For Xiao Yu, studying 188bet game was purely a mistake.

After resigning in 2015，She arranged a "gap month" for herself，Go overseas to study and improve your English skills。She initially set her destination 188bet game United States，But the tuition price makes her a little embarrassed。

“Three months’ tuition is 100,000 yuan，Does not include living expenses and round-trip air tickets。I invested all my savings and had to borrow money 188bet game family members。"Xiao Yu, who was troubled by money, decided to change goals。

Less than 20,000 per month，The course is half as long as the American study tour program。When searching for 188bet game study tour ads on Weibo，Xiao Yu thought it was a scam。Until December arrival in Cebu，Philippine seaside city) after entering school，She was relieved。

"Poor、Dirty、Chaos、The worry of “danger” becomes unnecessary。One-on-one classroom、Library、The canteen and gym are fully equipped；The dormitory has cleaning staff coming to clean it every week；Most of the 188bet game are from Japan and South Korea，A few from Europe；The curfew system strictly stipulates the time to go out。In one month，Xiao Yu just needs to concentrate on studying。

Early 2016，She went to 188bet game to take the IELTS test again，Get 6.5 points score，And successfully applied for a working holiday visa to New Zealand。

One year abroad，She discovered that the market she accidentally encountered was not niche。“I met some Japanese and Koreans in Australia and New Zealand who speak English well，They all studied English 188bet game。”After working vacation，Xiao Yu joined a domestic Philippine study tour agency，Become the South China District Manager。

From student to industry insider，The change in identity allowed her to understand the logic behind it more deeply。The Philippine language training market has matured，There are about two hundred schools in Cebu area alone。Although in 2015，There are still very few mainland 188bet game，But Japanese and Korean capital have already opened up the situation，And lay the groundwork for the prosperity of the Chinese market。

Colonial Heritage

"Do people speak 188bet game there？"Xiao Yu occasionally encounters such embarrassing inquiries。

Stereotypes of underdeveloped regions conceal the fact that the basic English literacy rate 188bet game is 93%，Ranked No. 1 in Asia。The inherent advantages of developing the English training market in this way，Related to its colonial history。

1901，The American colonial authorities promulgated Decree No. 74，Require Philippine public schools to use American textbooks，And compulsory teaching in English，Free teaching materials and teaching staff are also continuously delivered to the local area。By the late 1980s，Of the 87 dialects present 188bet game country，No one can reach the English level。

Arroyo, who came to power in 2001, issued a new policy in response to the declining popularity of English in public schools 188bet game， million allocated for English teacher training。English has become the medium of instruction in the country，From kindergarten to university。

Although the pro-foreign language policy has caused domestic dissatisfaction，But it creates another possibility。The reason why Filipino foreign workers are favored by employers around the world，Not only because of low labor costs，Also benefit from the advantage of 188bet game penetration rate。Foreign workers create huge amounts of foreign exchange remittances for the country every year，Regarded as a “National Hero”。Arroyo also proudly said，This is the country’s “best trade secret”。

What a pity，This secret weapon failed to take root locally。The "foreign labor" labor tradition that started 188bet game 1970s brought away a group of young people，They went away to become Filipino maids、Seafarers and nurses，Not aware of its own advantages at all。This leaves a huge market for overseas capital to enter。

188bet game capital layout

The first to see the opportunity were the Koreans.

Xiao Yu discovered after entering the industry，The Korean language school with the longest history 188bet game，The number accounts for about 80%。Language schools with other capital backgrounds can only barely eat the rest。

188bet game capital can seize the opportunity，It is the result of taking advantage of several "east winds"。

The tourism boom to the 188bet game continues in South Korea for nearly 20 years，Even Filipinos are confused - South Korea has a developed economy，Why so many people prefer to move to the 188bet game？

Reasons given by South Korean official media，The climate here is pleasant、Low cost of living and many foreign companies。According to official data in 2013，The number of Koreans living 188bet game reaches 80,000，The number circulated among the people is hundreds of thousands。They don’t just travel here、Gambling，Also opened a small shop for business。In Cebu，“Korean Street” is always bustling with immigrants、Tourists and students。

