When the changes in the industry have settled，The giants are beginning to approach the gods，Because all the gods have to do is to slowly push the world into motion。

July 22，Box Office Mojo data display from box office statistics website，"Avengers 4: Endgame" global box office total reached 27.US.2 billion，Officially surpassed "Avatar"'s 27.USD 89.7 billion，Become the first in film history。

James Cameron personally posted a message，Congratulations to Avengers 4 for becoming the new box office king in film history，The congratulatory message used a Na'vi language，Oel ngati kameie，means I see you，I see you。

The person seen may be Kevin Feige，The one who laughs the most is probably Kevin Feige，The head of Marvel Studios just announced the plan for the fourth phase 188bet game MCU at SDCC Comic Expo，Includes 11 movies,5 TV series and 1 animated series。The civilized world is still folding，A new future is unfolding。

But this business game，The biggest winner may still be 188bet game。

Ten years ago，188bet game spent billion when acquiring Marvel，Ten years later，188bet game has generated more than .2 billion in global box office from Marvel Studios。

For Marvel Studios，This is almost a new level that superhero commercial movies can reach，But not the full height of 188bet game’s ambitions。

July 23，The British brand evaluation agency "Brand Finance" released the 2019 Global Media Brand Ranking，188bet game is named the world’s most valuable media brand，Brand value .8 billion，40% increase。Among them，188bet game’s sports channel ESPN has become the most powerful media brand。

July 18，188bet game and Spotify form new partnership，Create 188bet game Hub on its music streaming service。Spotify said，188bet game’s songs are very popular among users，so far，Spotify already has over 2 billion minutes of 188bet game music。

July 10，As Activision Blizzard’s stock price continues to fall，Some 188bet game investors think 188bet game should acquire Activision Blizzard。“There are potential interests between Activision Blizzard’s growing esports business and 188bet game’s television networks，This is also an opportunity for 188bet game’s film and television characters to expand their reach。”A moment，There are rumors that 188bet game wants to acquire Blizzard，There are calls for a Warcraft movie。

……

Over the past month，188bet game has no shortage of news，And those hot topics on Weibo，The casting of "Shang-Chi"，Preview of "Mulan"，The hit live-action version of "The Lion King"，etc.，It’s all about entertainment，Maybe eventually，Everything will be related to 188bet game。

People suddenly feel，The joke about Mickey Mouse going on a killing spree is actually not that humorous。

Even it also believes in the universal law of technology and Internet of “don’t do evil”，But "buy, buy, buy" is never a simple business story。

Things are getting scary.

188bet game、Warner、20th Century Fox、Global、Paramount and Sony Columbia，Over the past few decades，These film distribution companies，Constitutes the "six major" structures in Hollywood。

In the Golden Age of Hollywood，There are actually eight major movie giants，Also known as the “Big Five”、"三小"。MGM has infinite scenery，Having been in the top spot for decades，Holding 170 Oscars，Also bought another small giant United Artists Films in 1981，Then the situation deteriorated，Change the owner，2005，Eventually acquired by Sony，Owned by Sony Pictures and Columbia。

Hollywood Dream，Movies overlap with reality，Light and shadow intertwined with money。Glory moment，Whispers 188bet game Muse，Time to wake up from dream，Begging for mercy，About glory，But it’s also about cruelty。Bankruptcy and Reorganization，Acquisition and being acquired，Is the eternal theme behind the capital market。

But 188bet game this time，Not only generous，And it is destined to be very colorful。

March this year，188bet game officially announced that its acquisition plan of 20th Century Fox has received final regulatory approval，March 20, 12:02 EST，The transaction to acquire some assets of Fox is confirmed and completed，The merger of 188bet game and Fox officially takes effect。

188bet game is a merger and acquisition that has been fermenting since the end of 2017，The acquisition amount increased from US billion to US.3 billion，The result is not as simple as "Big Six" becoming "Big Five"。

For movie fans，Not only "X-Men" and "Deadpool" and other big IPs originally bought by Fox have returned to the Marvel Kingdom，The "Avatar" series has also been transferred to 188bet game。

New and old myths of global film history and box office，All glory goes to 188bet game。

