Text/Liu Zhaohui (co-founder of Zhihui 188bet mobile login，Yiou.com expert consultant)

In the past 2014，O2O concept is extremely popular。188bet mobile login O2O has experienced the past year of planning and preparation，2015 will be a milestone year。In the past year，We see Ctrip、Where to go、Tuniu、Tongcheng、Leading online travel companies such as Lvmama，Extend to offline one after another；Wanda、Hainan Airlines、China CYTS is climbing online；QIYOU、Mafengwo、Bread Travel、Waiting for active exploration on mobile devices on the road；Meituan is like a dark horse，Suddenly entered the 188bet mobile login O2O，And BAT has also made plans。

2015 will be the first year of 188bet mobile login O2O，This trend has become increasingly clear，But 188bet mobile login O2O is not just a concept.。What it needs more is down-to-earth implementation，A practical attitude that considers consumer value in every aspect。Therefore，O2O 188bet mobile login is a real hard job。So，Whether it is a giant or a startup，We all face many problems that need to be solved，There are still many pain points in the industry。

Pain point 1: Giants are making plans one after another, integration is the key

Online 188bet mobile login giants are extending their reach offline。Ctrip aims to further solve the problem of offline 188bet mobile login agency resources，Acquired Shanghai Metropolitan International 188bet mobile login Service in 2013，Acquired Huayuan International 188bet mobile login Service in September last year。Through acquisitions and cooperation，In Lijiang、Guilin and Sichuan establish "bookmaker tourist destination"，Provide tour guides directly in the local area、Car rental、Ticket and other services。Other than that，Also invest in cruise ships、Hotel、Destination and other resource providers；Qunar in the second half of 2014，Also shifted from simply insisting on online to snatching offline resources，From the crazy competition for hotels in third- and fourth-tier cities and below，Go to the front desk that caused controversy，To invest in offline 188bet mobile login agency chain channels, 188bet mobile login know-how；Tuniu vigorously expands offline experience stores、Tongcheng will focus on offline stores and service points in scenic spots，And the success of Donkey Mama Tent Guest，All online 188bet mobile login goes offline，Operations and signs of pursuing O2O layout，Their goal is to control offline resources and service links。

Offline traditional 188bet mobile login has also begun to move online，Wanda acquires Youya Travel Network，Joining hands for the same journey、Hainan Airlines acquires Caesars to lay out grand 188bet mobile login，Determined to become the Chinese version of “American Express”。China Youth Travel Service even raised funds in October 2013，Acquisition of 15% equity of Wuzhen 188bet mobile login、Upgrade online travel project、Building Tongxiang 188bet mobile login Plaza，And clearly stated that this move is mainly to integrate its 188bet mobile login industry chain，Building from the platform、Network construction、Upgrade in three major directions of mobile construction。Realize the comprehensive "O2O" business of CYTS through the construction of a comprehensive service system。September 2014，Baidu launches "direct number"，Through Mount Emei、Guilin、Connection with Korea 188bet mobile login Bureau，Clearly propose the strategic direction of 188bet mobile login O2O；Alibaba integrates Taobao travel、On the road resources，Big launch, let’s travel。Among the 188bet mobile login O2O layouts, only Tencent is slower，But the O2O penetration of WeChat and WiFi cannot be underestimated。If you add the concept of grand 188bet mobile login，Must also count Tencent Didi Taxi、Ali’s fast、Uber invested by Baidu，They are all competing for strategic positions in the 188bet mobile login O2O field。But the integration of online and offline 188bet mobile login O2O、Realization of closed loop、Integrated services，Can it really be achieved through such investment and mergers？These large-scale online and offline docking，It can only be said that it has just begun，The road to integration is long and arduous。

Pain Point 2: Low penetration rate of online 188bet mobile login and slow improvement

iResearch statistics display，China’s total 188bet mobile login revenue in 2013 was 2.85 trillion yuan，Online travel penetration rate 7.7%，It is expected that the penetration rate of online travel will exceed 10% in 2016，The average annual growth rate is less than 1%。As of December 2013，Scale of Chinese Internet users 6.200 million people，Among them, mobile Internet users reached 500 million，Accounting for 80% of the total Internet users，Internet penetration rate exceeds 20% annually，The overall Internet penetration rate has reached 45.8%，But the Internet penetration rate of online travel is growing，But it is far lower than the average growth rate of Internet users。

According to the current mainstream classification，Travel industry transaction volume can be calculated based on air tickets、Hotel、Vacation travel and others are divided into four parts。According to the basic statistical data of Jinlv.com: 2013，The total transaction volume of air tickets is 362.2 billion yuan，Online transaction volume accounted for 42.64%；Total hotel transaction volume 298.6 billion yuan，Online transaction volume accounted for 20.58%；The total transaction volume of vacation travel is 317.4 billion yuan，Online rate 9.23%；The total transaction volume of other parts is 1.9691 billion yuan，Online rate 0.35%。It can be seen from this set of data，Hotel、Air tickets and other standardized products account for a high proportion of online transactions，Leisure vacation products and others，has lowered the overall Internet penetration rate of online 188bet mobile login。If you continue the analysis from a single item，Ticket transaction volume in leisure and vacation products is the key，Among them, the proportion of online bookings for paradise scenic spots accounts for 12%-15%，Landscape category is only about 2%-3%，Ancient Town Type、Ancient architectural scenic spots are even lower than 2%-3%。As for others，It is catering around 188bet mobile login，Comprehensive transportation and consumption around scenic spots, etc.，Involving deeper industrial integration and penetration。

