August 29，By the Ministry of Culture and 188bet、Sponsored by Zhejiang Provincial People’s Government，Zhejiang Provincial Department of Culture and 188bet、Undertaken by Zhoushan Municipal People’s Government，Zhihui、The 2019 International Island 188bet Conference co-organized by Qutrip was held at the Zhoushan International Convention Center。This conference is titled "New Island、New scene、New Momentum” as the theme，Starting from the big cultural 188bet pattern，From the perspective of the layout of the entire marine industry chain，The island 188bet industry has been established around systematic analysis and integration，Looking ahead to future trends。4 heavyweight guests focused on "island 188bet products 3.0: The issue of "New gameplay of "white plus black""，In-depth discussion on the iteration strategy of island 188bet product upgrade、New opportunities for island 188bet under the night-time economy，And how to extend the consumption chain of tourists，Wonderful scene。

Host guest:

Vice President of Guangdong Travel Agency Industry Association、Vice President of Shenzhen 188bet Association、President of Shenzhen Travel Agency AssociationZou Feng

Seminar guest:

Zhuang Weihong, Chairman of O’Neill Yachting Company

Chen Xiaohua, Chairman of Lantern Culture and 188bet

CEO of Poetry and Distance (Beijing) 188bet Development Co., Ltd.Mark

The following is the transcript 188bet roundtable discussion:

(188bet article is compiled based on the speech transcript，Not reviewed by the parties。Zhi Hui slightly deleted)

Zou Feng:Today’s theme is 188bet tour upgrade，The three invited guests all have very important elements in the entire 188bet tour story，Three guests，Let me introduce myself。

Vice President of Guangdong Travel Agency Industry Association、Vice President of Shenzhen 188bet Association、President of Shenzhen Travel Agency AssociationZou Feng

188bet Xiaohua:I am Chen Xiaohua, the founder of Dengcai Group，We mainly do three things，One is that there is a lantern world below，Lamp sculptures are used in about 20 countries every year，The way of light show，Let’s tell the story of China and the world。The second one has 60 places in the country every year，Use the culture of lanterns to tell Chinese stories。The third one is as a large number of park scenic spots，As a teller of new cultural 188bet scene contents and night tour stories，In addition to a large number of white and black stories, some scenes and content are provided。

Chen Xiaohua, Chairman of Lantern Culture and 188bet

Zhuang Weihong:Hello everyone，I am Zhuang Weihong, chairman of O’Neill Yachting Company。I started making yachts，Because I have lived in the United States for four years，Our industry has a starting point，Love the sea，persistent in the sea，Feeling the philosophy of life given by the sea。I grew up in Shenzhen，188bet is a huge difference between Shenzhen and Hong Kong，When I come back，Basically 188bet are very few yachts，Hong Kong is full of yachts，Western culture。I thought at that time，Take foreign yachts、Bringing lifestyle to China，So the yacht company was established。

Zhuang Weihong, Chairman of O’Neill Yachting Company

In 2015，We acquired a 60-year-old yacht manufacturing factory，Original time，They have sold tens of thousands of ships abroad，In 188bet case，Take 188bet opportunity，I will feel it too，Once in contact with Europe，Yacht consumption，Including agents representing our products，At the boat show，Will talk to some customers in Europe，While chatting，Some of them are family，Some are retired，Husband’s yacht，My wife cooks，Including when children grow up，Get in touch with the culture of the ocean。So，We insist on working in 188bet industry with one goal: hoping that more people can have a healthy life，Love the sea。

Mark:Hello everyone，I am Mark, the founder of Poetry and Distance，I was in a trance just now，I thought I came to this sports conference，I looked and saw that it was a 188bet conference。Our company has always been committed to building culture，In 2000，We launch a program "The Same Song"，Until 2008，Worked for 8 years，First of all, large-scale cultural activities create the city’s business card，Promote city visibility，This is something I did before。