Since 2016，The throne of Hollywood box office champion has always been firmly held by 188bet game。2018，188bet game received a total of 73 worldwide.USD 25.4 billion，Occupying the global market 14.2% share。And this year，Just one "Avengers 4" brought 188bet game 2.7 billion in box office revenue。

After completing the acquisition of Fox，Calculated based on 2018 data only，188bet game’s global share has reached 22%。

We are competing with behemoths。188bet game has even become the fear of those who were originally supposed to be "giant ones"。

Based on a report from 1995 to 2018，Data shows the market share of the six major Hollywood studios in North America，188bet game and Warner lead the box office revenue，Sony Columbia and Fox Centered，Universal and Paramount stay behind。

We are more than halfway through this year，188bet game has announced that the total global box office in 2019 reached 76.0 million (excluding Fox movies)，Breaking the previous record of 76 set by 188bet game in 2016.The annual global box office record of US0 million。Currently ranked after 188bet game，Warner, which has the highest global box office performance, is only approaching US billion。

At the box office，188bet game has almost no rivals。"Make one and earn one"，It seems to be the supreme law and ultimate victory for businessmen。

But it’s awards season，188bet game’s status in the world is not respected by the college bosses，Oscar’s taste has always been tricky，Natural dislike of "popcorn"，Tend to prefer some "small but beautiful" videos，So，Outside the six major film studios，More small film distributors have opportunities，Like Plan B，Lions Gate etc.。

However，188bet game’s acquisition of Fox still relies on the guidance of its “Searchlight” company，Won four Oscars: "Slumdog Millionaire"、"Twelve Years a Slave"、《Birdman》、"The Shape of Water"，Became the film company that has won the most Oscars since the 21st century，Warner who defeated three times，Twice around the world，And once Paramount。

So，Kill two birds with one stone，Fame and fortune。Business and Art，Box office and honors，No matter from which angle，188bet game wins。

For the current five majors，Warner and Universal both exceeded the US billion mark in 2017，Facing 188bet game，Maybe we can still fight，And this one，It will only become more and more tiring。But several other and small film companies are not its rivals at all，Right now，Probably we can only speed up the pace of content integration and mergers and acquisitions。

This "six to five" acquisition，Finally more than just a 188bet game reorganization，Perhaps it means the reshaping of the Hollywood movie landscape。

After all，“Competing with 188bet game is hard enough，After 188bet game and Fox join forces，It’s just adding insult to injury。”

The strongest will only become stronger.

In other words，Some of Marvel’s next phase of movies will be released in theaters within the next two years，Some episodes will be broadcast on 188bet game’s upcoming streaming service 188bet game+。Marvel Studios also formed a new team，A series of movies and TV series will be launched exclusively for 188bet game+。

For 188bet game，The story of the Avengers has come to an end，But the endgame of streaming media has just begun。

The film distribution market has changed from the "Big Six" to the "Big Five"，188bet game gradually covers the sky with one hand and is different，The market pattern of streaming media is exactly the opposite，Starting from Netflix，Slowly evolved into a struggle between great powers，The war has spread from Silicon Valley, the promised land of technology and the Internet, to traditional media，And Hollywood。

As a leader in the streaming media market，Netflix has always occupied the market high ground。2018，Data display from ComScore, a well-known Internet statistics company，Percentage of usage time of streaming video services in the United States，Netflix leads the way with 40%，The second-place YouTube only has 18%。

In terms of size，Netflix remains the world’s largest streaming platform，has 60.1 million US users and 91.5 million international users。But with Hulu ，Amazon，HBO，CBS and other companies continue to shake up its landscape，And 188bet game、Apple、AT&Competitors such as Warner Media, a subsidiary of T, will also enter the market in the next few months，It can be said that Netflix is ​​surrounded by enemies from all sides。

According to Netflix’s latest second quarter financial report，The number of domestic subscribers in the United States has declined for the first time in nearly a decade，Compared to the end 188bet game first quarter，Domestic users decreased by 12 at the end 188bet game second quarter.60,000。Although globally，Netflix adds 2.7 million subscribers，But it is far lower than the 5 million users predicted in its last quarter financial report，5.5 million additional users compared to the second quarter of 2018，It dropped by nearly 50%。

The day the financial report is announced，Netflix stock price immediately fell 12%，A heavy blow。