In comparison，According to eMarketer，If only considering hotel accommodation、Air tickets、Leisure vacation trip，The penetration rate of online 188bet mobile login in the United States has reached 74% in 2012，76% of which are air tickets，Hotel reached 73%，Leisure and vacation 188bet mobile login products also reached 70%。But from the perspective of e-commerce，China’s online shopping penetration rate exceeded that of the United States in 2012。China was 6 at that time.2%，The United States is 5.2%。China was 7 in 2013.8%，Now continue to move towards 10%，Continues to lead the United States。Online shopping penetration leads the United States，But the penetration rate of online 188bet mobile login lags several times behind that of the United States。From the perspective of barrel theory，Although we are in the hotel、Air tickets、There are differences in Internet penetration rates among various sectors of leisure and vacation 188bet mobile login，But the most obvious shortcoming is the low penetration rate of ticket products in leisure and vacation products、Slow growth。

Pain Point 3: It is difficult to form a closed loop of 188bet mobile login O2O services

The online travel industry has developed rapidly over the past decade，The user base is relatively large。iResearch monitoring data display，In December 2013, the number of people covered by PC online travel services reached 1.300 million people，The year-on-year growth rate is 17.5%。Mobile travel services have experienced explosive growth in the past two or three years，In December 2013, mobile travel users covered nearly 100 million people，Year-on-year growth of more than 100%。Mobile Internet has a natural combination with 188bet mobile login products and services，In the context of the rapid development of mobile Internet，188bet mobile login consumption、Booking、The Internet of services will achieve rapid development，Travel O2O has truly achieved a breakthrough，Everything seems to be falling into place。

But analysis from the several types of platforms that have formed fixed forms，To complete the last step of 188bet mobile login O2O, key links have yet to be completed。188bet mobile login O2O must be truly formed，Resource configuration needs to be completed both online and offline、Benefit distribution and complete smooth flow of all links。From the perspective of the 188bet mobile login industry chain，The entire link can be divided into upstream suppliers、Midstream agent trading platform、Downstream Internet Marketing Platforms and Users。Upstream suppliers include: airlines、Hotel、Scenic Area、Car rental company、Entertainment facilities、Concert、Tour guide、Insurance company, etc.；The midstream agent trading platform includes: online agents (OTA) and travel agencies；Downstream online media marketing platforms include: comprehensive search、Online video、Social media、APP mobile application、Vertical search and vertical comments。

The online part has long been dominated by OTAs and e-commerce platforms，Tickets with high electronic and Internet level、Mainly hotel standardized products。Because the GDS system in the air ticket field ensures the transmission of information and the completion of transactions，Hotel next。But the hotel’s PMS management system also solves the information problem better (except for the inn)，Among them, domestic low-star hotels and domestic serviced apartments that rely heavily on channels，The problems of informatization and Internet penetration are better solved through OTA。So whether air ticket or hotel products are sold through OTA channels or direct sales from the official website，All have laid the foundation for the realization of 188bet mobile login O2O。But the long-term resource dispersion in the ticket field、Product with low unit price，The low level of informatization makes it almost an outcast of OTA，It is very difficult to become a competitive product on your own，So inns and tickets in the hotel area，They all need PMS products that are more suitable for them。These critical infrastructure software can connect online and offline lines，The business process must be opened up、Improving the interest coordination mechanism，And form an online and offline O2O closed loop。

Actually，To solve the above three major pain points，We still need to increase the Internet 188bet mobile login。There are many current operating methods，All major platforms are also actively exploring and practicing，such as Baidu direct number、Tencent WeChat、ticket factory, an incubation project of the innovation factory in the ticket field、The tomatoes in the hotel and inn field are coming、Ctrip Inn Pass、Shopkeeper Yilongyun、Qunar is fully booked。

Baidu direct account faces huge overall traffic，But the search portal has no advantage on handheld terminals，188bet mobile login is related to the fact that Baidu’s traditional search does not have obvious advantages on the mobile side。WeChat currently has 900 million users，Active users 4.500 million，The traffic entrance is of great value，But whether individual scenic spots or individual businesses can obtain accurate users，Significantly depends on one’s own operational capabilities，In addition, the current coverage of commercial WIFI in scenic spots still has some way to go，So 188bet mobile login space is still difficult to release。Scenic spots and inns face similar problems，Personalized places require standardized services，188bet mobile login itself is full of contradictions。How to solve 188bet mobile login contradiction well is the key to success in business entrepreneurship。

There are many problems that need to be solved for the scenic spot，To get rid of the restrictions of travel agencies, we need to realize the problem of informatization，At least there are many choices in scenic spots，If connected to OTA channel、B2C distribution platform or official website direct sales；To get rid of the problem of uneven hot and cold 188bet mobile login，Off-season marketing、Passenger flow forecast management is very critical；To solve management problems，Statistics、Settlement、Benefit distribution，We need reasonable and scientific management software；And these require professional third-party software platforms to assist in completing，The ticket factory is a good choice，Although it is not easy to coordinate to solve these complex problems。

The future trend of 188bet mobile login is the rapid rise of leisure and vacation travel，188bet mobile login O2O is an important means and inevitable direction to achieve 188bet mobile login experience，Tickets for leisure travel—the shortcomings of this wooden barrel principle—must be made up for in time，Because this is only one step away from realizing the key link of 188bet mobile login O2O，But it requires huge efforts from the industry。No matter the system，On the market mechanism，On the technical solution team，The difficulties that everyone needs to overcome are not small，After all, this is opening up the two channels of Ren and Du。

Statement: Please respect the originality，Reprinted article，Please be sure to indicate the following information: "The author of this article, Liu Zhaohui，The first 188bet mobile login O2O self-media，Co-founder of Zhihui Travel；Personal WeChat ID liuzhao-hui，WeChat public account "Liu Zhaohui"，Welcome to follow，Please indicate when adding[name+unit+position]Convenient for notes, thank you very much! ”