CEO of Poetry and Distance (Beijing) 188bet Development Co., Ltd.Mark

In the past two years, we have been vigorously cooperating with the 188bet industry，Create 188bet cultural content，This is what I have been working on。Now dedicated to creating tourist night tours，Work with Mafengwo and Zhihui to create new cultural products，IP of 188bet culture，Especially when it comes to night tours。

Zou Feng:Welcome three，We are talking about island 188bet，Tell the truth，The rise of island 188bet in China has only gradually become more and more popular in recent years。But，If you talk about pain points，The pain points of island travel，I think our guests have their own ideas，Because we are in different industries after all，Different positions in the industry chain。So，I am looking forward to the three guests sharing with us，In your eyes，What are the pain points of our industry now？If you want to upgrade the industrial chain of island travel，Where should you start to upgrade？After all, it’s about the industrial chain，To put it bluntly, it is a business，It is impossible to compare with the passion and feelings in life just now，Maybe a little different。But in fact，We still classify it as our business is still very valuable，Let more people join these movements，Join in some fun，Can share other people’s stories，Be able to participate in other people’s stories，Actually, I think，If you understand it from this perspective，Our business will become very vivid。How to do business well？Tell each other。

188bet Xiaohua:Island 188bet，There are those on the sea，Also based on the natural scenery of the island，The natural attributes of the island，There is also the ecological environment，This is a very important aspect。But with our island travel 3.The arrival of the 0 era，I think more scenes should be added，We bring the history and culture of this island、Folklore、Some products unique to the island，Extract these elements and amplify them，Exaggerated，Use artistic means，Use new technology and artistic means to present，Let our island 188bet present a "white plus black" whole chain and full period extension。Because people have arrived on the island，It is often when the weather is hotter，Can swim。But it’s cooler at night，I think we can provide more places for consumption at night。

The second time we arrived at the beach，Tend to pursue romance、Mysterious state of mind。Then night is the best way to embody such a state of mind，Create such a scene。So in this regard，I think island 188bet can increase work in this area in the future，Dengcai Group is building a Jungle Island project in Miami, USA，Available soon in October，We welcome all the guests here to have the opportunity to go to our project in the United States。

Zhuang Weihong:As a practitioner in the yacht industry，Analysis of the disadvantages and disadvantages of island 188bet from the yacht industry，There are still prospects。

Island 188bet is related to our destiny as a yacht，Because I want to go to the island，May be different from other places，Must be fond of resources on the sea，Because of the island，Like the beach，Couples like to go up there for romance，Family relax，Family life together，That’s why I went to the island。A yacht is actually just a tool，Just a tool on the island，includes sailboat、Yacht、tanker、Passenger ship，Just a tool on the sea。But now many islands are developed，Compared to foreign countries，It’s obvious to see，Many islands in China lack ships compared to foreign countries。

Abroad，Their own tanker docked，We must vigorously develop oil tankers and yachts，Just different consumer groups，188bet is a basic tool。For some basic tools，Facilities for basic tools，Some stops，Including yacht tanker watering、Facilities for adding food and other supplies，For domestic islands，Still needs great improvement，These are some of the problems we are facing now。

Mark:Today we are talking about island 188bet products 3.0，“White plus black” gameplay，Everyone is talking about "white"，But now we focus on "black"。Why？Because we are all people in the travel circle，The so-called night travel economy，Holding nearly 70% of the 188bet market，So I am very concerned about 70% of the financial resources。

White，Everyone talked a lot，In 188bet, we talk about sightseeing during the daytime，Life is at night，Really promote the 188bet development and influence of a scenic spot、Attention、Hot，All through hotkey activities and more cultural IP output，and more cultural content、Lifestyle output，These are some issues that everyone should see when traveling。