On one side is the fall 188bet game altar overlord，On the other side is the fate 188bet game rookie giant。

April 11，Joked by Hollywood as "D-Day"。

Because on this day，188bet game finally officially introduced its Internet streaming platform to the world - 188bet game+ (188bet game+)。

188bet game+ will be officially launched on November 12 this year，The monthly subscription fee is 6.USD 99、or 69 years per year.USD 99；The minimum monthly subscription fee for Netflix is ​​。

Subscribers at the beginning of 188bet game+ launch，You can watch more than 400 movies、25 original dramas and 7500 episodes。These contents are from 188bet game、Pixar、Marvel Studios，There is also 21st Century Fox, which has just completed its merger and acquisition。

Before 188bet game，Another giant, Apple, also announced the upcoming launch of its own video streaming service, Apple TV+，Intention to compete with Hulu and Netflix。But the whole conference，No price、No online time、There are only a bunch of stars taking turns on stage and a few concept videos，Thin and scrawled。

However, 188bet game is different，Golden Arms and Iron Horse，Enough ammunition，A 14-minute trailer video，showing both mountains and dew。

188bet game’s old princess、Animated classic、"Star Wars" movie series、All Pixar Studios movies、Marvel Studios’ superhero series、All 30 seasons of "The Simpsons"...all included。Now also owns "Titanic"、"Avatar" and "Alien", etc.。

188bet game CEO Bob Iger said: “188bet game starts with power、Confident and extremely optimistic。”

Indeed，A treasure trove of content of 188bet game level，No technology company can match it。

May，According to CNBC report，Comcast, the largest cable TV operator in the United States, announced，188bet game will gain "full operational control" of video site Hulu from Comcast。According to agreement，Comcast will sell its entire stake in Hulu to 188bet game as early as 2024。

Hulu is a streaming media giant，The leading drama "The Handmaid's Tale" is the Golden Globe Award、Emmy Award Double Winner for Outstanding Drama Series。The U.S. streaming video service usage data surveyed by ComScore，After Netflix and YouTube，The third ranked one is Hulu。

The wonderful thing is，Hulu was once a joint venture of multiple media giants，Including 188bet game、20th Century Fox、Comcast Corporation、NBCUniversal and Time Warner Inc.。But after 188bet game acquired Fox，Put the latter film industry、After the fierce operation of the TV business and its 30% stake in Hulu and other assets were simultaneously acquired，188bet game holds 60% of all Hulu shares to date。

A few years later，Once the deal with Comcast is complete，188bet game will fully own Hulu，This greatly simplifies 188bet game’s streaming priorities。

In order to ensure the uniqueness of the 188bet game+ streaming platform，188bet game will remove all content from competing platforms such as Netflix。

Currently，188bet game has announced that it will not renew its contract with Netflix，This means，188bet game’s popular movie resources are directly removed from the Netflix platform and lost，With the acceleration of 188bet game+ exclusivity plan，The Marvel superhero drama on Netflix that once had a great start—"Iron Fist"、"Luke Cage"、"Jessica Jones"、"The Punisher"，There is also a group of "Defenders"，All will gradually fade out。

If Mickey Mouse were more cruel，188bet game movies may soon disappear from all Internet worlds except 188bet game+。

Of course，Netflix is ​​not helpless。

Today’s streaming media platforms focus on the production of original and high-quality content，Netflix’s flagship IP series “Stranger Things”，Already extended for three seasons。"Madman" has also been released one after another、"Sex Study Room"，And the R-rated cartoon "Love，Death and Robots" and other word-of-mouth hits。In response to 188bet game’s internal copyright leak attack，Netflix also recently purchased the film and television adaptation rights for the novel "One Hundred Years of Solitude" and the game "The Witcher"，Prepared for the battle ahead。

However, there are interceptions in front and pursuers behind.