Developing simultaneously with the tourism industry is the “English craze”。Globalization and the hosting of the Asian Games have prompted South Korea to attach importance to English education，Require all primary schools to teach English from 1995。Under the stimulus of sudden policies，Parents and the domestic training industry are becoming hot together。Parents who are eager for quick success even let their children undergo "speech surgery" to treat the base of the tongue in infancy，So that the English pronunciation will be more authentic 188bet game future。

After the Asian financial crisis swept the country，188bet game is regarded as an essential skill for job hunting and class advancement。Primary school students to professionals，The total cost of 188bet game education increased from US billion in 2000 to US billion in 2005。

At the age of 29, Kim In-jun aimed to become a university professor，But suddenly popular 188bet game teaching，Make 188bet game proficiency a hard requirement for employment in Korean universities。2002，Kim Renjun applied for two months' leave，Go to Baguio City, Philippines to further study 188bet game。

Baguio is a famous educational center 188bet game，Two of the eight higher education institutions rank among the top ten 188bet game。He was surprised by the high level of English popularity here，The immersion teaching and the local people’s attitude towards life also left a deep impression on him。After further training，He found that he could have other plans ahead。

At that time，South Korean tourism to the Philippines is still budding，Local language schools 188bet game are not popular。After half a year of further study，He gave up his professorship and returned to Baguio as the marketing manager of PIE Central College。After that，He takes over the school，Open another school in Cebu，Be one of the first players to enter the game。

Jin Renjun’s judgment，As the “188bet game Fever” continues，Koreans looking for immersion learning will spread downward from the wealthy class。“Rich people will go to the United Kingdom, the United States, Canada and Australia to study，Those who have no money may realize that the Philippines is a good choice。Low price and one-to-one lessons，This is a scarce resource。”

Kim Renjun’s layout was three years ahead of the market boom。The peak influx of Korean 188bet game began in 2005，The destination is also changed from Baguio to Cebu Beach。This period，SMEAG、EV academy (hereinafter referred to as EV)、Philinter Education Center，And the development of Korean language schools such as CPILS，The school’s running style is more in line with the needs of leisure and vacation，The course has also been expanded from ESL courses to IELTS、TOEFL test training，And K12 youth study tour projects, etc.。

Each school has multiple curriculum systems，But almost all adopt the same "Spartan" model (Spartan Courses): study 188bet game 7 am to 10 pm，Strictly regulate meal and class times，One-on-one lessons can be arranged for up to eight sessions，Uninterrupted Monday to Friday。

The school management is also quite strict，Lucas, who once served as the Chinese manager at SMEAG，If a student crosses the warning line on the opposite-sex floor、You will be expelled from school if you enter the room of the opposite sex，Even Korean 188bet game are not accommodating。

This is different from the British and American study tour style that focuses on interest inspiration and happy education，More like a customized product catering to the Korean market。In a Spartan school run by Kim In-joon，188bet game have 10 hours of classes every day，Most Korean 188bet game will consciously study overtime for up to 12 hours。“The more time you put in，Progress will be faster。”

No one can tell who is the originator of "Sparta"，It is popular among 188bet game due to the quick effect of high-intensity learning，This model has been imitated and iterated by a large number of schools。

But not everyone buys into “Sparta”。2012，EV Principal David Chatelet was rejected when trying to develop Japanese 188bet game。

“Everyone 188bet game think of prison first，Feeling a little weird，Then turn around and walk away。”Finally，David had to replace "Spartan" with the academic term "Intensive Learning Program"。

Korean capital firmly occupies control of the Philippine language training market，Because the effect is obvious，Korean teaching 188bet game also attracts other Asians to come to study。

