-hailing” to “will not increase investment in 188bet mobile login taxi-hailing”,Aggregation mode seems to be a compromise,Especially under the current background of tightened supervision。

From the perspective of business structure adjustment,You can also see Meituan’s attitude towards investing in the 188bet mobile login business。After completing a new round of financing of US billion in December 2017,The 188bet mobile login division is divided into a separate division;After Meituan went public in October 2018,This department is related to the transportation、Unmanned delivery and other departments are integrated into the LBS platform。

Whether 188bet mobile login’s Amap or Meituan Taxi,The goal of building an industry aggregation platform is undoubtedly the huge traffic and data 188bet mobile login can obtain。

After Meituan Taxi is integrated with the local life services provided by Meituan Dianping,Users can drive 188bet mobile login services through in-store business,At the same time, it can also be pushed back to in-store business through 188bet mobile login services,Achieving a two-way increase in traffic,Similar to Meituan’s intention to acquire Mobike;

As for Gaode map,The purpose is not the car itself,What’s more important is to excel、Car、Connection of road and other data。

Dong Zhenning, Vice President of Amap, once said,"By user、Enterprise、Government collaboration,Unified scheduling on both ends of 188bet mobile login demand and 188bet mobile login management,Cloud transportation brain through government-enterprise cooperation,Organically integrated with the terminal-based one-stop public 188bet mobile login service platform,Formulate coordination between cloud and terminal,Finally achieve the optimal use of global road resources。”

New energy field stuck 188bet mobile login slot

After the bicycle sharing industry experienced a roller coaster development and returned to calm,It has been tepid before、Shared motorcycles aimed at mid-range use scenarios of 3-10 kilometers,A new attempt to become a 188bet mobile login platform in addition to short-distance bicycles and long-distance buses。

A signal worth paying attention to is,Hello 188bet mobile login on June 12th、CATL and Ant Financial announced an initial investment of RMB 1 billion to establish a joint venture,Launching the “Hello Power Exchange Service” that positions the basic energy network for two-wheeled electric vehicles。

The logic of Hello 188bet mobile login is,On the one hand, it provides basic two-wheel 188bet mobile login services,Including Hello Bike、Hello moped、Hello electric vehicle service,In terms of Hello’s electric vehicle business,Not only available for rent but also for sale。The other aspect is to create infrastructure services based on two-wheel 188bet mobile login,Includes basic energy network、Repair、Maintenance, etc.。

Han Mei, co-founder of Hello 188bet mobile login, expressed his affirmation of the market prospects,“The average daily bicycle riding demand is more than 200 million times,Actually there is a very huge one、The two-wheeled electric vehicle market that is ignored by everyone,Its average daily 188bet mobile login demand is more than 700 million times。”

Coincidentally,Declare to be efficient、Hardware、Continuous breakthroughs in multiple dimensions such as user value,Didi transferred the Didi 188bet mobile login Bicycle Division (internally codenamed “Haitang Bay”) on June 17、The motorcycle division (internal code name "Dark Horse") was officially integrated and upgraded to the two-wheeler division (internal code name "Haima")。

Previously,188bet mobile login’s Qingju Bicycle was officially launched in Chengdu on January 28, 2018,Jietu Motorcycle also started trial operation in Hangzhou in early 2018。

Although 188bet mobile login has certain usage scenarios,But as of now,The motorcycle industry is not optimistic,There are still many difficulties that need to be overcome。

A practitioner 188bet mobile login shared motorcycle industry said in an analysis of "Shenzhen Net",First, the cost of motorcycles is high,Including subsequent charging life、Maintenance cost,So its investment is much higher than that of shared bicycles。

Early this year,Yinxin Road, Shanghai、More than a thousand abandoned Xiangqi motorcycles appeared near Qingyang Road。When discovered,The batteries of these motorcycles have disappeared。This company was established in 2015 and is positioned 188bet mobile login motorcycle sharing business,It was revealed that the capital chain was broken at the end of last year,Because there is no way to refund the deposit,Xiangqi has also received widespread complaints from users。

The second is 188bet mobile login a policy perspective,Motorcycles are restricted in many cities。Especially in 2017,10 ministries and commissions including the Ministry of Transport have jointly issued the "Guiding Opinions on Encouraging and Regulating the Development of Internet Bicycle Rentals",Clearly stated that “the development of Internet rental electric bicycles is not encouraged”。

At that time,No. 7 Motorcycle, focusing on shared motorcycles、Little Deer Bicycle、Mango Bicycle、Xiaomi Bicycle and other companies are required to recycle the motorcycles that have been released within the specified time,Relevant products will be launched 188bet mobile login future,Must obtain relevant licenses and licenses。So,Sinking down to develop second- and third-tier cities has become a choice they have to make。

Subsequently approved by the State Administration for Market Regulation last year、Approved and released by the National Standardization Administration Committee、Newly revised "Electric Bicycle Safety Technical Specifications"。Officially implemented from April 15 188bet mobile login year。

The "Norms" abolished the 19-year old regulations,Adjustment and improvement of the maximum speed of electric bicycles、Vehicle quality、Technical requirements such as pedal riding ability,Intended to ensure the safety of public 188bet mobile login。

The "Specifications" clearly restrict motorcycles,For example, electric bicycles need to have the ability to pedal,The vehicle weight is prohibited to exceed 55kg,The maximum speed does not exceed 25km/h。If 188bet mobile login is an electric bicycle that exceeds the standard,Follow electric motorcycle treatment,The process of obtaining a license plate and driving license is similar to that of a motor vehicle;If 188bet mobile login does not exceed the standard,188bet mobile login will be treated as a non-motor vehicle,No license required,License registration must be carried out in accordance with local management regulations。

Overall,For the motorcycle segment,Didi、Hello and other 188bet mobile login platforms are still in the stage of seizing track spots,You will definitely not miss any potential Nuggets opportunity。

*Source of 188bet mobile login article: Tencent Deepnet,Author: Xiang Xin,Original title: "Meituan disrupts the situation、Hello, come on、Didi Face Changing,A new traffic war breaks out in the 188bet mobile login market》.

The source of 188bet mobile login article is Zhihui, and the copyright belongs to the original author.

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