June 26，Media confirmation message，Responsible for Netflix’s original film business，Has worked on Netflix’s blockbuster original movies “To All the Boys I’ve Loved Before” and “Roma” etc.，The latter is Matt Broadley, an original content executive who has won three Oscars，Now serves as Senior Vice President of International Content Development at 188bet game+。

Matt will be tasked with developing international content for 188bet game+，Concurrently provides film and television strategy for non-U.S. market development services，His joining will play a key role in the execution of content strategy。

Remove own copyright，Poach the other party’s executives ，Get through 188bet game by buying and buying，Undoubtedly, he wants to speed up the fierce battle between streaming media giants。Challenging Netflix is ​​not an easy task，But the entertainment empire 188bet game is now standing at a new starting point。

We don’t know whether streaming media will ultimately make money，Those who have ended up，Many stories about “burning money”。

But for a giant like 188bet game，No fear of burning money。

When 188bet game transfers its film market resources to the streaming media battlefield，No opponent dares to take it lightly。Although people almost forget，188bet game+, which was born with a silver spoon in its mouth, is still only 0 years old。

If you want to ask，The most profitable theme park is？The answer is unique and constant。

188bet game.

All of last year，188bet game Group with 1.5.7 billion tourists tops the list，1 compared to 2017.500 million tourists increased by 4.9%；Ranking second is Merlin Entertainment Group，67 million tourists，YoY growth 1.5%；Universal Studios Entertainment Group ranks third，The number of tourists is 5006.80,000，YoY growth 1.2%。

The numerical difference is almost a sham.

July 17, 1955，Disneyland in Anaheim, California, USA officially opens，Becomes the first 188bet game theme park under the Walt 188bet game Company，It is the largest comprehensive playground in the world，It is also one of the most popular theme parks in the world。

After the opening of the first Disneyland，Six more 188bet game parks in 5 countries and regions have been opened around the world。

According to 188bet game’s 2018 full-year financial report，Total revenue in 2018 594.US.4 billion，Up 7 year-on-year.8%，Net profit 12.6 billion US dollars，Up 40% year-on-year。The annual revenue of theme parks and resorts is 02.US.6 billion，34% of total revenue。

Next to theme parks is，It is the income brought by its peripheral derivatives。

How profitable can licensing be? You can't imagine.

1933，Watch with Mickey's face on the market。That day，New York’s Macy’s department store sold 11,000 Mickey watches，By the way, the watchmaker Ingersoll-Waterbury was brought back from the brink of bankruptcy，Also helped the company expand from 300 to 3000 people。

Just the IP image of Mickey，Provides 188bet game with billions of dollars in merchandise sales every year，Based on data from trade publication The Licensing Letter，Mickey and Friends’ derivatives revenue exceeds .2 billion annually，This figure does not include revenue from 188bet game stores and parks。

Last year，It is the 90th anniversary of the birth of Mickey Mouse，Various Mickey images can be seen everywhere: a giant Mickey with 90 letters in Disneyland；Countless authorized daily consumer products，From Evian mineral water to enamel pot；A joint collaboration between more than a dozen fashion designers... The New York Times commented: “188bet game is turning Mickey’s 90th birthday into a terrible marketing moment。The number of various cooperations may reach an all-time high。”

“188bet game bundles all its products together，In order to maximize profits。”Many people regard Mickey as a symbol of consumerism。To some extent，There is nothing wrong with this。

In fact，This is also related to the development of 188bet game Company。After World War II，188bet game seizes the rise of television、An opportunity for the entire entertainment industry to reshuffle，Start from an animation production company，Become a cross movie、TV、Paradise、Derivatives、Game、Music、An entertainment industry giant in publishing and other fields。

Now, there is almost nothing it cannot get.

The acquisition of Fox in 2018，There is a widely circulated emoticon，Deadpool、The Simpsons、And Avatar were wiped out by Mickey’s white gloves。

The ridicule of Mickey Mouse going on a killing spree intensified.

When Mickey was just created，Walt 188bet game once thought，The biggest trouble in his life is money，Because it takes a lot of money to realize your dream。

And today，Being 188bet game’s paradise、movie、Toys become children’s dreams，For 188bet game，The narrator has changed to say that if you have money, you can do whatever you want。

But some time ago，188bet game dream has been questioned，Fairy Tale Kingdom，But it is far from a real fairy tale。

188bet game heiress Abigail 188bet game July 16，In an interview with the media，She recently went to a 188bet game theme park as an "undercover"，She felt “angry” about the miserable conditions of the employees there。

The salary level of 188bet game’s grassroots employees is very low，leading them most of the time，Actually, it’s all about forcing a smile，Depend on salary to maintain daily living standards，Difficult。

“Everyone I talked to said that，‘I don’t know when I have to go home and forage in other people’s trash，How can I keep 188bet game face full of joy and warmth。”Abigail said。

So，She called on 188bet game to pay half of executive bonuses，To the lowest-paid 10% of 188bet game’s 200,000 employees，To help reduce inequality。

But this heir may understand the innocence of fairy tales，But I don’t understand the cruelty 188bet game fairy tale empire。For profit-seeking capital，Inequality is the norm。

Just like for empires, monopoly will always be the norm.

