Based on a large and active pan-188bet Live Casino fan base，188bet Live Casino themed projects should be at the forefront of cultural tourism real estate。But the reality is far from satisfactory。What kind of 188bet Live Casino tourism can have lasting vitality，How to build an IP production chain for 188bet Live Casino tourism in space？

Wide audience, intergenerational transmission, huge potential for 188bet Live Casino themes

188bet Live Casino-themed tourism has shown rapid growth in recent years，The annual growth rate is around 25%。Donkey Mama’s data display，Summer 2018-2019，Tourist visits including 188bet Live Casino attractions and routes，Increased by 30% and 15% respectively，The compound annual growth rate in the past three years is approximately 24.8%。Searching and booking for summer travel，Tianjin TEDA Aircraft Carrier Theme Park、Mutianyu Great Wall、Terracotta Warriors and Horses from Qin Shihuang's Mausoleum、Huangpu 188bet Live Casino Academy Site、China Aviation Museum、Yangshan Ancient Town International 188bet Live Casino Tourism Resort and other popular areas。Beijing、Nanjing、Xi’an、Guangzhou、Nanchang and other places，Ranked highly among domestic destinations。

Benefit from a wide range of 188bet Live Casino fans，188bet Live Casino tourism has a wide audience，Diversified levels，Present a good social foundation。2018，Research data from Major General Rao Hongqiao of Huayue Think Tank，Xilu、Iron-Blooded、Feiyang and other representative 188bet Live Casino websites have nearly 17 million registered users，The average number of daily visits reaches more than 100 million，There are 3 188bet Live Casino fans with professional 188bet Live Casino knowledge.70,000 people。Calculate based on this，The number of “pan-188bet Live Casino fans” groups who can be attracted by 188bet Live Casino elements is 1.About 400 million，The number of core 188bet Live Casino fans is about 2 million。

Source: Huayue Think Tank, Ruibiao Research

Judging by age，53% of 188bet Live Casino fans are aged 19-44.5%。Strong economic strength，History at the same time、Young and middle-aged men who are more interested in 188bet Live Casino and other subjects are the core driving group。Donkey’s mother’s data is also displayed，Parents and children accounted for nearly 65% ​​of 188bet Live Casino-themed tours in 2019，80、Post-90s account for 55%，Shows the potential for intergenerational transmission of 188bet Live Casino-themed culture。

From the geographical distribution of 188bet Live Casino tourism resources，Ctrip’s data display，Coastal port city、Inland Revolutionary Base No.、Border control ports are the main resource gathering places。Mainly includes 188bet Live Casino historical sites and memorial sites、188bet Live Casino Museum、National Defense 188bet Live Casino Training Base、Large comprehensive shooting range、188bet Live Casino Demonstration Hall、Simulated battlefields and 188bet Live Casino festivals, etc.。

Source: Ctrip, Ruibiao Research

At the same time，More foreign 188bet Live Casino-themed destinations have also come into public view。Ctrip’s search results display，Among the 188bet Live Casino-themed destinations accessible to the domestic public，Foreigners account for 58%，42% in China。WWII sites in Europe、Ancient battlefield、Cultural destinations such as museums account for a large proportion。

Source: Ctrip, Ruibiao Research

Corresponding to this is，Russia、Ukrainian and other governments’ promotion of 188bet Live Casino-themed projects has been widely reported in the country，Related experience information、Video，Often popular in the domestic 188bet Live Casino community。Such market supply，Also reflected from one side，Current domestic capabilities in 188bet Live Casino tourism，Not enough to meet market demand。

“To Tianjin，Look at the aircraft carrier”。Although it has become a city card for Tianjin 188bet Live Casino，But the annual report of TEDA aircraft carrier (872829) shows，Until 2015，The company’s loss for the year still reached 23.71 million yuan，The total profit in 2017 and 2018 was 11.69 million yuan。At the same time，In Mafengwo’s Fengfeng review data，Accounting for 20% of the average negative ratings.2% and 5.8%，There are only 4 comments marked "worth going".6%。