We are very concerned about black people，Because we think，The night tour economy will definitely be the last opportunity for new scenic spots to overtake traditional strong scenic spots in a corner，If you don’t seize this opportunity again，If the night 188bet economy is not grasped，It is very difficult to surpass the traditional strong scenic spots。Because night travel accounts for a very large proportion，We focus on the night economy，Focus on people first，Which type of person？We must first understand the problem of valuable consumer groups，This is the question I am thinking about，The valuable consumer group is 90、post-95，Because they account for 12% of China’s population.4%，This population determines China’s 188bet and consumer goods market57.6%，Over 50 years old，Over 60 years old，They only occupy 4% of the consumption share of the Chinese 188bet market，188bet resources are limited，Anywhere，Giving limited resources to valuable vertical groups is what we need to do now，Giving it to 4% of the population is a waste，No meaning，After there are more people，Bad travel experience。If the experience is not good，Those valuable people will not come back，When we understand 90、The value people born in 1995 will only think about what they need later。

Now "white plus black"，It’s not about pushing our things to others，What we should study is what they need，Everyone is playing TikTok，I don’t care what you want to push to others，It’s because I’m not interested in what you recommend，Follow or not，Approved or not，If I agree with you, you will gain attention、Fans，Isn’t that what 188bet is like？

The past is what we think，What kind of lifestyle do we want to promote、Living status、Cultural ideas to others，Now the post-90s generation、The post-95 generation cannot change their thinking at all，The Internet never makes sense，Only look at public opinion guidance，There is no right or wrong on the Internet，The last thing I said for a long time was not listening to you，In the end, it’s OK to just scold you in my heart，Can’t change their thinking，What do they like。For example, island 188bet night economy，I personally think the best IP in the world right now is Thailand’s Full Moon Too Right，Been to Thailand three times to participate，Also communicate with their organizers，I really want to bring it to China，What a good night tour IP on the island. I thought it was a government group to do this，No，Only three young people，Bring beer，Lighted a bonfire on the island，Use Facebook，Use new communication media to spread these messages，Slowly attract a large number of people who like this lifestyle，Accept this lifestyle、Integration of people with cultural connotations，Thus driving the island’s nighttime economy to become the best in the world，This is what we want to build。I pay more attention to the "black" gameplay，What are we going to do？Give them what they need in a visible way。In the final analysis, everyone has to make money when doing 188bet，What we want is to make money，I want them to come，We need valuable people with spending power to consume，Then create revenue，This is what we have to do，This is something that has been implemented and is the issue that should be considered more now。

Zou Feng:Thank you three，Summer，I happened to go to Italy，Stayed on an island for ten days，A very beautiful island town，Over there，Staying in the hotel and enjoying the sun during the day，Go to the bar at night。I said I like diving，Just imagine me 20 years ago，It’s also diving during the day and clubbing at night。Business model in progress，The travel agency conducted a very detailed data analysis，Data analysis is called 20%、40%，20% is the amount spent during the day during the exclusive tour，40% will be spent on catering and accommodation，Where is the remaining 40%？Night，Actually，At this point，In terms of overall island 188bet development，Including travel to Southeast Asia and world-famous islands，Their consumption structure and consumption level distribution，In fact, it is more consistent with what the three people shared，will gradually develop from "white" to "black"。

But the problem is，How “black” develops？To put it bluntly，If we talk about "white plus black"，Say it simply，It should be an extension of our 188bet industry chain and 188bet consumption chain，From the industrial chain in the daytime，Consumption chain，Gradually add a heavier consumption chain in the evening，In this process，I thought about it，Because it just happened to be from our scene settings today，To culture settings，There are also tool yachts，This aspect，These three elements，It happens to be very consistent with the entire island 188bet development direction elements，Listen to three people，How to extend our 188bet consumption chain？And the development of our night-time economy？