Go back 70 years，Hollywood is enjoying a golden age brought about by monopoly。The form of monopoly it adopts is called vertical monopoly，That is, controlling all links 188bet game entire industrial chain。As far as the film industry is concerned，This means production、Release and Screening。

The first company to achieve vertical monopoly was Paramount Pictures，Through acquisition of theater chains，This studio controls all aspects 188bet game movie，Other majors have also begun to follow suit。

A wary Justice Department filed a “Paramount Act” lawsuit in 1938，Accused that the "Big Five" and "Three Small" colluded to monopolize the film industry，Violation of monopoly law。Court orders studios to divest theater chains，And ban package distribution and other practices that are unfavorable to independent exhibitors。The top five retained production and distribution companies，Sold the theater chain。

And August 2018，U.S. Department of Justice Announcement，To re-evaluate the Paramount Act。After all, now，No company in the Paramount Act still owns a large number of theaters today。

Many changes have taken place in the film industry，But the monopoly has not disappeared，Just changed the form。

Paramount case，188bet game still borrows no name，More than eighty years have passed，188bet game has become the protagonist of the new monopoly trend。

Today’s entertainment industry，Movies no longer exist alone，It has become a link of IP。In 188bet game case，Integration of synergies rather than vertical integration has become the most economical way。

We are now talking about 188bet game，Not just a movie studio，But a movie that owns、TV、Theme Park，A media empire that integrates licensing business into every link。To Marvel、Pixar、The acquisitions of Lucasfilm and 20th Century Fox have increased 188bet game’s IP inventory。

The king of IP is also the king of content.

2016，The "Hollywood Reporter" published an article from the perspective of content that Hollywood is worried about Netflix's monopoly on content。The article quoted FX chairman John Landgraf as saying: "I think for the creators 188bet game story，If a company controls 40% 188bet game market、50% or even 60% content is a bad thing，What a terrible thing。”

Now that I hear it, this sentence is tailor-made for 188bet game.

When we revisit that outdated bill，You will find everything becomes clearer。

In the 1940s，Movies are one 188bet game few forms of entertainment，Can only be watched in cinemas，So as long as you control the cinema, you can monopolize this market，But now，Channels are becoming more and more dispersed，The scenes are becoming more and more diverse，Only the monopoly content source，Only to monopolize this market。

Does 188bet game still have competitors?

Perhaps from different fields，They are all still capable of fighting。Film distribution field，Four 188bet game five major forces join forces，On par with it；Streaming media war，Netflix is ​​still the first to strike first，National degree is far ahead；Competing for the number of theme park visitors，Global can barely get a share 188bet game pie。

But for the empire as a whole, no.

Excellent in its beauty，Topping the list，Dugu Qiubai，It is 188bet game’s current situation and the future as far as the eye can see。

188bet game with a huge content library，Easily stood at the top of the food chain，The more terrifying power of content monopoly is，Control over the right to speak。

It is said，188bet game makes demands on theaters when releasing "Star Wars 8"，The company receives 65% of the ticket price，Set a new high in share ratio，The studio cut for most movies is around 55%，Some blockbusters have a 60% share。

Monopoly is never a good thing。20 years ago，The scary thing about Microsoft is，It determines what browser the user uses，What information to obtain。And for 188bet game，It determines what stories you want to read in the future，What kind of values ​​​​are formed。

After all，Those gods who are so powerful that they are as close to universal as possible，It is also possible to grow into a demonic gluttonous beast。

*188bet game article comesSource：微Letter to the public account "Luming Finance" (ID: luminglab)，Author: Ding Tian，Original title: "Gods and demons, does 188bet game have any rivals?》.