Has top scarce 188bet Live Casino IP and physical resources，National defense education and propaganda with the help of the national navy modernization，TEDA aircraft carrier will almost never lack passenger flow。But from the aircraft carrier Kiev、Destroyers and submarines，Cross directly to the Russian style street and speed car show，There seems to be a lack of sustainable inherited IP core on the content topic。

What is more typical is the proliferation of “real-person CS” in various places，Obviously a 188bet Live Casino-themed outdoor activity，But it was necessary to use the game IP of "CS"。Even，The so-called real CS，Actually originated in the United States in the 1950s，Introduced to Japan in the 1970s，Coming to China in the 1990s。In transnational evolution，The 188bet Live Casino theme in the name "Field Game" was eventually replaced by CS。

This culture、Content、The fault of IP is also reflected in the field of 188bet Live Casino-themed culture and art as an upstream industry。Although excellent 188bet Live Casino-themed film and television works such as "Bright Sword", "Latent", "Soldier Assault" and "Wolf Warrior Series" have hit the screen year after year，But there seems to be no 188bet Live Casino tourism project that can achieve the screen-dominating dissemination effect of 188bet Live Casino culture。

Of course，Different from the space project，188bet Live Casino IP in literature, film and television，Due to insufficient "level"，Lower propagation threshold，It is easier to quickly reach large customer groups at low cost。With content quality，The realization of traffic from scratch and business transformation is relatively smooth。But it is also because of the insufficient "level" of the industrial chain，It is difficult to increase the added value per unit。No matter how high the ticket price is for a movie，It is also difficult to reach the single-person consumption level of cultural tourism projects。

For 188bet Live Casino-themed games that fall at the end of the IP chain，Its biggest advantages and disadvantages are here。Rich content、Smooth access、Efficient conversion、High net worth customer order，Missing of any key node in the IP production chain，All may lead to the fattest terminal traffic economy，It passed to him midway。

Meanwhile，The red cultural tourism that often appears with 188bet Live Casino themes，Has been able to stand alone in the field of tourism real estate。Out of 5.5 billion trips last year，The penetration rate of red tourism reaches more than 26%。Ruibiao Research has mentioned it in previous issues，Although no project has yet become a Forbidden City-style “super IP”，But Red Cultural Tourism seems to be only one step away from this goal。

As for 188bet Live Casino-themed tourism, it seems there is still a long way to go.

Some existing cases may be used as reference。For example, the red town of Zunyi，From the perspective of the industrial chain，Start from the unique IP of the Zunyi conference address，Expand to the front end of the IP production chain，The TV series "The Great Turning" has become an important source of new traffic for the project；Mining spatial mining of Ontology IP，Stage play、Roadshow、High-tech multimedia technology helps optimize the on-site expression of IP；Last，Gourmet、Fine wine、The cooperation between beautiful tea and artistic aesthetics，Enrich the modern connotation of IP，Produce content IP that can truly interact with everyone。Therefore，Serious red culture is expected to form a complete IP economic chain。

actually，It is inappropriate to say that no 188bet Live Casino tourism project “dominates the screen”。August 1960，In preparation for nearly two years，After collecting 11538 pieces of various displays，The 188bet Live Casino Museum of the Chinese People’s Revolution is officially open to the public。According to the chronology published by 188bet Live Casino Expo， 1965，An event exhibiting downed US 188bet Live Casino reconnaissance aircraft received 30,000 visitors on the first day。This is equivalent to 7% of the total number of tourists in the Yangshan Ancient Town 188bet Live Casino Tourism Area in 2017.5%。

20 years later in 1985，It is the 40th anniversary of the victory of the Anti-Japanese War，The reopened 188bet Live Casino Museum of Anti-Japanese War received 450,000 domestic visitors in one month，The total number of tourists in the country in the same year was only 2.400 million。This grand occasion，Before the Internet was born，The Beijing-Shanghai Railway is still in the era of dawn and dawn，It’s really unimaginable。If it were today，The traffic status of Junbo is almost equal to that of Shanghai Disney (11 million compared to 5.5 billion tourists nationwide，About 0.2%，Similar to the 188bet Live Casino doctor at that time)。