Internationalization and Chinese 188bet game

Japan is the first new market developed by Korean-funded schools，The number of students surged in 2011。The then Philippine President Aquino elevated Japan-Philippine relations to the status of "strategic cooperation"，Making personnel exchanges between Japan and the Philippines more frequent。Kim Renjun thinks，Japanese and Korean 188bet game education have many similar pain points，Attracting traffic is also expected。

October 2013，188bet game 7.Magnitude 3 earthquake，Severely hit by a strong typhoon in November。Language schools are trying to save students，Start expanding to more countries，China is also one of them。

Previously，There are already domestic agencies acting as agents for Philippine study tour business。Language schools do not directly set up offices in China，Only hire a Chinese manager 188bet game to be responsible for docking。Most promotion relies on word-of-mouth spread among students，The expansion speed was very slow in the first two years，When Xiao Yu was studying 188bet game，She is the only one in the school from mainland China。

But within just two years，The market has changed direction。After joining the industry in 2017，Xiao Yu found that the 188bet game and parents who came to him had learned how to "shop around"。

The word-of-mouth effect reaches its peak after spreading slowly，Except Magi、Intermediaries that have been in business for a long time, such as Youguo and Sihang，Personal agents are 188bet game increasing。Jin Renjun said，At the end of 2017，No less than 100 Chinese agencies have contacted them。

For the Chinese market，Teaching also breaks out of the "Spartan" mode。The winter and summer vacation study tour program has also been adjusted for children and accompanying parents: children have classes 188bet game morning，Learn to swim 188bet game afternoon；Parents attend adult classes 188bet game morning，Allowed to go shopping 188bet game afternoon。

Meanwhile，Japanese-funded schools begin to appear in Cebu，This marks Japan’s upgrade from a consumer market to a capital operator。The IDEA Academy established in 2015 is a typical case，The main campus is an office building rented 188bet game bustling city center，One-on-one classroom uses open space，Rent a vacant room near the hotel as a dormitory，Most of the students are Japanese。

Building a school is not easy for investors with any background。Philippine policy does not allow foreigners to purchase land，Only local buildings can be rented。Local law 188bet game requires Philippine capital to account for more than 60%，This forces some language schools to find local people to “host” them。

Xiao Yu heard rumors 188bet game industry，A large Korean-owned language school developed smoothly because the boss married a Filipino wife。Before opening business，The school must also apply for school qualifications from the Philippine Ministry of Education and Tourism Department，Contractors without “connections” often can only ensure compliance by acquiring local schools。

Recruiting local teachers is another difficulty。It is not difficult for Filipino students with ordinary undergraduate degrees to become ESL (188bet game as Second Language) teachers，But IELTS training teachers need official certification，This makes language schools quite difficult。Kim Renjun in order to ensure teachers，Specially transferred teachers from PIE College in Baguio to Cebu。EV Principal David once contacted a local university in Cebu to seek faculty cooperation，But the Philippines moves slowly，No progress after five years of progress。

The tradition of "foreign work" 188bet game faintly shakes Filipino teachers。They prefer to work as nurses overseas，The salary of 10,000 pesos (approximately 1,349 yuan) in a language school is not attractive enough。

Korean-funded 188bet game that have overcome the “full set of pitfalls” are quite confident in front of their opponents。David said: “If you want to build a similar school，You have to be very focused，Super attention。I can only say，Good luck。”

Late arrival 188bet game player

With the advantage of 188bet game size, Chinese players have some luck.

In 2009, Wang Jun, who lived in Japan, discovered the market opportunities 188bet game together with his Japanese friends，Start a business。Different from Korean capital，Wang Jun started with online teaching，Also planning a school building project 188bet game。

2012，Wang Jun’s first campus was built in Cebu，Filipino teachers use the Internet to teach remotely here。Compared to physical schools，Online can accommodate more students，After the popularity of online 188bet game platforms such as 51Talk，Wang Jun realized that he had made the right incision。