188bet Xiaohua:How to extend the consumption chain of tourists？In fact, Mark just talked about cultural IP，In fact, I think there should be a good complementation and integration of software and hardware between us，Should have some passion and sparkle。I think Mark always talks about it，Not just poetry and distance，I feel more romance and passion，Lighted up at night。So there was actually a good scene，There are good activities，There is a scene on the 188bet that may be particularly romantic，Specially different experience，A relatively closed 188bet，There is a big gap from normal daily life，We create an alternative experience，No matter from the environment、Music、Lighting，Some new content for entertainment，And the delicious food inside，I think it should be said to put passion in special times，With the backdrop of the sea，Good for lighting and lighting。At this point，It should be said that it is better under the stimulation of specific scenes，Generate consumption，Longer and more comprehensive consumption。When people consume products in such a scenario，They all have strong and strong needs。

Mark:Let me mention what Mr. Chen just said，This matter is particularly easy to explain，Everyone talks about the night economy，New opportunities for island 188bet，How to extend tourist consumption，A very simple thing？What is night tour？Just catering、Accommodation、Sales of travel-related derivative products，If a place is dark，If there is nothing，Why do you want to live here？Why should I come？Now 90、Post-95 consumption is lifestyle and cultural connotation，No one born after 1995 will travel because this mountain is beautiful，Because the water looks good，What they consume is culture and lifestyle，They are our effective population，But the reasons for traveling now have changed dramatically，Completely different from traditional 188bet，Including major changes in the channels for obtaining information，They will never read a newspaper，Listen to the radio and go to this place to travel，The channel through which they obtain information may be Mafengwo，Maybe smart 188bet，Maybe it’s Xiaohongshu，Maybe a new channel，So their acquisition channels are different，The reason for traveling has changed。The basic problem must be solved first，It’s Mr. Chen’s lighting up，Cultural content made here，When the two foundations are done，Only then can we talk about the night economy，If a place is dark，If there is nothing at night，What to play，Consumable，No way of life，You let me spend the money？Just kidding。It’s not that I don’t want to spend money，Not the post-95 generation who doesn’t want to spend money，But you want me to spend the money，Tell me why I spend money，What Mr. Chen and we are doing are two basic points of night tour，Only in order to achieve an overall night tour economy。

Zhuang Weihong:For Yachting and Island Tours，My personal feeling，Island 188bet is different from 188bet in other places，In addition to culture，Both Mr. Chen and Mr. Ma talked about it，There are also the characteristics of the island，Come to travel because of the island。

The resources of the 188bet，I can get the 188bet style here，Includes beach resources，Seawater combination。When I travel abroad，Many times，Characteristics of islands for islands，Except for fishing on the sea during the day、Sailing activities，In addition to maritime sports，At night，The yacht seems to be docked there at night，But it’s not，Like me going to Indonesia，You can take a boat out there，Fireflies can only be seen at night，Including fishing at night，Many people go there at night，Because you can catch big fish at night，Some big fish only come out to look for food at night，You can only catch cuttlefish at night，Use light to attract cuttlefish。

In addition to extending what we call "white plus black"，Economy at night，There are many things you can’t do without leaving the yacht，Including going fishing。When I was in Hong Kong，There are many people going to sea over there at night，Watching the fireworks show on the roadside，Mostly on yachts，It feels completely different on a yacht，Because the angle of view is different，What you see at sea is different from what you see on land，A lot of this lies in the continuous combination of the 188bet’s resources and the sea，The combination of cultures。

Zou Feng:Speaking of yachts，In fact, let me introduce it to you，In China plate，There is a place where you can go fishing for cuttlefish at 188bet，You can rent a boat，Rent a yacht to go to sea。Sai Kung is a famous place for catching cuttlefish，Many yachts rent yachts，Hundreds of yachts go out to sea from 4 to 5 o'clock，Stop over the bay，A variety of lights to catch cuttlefish。

Actually，I’m not talking about how good it is to catch cuttlefish，Actually, I think，Travel is about what I just said，There is a field first，Available again，The last person will be happy。So here，I still hope everyone will stay with us，Let’s work together to make the 188bet industry better and better，Let all tourists tell their stories to the people around them during our tour，Make our lives happier。