It is true，Times are different，188bet Live Casino IP is in big consumption、In the midst of a big entertainment craze，No longer sits on the top spot in terms of traffic。But behind this，The construction of 188bet Live Casino culture lacks contemporary innovation，Still worth noting。

A more thought-provoking case even appeared in the United States。Gettysburg is the battlefield of the bloodiest Battle of Gettysburg in the American Civil War，157 years of history。According to statistics from the US National Park website，1.1 million visitors visited Gettysburg National 188bet Live Casino Park in 2016，And the return rate is close to 60%，brought US.1 million in tourism consumption revenue，Driven 953 jobs and million in labor income，Created economic output of US million and economic added value of US.7 million。The total population of Gettysburg is less than 10,000，The population of Adams County to which it belongs does not exceed 100,000。

What’s even more surprising is，This so-called national 188bet Live Casino theme park，Extreme lack of entertainment project development。No theme park，There are only large ecological green spaces and a rural environment that restores the ancient battlefield；No large-scale performances，There is only one artillery and shooting performance that can be completed by only 10 people，The actors only have tops to restore the uniforms worn by soldiers in the Civil War；No VR、XD、Unmanned vehicle，A CD audio tour or a detailed guide to the museum shop is the core responsibility of visual animation，A four-hour hike roughly constitutes an immersive experience。Although there are abundant merchandise for sale outside the park and in the town、Catering and accommodation services，But only by the facilities in the park，I’m afraid it is not as good as the suburban paradise in the fourth-tier cities in China。

Compared with Junbo，The vitality of Gettysburg’s IP continues to be strong for nearly 160 years。Dopamine stimulation without entertainment consumption，The core of 188bet Live Casino culture of the two，They all achieved efficient traffic reach in each other’s specific social environment、Agglomeration and economic transformation。The meaning behind it is really intriguing。

Resorting to the cultural core of IP economy，Perhaps the only way to understand these cases where business logic does not hold true。Just as the performance differences of Disney theme parks in various countries may ultimately be attributed to the differences in identity tendencies of different cultures。In terms of IP recognition in 188bet Live Casino tourism，188bet Live Casino Culture、Exploring the connotation of red culture and even family and country culture、Content production and IP dissemination，Still in urgent need of upgrade。Perhaps the 188bet Live Casino value of the Battle of Gettysburg is far greater than its cultural value，But after years of IP evolution，Its symbolic significance to the American spirit，It has become a cultural attribute that many people in the United States are willing to identify with。A spatial experience based on core identity，Performed well in the final realization of the scene。The same was true for the Beijing 188bet Live Casino Museum in the last century。

For real projects, diversified and long chains based on themes、In-depth content production and multi-level IP derivation，It is a "compulsory course in 188bet Live Casino theory"。At the national level，Official microblogs such as various 188bet Live Casino themes (including other themes)、Official blog、Official Douyin, etc.，All in the old media、Conducting 188bet Live Casino content production experiments outside of film and television channels。And well-known 188bet Live Casino experts such as Zhang Zhaozhong have also made outstanding contributions，With his personal affinity，Internet celebrity culture can also take root in the theme of strengthening the army。

188bet Live Casino themes already have a strong foundation of cultural identity、Customer base and space trial experience，It is difficult to build long-term and stable competition barriers with all kinds of simple and crude “new and unique” content。Insisting on serious preaching，Not the best way to inherit core values。188bet Live Casino themed cultural and tourism real estate，There is a greater need to get out of real estate，Into the culture，Getting out of the downstream change scene，Mining the upstream IP chain。

From a higher dimensional perspective，Group 188bet Live Casino culture、History and Culture、Family and country cultural construction，Completing the original "capital accumulation" of 188bet Live Casino tourism IP，This also ensures the smooth transformation of the terminal scene。Despite the old army and Gettysburg today，They are all composite IP entities that cannot be copied，But based on reality，Taking the content production chain of IP economy as a clue，After content upgrade，188bet Live Casino-themed projects will soon undergo fundamental changes。

*Source of this article: WeChat public account "Ruibiao Cultural 188bet Live Casino IP Insight" (ID: rbgweixin)，Original title: "1.400 million 188bet Live Casino fans gathered，Why 188bet Live Casino tourism still lacks firepower?》.