School construction is also in progress，But preliminary preparation plus qualification application，The new campus was completed three years later。Different from Korean-funded schools，The campus is located 188bet game foreign enterprise park，The dormitories and classrooms have direct views of the sea。No more Spartan mode in curriculum，There is no access control on campus，Students go to class more like going to work。

"Closer to studying in Europe and the United States，Only for classes on campus、Eating。After class，You can go drink coffee，Go and sing karaoke。The roll call and examination are not mandatory according to the rules。”Wang Jun said，This model is very popular with adult 188bet game。Korean schools are beginning to follow suit，Developing the "Semi-Spartan" model。

Although the largest Korean-funded school has an enrollment limit of up to 1,000 students，But the development speed of Chinese-funded schools cannot be underestimated，Kuaiku 188bet game’s two campuses will be able to accommodate about 600 people in two years。

David thinks，Chinese players have strong business acumen，Good at copying，It is not difficult to recruit Chinese 188bet game。“But at a certain point in time，If they want to expand into the international market，To recruit 188bet game from other countries，Compete with us，This won’t be easy。”

The fierce competition does not stop players from entering。Not just Wang Jun，More Chinese capital has begun to enter。Yogo, a domestic agency, established a campus in Cebu，Panda 188bet game, another company founded by Chinese, is also preparing to recruit students。

The original sin of the affordable 188bet game

The Korean and Japanese markets are stabilizing，The European and Middle Eastern markets are small due to the long distance，China has become the most ideal new 188bet game，But the “affordable” positioning limits the development of this business。

The Philippine economy is growing rapidly，But the social environment is unstable，There are occasional confrontations between domestic forces。Language 188bet game management is strict，But Xiao Yu discovered it，Parents are still worried about safety issues。She herself often wonders whether "natural and man-made disasters" will affect her job prospects。

On the other hand，Chaos lurks behind prosperity，This started when Korean capital gathered to run schools。Wang Jun thinks，Korean-funded schools have a tradition of cooperating with intermediary agencies，Also stipulates the commission rate (between 10% and 20%)，But intermediaries are engaging in price wars to grab 188bet game，Disturbing the market order。Although Japanese and Chinese schools try to build their own sales teams，But can’t defeat the established intermediaries。

Surge in market demand，It 188bet game exceeds the carrying capacity of the school itself。Xiao Yu often has to explain to her parents，The fact that the quota is full is not an excuse to increase prices in disguise。

After several years of rapid development，The affordable positioning still fails to gain recognition from high-end customers and players。The CEO of a listed English training institution in China，Their customer base prefers study tours 188bet game United Kingdom and the United States，The low-end Philippine study tour is not suitable for large-scale promotion，Won’t consider introducing it。

This makes the Philippine study tour situation quite embarrassing，Everyone who knows something about the 188bet game wants a piece of the pie，But the opinions of outsiders are hard to change，Uncertain future。

188bet game a busy year, Xiao Yu decided to change the track.

The 188bet game is still very hot。When leading a group last year，Xiao Yu went to the restaurant on Moalboal Island again。When she came here with her Korean friends，No other Asian faces，Now contracted by a tour group。“The restaurant is full of Chinese people。”

The agency she works for has 188bet game expanded its business to second- and third-tier cities，And open a new office in Chengdu。But this year，She always has only four colleagues，Responsible for national business。

188bet game occasionally feels tired and lost，Troubled by a melancholy that the road ahead is cramped。November last year，She asked her boss to resign。When I first came to Shanghai，She wants a stable and recognized job，But focusing on making money and performance does not bring a sense of accomplishment。

"Five years later，I will still be the same，Introduce the school to different people。”In her opinion，The current prosperity may be just a temporary fad，The 188bet game will eventually be saturated。

"But，If you are tired，I will also travel to the 188bet game。After all，The sea is really blue there，The island is also beautiful。”

(At the request 188bet game interviewee, Xiao Yu is a pseudonym.)

*188bet game articleSource:WeChat public account "Interface Education”（ID:jiemianedu），Author: Jiang Min，Original title: "History of studying abroad 188bet game》.