August 15，One "Shaanxi Bailuyuan 188bet login Village Scenic Area is temporarily closed，Investment 3.The news of “RMB 500 million opening only 3 years ago” attracted attention。Check the website of Lantian County to see，A "warm reminder about the temporary closure of Bailuyuan 188bet login Culture Village" shows that this is indeed the case。Industry insiders said，This attraction became very popular after its opening，The reason still needs to be pondered。Hope to continue to grow bigger and stronger，Attract more tourists。

Officially stated that 188bet login will be closed to the public due to upcoming renovations and upgrades

The afternoon of August 15th，A reporter from Huashang Daily checked the website of Lantian County and saw it，There is a "warm reminder about the temporary closure of Bailuyuan Folk Culture Village" on the upper right side，Released on 2019-08-09，Source: Lantian County Bailuyuan Management Committee Author: Lantian County Bailuyuan Management Committee。mentioned among them， Dear tourist friends: Hello。First，Thank you for your long-term concern for Lantian 188bet login。Because Bailuyuan Folk Culture Village Scenic Area is about to be renovated and upgraded，Closed to the public from now on，Inconvenience caused to tourists during the closure period，Please understand。Specific opening hours，We will announce it in due course。This reminder is signed by Bailuyuan Management Committee of Lantian County，Time August 9, 2019。

Previously，Many media have reported，There are few tourists in the 188bet login village，Part of the playground is overgrown。Reportedly，Bailuyuan 188bet login Culture Village covers an area of ​​1,200 acres，Investment amount 3.Opened for 500 million yuan only 3 years ago。The Chinese Business Daily reported this in November 2017，Many shops in the 188bet login village were closed when I visited，Some posted the words "empty shop" to invite investment again。Subsequently attracted attention from all parties。

Zhu Lin, an expert from the cultural 188bet login industry operation and planning organization, told a reporter from China Business Daily，Many scenic spots want to learn from the development model of Yuanjiacun，But some are poorly managed or otherwise guilty、External reasons，Unsatisfactory development，We still need to make a difference，Avoid homogeneity。

Director of the Cultural 188bet login Research Center of Shaanxi Academy of Social Sciences、Researcher Zhang Yan said，Have seen this news，The specific situation awaits further information。From the situation of similar scenic spots around Xi’an，Many homogeneous projects are operating poorly，Sparse tourists，Some may be holding on hard，It’s okay in the early stage of opening，Some potential customers who have done the promotion well are queuing up，But then it gradually differentiated。around 2016，Many places around Xi’an are developing rural 188bet login，Many folk villages or farmhouses will be built near Bailuyuan，Most of them use Yuanjiacun as a template，However, the characteristics of market demand are not considered or insufficiently considered，Congenital defects、Later imitation、Lack of innovation，Doomed to unsatisfactory development，Some even closed their doors。

There are many 188bet login attractions in Bailuyuan. The supply is large and the demand needs to be dug

It’s summer vacation，Surrounding Tour、Peak season for rural 188bet login。The Bailuyuan Folk Culture Village Scenic Area is about to be renovated and upgraded，Closed to the public from now on，Causing outside attention。

Wang Jianhong’s analysis，Logically speaking, Bailuyuan around Xi’an has convenient transportation，With the blessing of film and television dramas，Highly attractive。But there are few tourists、Upgrade and transformation of some projects，The main reason is the folk village、The supply of tourist towns and other ancient towns is large，Limited short-term public demand，Oversupply，Unsatisfactory experience in 188bet login projects，Mainly eating and drinking。From the perspective of existing rural 188bet login or consumption，The current Yuanjiacun model is relatively successful，Mainly urban and rural integration，From integrating resources to attract customers to actively integrating into the city。More in line with business logic。Other places mainly simply copy，Lack of innovation。

A travel industry person in Xi’an told a story。A few years ago, an investor participated in a 188bet login project，Invite him to help promote the business when it opens，I hope you can say more good things。He read the project carefully，After the field trip，Privately I say it may not last long，It is recommended to plan early，It’s hard to explain the specific situation too thoroughly。The investor said he was very sad，As expected, few tourists came、Project closed，Reality is so cruel。

Analysis by Professor Hao Yuanxiao of Xi’an Jiaotong University，Such 188bet login should follow market rules，Marketing perspective，Focus on long-term profits，Target customers should consider local consumers，Foreign tourists，How to create attraction?Mainly focusing on local residents in Xi’an，Watch weekends attract locals，Continuously launch new products or activities，such as role play，Attract literature lovers to become a creative base，Become a fan of movies and TV series，Conduct social communication, etc.，Long-term sustainable activities attract a steady stream of residents。Actually，Many projects in Shaanxi have difficulty retaining customers，Simple copy and paste，Invest in a hurry when it looks like you are making money，Follow-up problems are difficult to solve。Other tourist attractions should learn from it，Travel is a product、Price、Serving a perfectly competitive market，Requires long-term consideration。

What lessons should similar 188bet login in Shaanxi learn?

Yuanjiacun、Maweiyi、Zhouzhi Water Street......In recent years，With the rapid development of rural 188bet login，The rural folk culture 188bet login industry in the Guanzhong region of Shaanxi Province has set off a 188bet login boom。In addition to existing folk scenic spots，New folk villages are being built in many places、Folklore Attractions。Then，What lessons should similar scenic spots learn?

Financial commentator Xiao Lei said，Multiple consumption、Repeated consumption has always been a top priority in tourist attractions。But attractive 188bet login have inherent advantages，Basically still the ticket mode。In recent years, many places have tried to explore fee reductions and exemptions for secondary consumption，Make tourists feel distracted，Maybe it’s a better direction。In addition，From a regional perspective, don’t fight alone，For example, it has become a joint development between group companies，Create your own characteristics，Make a difference。At the same time，When capital enters similar fields，Also pay attention to research on similar projects，Avoid duplication of construction。

How does this kind of folk culture 188bet login move from "homogenization" to "differentiation"?Zhang Yan said， The success of Yuanjiacun，It is the result of the gathering of many favorable factors。Being the first to eat crabs has accumulated a certain amount of funds and experience，Strong entity strength，And good at learning and constantly innovating。From the initial local snacks to the folk customs of various places，Improved simple farmhouse，“Rural areas surrounding cities” and development in cities，Opening stores in several shopping malls in Xi’an to expand industry and brand，Select ingredients together、Introducing a century-old store、Integration of primary, secondary and tertiary industries, etc.，Good at using external forces and cultivating local talents，Strong ability to resist risks，Being ahead in many aspects。For cultural 188bet login projects，Even if there is enthusiasm，But lack of professional knowledge or experience，Even if you invest a lot, your investment still fails，"Specialized in the art"，Pay attention to innovation、Exploring potential，Cultivate your own talents。Frankly speaking，Under the circumstances of internal competition and insufficient external consumption，Such projects may be reshuffled in the second half of the year，Practitioners may wish to actively transform、Make plans early。

Cultural 188bet login expert Zhu Lin said，Whether it is a folk village or a folk cultural 188bet login "town"，Both need to avoid imitating each other and duplicating construction，Farewell to homogeneous competition，Create your own "unique" characteristics，High-quality development，Attract more tourists。

*Source of this 188bet login: Chinese Business News，Author: Huang Tao，Original title: "The temporary closure of Bailuyuan 188bet login Village Scenic Area has attracted attention. What lessons should similar scenic spots in Shaanxi learn》